The document summarizes two localization studies conducted by Jennifer Fabrizi and Anna Bradley. The first study in 2009 tested a financial services website with Spanish-speaking and Chinese-speaking participants. Key findings included differences in how the groups valued translation quality, content, and visual design. A second 2010 study tested design changes made in response to the first study. This remote and unmoderated study found differing feedback from the Spanish and Chinese groups compared to the first study, likely due to cultural factors and the absence of a moderator. Overall, the studies demonstrated that in-language usability testing is possible and provided lessons about considering cultural influences.
This document provides guidance for an assignment analyzing the website for the film Juno. It includes:
1. Key terms related to web-based media like hyperlinks, banners, home pages, forums, and styles of language.
2. Instructions to annotate a printout or electronic version of the Juno website home page, focusing on colors, language, fonts, images, links, layout, representations, and how these appeal to audiences and institutions.
3. Criteria for high-quality media studies analysis, including analyzing rather than just describing, using examples, vocabulary, and connectives, and proofreading work.
4. A prompt to peer review a partner's analysis using the provided checklist.
Impact the UX of Your Website with Contextual InquiryRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We'll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
Jon Rubin & Katherine Spivey - User-Useful Government Websites: Intersection ...Plain Talk 2015
Presented by Jonathan Rubin, MA, & Katherine Spivey, MA, on March 13, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
Designing and deploying mobile user studies in the wild: a practical guideKaren Church
This tutorial was presented as part of Mobile HCI 2012 in San Francisco on the 19th September 2012. The tutorial aims to provide a practical guide to conduct mobile field studies based on the learning outcomes of the research I've been involved in while working as a Research Scientist in Telefonica Research, Barcelona. I cover how to design effective mobile field studies, the importance of mobile prototyping, the impact of various design choices on the study setup and deployment, how to engage participants and how to avoid ethical and legal issues. I've also tried to include listings of useful resources for those who are interested in conducting mobile field studies of their own.
More details: http://mm2.tid.es/mhcitutorial/
Karen Church
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Telefonica Research
www.karenchurch.com
@karenchurch
The Relationship of Language and Development Level to User Satisfaction for a...Russ Merz, Ph.D.
This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website.
ENGL 202 Project 1 Slidedoc 1: How to do the Analyzing Professional Writing P...Jodie Nicotra
The document provides instructions for completing a three-step assignment analyzing a professional's writing practices:
1. Interview a professional to discuss how much and what types of writing they do, and what tools they use.
2. Conduct a rhetorical analysis of one of the professional's documents.
3. Write a memo report summarizing the interview and analysis in three sections - introduction, body, and conclusion - following guidelines for memo format, design, and readability.
This document provides guidance for an assignment analyzing the website for the film Juno. It includes:
1. Key terms related to web-based media like hyperlinks, banners, home pages, forums, and styles of language.
2. Instructions to annotate a printout or electronic version of the Juno website home page, focusing on colors, language, fonts, images, links, layout, representations, and how these appeal to audiences and institutions.
3. Criteria for high-quality media studies analysis, including analyzing rather than just describing, using examples, vocabulary, and connectives, and proofreading work.
4. A prompt to peer review a partner's analysis using the provided checklist.
Impact the UX of Your Website with Contextual InquiryRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. We'll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
Jon Rubin & Katherine Spivey - User-Useful Government Websites: Intersection ...Plain Talk 2015
Presented by Jonathan Rubin, MA, & Katherine Spivey, MA, on March 13, 2015 at the fifth Center for Health Literacy Conference: Plain Talk in Complex Times.
Great products address the real needs of real people. Many companies risk bringing products to life without hearing customers' needs because their design teams don't have a way to bring the customer "inside" where product development happens. UX designers use personas to represent real customers so the design process focuses on addressing real user needs.
When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page and the designs satisfy users’ goals.
In this presentation, you’ll learn methods for performing user research in the field, synthesizing the results and communicating user needs to your internal product team. Specifically, we’ll cover techniques for interviewing customers, defining problems in the form of clear, concise problem statements and drafting user personas.
Designing and deploying mobile user studies in the wild: a practical guideKaren Church
This tutorial was presented as part of Mobile HCI 2012 in San Francisco on the 19th September 2012. The tutorial aims to provide a practical guide to conduct mobile field studies based on the learning outcomes of the research I've been involved in while working as a Research Scientist in Telefonica Research, Barcelona. I cover how to design effective mobile field studies, the importance of mobile prototyping, the impact of various design choices on the study setup and deployment, how to engage participants and how to avoid ethical and legal issues. I've also tried to include listings of useful resources for those who are interested in conducting mobile field studies of their own.
