This document summarizes an experiment comparing conventional oil palm monocropping to diversified oil palm agroforestry systems in the Brazilian Amazon. The experiment involves three 6-hectare plots testing different oil palm planting densities and intercropping with around 17 other species. Preliminary findings after 3-5 years show higher soil carbon stocks and oil palm yields in the agroforestry systems compared to monocropping and secondary forest. The use of nitrogen-fixing trees and shrubs for pruning and mulching appears to improve soil fertility and increase palm productivity without external inputs. While more research is still needed, initial results suggest diversified agroforestry may provide environmental and economic benefits over conventional monoc
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
This document summarizes an experiment comparing conventional oil palm monocropping to diversified oil palm agroforestry systems in the Brazilian Amazon. The experiment involves three 6-hectare plots testing different oil palm planting densities and intercropping with around 17 other species. Preliminary findings after 3-5 years show higher soil carbon stocks and oil palm yields in the agroforestry systems compared to monocropping and secondary forest. The use of nitrogen-fixing trees and shrubs for pruning and mulching appears to improve soil fertility and increase palm productivity without external inputs. While more research is still needed, initial results suggest diversified agroforestry may provide environmental and economic benefits over conventional monoc
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Bio 404 - Social Requirement: Alzheimer's
1. 12.04.2011
Alzheimer Demenz (Demenzen)
Gesellschaftliche
Voraussetzungen/Erfordernisse
(social requirements)
14.04.2011 Dr. Rolf Goldbach 2
14.04.2011 Dr. Rolf Goldbach 3
1
2. 12.04.2011
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Lifestyle factors
The Nun Study—
600+ nuns wrote autobiographies
when entering convent. Content
predicted cognitive functioning in old
age.
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2
3. 12.04.2011
Überalterung
Jeanne Calment Auguste
starb 1997 in Deter starb
Arles im Alter von 1906
122 Jahren Im Alter von
Calment fing mit 55 Jahren an
85 das Fechten an Demenz
und fuhr noch als
100‐Jährige
Fahrrad.
Bis zum Alter von
110 lebte sie
alleine, erst 1985
zog sie in ein
Altersheim
14.04.2011 Dr. Rolf Goldbach 7
Alois Alzheimer: Über eine eigenartige Erkrankung der
Hirnrinde Allgemeine Zeitschrift fur Psychiatrie und Psychisch‐
gerichtliche Medizin. 1907
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Mittlere Lebenserwartung Schweiz (in Jahren)
Jahr Männer Frauen
1990 74,1 80,9
2000 76,9 82,6
2010 79,2 * 84,6 *
2020 80,5 * 85,7 *
2060 82,5 * 87,5 *
* „mittlere Hypothese“ Bundesamt für Statistik
Höpflinger und Hugentobler, Hans Huber Verlag 2004
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3
4. 12.04.2011
Häufigkeitsverteilung der Demenzformen
Frontotemporale
Demenzen, 10‐20%
Alzheimer Krankheit, 60%
Andere, 15%
Vaskuläre
Lewy Körperchen Demenz,
Demenz, 15% 10‐20%
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Prävalenz der Demenz
40
35
Demenzkranke Schweiz:
30
8% < 70 Jahre
25 28% 70 – 79‐jährig
64% > 80 Jahre
Prozent der Bevölkerung
20
15
10
5
0
65–69 70–74 75–79 80–84 85–89 90–94 95–99
Alter in Jahren
14.04.2011 Dr. Rolf Goldbach 11
Demenzhäufigkeit in der Schweiz
Jahr 2000: ca. 86.000 Menschen 60+ mit Demenz
Jahr 2050: 159.000 – 186.000 Menschen 60+ mit Demenz
Bei 80% der Menschen mit Demenz wird im Verlauf der
Erkrankung eine Heimaufnahme notwendig
Höpflinger und Hugentobler, Hans Huber Verlag 2003/2004
14.04.2011 Dr. Rolf Goldbach 12
4
5. 12.04.2011
Hypothesen zur Demenzhäufigkeit in der
Zukunft
• Ohne wirksame Behandlung/Prävention kommt es zu einem mindestens
äquivalenten Anstieg der Prävalenz in Bezug zur steigenden
Lebenserwartung bei der Alzheimerdemenz, da es sich in erster Linie um
eine Erkrankung des hohen Lebensalters handelt.
• Prävention könnte die Erkrankungsrate bezüglich der Alzheimerdemenz
reduzieren oder den Erkrankungsbeginn herauszögern und somit die
Prävalenz senken.
• Behandlung der Alzheimerdemenz könnte aber auch den
Krankheitsverlauf verlängern und so zu einer erhöhten Prävalenz der
Erkrankung beitragen.
