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Brand Manual for Markenzo Worldwide.
- 2. Contents Markenzo Worldwide Founders Storyline Mood board Monogram Exploration Wordmark Exploration Logo Anatomy Final Logo 1 2 4 5 7 11 14 15
- 3. Logo Variations Construction Of Logo Sizing & Spacing Do’s & Don’ts For Logo Usage Brand Typography Brand Colours Collaterals Mock Ups Contents 16 17 18 19 20 22 24 28
- 5. Markenzo Worldwide Markenzo Worldwide, a 360° digital marketing agency founded in 2019 with presence in Mumbai, Hyderabad and now Bangalore. Comprising a tight-knit team of young, talented and enthusiastic people, we have close to 15 years of combined experience in the digital and advertising space with brands like Amazon, Flipkart, TAG Vinnatti and other leading brands. Markenzo Worldwide, specializes in services that include Brand Strategy, Digital Marketing, Social Media Marketing, Website/App design and Amazon Site Optimization to name a few. We have successfully helped our clients in solving their business challenges through the most creative and result-oriented usage of digital channels. From reinforcing the brand identity to driving traffic to offline and online channels, we have worked and completed projects that have resulted in creating value for our esteemed clients. 11
- 6. Markenzo Founders Being a dynamic person with multiple interests- sports, dance, travel (and a lot more), I have been fortunate enough to explore an area which I appreciate the most- Art and Creativity. Having studied Business and Finance, my penchant for Marketing and Art still remained (unlike a lot of other interests) where I saw Digital Marketing as that one area whose growth is inevitable in the coming years. Growing up in a business minded family, I have been inherently keen on building something of my own ever since I was a little kid. I only became more confident when I met my alter ego, Vedanti, who shared the same vision as mine- to build something great. Markenzo for me is not just an agency to grow ourselves but is also an outlet to help, inspire and grow others through what interests me. Shivani Rajput 2
- 7. Markenzo Founders Vedanti Ghadi I like to believe that I'm a Multipotentialite. My interests have changed from journalism to photography to filmmaking to advertising in the last 6 years and a lot more. Starting an advertising agency was always THE dream for me. But the agency plan was always in the backseat until I met my fellow lioness, Shivani. I know the two of us are onto something great and that the sky moon stars galaxies and everything beyond is just the limit for us. If there's one thing common between all the madness and crazy in me — it’s that I’m a Creator. Be it articles / podcasts, printing designs or social media campaigns, "creating" is something that has always followed me, no matter how many interests I hopped skipped and jumped. Creation and Creativity will be the death of me. 3
- 8. How it all began? In our heart of hearts we always knew we were destined for something big, something great, but then again it could just be the Leos in us talking. We met each other in 2018 at a party and hit it off right away. Eventually we realised we had more things in common and enjoyed each other’s company more than we thought we did. We tried working on a bunch of random projects together but somehow things never ended out the way we expected them to. Since we both have advertising and digital marketing backgrounds we had an epiphany that wouldn’t it just be great if we started off a company of our own rather than freelancing? And just like that our journey went from, “Kuch bada karte hai." back in 2018 to "Chalo agency kholte hai." in 2019. 4
- 9. Mood Board 5
- 11. Monogram Exploration Key Words: Minimal & Classy. 1. 2. 3. 4. Few of the initial designs are as follows: 7
- 12. - Logo Initials (MW) are significantly visible in each exploration. - A play on the negative space. Concept: 5. 6. 7. 8. 9. 10. 8
- 13. Finalising Monogram Two of the designed finalised were these. And on further exploration on these two designs we found the perfect minimal, to the point logo for us. 11. 12. 9
- 14. Final Monogram The final logotype is very simple, bold and eye catching because of (a) its colours and (b) the solid shapes. The brand initials (MW) are very clearly evident as well. 10
- 15. Wordmark Exploration Concept: Only take into consideration that are minimal and has clean strokes. Nothing that is cursive or handwritten will go with the logotype. Sans Serif fonts will work better with the brand indentity that Serif fonts. More emphasis to be given to Markenzo than Worldwide. Client Preference: Markenzo should be bolder and out there than worldwide. Worldwide should be slimmer and more sleak looking. Keeping the following points in mind we shortlisted a few fonts and then finalised a font that worked best with the logotype. 11
- 16. Bunya Personal Bold OldSansBlack Markenzo Provicali Markenzo CocogooseMarkenzo Harabara Bebas Neue Regular Markenzo Geometos Markenzo The Bold Font Markenzo Couture Bold Markenzo Baron Neue BlackMarkenzo All Caps Title Case Finalised Typeface for Markenzo
- 17. WORLDWIDE Lato Regular Worldwide Lato Bold Glacial Indifference Regular WORLDWIDE Glacial Indifference Bold Worldwide Louis George CaféWORLDWIDE Louis George CaféWorldwide Times Sans SerifWORLDWIDE Times Sans Serif Worldwide Montserrat Semi BoldWORLDWIDE Finalised Typeface for Markenzo Montserrat RegualrWorldwide Avant GradeBookWORLDWIDE Avant GradeDemiWorldwide All Caps Title Case
- 18. Final Monogram & Wordmark 14
- 19. Logo Anatomy Perfect balance between the two colour. Solid shapes have been used instead of strokes so they are eye catching in the very first instance and out there. Markenzo is bolder than Worldwide to put more emphasis on it. To maintain an ideal ration between the words, Worldwide has been spaced out evenly. The initials of the logo (MW) are created in the most minimal manner while also playing around negative space. 15
- 20. Logo Variation 16 Against Black Against White
- 21. Construction of Logo Base Grid is 1” x 1” Dimension of the Logo 8” x 5” A combination of the two helped in generating the final logo. + 17
- 22. Sizing & Spacing 7cms by 7cms 5cms by 5cms 3cms by 3cms Always leave 1” by 1” space on all sides of the logo. Smallest size possible, the logo cannot and should not be reduced beyond this. 18
- 23. Do’s & Dont’s for Logo Do not change the colour of the logo Do not elongate or compress the logo Do not expand the logo Do not position the logo on angles Do not change the size of the graphic elements of the logo 19
- 25. Brand Typography Paragraph Font: Avenir Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+-={}[]|:”;’<>?,./ 21
- 26. Brand Colour #e2204e #000000 R - 226, G - 32, B - 78 R - 0, G - 0, B - 0 C - 5, M - 99, Y - 64, K - 0 C - 75, M - 68, Y - 67, K - 90 Primary Colour Palette VariationTones 50% balance of both colours and their tints and shades for creative design purposes. 22 #9b1b33 #c91f47 #e2204e #ee3268 #ffffff #3a3a3a #2b2b2b #1b1b1b #000000
- 28. Business Card Phone Number: Email Add: Website Details: Name: Co-Founder, Creator. Front: Back: 24
- 29. Pop Sockets Option 1. Option 2. 25
- 30. Diary Covers Markenzo Diary Option 1. Option 2. Option 3. 26
- 31. Stationery Dream. Execute. Share. Inspire. Letterhead Folder Cover Catalog Envelope Business Envelope CD Cover 27
- 32. Mock Ups 28
- 33. Mock Ups 29