More details: http://mm2.tid.es/mhcitutorial/
Karen Church
Research Scientist
Telefonica Research
www.karenchurch.com
@karenchurch
The Relationship of Language and Development Level to User Satisfaction for a...Russ Merz, Ph.D.
This slide deck reports the results of an exploratory study that examined the empirical relationship of language and the economic development level of the host country to user satisfaction for a global website.
ENGL 202 Project 1 Slidedoc 1: How to do the Analyzing Professional Writing P...Jodie Nicotra
The document provides instructions for completing a three-step assignment analyzing a professional's writing practices:
1. Interview a professional to discuss how much and what types of writing they do, and what tools they use.
2. Conduct a rhetorical analysis of one of the professional's documents.
3. Write a memo report summarizing the interview and analysis in three sections - introduction, body, and conclusion - following guidelines for memo format, design, and readability.
The document summarizes findings from a usability study on the Wikipedia reading experience across different devices and platforms. Key findings include:
1) Participants wanted quick facts and better navigation of content through a table of contents for easier understanding on mobile.
2) Highlighting and note-taking features were desired to improve the content experience similar to other reading platforms.
3) Content quality and completeness varied across languages, which impacted the experience for non-English readers.
The top recommendation based on participant feedback and alignment with Wikipedia's strategy is to improve access to quick facts and interactions with the table of contents, as this helps users find content faster and enhances the mobile experience.
Speaking the Language of Meta-Principles: Consistency, Hierarchy, and Persona...Tania Schlatter
This document discusses the principles of consistency, hierarchy, and personality as meta-principles for designing user interfaces. It provides examples of how these principles can be applied when designing interfaces. Consistency establishes patterns to manage user expectations. Hierarchy indicates differences in importance to guide users. Personality involves expressive qualities to communicate appropriately for the context and users. The document also summarizes a case study where these principles were applied when redesigning the SuperTracker interface to help users make healthy choices.
Learning from your customers - A diary study with SlackProduct Anonymous
Katie Phillips talk on using Diary Studies for customer research including how she used Slack for a study at Australia Post. From Product Anonymous March 2017 event.
User Experience Service showcase lightning talks - December 2018Neil Allison
The summary provides an overview of the UX Services Showcase event which included lightning talks on various UX projects at the University of Edinburgh. Attendees were welcomed and provided an agenda for the event including updates on the UX Service, the MyEd and Learn Foundations digital services projects, a document management research project, a project looking at BI/MI tools, an online masters websites project, and a discussion of website strategy and governance. Presenters provided more details on research conducted and outcomes of each project with the goal of enhancing digital services and experiences for students and staff.
This document discusses best practices for conducting user experience research on a global scale. It recommends planning sessions around cultural norms, using moderators and translators fluent in the local language, and carefully selecting research partners with experience in the local markets. International logistics for user research require extensive planning and partnerships to navigate cultural differences, technical capabilities, and language barriers across multiple regions. Understanding these practices is key to gaining useful insights from a global user base.
Master eLearning Translation in 7 Simple Stepssaikumarmba2023
Invest in your learners' success and global connection by translating eLearning content. Our seven-step guide streamlines the process, showcasing your commitment to inclusivity. Apply these practices to deliver content that resonates worldwide, creating an engaging and effective learning experience for all.
This document summarizes a research proposal on gaining audience attention in public speaking. The research will analyze different techniques for attracting and maintaining audience engagement through qualitative and quantitative methods like questionnaires, literature reviews, and analyzing public speaking videos. The goal is to help speakers identify audience interests and needs to prepare effective speeches. Recommendations will consider audience demographics and the speaker's ability to engage listeners linguistically and through personality.
The document outlines steps to ensure instructions from a meeting are properly communicated to subordinates, suppliers, and clients around the world. It recommends: 1) reorganizing meeting notes clearly; 2) ensuring all needed information is captured; 3) checking for clarity and seeking feedback; 4) personalizing the message for different audiences. Key considerations include language barriers, urgency, confidentiality, and audience segregation. An action plan should structure instructions for each group and involve cross-functional teams. Implementation involves creating an execution team if needed, delivering instructions correctly via the chosen method, and following up through acknowledgement and feedback.
