The document outlines a campaign launch plan to promote a contest for consumers to build their own house. It discusses announcing the contest, running it twice a month with winner announcements and entertainment. It proposes directly contacting dealers to benefit them and encourage participation with gift packages. For consumers, it recommends large advertisements, outdoor displays, social media posts and videos to widely publicize the unique opportunity in an emotional way and generate interest.

1. BUILD YOUR HOUSE CAMPAIGN
LAUNCHING PRESENTATION

2. Consumer/Dealer Engagement Execution Plan
• Announcement of the contest
• Revealing the contest
• Contest will run twice in a month
• Winner announcement with entertainment Programs

3. Launch Campaign Plan For Dealers
Since the campaign is going to be at a massive scale the dealers should also be made aware that they are also being
benefited.
Personal Intimation - The dealers should be directly messaged, mailed or even called to tell them about their
individual gains from this offer.
Encourage the participants - We can give mega gift hampers (Home appliances /electronic gadgets ) to the dealers
so that they would take proactive and enthusiastic steps to participate in this offer.

4. Launch Campaign Plan From Consumer’s Point
CONSUMER PERSPECTIVE
Since this is a one of a kind offer, we must promote and publicize it in the grandest way possible.

5. Conventional Media

6. Launch Campaign Plan For Consumers
•Press Ads - full-page, front page jacket (Teasers & Launch)
•Outdoor - Large hoardings (Teasers & Launch)
•Installations - we can install a mock pile of 50 Brij cement bags, in probable public spaces, to generate
curiosity and intrigue (Teaser)
•PR initiative - It should be portrayed in the news - How Brij is making dreams come true (Launch)
•TVC - Again harping on the - Making Dreams Come True, theme a hard-hitting emotional TV ad can be very
useful (Overall Campaign)

7. Social Media

8. Launch Campaign Plan For Consumers
•Although this campaign is rooted in social media we can take further actions.
•DVC - The full short film version of the TVC
•Teaser Activation - We can have a selfie based contest
•Teaser Post - 50 Reasons to build your own home / Brij makes dreams come true
•Post-launch - Testimonial videos of the winners

9. THANK YOU