A brief content for college going students to present to the class so it would be easier for everyone to understand and it will leave a good impact on yours in the class.

1. What is AOL ?
 (American Online) is one of the biggest brands in United
States. The Company is offering its services to the
industries including Media, web search engine, IT
products, and manufacturing of various tech
peripherals.
 The company is offering web mail service namely AOL
mail for the users across the world. In the initial times, it
was started as a premium email account, but when the
other organizations like Microsoft Hotmail, Yahoo mail
starts offering free email accounts the AOL decided to
change the paid version to a completely free web mail
platform.
 Alongside of making it as free web mail, the company
changed its AOL mail customer support toll free number
access only for the premium email users

3. Originally known
as America
Online, and
stylized as Aol.

4. COMPANY VISION
 To build a global medium as central to
peoples lives as the telephone or
television…and even more valuable.
 To provide its users with a service that was
fundamental to their lives.

5. Key Figures
 Steve Case
 CEO
 Ted Leonsis
 President of AOL Services
 Bob Pittman
 Company President

6. AOL Strategic Formulation
 Products: Online Portals, Web Browsers, Instant
Messengers, Online Gaming, Video Streaming.
Markets: Individuals and Firms.
 Functions Served: Marketing, Advertising,
Entertainment, Communications, e-Commerce.
 Revenue Generation Mechanism: Advertising,
Subscriptions.

7. AOL Strategy Evaluation
 The company’s strategy paid off well:
Stock value had grown 50,000 percent
since the IPO.
 The company bought its main competitor
CompuServe in 1998.
 The company at its peak had 30 million
subscribers.
 The company became the premier ISP in
USA.

8. Company Values
 Put consumers first : The only judge of our success is our
consumer, period.
 We before me We go further together : We will build our
company and our future as a team.
 Raise the bar You're a builder : The 11th rep matters. Speak
the truth Transparency builds trust, and trust builds love.
 Create what's next : We revolutionized the internet . And
we'll never stop innovating.
 Right not easy This is simple: behave in ways we are proud
of.
 Do your part. Here and everywhere.
 Commit to inclusion Be yourself. Build together.

9. Thanks for Watching
Reema Bansal Vineet Kumar
Vikram Baala

10. Thanks for Watching
Reema Bansal Vineet Kumar
Vikram Baala