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This chapter discusses survey research, including its uses, strengths, and weaknesses. It covers how to design effective survey questions and questionnaires. Key aspects of survey design include determining the research question and hypothesis, sampling strategy, and study design. Considerations for writing survey questions include making them concise and easy to understand, avoiding double-barreled or leading questions, and ensuring neutral wording. The order of questions and inclusion of filter questions are also important. Effective survey design requires pretesting and getting feedback to improve questions before full administration.
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The document outlines a design thinking process that includes four key phases:
1) Research and understand through empathy, research, and user data
2) Explore and converge by sketching designs, exploring options, and converging on a solution
3) Test and refine through rapid iterative testing, collecting user feedback, and making refinements
4) Analyze test results and user behavior through analytics to ensure improvements are effective
Skills & ideas for #ProblemGamblingKTE Anne Bergen
Skills & ideas for #ProblemGamblingKTE. (2104). Part of the "Moving Research Forward" Workshop Series for the Ontario Problem Gambling Research Centre.
The highest type of code-switching used on Dr. Beni Rusaini's Instagram posts and comments about his novel "Breathe" was intra-sentential insertion. Most comments by Malaysian Instagram users inserted English words into Malay sentences when communicating with Dr. Beni or other users. This is likely because Dr. Beni's posts and many responses were in English, as the novel is in English. Code-switching also occurred more informally between users who had a closer relationship. The analysis identified types of code-switching in over 1000 words of data from Dr. Beni's Instagram to understand language practices among social media users.
Concept development for online video communication Jangbae Lee
Software X is a video platform that allows users to create, edit, share, and manage videos for internal and external communication purposes. It has the potential to improve collaboration across project teams if enhanced with more collaborative sharing features. Specifically, research identified that integrating a project channel for teams, enabling direct commenting on videos, and providing a way to tag relevant people on issues could help make video communication through Software X more effective for project work.
What to Consider for Effective Mobile-Assisted Language Learning: Design Impl...heyoungkim
The document discusses mobile-assisted language learning (MALL) and analyzes student usage of English learning apps. It finds that students preferred apps with: 1) Easy, short audio/video content for listening/reading rather than vocabulary/grammar. 2) Various topics, functions and units across news, podcasts and talks. 3) Features like customizable playback controls and note-taking. Students used apps mostly for individual input building and fluency rather than collaboration. Continued use depended on app language level matching students' abilities and providing timely, authentic content. The study implies apps should focus on "light" principles, gradual scaffolding, and individualized, field-dependent learning over form.
This presentation is for a class in PR in the Age of Social Media. It gives an overview of PR, looks at the differences between PR and advertising, shows how to write a press release, and discusses social media and PR.
This document discusses usability testing and provides guidance on how to conduct effective usability tests. It explains that usability involves usefulness, reliability, and ease of use. It outlines the roles of user interface designers, interaction designers, and usability researchers in the testing process. The document advises asking users questions to understand their needs and then using that information to build a test that measures time on task, errors, and satisfaction. It emphasizes that usability testing provides implicit knowledge about how people actually use a system compared to what they say. Finally, it offers tips on how to analyze test results and incorporate findings into further development and testing.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
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1) Participants wanted quick facts and better navigation of content through a table of contents for easier understanding on mobile.
2) Highlighting and note-taking features were desired to improve the content experience similar to other reading platforms.
3) Content quality and completeness varied across languages, which impacted the experience for non-English readers.
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This document summarizes a research proposal on gaining audience attention in public speaking. The research will analyze different techniques for attracting and maintaining audience engagement through qualitative and quantitative methods like questionnaires, literature reviews, and analyzing public speaking videos. The goal is to help speakers identify audience interests and needs to prepare effective speeches. Recommendations will consider audience demographics and the speaker's ability to engage listeners linguistically and through personality.
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The document outlines a design thinking process that includes four key phases:
1) Research and understand through empathy, research, and user data
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Boston Mini Upa2011: Localization Research Presentation by Jennifer Fabrizi and Anna Bradley
1. Localization Research:
If we can do it, so can you!
