Brands Win Online. What's in a brand?

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CEO & Co-founder Will Scott shares insight on how small and local businesses can create a sustainable brand that benefits their revenue, reputation, and rankings on search engines.

Marketing

Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence
“
“

WILL SCOTT
● OPTIMIZING POTENTIAL SINCE 1994
● FOUNDED SEARCH INFLUENCE IN 2006
WITH COO & WIFE ANGIE SCOTT
● FACULTY MEMBER AT LOCAL U
● HAS LED TEAMS RESPONSIBLE FOR
THOUSANDS OF SITES , HUNDREDS OF
THOUSANDS OF PAGES AND MILLIONS
OF PAGE 1 RANKINGS
● FOLLOW ME @W2SCOTT
CEO & Co-Founder
#pubcon @w2scott @searchinfluence Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence

HOW CAN youDO IT?
Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence

Confidential, Property of Search Influence © 2018
+2,700 engagements +1,200 engagements +820 engagements
#pubcon @w2scott @searchinfluence

Confidential, Property of Search Influence © 2018
102
Total Reviews Gained
80
Net promoter score
57
New 5 Star
Facebook Reviews
12
New 5 Star
Google Reviews
#pubcon @w2scott @searchinfluence

THANK YOU!
WILL SCOTT
wscott@searchinfluence.com
searchinfluence.com/blog
twitter.com/searchinfluence

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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

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Brands Win Online. What's in a brand?

1. BRANDS WIN ONLINE. WILL SCOTT CEO & CO-FOUNDER OPTIMIZE YOUR POTENTIAL.

3. WILL SCOTT ● OPTIMIZING POTENTIAL SINCE 1994 ● FOUNDED SEARCH INFLUENCE IN 2006 WITH COO & WIFE ANGIE SCOTT ● FACULTY MEMBER AT LOCAL U ● HAS LED TEAMS RESPONSIBLE FOR THOUSANDS OF SITES , HUNDREDS OF THOUSANDS OF PAGES AND MILLIONS OF PAGE 1 RANKINGS ● FOLLOW ME @W2SCOTT CEO & Co-Founder #pubcon @w2scott @searchinfluence Confidential, Property of Search Influence © 2018#pubcon @w2scott @searchinfluence

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34. THANK YOU! WILL SCOTT wscott@searchinfluence.com searchinfluence.com/blog twitter.com/searchinfluence