• In Bezug auf die zweithäufigste Demenzform, die vaskuläre Demenz würde
Prävention (Behandlung vaskulärer Risikofaktoren) bedeuten, dass die
Erkrankung später oder gar nicht auftritt. Die Prävalenz könnte durch eine
wirkungsvolle Prävention reduziert werden.
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Pflegerinnen filmten nackte
demente Frauen
Von Stefan Hohler.
Aktualisiert am 24.02.2009
Drei Pflegerinnen des Zürcher Pflegezentrums Entlisberg haben « zur
gegenseitigen Belustigung » Handyaufnahmen von nackten Patientinnen
gemacht. Sie werden fristlos entlassen.
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«7. August: Personal verliert
Mutters Prothese» – das
Protokoll eines Pflege‐
Schreckens
Von Susanne Anderegg.
Aktualisiert am 11.03.2009 7
Kommentare
Der Zürcher Fall Entlisberg
macht landesweit grosse
Schlagzeilen. Doch Heime
vernachlässigen ihre Bewohner
täglich. Pflegeforscherin Silvia
Käppeli protokollierte, wie
schlecht es ihrer Mutter erging.
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5
6. 12.04.2011
Psychopharmaka in Altersheimen
Die Zeit (Wissen, 5.Februar 2009) „Ruhe auf Rezept“ In Deutschen Altersheimen werden zu viele Psychopharmaka verordnet
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26. Februar 2009
«Die
Dunkelziffer
dürfte viel
höher sein»
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Stadieneinteilung der Alzheimerkrankheit
Abb. mod. nach
Reisberg 1986, In:
Kämmer, Schröder
1998
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6
7. 12.04.2011
Behavioural an Psychological Symptoms in Dementia
(Demenzassoziierte Verhaltensaufälligkeiten)
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BPSD
Demenzassoziierte Verhaltensauffälligkeiten (Behavioural and Psychological Symptoms of Dementia)
Verhalten Psychiatrische Symptome
• Agitiertheit • Angst
• Unruhe • Gereiztheit
• Hyperaktivität • Depressivität
• Umherlaufen • Affektive Labilität
• Stereotype Handlungen • Apathie
• Aggressivität • Wahn
• Störungen der Nahrungsaufnahme • Halluzinationen
• Störungen des Tag/Nacht‐
Rhythmus
• Sozial unangemessenes Verhalten
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Universität Zürich
Kognitiv‐verhaltenstherapeutische Behandlung
für Patienten mit leichter Alzheimer‐Demenz
Tanja Roth
Psychologin / GPZ
7
8. 12.04.2011
Ausgangslage
Prävalenz neuropsychiatrischer Symptome (NPS) bei
Patienten mit leichter Alzheimer Demenz: 92%
• Depressive Symptomatik 62%
• Angst und Reizbarkeit 69%
• Aktivitätsprobleme 73%
• Wahn‐Symptome 58%
• Aggression 54%
Chen et al. 2000
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Folgen NPS
• Morbidität höher
• Lebensqualität reduziert
• Belastung / Depressivität bei pflegenden Angehörigen
• Pflegekosten höher
• Anwendung psychotroper Medikamente
• Übergang ins Pflegeheim früher
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Behandlungsmöglichkeiten NPS
• Pharmakotherapie (Antidepressiva, Neuroleptika)
• Psychosoziale Interventionen
– nicht häufig angeboten (nicht bekannt?)
– schlechte empirische Evidenz: bisher nur
einzelne Interventionen evaluiert
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8
9. 12.04.2011
Empirische Evidenz für
• Kognitive Verhaltenstherapie
– Reduktion von Angst und depressiver Symptomatik
• Aufbau angenehmer / strukturierter Aktivitäten
– Reduktion depressiver Symptomatik bei Patient und
Angehörige
– Verbesserung vom Verhaltensauffälligkeiten (Wandern,
Aggression, Agitation)
• Verhaltensmanagement‐Techniken für Angehörige
– Reduktion depressiver Symptomatik
– Verbesserung des Ernährungsverhalten
– Verbesserung funktioneller Fähigkeiten (z.B.