Jennifer Fabrizi
Anna Bradley
Boston UPA Conference
May 25, 2011
2. Introduction
Jennifer Fabrizi
Lead of User Experience Research and
Design, Massachusetts Mutual Life
Insurance Company
Anna Bradley
Currently Interaction Designer at
Memento Security; previously at
Massachusetts Mutual Life Insurance
Company
3. Agenda
• Our story
• Background
• Study One: 2009
• Study Two: 2010
• Why the findings were different
• What we learned overall
4. This is the story about how 2 user experience practitioners
figured out how to conduct usability tests with
in-language participants and moderators
and learned a lot in the process
Our story
Jen Fabrizi Anna Bradley
8. Marketing Research showed…
Hispanic Americans
• Have a lack of trust in financial institutions
• Depend on family and friends for advice
Relationship development with agent is key
9. Marketing Research showed…
Chinese Americans
• Are averse to debt accumulation & personal
gratification
• Planning for longer term: protecting future
generations
• Rely on experts for advice
Agent as expert, company stability and financial
performance are key
12. Recruiting
Multicultural Testing = nuance of localization
• 5 Hispanic-Americans with Spanish as first language
• 5 Chinese-Americans with Mandarin Chinese as first language
• Pertinent pre-screener requirements:
• Emigrated to U.S.A. prior to age 16
• Current age 35-65
• Vendor support:
• Bentley Design and Usability Center for review
• New American Dimensions in Los Angeles to recruit and hire
moderators and translators
13. Conducting the Study
Testing Room:
Spanish or Chinese speaking
moderator and participant
Observation Room:
Court-certified synchronized interpreter,
note takers, and observers
Morae
recorder
Morae
recorder
Synchronized
Translator
Moderator
Participant
One of us
taking notes
Hosts and observers
14. Conducting the Study
Testing Room:
Spanish or Chinese speaking
moderator and participant
Observation Room:
Court-certified synchronized translator,
note takers, and observers
Morae
recorder
Morae
recorder
Synchronized
Translator
Moderator
Participant
One of us
taking notes
Hosts and observers
Lots of Talking Points
on this slide!
Multicultural users = nuance of localization?
Details of the study:
• In-language moderator; usability script translated into Spanish and
Mandarin
• Used a court-certified synchronized interpreter to provide live,
real-time translations into English into the control room
• Traveled to Los Angeles; used our mobile Usability Lab (Morae on 2
laptops) to record the participant sessions and translations
• Used Camtasia to remove the audio of the in-language sessions
and replace it with the translation audio
• Used Morae Manager to pull clips to play for stakeholders; also
provided full in-language .wmv files
• One glitch: Morae wouldn’t connect with a 3rd laptop running
Observer via the vendor’s network – learned that our mobile lab
had to have network ports opened!
15. What we learned
Chinese Hispanic
decision-
making
premium, coverage, customer service, reputation, branch locations/convenience
expectancy expected link to lead to fully-translated site
translation
quality
excellent with few exceptions (i.e., mutuality)
awareness low
general useful and informative
findability of
link
high low
translated
content
appreciated translated content as
data for decision making
partial translations seemed to be less
appreciated; translations seemed to serve
emotional need vs. functional role
visual design looks professional; Asian faces
evoked positive connection; liked
clean colors and information-focus
liked detailed information; colors were
cold
16. What we learned
Chinese Hispanic
decision-
making
premium, coverage, customer service, reputation, branch locations/convenience
expectancy expected link to lead to fully-translated site
translation
quality
excellent with few exceptions (i.e., mutuality)
awareness low
general useful and informative
findability of
link
high low
translated
content
appreciated translated content as
data for decision making
partial translations seemed to be much
more negative; translations seemed to
serve emotional need vs. functional role
visual design looks professional; Asian faces
evoked positive connection; liked
clean colors and information-focus
liked detailed information; colors were
cold
Warning!!
Our study was designed to test for users’ behavior when trying to find
links and figure out what they meant.
Participants also gave us feedback about attitudes toward aspects of
the site, including quality of translation, translated content, use of
color, and overall visual design. These are all important aspects of a
localization strategy for a site. We didn’t have such a strategy, so we
probed about these attitudes and presented these findings as
directional only to our internal partners.
If the original study requirements had been to do a behavioral and
valid attitudinal study, we would have used different recruiting
methods (i.e., a much larger sample size!!) in combination with a
different study design (probably remote-unmoderated via UserZoom),
followed by qualitative usability.
Our advice is to always make sure to report your findings in the correct
context!
18. Recommendations
A Typical Usability Error?
Setting Users’ Expectations
The in-language links didn’t set users’ expectations well in terms of
what the site provided. In-language content was not a full-translated
site; it was simply high-level content to reach out to these specific
markets in their own languages.
The links said “Spanish” and “Chinese”.
