Build A Product with your community
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The document discusses building a product with community input rather than traditional marketing methods. It argues that word of mouth from friends and communities matters more than advertising. The author recommends starting by sharing information openly without asking for help first to build an engaged community. Developers should then ship products quickly, get feedback, be transparent and responsive even to negative comments. While listening to customers, companies must also drive innovation rather than letting users dictate all features. The key is finding a balance between community input and visionary leadership.
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How to launch a product with your community
A short presentation I gave about how to launch your product entirely in the open listening to your community
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A short presentation I gave about how to launch your product entirely in the open listening to your community
2015 Social Media Trends - GCAA
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- Brands are focusing more on authenticity and purpose beyond just profit. Successful brands make people's lives better rather than being the most profitable.
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I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
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Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
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The document discusses how to build a brand and community through sharing content online. It recommends starting by sharing content without asking for anything in return on platforms like Twitter, Facebook, and blogs. This word-of-mouth will be more effective than traditional advertising or marketing. The document also suggests focusing sharing efforts in a few key places rather than spreading content everywhere with no focus. By engaging with fans and customers, responding to feedback, and continuously innovating, a company can build a loyal community that will help spread the word about their brand.
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dialoguechallenge2009
Word of mouth marketing is the greatest marketing force and strategy according to the document. It discusses how word of mouth marketing is more effective than traditional advertising by creating engaging product experiences and stories that people want to share with others. The document provides several examples of companies that successfully used word of mouth marketing techniques like facilitating conversations, co-creating with customers, and telling buzzworthy stories to generate positive word of mouth.
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This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
Extreme Audience Building at Startup Extreme
This document provides tips and strategies for building an audience and growing engagement. It emphasizes starting with a clear vision and focus on data collection to understand user needs. Community building strategies suggested include targeting niche early adopters and influencers. Content marketing, email marketing, events, social media, and press are discussed as audience growth tactics. Building relationships within the startup community and reading industry blogs are also recommended. The overall message is that audience growth requires measuring the right metrics and continually engaging users through shared value and incentives to spread the product.
Commerce is Social: Connecting with and Converting Online Prospects
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Followers of my presentations will recognize some oldie-but-goodie cases, but all the e-commerce stats are very recent (last 6-12 months).
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Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
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2. It outlines five key components to raising whuffie: turning marketing outward to listen to customers; becoming part of the communities served; creating amazing customer experiences; embracing chaos and transparency; and finding a higher purpose beyond profits.
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This document discusses the transition from print to digital media. It notes that the world is now digital, with everyone able to publish, and various media brands having success in the digital space through video, partnerships, and innovative content. It encourages media companies to collaborate, innovate through a multi-platform approach and new forms of content, and embrace trends in audiences like Generation Z. The overall message is that the media landscape is rapidly changing and companies must adapt to the new digital world.
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The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
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KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
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The Open Brand: Beyond Green Washing
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Making Whuffie [from SHiFT08]
Updated the presentation to reflect my changed book. Gave this in Lisbon, Portugal, October 17, 2008. Shift08
Coors Light Facebook OPGA Feb 09
The document discusses social media and provides a case study of Coors Light's use of Facebook. It begins by defining social media and discussing how social media is everywhere, not scary, and central to the lives of younger generations. It then details Coors Light's launch of a Facebook page in 2007, how they engaged fans through contests and sharing content, and the success they found in increasing engagement and visits to their website. It concludes by providing tips for using social media and answering common questions about managing brands and finding time for social activities.
The immutable law of social media #REALationships #smdaysfl 2015
This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.
