The document discusses how to build an effective public relations campaign for today's digital world. It outlines traditional PR tactics and how the landscape has changed with new social media platforms and tools. An integrated campaign is recommended that utilizes both traditional and digital/social media channels to target the right audiences and measure results.

1. Building a Public Relations Campaign for Today’s Digital World

2. The Early Days of Public Relations

5. Forrester: The Growth of Social Technology Adoption, 2008 3 out of 4 Americans use social networking technology.

6. Reason # 2 Because 2/3 of the global internet population use social networking sites. Neilson, Global Places and Networked Faces, 2009

7. Reason # 2 Neilson, Global Places and Networked Faces, 2009 Because social networking is the 4 th most popular online activity – ahead of personal email.

8. LinkedIn Over 55 million users, business focus. 4.8 million “C-level” executives You Tube Over 20 hours of video are uploaded every minute! Years it Took to Reach Audience of 50 Million Radio 36 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years

9. Internet Passing Television In June, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV.

10. 400,000,000 users (that’s 400 million!) 10 million “fans” sign up to commercial “brand pages” every day.

12. There are over 140 million blogs worldwide.

13. There are 4.6 billion cell phones in the world

14. 1 out of 5 people have smart phones.

15. Newspaper circulation is down 7 million over the last 25 years ??

16. Television 31.1% Daily Newspaper 19.4% Radio 31.1% Online 14.6% Weekly Community Newspaper 4.4% Free Shopper 2.9% Magazines 2.1% Media Consumption Percentage of news and information consumers receive from media each month.

17. Television: 31.1% (down from 34.7% a year ago) Daily newspaper: 19.4% (down from 23.5%) Radio: 19.4% (up from 16.5%) Online: 14.6% (up from 12.7%) Media Consumption Percentage of news and information consumers receive from media each month.

20. Building Your Digital PR Toolbox

24. #1 Position!

27. Profnet/HARO Slide

30. The Importance of SEO/PR 76,632 Searches 31,260 Searches 141,360 Searches

31. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 1 hour ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “the capabilities impressed us….” Proclaimed Whoosh CEO, Suzanna Banana

32. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 5 days ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

33. The Importance of SEO/PR Whoosh Announces New International Website Reuters, NYC – 5 days ago Whoosh today announced a new Website developed by legendary Internet consulting firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter…

34. Whoosh Announces New International Website Reuters, NYC – 5 days ago ,,,Whoosh today announced a new Website developed by legendary Web-build firm Molecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana Fashion World Excited By New Designer’s AMAZING Web Site Vogue – 3 hours ago “ This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter… Press coverage sometimes show up in the natural search results, too. Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago Whoosh site a hit with women – Vogue – 3 hours ago

37. #1 Position!

38. Vitale Caturano Shareholder William Kracunas Named To Boston Business Journal’s 40 Under 40 List 6 days: 28,712 Impressions!

41. Online Surveys

43. Newswire Services

55. Our actions resulted in $650,000!

56. 7% Who Is 451 Marketing? Founded in February, 2004 Located in Boston, MA (Hub of social media!) A collaboration of 20 industry veterans committed to being best-of-breed social media, digital public relations, and creative specialists Clients include Allstate, Westin Hotels, Gentle Giant, Commonwealth of Massachusetts. Recently launched the MassItsAllHere.com website for the Commonwealth of Massachusetts.

58. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson

59. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3 rd Floor Boston, MA 02108 617-259-1605 x 204 www.451marketing.com www.451heat.com www.Linkedin.com/in/ajgerritson @ajgerritson