Bonding for FUTURO, an inspiration getaway

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Although the NextGens (Y & Z) is 24H connected, the need for real facetime is bigger than ever. The NextGen is looking for soulmates and allies in life, in brands and companies. Joeri Van den Bergh (co-founder & NextGen specialist at InSites Consulting & author of ‘How Cool Brands Stay Hot’) studies the current behavior of the youngest generations to understand how marketing will change tomorrow.

Your phone knows you better than your PA…

Volgen
Julieanne Smolinski
Geverifieerd account
@BoobsRadley
So my (beloved!) ex-boyfriend's
apartment caught fire this year, which
was very sad, but Facebook made it
worth it.

To what extent do you agree with the following statements? (top 2)
Baby Boomer Gen X Gen Y Gen
Z
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Same sex couples can raise kids like traditional couples
Gay couples should be able to walk hand in hand on the street
Open Minded NXTGen

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Tame Your Emotions: Understand Your Fears, Handle Your Insecurities, Get Stre...

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This 142-page book by Zoe McKey aims to help readers tame their emotions by understanding their fears, handling insecurities, becoming stress-proof, and learning to adapt. The book provides strategies for gaining control over one's emotions in order to overcome fears, insecurities, stress, and become more adaptable to changing situations. It explores how to identify and manage emotions effectively.

Boomers Boca Summer 2009

boomers_boca

Palm Beach Community College offers various trips, speakers, courses, and programs through their Boomer Institute for members of the Baby Boomer generation. Upcoming events include a trip to Colorado to go painting and see sights, a presentation on sex after 50 by a therapist, and courses on topics like PowerPoint, computers, and Photoshop Elements. The document provides contact details for the Boomer Institute located at Palm Beach Community College in Boca Raton, Florida.

5 Paradoxical Consumer Trends

Joeri Van den Bergh

For more information visit http://www.howcoolbrandsstayhot.com/trends Enjoy the inspiration! Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future: 1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising. 2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior. 3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web… 4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution. 5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.

Who's up NXT: a global cross-generational study by InSites Consulting

Joeri Van den Bergh

A Millennial view on the job market

Joeri Van den Bergh

Who's up NXT? A cross-generational view on NextGen marketing

Joeri Van den Bergh

The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check! In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.

How Cool Brands Stay Hot at NHTV

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No guts, No glory: 5 steps to become a brave new marketer

Joeri Van den Bergh

Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.

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Glug Presents: Done is better than said.

Dave Nash

16th October 2014 at 1885 Britomart. Join the meet-up group and attend the next Glug here: meetup.com/GlugAuckland/ Big thanks to 90seconds.tv/ for creating this clip of the night. Inspirational talks from Mike Van De Elzen Celebrity Chef, Nathan James Cooper TBWA Digital Director and Casey Eden .co.nz Entrepreneur. Glug is all about filling up the creative well. Our showcase event is held in London but there are now 8 other events around the world including Auckland. Based around a series of talks and informal networking dubbed “Notworking”, Glug has become one of the most exciting, credible and well-attended creative events around the globe. “Glug showcases inspirational creative people and practices from art and architecture, fashion, food, digital and design. It’s about taking some time to immerse yourself in something creative and different over a beer or two.“ says creative director and Glug host Dave Nash Leo Burnett said, “Curiosity about life in all of its aspects, is still the secret of great creative people”. “Great danger lies in simply marinating your brain in advertising conversations day after day – it will only weaken your own creative spark. “ adds Nash. So there it is, get yourself along! New Gluggers are always welcome to come along and see what it’s all about.

A day as a youth - empathy toolkit

Marine Belluet

A Day as a youth is a toolkit to empathize with younger generation, it is part of the TANGO project. TANGO is a European level culture project, contemporary, sustainable and accessible design meets different audiences of different age groups. The project brings forth issues of creativity, social design and sustainability, and promotes intergenerational dialogue in three countries: Finland, France, and Italy. This empathic methodology have been develop during the Nantes Workshop in 2012 by, Sara Kahönnen, Marine Belluet, Lucie Boudet and Sylvine Derre

Gypsy chic issue 15 editor lorraine stylianou

Lorraine Stylianou

This issue of Gypsy Chic magazine features interviews with three greeting card publishers: Jane Whyman of Image Plus Cards, Shelley Leslie of Ruby Doodle, and Lauren Sebastian. It also includes articles on the 100 Day Project art challenge, envelope art on Instagram, book reviews, and part two of a series on adding value in a business. The interviews provide insights into the designers' businesses, including how they got started, products, marketing, and future plans. The articles give ideas and inspiration for card artists and small business owners.