Ähnlich wie Build A Product with your community (20)
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
Open Brands: How Twitter is Pushing Radical Transparency in Brand Management
A Brief Overview of a Possible Digital Near Future
A Brief Overview of a Possible Digital Near Future
The immutable law of social media #REALationships #smdaysfl 2015
The immutable law of social media #REALationships #smdaysfl 2015
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How to think like a startup v3
This document discusses how startup entrepreneurs find ideas and think like a startup. It suggests that startup founders look for problems to solve, such as shortages in their market. It also recommends moving quickly to build minimum viable products and iterate based on feedback, as well as embracing failure and pivoting ideas that do not work. The document advocates for creating a culture that encourages creativity, breaks rules, and moves at a rapid pace to stay ahead of competition.
How to think like a startup (updated)
This document discusses how startups find ideas and succeed. It notes that startups like Airbnb and Uber started by addressing shortages, and that entrepreneurs should provide customer benefits and eliminate waste. It emphasizes that entrepreneurs should create environments for creativity, launch products fast without extensive testing or resources, embrace failure and pivoting, and move quickly through iterations. Entrepreneurs are also advised to challenge incumbents by reinventing models and ecosystems, and to constantly reinvent their own businesses.
How to think like a startup
The document discusses how startup entrepreneurs think and operate. It notes that startups like Airbnb and Uber were started due to identifying shortages or problems. It emphasizes that startups focus on providing customer benefit, eliminating waste, and creating value. It also highlights that startups operate with speed, embracing failure fast and pivoting quickly, with transparency and by breaking rules. Startups succeed by moving rapidly, with minimal processes and instead prioritizing speed above all else.
Using facebook live for business
I have had amazing success using Facebook Live for my business. Sharing how I build my new startup Leade.rs and getting thousands to follow thanks to Facebook Live. Live every day at http://facebook.com/loic
My Life in 2030 - Loic Le Meur
My keynote presentation about the future based on this https://www.linkedin.com/pulse/my-life-february-23-2030-loic-le-meur?trk=prof-post
2014 Technology and Silicon Valley Trends at LeWeb
LeWeb technology trends and program preview 2014 edition. Video https://www.youtube.com/watch?v=6fbg76-gtb8
Silicon Valley Trends - LeWeb Nov 2013
The document outlines trends in Silicon Valley that were discussed at LeWeb 2013 including mindfulness and meditation, creating online communities, reducing friction in experiences, the maker movement, wearable technology, the quantified self, artificial intelligence, a collaborative sharing economy, geolocation dating, new forms of currency, crowdsourced funding, and the changing ways that people eat, give, shop, and buy media. It also promotes joining the LeWeb conference in Paris in December 2013.
The Sharing Economy
The document discusses the rise of the sharing economy. It notes that sharing services now reach 40,000 people per day across 30,000 cities and 192 countries. The sharing economy has grown due to factors like the recession, excess waste and unused goods, information overload, and a new generation that values sustainability and community over consumerism. Examples mentioned include crowdfunding sites like Kickstarter, local marketplaces like Etsy, and communities formed around sharing items, skills and physical spaces. The document argues this shift represents more than a fad and will continue transforming economic and social systems.
Social and digital trends
Video at http://www.youtube.com/watch?v=l748KCZWEpI
An extended version of a World Economic Forum talk in Davos about digital trends by Loic Le Meur CEO of Seesmic. Follow loic on Twitter @loic and facebook.com/loic
Why Silicon Valley kicks Europe's butt
I love Europe and I created 7 years ago LeWeb with my wife Geraldine to help european entrepreneurs get more competitive, but Pablo Larguia and Jose-Maria Figueres invited me to keynote La Red Innova on the reasons why Silicon Valley is ahead.
I wanted to be honest and share a few reasons why I think Silicon Valley wins, some are easy to fix, others much more complicated.
I think the most important one is what goal you set for yourself. If your goal is to dominate Madrid or Paris in your niche, you might just succeed, but if you set yourself such a local goal, there is low chance you’re actually going to build a global success and be the best in the world at what you do.