Recommendation 1 = change text to “More about MassMutual” in
their own languages
Recommendation 2 = change text of the title of this section from
“Browse by Feature” to “In-language Information”
Through a second parallel mass affluent study not covered in this
presentation, we cleared out the “junk drawer” by finding locations in
the information architecture for everything else.
Because findings regarding other aspects of localized design were
directional only, we could not recommend changes to visual design
treatment, content voice (which we heard was good feedback on),
how much of the site to translate, translated menus, menu design, etc.
Our recommendations aimed at being reasonable, cautious,
and inexpensive.
20. Design Changes Made
• As a result of the 2009 study the link text was changed
to be more in line with the true experience
• The text was changed to say “More about MassMutual”
in Spanish, Mandarin Chinese and Korean
• In addition other links were moved to the menus (based
on a separate usability study with mass affluent
participants)
22. Setup and Recruiting
• The recruiting criteria were the same for this study as
for the 2009 study though the recruiting was done via a
UserZoom™ recommended recruiter
• This study was un-moderated,
done through UserZoom™
• Prototype had one working link
and one follow-up page
• Remote and un-moderated for
broad geographic access
• Questions after the clicks.
23. In-language Considerations
• All text presented to the user was translated into their
language
• UserZoom has a feature which translates the default
text and instructions
• All questions were asked in-language
• The Spanish-speaking participants replied in Spanish
• The Chinese-speaking participants replied in English.
We assume this was due to a lack of a Chinese
keyboard.
• Responses were then translated by the same team
who translated the original text
24. Findings
• All Spanish participants and several Chinese participants noted
that the in-language links should be located in the upper right
hand of screen.
• The Chinese participants found it easier to locate the in-language
link due to Chinese characters standing out more amongst the
text.
• All Spanish participants were fine with what they found when
they clicked on the link. They said it met their expectations.
• The Chinese participants were split. One participant mentioned
wanting to see the same homepage translated. One thought
they saw more fluff than content. Others did not comment.
25. Why were the findings different?
• The un-moderated study had nearly reversed results
from the 2009 study
• In an environment without another person present the
Spanish speakers stated they were fine with the site.
The Chinese participants on the other hand felt free to
state that they did not like the lack of a full translation.
• We believe that the un-moderated nature of the study
changed how both groups presented their opinion
• The altered text of the link also helped set the
expectation for the Spanish speakers, but it did not
help the Chinese speakers
26. What we learned
• In-language studies can be done on a reasonable
budget.
• There are tools out there that make it easy to splice the
synchronized translation in.
• Cultural differences have to be taken into account but
are influenced by adaptation to American culture.
• We were surprised by the different results but after
understanding them in a cultural context they make
sense.
• If we can do it, so can you!
28. Thanks for coming! Contact us!
Jennifer Fabrizi
Lead of User Experience Research and
Design, Massachusetts Mutual Life
Insurance Company
Anna Bradley
Currently Interaction Designer at
Memento Security; previously at
Massachusetts Mutual Life Insurance
Company
jfabrizi@massmutual.com
www.linkedin.com/in/jenniferfabrizi
twitter.com/@jenniferfabrizi
abradley@mementosecurity.com
http://www.linkedin.com/pub/anna-
margulis-bradley/3/b1a/7b3
Hinweis der Redaktion
multicultural testing = nuance of localization
Set the users’ expectations more appropriately to what the site provides:
Both links said “In Spanish” or “In Chinese” leading users to think the link would take them to a fully translated site. Recommendation = change text to “More about MassMutual” in their own language.
Move other links into the information architecture, leaving only the in-language links. We felt this would increase findability of the links themselves.
This study was un-moderated, done through UserZoom™
5 participants who spoke Spanish natively and 5 participants who spoke Mandarin Chinese natively
Participants were presented a prototype which consisted of the public webpage and a working link to the entry page of the in-language content
All sessions were remote and un-moderated, to allow for broader geographic distribution of participants and to control costs.
Participants were asked follow-up questions after they interacted with the prototype.
Chinese respondents considered the site very useful and informative—and generally appreciated the amount of informative content and tools they could use for themselves.
Hispanics considered the website too visually simple and not colorful. The straightforward layout and design somehow gave Hispanic respondents the perception that Mass Mutual was fairly young and had not been around for many years (until they read it was founded in 1851)
Chinese respondents appreciated the written Chinese content, even in limited form, while Hispanics preferred either a full English site to only a partially translated one. For them, the effort seemed incomplete and half-hearted effort to win over the Hispanic population.