Ankleideverhalten)
• Lebensrückblick
– Reduktion depressiver Symptomatik
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Projektziele
1. Multikompenenten‐
Behandlungskonzept entwickeln aus
den evidenzbasierten
Interventionen
2. Evaluation des
Behandlungskonzepts
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Projektziel 1: Behandlungskonzept
• Modulbasierte Therapie (8 Module)
• KVT‐Techniken
• ca. 20 Sitzungen à 60 Minuten
• Einbezug eines Angehörigen
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10. 12.04.2011
Projektziel 1: Behandlungskonzept
Modul 1: Diagnose und Zielsetzung
Modul 2: Psychoedukation
Modul 3: Aufbau angenehmer Aktivitäten
Modul 4: Kognitive Umstrukturierung
Modul 5: Lebensrückblick
Modul 6: Verhaltensmanagement‐Techniken
Modul 7: Interventionen für die Angehörige (parallel zu Modul 2‐6)
Modul 8: Paarberatung
Abschluss der Therapie
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Projektziel 2: Methodisches Vorgehen
• Randomisiert kontrollierte Therapiestudie:
KVT‐Behandlung vs. Standardbehandlung (TAU)
Projektziel 2: Treatment as usual
(TAU)
• 3 von 6 Interventionen
– Psychoedukation
– Medizinische Behandlung
– Sozialberatung
– Gedächtnistraining
– Selbsthilfegruppe für Patienten
– Selbsthilfegruppe für Angehörige
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11. 12.04.2011
Projektziel 2: Einschlusskriterien
• Diagnose ‐ Kriterien für leichte Demenz erfüllt
• MMS > 20
• Nicht‐kognitive Symptome
– Depression, Angst, Gereiztheit
• Angehöriger ist verfügbar
• Einverständniserkläung möglich / gegeben
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Projektziel 2: Zielvariablen ‐ Patient
• Primäre Zielvariable: Depressivität
• Andere emotionale und behaviorale Symptome
• Funktionelle Fähigkeiten
• Lebensqualität
• Copingstrategien
• Kognitiver Status
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Stadiengerechter
Unterstützungsbedarf
Schweizer Alzheimervereinigung
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12. 12.04.2011
Stadiengerechte Unterstützung
• Leichte Demenz (Reisberg III und IV), Leben zu Hause oder
in einem Altersheim ohne spezielle Demenzbetreuung
möglich. Zu Hause ist bei alleinstehenden Menschen
dringend Unterstützung erforderlich (Unterstützung bei
Tätigkeiten, die planerisches Handeln erfordern wie
Einkauf, Organisation der Finanzen, Gesundheitsfürsorge,
Kochen und Putzen).
Hilfe durch Spitex oder Angehörige.
In diesem Stadium ist Gedächtnistraining evtl. noch sinnvoll
Bei bestimmten Verhaltensauffälligkeiten, wie z.B.
„Weglaufen“ ist auch eine Versorgung in einem
„geschützen“ Rahmen notwendig.
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Die Zeit lässt sich zwar exakt messen, aber kaum definieren.
Bild Dominique Meienberg
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Stadiengerechte Unterstützung
• Mittelschwere bis schwere Demenz (Reisberg V
und VI): Die Betroffenen sind nun stark
Hilfsbedürftig und eine Versorgung in der eigenen
Wohnung ist nur noch mit umfangreichen
Hilfsangebot möglich. In diesem
Krankheitsabschnitt ist eine Tagesspflege durch
die Familie oder eine Tagesklinik notwendig. Im
„normalen“ Altersheim sind Betroffene da auch
hier weitgehend selbstständige Tagesplanung
erforderlich ist ebenfalls auf eine
Spezialbetreuung angewiesen
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12
13. 12.04.2011
Gleichzeitig Fluch und Segen: Menschen mit Demenz verlieren die zeitliche Orientierung.
Bild Dominique Meienberg
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Stadiengerechte Unterstützung
• Schwerste Demenz (Reisberg VII): Voll
Pflegebedürftige Betroffene benötigen
vollumfängliche Pflege bei allen basalen
Alltagsverrichtungen. Die Unterstützung kann
durch einzelne Personen in der Regel nicht
mehr geleistet werden. In diesem
Krankheitsstadien, werden Betroffene häufig
in Pflegeeinrichtungen versorgt.
14.04.2011 Dr. Rolf Goldbach 38
Stadiengerechte Unterstützung
• In allen Krankheitsstadien profitieren bzw. benötigen
auch die Angehörigen Unterstützung
• Aufsuchende Dienste: Pflege / Ärzte
• Medizinische Institutionen: Spezialambulanzen /
Tageskliniken auch mit beratenden Funktionen
• Sozialarbeiterische Unterstützung
• Informations‐ und Hilfsangebote
• Selbsthilfegruppen
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13
14. 12.04.2011
Heimversorgung bei Demenzen
Spezialisierter Ansatz: In speziali‐ Integrativer Ansatz: Beim integrativen
sierten Abteilungen werden Ansatz werden Demenzkranke in
ausschliesslich Demenzpatienten einer Versorgungseinheit
betreut, welche räumlich von zusammen mit anderen
anderen Pflegebedürftigen Pflegebedürftigen Menschen ohne
getrennt sind. Dies ermöglicht Demenz betreut.
ein spezifisches und individuelles
Eingehen auf das Krankheitsbild
von Menschen mit Demenz,
woraus ein differenziertes
Leistungsangebot hervorgeht.