2017 05-08 howard drive elementary

Ellen Book

This document provides an overview of library services available through the Pinecrest & Country Walk Branch Libraries, including online tutoring assistance in over 40 subjects available until 11pm, databases for research, homework help and reading recommendations, downloadable ebooks, audiobooks, music and movies through services like Hoopla and Freegal, in-person classes on topics like 3D printing, LEGO robotics and sewing, and free museum passes for families to partner institutions. The branch manager Ellen Book provides her contact information for any additional questions.

Taking Heritage Brands Online

Dubit

This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations. The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.

Collaborating with Consumers Eat 'n Learn Smartees

InSites on Stage

The document discusses how companies can collaborate with consumers to drive innovation. It provides examples of how ATAG, PepsiCo and Quinny have activated consumers to gain insights. Companies are encouraged to develop a culture of curiosity within their organization and use techniques like smart questioning, close observing, crowd connecting and real-life experiences to learn from consumers. Consumer collaborations have helped companies reposition their brands and prioritize new product ideas.

Gypsy chic issue 7

Lorraine Stylianou

This magazine issue provides interviews with four creative entrepreneurs: Amélie Gagné, an artist from Canada now based in Ireland who creates original art, workshops, prints, cards, and jewelry; Marie Jonsson-Harrison, a former model turned naïve artist; Sabina Kovacheva, creator of handmade jewelry and accessories; and Lucy Levenson, a designer of botanical prints, cards, and gifts. It also includes tips for managing a Pay-Per-Click advertising campaign yourself and growing brand engagement. The editor discusses her busy schedule attending trade fairs and shows to network and source new prospects for her card designs.

Research agency bullshit

Ian Pierpoint

This document provides an overview of the Further&Further research agency and its approach. It summarizes the agency as focusing on going deeper with research participants, treating them as experts rather than respondents. It also emphasizes spending extensive real time with people to understand their authentic perspectives rather than curated identities. The agency is founded on principles of avoiding inauthentic approaches and delivering high-quality work through a small, experienced team.

frAGILE - Is NextGen marketing more chemistry than science?

Joeri Van den Bergh

In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.

Infographic: Millennials & Social Media - Smart facts on smartphones, apps & ...

Joeri Van den Bergh

Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need one. Find out how GenYers use their mobile phone in part 4 of the infographic series: Millennials & Social Media. Discover which countries have the highest rate of daily Internet access through the smartphone or what mobile services and apps Millennials are most fond of.

Infographic: Millennials and Social Media - Brand expectations on social medi...

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Infographic: Millennials & Social Media - The what, where & why based on a gl...

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Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most. Millennials are the most marketing-savvy and advertising-critical generation ever.

The truth and nothing but the truth (by Generation Y around the world)

Joeri Van den Bergh

The truth and nothing but the truth (by Generation Y around the World). This report offers the result of a large-scale InSites Consulting youth study. The big majority of Gen Yers across the globe believe they’re honest and reliable, but not that many see themselves as real and authentic. Millennials are clearly in an identity struggle, finding their place under the sun. Especially Belgian Yers lack self-confidence to see themselves as such. Half of the Italians, Brazilians and Americans believe they’re authentic and real. In their identity search, Gen Yers are not always acting as we would expect. They feel most at ease in their direct social environment, surrounded by their partner, friends and parents. At the same time, 1 out of 4 Millennials can only be his/her true self when being alone! Globally youngsters think Facebook pages of brands are not credible Blogs, friends and brand users are more credible.

Marketing and research with Generation Y

Joeri Van den Bergh

InSites Consulting is a spin-off of a top-ranked business school with 15 years of experience in online marketing research. They have 125 employees across multiple global offices and conduct proprietary research using their online panel of consumers in over 25 countries. InSites helps leading brands connect better with consumers through innovative digital research methods that engage participants anywhere at any time.

Rga How Cool Brands Stay Hot

Joeri Van den Bergh

This document discusses brand authenticity and strategies for connecting with Generation Y audiences. It references a study of 4,065 15-25 year olds across 16 countries. The document provides templates and suggestions for remaining true, unique, and self-aware as a brand. It advises focusing on lifestyles rather than products, and using various passion points to engage audiences in a playful way without exploiting negative emotions. Graphs show the experiences that most defined happiness or other emotions for respondents.

How Cool Brands Stay Hot at WOMMA Summit 2012

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Creating Engaging Brands at VIACOM Identify 12

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whY i'm unique? (by Generation Y around the world)

Joeri Van den Bergh

This global Gen Y research report shares insights into what uniqueness means for Generation Y. The full report offers results of over 15 countries worldwide. The big majority of Millennials find themselvers unique. Russian, Romanian and especially Brazilian Yers are absolutely convinced that they're truly unique. This perception is mainly driven by the things they say to others, the clothes they wear and the music they're listening to.