It’s the key, most people I know in Silicon Valley dream about building a world leader, not a local leader, it’s a question of attitude, and THAT is easy to change. Think more in english and more global, you might be able to achieve your dreams, but they have to be the right dreams.
stay in touch? twitter.com/loic and facebook.com/loic
How to promote your brand in social networks
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
The impact of the RealTime web on media and news
Twitter and the realtime web are impacting news and communities. Loic Le Meur is an entrepreneur and blogger who has founded 5 companies including Seesmic, one of the most popular Twitter applications. The document discusses how conversational media like Twitter allow for both conversation and group communication, becoming a carrier for other media and information. It notes that professional media has become a minority source of information, and highlights examples like the Chinese earthquake and Fort Hood shooting where news came from Twitter. It encourages people to build communities and brands online through regular microblogging on Twitter and participating in other communities.
The Instant Web
The document discusses the evolution of the web from a publishing platform to a social platform to an instant platform like Twitter and Seesmic. It describes Seesmic as a social software and video platform that allows for instant video conversations. Examples are given of how Seesmic has been used for interviews, events, teaching, collaboration, and more.
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2014 Technology and Silicon Valley Trends at LeWeb
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
How to Get CNIC Information System with Paksim Ga.pptx
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TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
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- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
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UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
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What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
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20240607 QFM018 Elixir Reading List May 2024
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Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
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3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Monitoring and Managing Anomaly Detection on OpenShift.pdf
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Overview
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Key Topics Covered
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- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
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3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
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6. Viewing Kafka Messages in the Data Lake
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- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
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HCL Notes and Domino License Cost Reduction in the World of DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Building Production Ready Search Pipelines with Spark and Milvus
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How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
Build A Product with your community
- 1. Build a Product With Your Community Loic Le Meur - Seesmic @loic
- 2. Why bother?
- 3. You Could Sell Creme Brulee • twitter.com/cremebrulee • 2,726 followers of Creme Brulee on Twitter • sample tweet: “Creme brûlée cart on 22nd and Guerrero. Are you coming?”
- 4. Advertising PR Marketing matter much less than word of mouth
- 5. What your friends say matters
- 6. “1,000 real friends could tell 1,000 other friends that your product rocks” (link)
- 7. “you just got 1 million people talking about it” Seth Godin - Tribes 1,000 true fans
- 8. LeWeb.net #1 conference in Europe no marketing.
- 9. 1.5 million downloads no marketing.
- 10. Start by sharing. • Don’t ask for any help before sharing • You don’t even have to blog, just tweet! • Share also what you would share around a dinner with friends or you’re boring.
- 11. Your community is what matters the most.
- 12. Product? Identify an exciting “white” space people talk about
- 13. Ship it as fast as you can even if it’s not perfect
- 14. Get Feedback
- 15. Twitter Search
- 16. Get Satisfaction
- 18. If nobody talks about your brand it’s dead.
- 19. Answer especially if it’s negative.
- 20. “Seesmic is a pile of ass”
- 21. “I’ll have to tone down Irish language”
- 22. “This is exactly what every company should do”
- 23. What the new customers look like
- 24. They want everything for free
- 25. No advertising, it’s intrusive.
- 26. If you suck they tell everyone
- 27. No loyalty, they switch to your competition
- 28. and... they tell everyone too!
- 29. They want everything immediately 24hrs a day
- 30. There is good news.
- 31. It’s the same for your competitors
- 32. and testimonials come too
- 33. What I learnt • get closer to your real fans: launched team seesmic (email list, Ning site coming soon) • ship as soon as you possibly can • get your “public roadmap” executed as fast as possible • be transparent and honest with issues • never criticize your competition
- 34. Don’t forget to innovate
- 35. “Making users happy is a suckers game. Imagine if Steve Jobs let other people add features to the iPhone. It takes a dictator to change the course of an industry.” Michael Arrington
- 36. “A Porsche would be a Volvo if they let their users decide on features” Robert Scoble
- 37. Truth is in between listening and being a dictator.
- 38. thank you Loic Le Meur @loic loic@seesmic.com