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Breaking the

(design)

confines
Aleksandra Melnikova @alex_andr_a
@alex_andr_a@UXbri
The due diligence slide

@alex_andr_a@UXbri
DESIGN
BUSINESS
ART
@alex_andr_a@UXbri
DIGITAL
TRANSFORMATION
EXPERIENCE
DESIGN TEAM
Team of people
who never use
the term
‘wireframe’.
Business that
doesn’t have the
word ‘digital’ in
‘things we offer’
anymore.
Art

Design

Me

@alex_andr_a@UXbri
My teams felt like this (most of the time).
@alex_andr_a@UXbri
“You want to create a
product inspired by
what?”
“What’s the name
of that period
again?”
“We have to look at
competitors.”
“How do we use that
principle?”
@alex_andr_a@UXbri
@alex_andr_a@UXbri
How is any of this relevant
to what we do?
@alex_andr_a@UXbri
@alex_andr_a@UXbri
ARTICULATING
TRANSFORMING
APPLYING
WITHIN ART
inspiration
@alex_andr_a@UXlive
@alex_andr_a@UXbri
Performing arts
Music, Theatre, Dance
Visual arts, two-dimensional
Painting, Drawing
Visual arts, three-dimensional
Architecture
1
2
3
FINE ARTS
A MUSICAL DICE
GAME FOR
COMPOSING A
MINUET (MOZART,
1787)
SERENDIPITY + CHANCE
Aleatoric music: some element of the
composition is left to chance, and/or some
primary element of a composed work's
realization is left to the determination of its
performer(s)
@alex_andr_a@UXbri
SALVADOR DALI, THE PERSISTENCE OF MEMORY (1931)
EINSTEIN + FREUD
theory of relativity (reconfigured
understanding of the nature of time)
psychoanalytic theories (sleep)
@alex_andr_a@UXbri
( I M A G E )
FRANK GEHRY, GUGGENHEIM MUSEUM, BILBAO (1997)
http://www.phaidon.com/resource/guggenheim-museum-bilbao-spain-600x800.jpg
FISH
grandmother’s dish
“something that has been there long
before us”
@alex_andr_a@UXbri
What would have Mozart composed…
What would have Dali created…
What would have Gehry constructed…
If they were only drawing from
contemporaries?
@alex_andr_a@UXbri
WITHIN DESIGN
inspiration
@alex_andr_a@UXlive
What do we usually do

when we start a (design)
project?
@UXbri @alex_andr_a
https://images-na.ssl-images-amazon.com/images/I/51janjhtTwL._SY445_.jpg
awwwards webbies
favourite
competitors
industry
slightly

outside

of industry
What could we do instead?
@alex_andr_a@UXbri
TRIGGERS
there’s got to be some
@alex_andr_a@UXlive
Usually performed with a partner.You have to
express multiple feelings and emotions in a
single word, repeating it over and over again.
@alex_andr_a@UXbri
Performing arts
Music, Theatre, Dance
1
CHAIR EXERCISE


Rule of one

If you were limited to one rule how
would the output look like?
 
Example: you are allowed to use only
one module, only one shape, only one
word - to express everything.
@alex_andr_a@UXbri
EXAMPLE

@alex_andr_a@UXbri
@alex_andr_a@UXlive
Metric feet into layouts

ABSTRACTION

You start from painting a hyperrealistic still life,
gradually decomposing it with every next
iteration, till you reach complete abstraction.
You have got 7 steps.
@alex_andr_a@UXbri
Visual arts, two-dimensional
Painting, Drawing
2
Findings design


We designed our research to reduce
findings to images,
decreasing the length of the bridge
between the research itself, findings debrief
and design.
@alex_andr_a@UXbri
@alex_andr_a@UXlive
Metaphors

Interpret and portray something
rigid and visually recognisable as
something else.
@alex_andr_a@UXbri
Visual arts, two-dimensional
Painting, Drawing
2
what if the site
was a tree?
what if it was a
song?
what if it was a natural
phenomenon?
Site as a metaphor


@alex_andr_a@UXbri
@alex_andr_a@UXbri
I’ve designed these trigger cards


I LEARNED
if there was anything
@alex_andr_a@UXlive
Distill things and operate within
fundamentals, not features.
Understand, interpret, rebuild.
#1
STEAL FUNDAMENTALS
@alex_andr_a@UXbri
Venture out of your comfort zone
willingly and frequently. Track your least
and most favourite walks. Use both.
#2
FIND CONSTRAINTS
@alex_andr_a@UXbri
#3
SEEK COMPLEXITY
@alex_andr_a@UXbri
Surround yourself with intriguing events,
things, people - train eye to see, nose to
inhale new ways of connecting things.
Of what’s usual, usable,
simple, possible and ‘viable’.
#4
PUSH THE BOUNDARIES
@alex_andr_a@UXbri
THANK YOU
@alex_andr_a@UXbri

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