How to connect with urban millennials: results from a global research community

Joeri Van den Bergh

Cool today, Gone tomorrow? (by Generation Y around the world)

Joeri Van den Bergh

This global InSites Consulting Gen Y research report shares insights into what Coolness means for Generation Y. The full report offers results for over 15 countries on cool cities, people and brands. Globally Gen Yers perceive Apple as the coolest brand. Favorite city to visit is New York, followed by London and Paris and they perceive sports(wo)men less cool than pop artists and actors/actresses.

How Cool Brands Stay Hot at Apestaartjaren 2012

Joeri Van den Bergh

Forever 21 became a large international fashion retailer starting in Los Angeles in 1984 with 480+ stores. They offered on trend products across several lines at very affordable prices with daily new styles. A study for Levi's Europe found that the most credible sources for deciding if a jeans brand is appropriate are friends and understanding the brand's authentic roots but openness to changing environments. Extreme experiences, graduations and first kisses tended to produce happiness while relationship breakups, illnesses and deaths tended to produce sadness, anger and fear.

How Cool Brands Stay Hot at the Brands & Music Conference

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Bonding for FUTURO, an inspiration getaway

2. 2

3. Nov.11

4. 1111

5. NORWEGIAN CRUISE LINE

6. MY MICRO NY

7. CANVAS TOOLBOX

10. POP UP

11.

12. single <> alone < > lonely

13.

14. 3 of 10 most of the time

15.

16. “Momo”

17.

18. EVENTUEEL EIGEN TITELTJE

19.

20.

21. EVENTUEEL EIGEN TITELTJE

22. EVENTUEEL EIGEN TITELTJE

23.

24.

25.

26.

27. VANS

28.

29. SHARED_STUDIOS

30.

31. GEO-TAGGING

32. EVENTUEEL EIGEN TITELTJE

33. BELO

34.

35. EVENTUEEL EIGEN TITELTJE

36.

37.

38.

39.

40.

41. enoughism

42.

43.

44.

45. TASKRABBIT

46. WHAT ARE YOU STUCK ON?

47.

48.

49.

50. RISE NUTRITION COACH

51.

52.

53.

54.

55. UNIVERSITY OF SUSSEX

56. DIGITAL TOUCHES

57. Your phone knows you better than your PA…

58.

59.

60.

61.

62. FINTAN GILLSPIE _ GOOGLE

63. MALMÖ TRAIN STATION

64. ?

65.

66.

67.

68.

69.

70.

71. TWERKING

72. H&M + ALEXANDER WANG

73. BROGA

74.

75. AMERICAN EAGLE – DON’T ASK ME WHY

76.

77. DISNEY PRINCESSES

78. DISNEY & DAUGHTER NAMES

79. DISNEY & DAUGHTER NAMES

80.

81. DISNEY & DAUGHTER NAMES

82. #tbt & #fbf

83.

84.

85. Volgen Julieanne Smolinski Geverifieerd account @BoobsRadley So my (beloved!) ex-boyfriend's apartment caught fire this year, which was very sad, but Facebook made it worth it.

86. DÉJÀ VU APP: AUGMENTED NOSTALGIA

87. LEGO DIMENSIONS

88.

89. NESTLE & ALZHEIMER SOCIETY

90. CEREAL KILLER CAFÉ

91.

92.

93.

94.

95.

96. MARK STURKENBOOM

97.

98.

99.

100. Peerents

101.

102.

103. TACO BELL

104. MATCHPAD NYC & LA

105. MATCHPAD OFFLINE MEETING

106. Panks & Punks

107.

108.

109. Mutternity leave

110.

111.

112.

113.

114.

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125.

126.

127. To what extent do you agree with the following statements? (top 2) Baby Boomer Gen X Gen Y Gen Z 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Same sex couples can raise kids like traditional couples Gay couples should be able to walk hand in hand on the street Open Minded NXTGen

128.

129.

130. EVENTUEEL EIGEN TITELTJE

131.

132. CINDERELLA/SNOWWHITE

133. TIANA ELSA&ANNA RAPUNZEL

134. EVENTUEEL EIGEN TITELTJE

135.

136.

137. STEM

138.

139. KARREN BRADY #shinestrong

140.

141. co-founder and managing partner InSites Consulting NXTGen Expert (Gen Y & Gen Z) @ InSites Consulting Marketing author of the AMA awarded book “How Cool Brands Stay Hot. Branding to Generation Y and Z (third edition to be released by Kogan Page February 2016) Exclusive in-company workshop with Joeri Van den Bergh Learn more about the 4 key DNA characteristics of NXTGEN, 7 consumer trends and 4 ways to make your brand future proof? 3 different formats 1. 1 hour presentation + 30 min q&a: 3000 €* 2. 1 hour tailored presentation + 30 min q&a: 5000 €* 3. Half day workshop with 1 hour tailored presentation + brainstorm session in small groups: 5000 €* * t&a not included

142. Thank you!