14.04.2011 Dr. Rolf Goldbach 40
Drei Welten Konzept
Das „3 Welten“ Konzept (Held et.al.2000)
beschreibt drei unterschiedliche
Betreuungs/Wohnformen für leichte,
mittelschwere und schwere Demenz
Prinzip: Der/die Betroffene durchwandert im
Demenzverlauf drei „Welten“. Auf die
verbliebenen Fähigkeiten und auf das
unterschiedliche Erleben in den drei Welten muss
Rücksicht genommen werden mit
phasengerechten Pflege‐Angeboten
14.04.2011 Dr. Rolf Goldbach 41
Drei Welten Konzept (1‐Welt)
Leichte bis mittelschwere Demenz; Welt der kognitiven Erfolglosigkeit MMS 25‐15 Barthel 100‐60
• Versuch „normaler“ Lebensformen scheitert an
Gedächtnisstörungen und Fehlleistungen,
Patienten entschuldigen sich dauernd, vermeiden
soziale Situationen und ziehen sich zurück
• „Normale“ Konversation ,welche auf
Gedächtnisleistung aufbaut, überfordert die
Patienten ebenso wie abstrakte Themen,
Diskussionen, mehrere Gesprächspartner
• Die basale Alltagskompetenz (ADL) ist erhalten
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15. 12.04.2011
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Sonnweid Wetzikon
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Drei Welten Konzept (2. Welt)
Mittelschwere bis schwere Demenz; Welt der kognitiven Ziellosigkeit MMS 15‐5 Barthel 60‐40
• Exekutive Funktionen sind nicht mehr
Handlung bestimmend.
• Im Gesamtverhalten resultiert ein zielloses
Suchen und Wandern mit zunehmender
Unfähigkeit gezielter Tätigkeit z.Bsp. am Tisch
zu essen oder eine Aktivität auszuüben
• Erhebliche Störung der sprachlichen
Kommunikation
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Drei Welten Konzept (2. Welt)
Mittelschwere bis schwere Demenz; Welt der kognitiven Ziellosigkeit MMS 15‐5 Barthel 60‐40
• „Regressiv" wirkende Gefühle und Verhalten
bestimmen Beziehungen unter Bewohnern und
zum Personal
• Herausforderndes Verhalten kann zu erheblichen
Konflikten zwischen den Bewohnern oder mit
dem Personal führen
• Soziale Konventionen können nicht mehr
eingehalten werden
• Die basale Alltagskompetenz (ADL) ist erheblich
eingeschränkt
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Sonnweid Wetzikon
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16
17. 12.04.2011
Drei Welten Konzept (3. Welt)
Schwere Demenz „Welt der kognitiven Schutzlosigkeit“ MMS <5 ADL Barthel Index < 40
• Schwerste funktionelle und körperliche
Behinderung mit umfassender
Pflegebedürftigkeit
• Verbale Kommunikation bei vollständiger
Aphasie kaum mehr möglich
• Verhaltensstörungen wie Rufen, Schreien, Hin‐
und Herbewegen sind häufig Ausdruck
basaler Bedürfnisse wie Hunger, Durst,
Ausscheidung oder Schmerzen
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Drei Welten Konzept (3. Welt)
Schwere Demenz „Welt der kognitiven Schutzlosigkeit“ MMS <5 ADL Barthel Index < 40
• Reizüberflutung: Betroffene sind
Aussenreizen wie z.Bsp. TV, Radio, lauten
Stimmen schutzlos ausgeliefert
• Deprivation: Die Betroffenen können in einem
„normalen“ Milieu „untergehen“, können ihr
Bedürfnis an sozialem Teilhaben nicht mehr
mitteilen oder durchsetzen
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Sonnweid Wetzikon
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18. 12.04.2011
Drei Welten Konzept
Gestaltung der Wohnformen
Jeder dieser Welten wird ein unterstützendes, sowohl
förderndes wie schützendes Konzept entgegengesetzt
• Leichte bis mittelschwere Demenz: „Zusammen
wohnen in einer begleiteten Wohngemeinschaft“ 6‐8
Bewohner pro Einheit
• Mittelschwere bis schwere Demenz: „Behütet und
trotzdem frei sein in einer betreuten Kleingruppe“ 8‐12
Bewohner pro Einheit
• Schwere Demenz: „Liegend dabei sein können in einer
von der Umwelt abgeschirmten Abteilung“
„Pflegeoase“ mit 4‐6 Bewohnern pro Einheit
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Forschungsergebnisse
Die Forschungs‐Resultate über Demenz‐Spezialabteilungen sind
sowohl ermutigend als auch ernüchternd
• Am Demenzverlauf ändert sich wenig, Kognition und Alltagskompetenz
lassen sich damit nicht verbessern
• Aber es gibt weniger Konflikte
‐ unter den Heimbewohnern/Innen
‐ zwischen Heimbewohnern/Innen & Personal
• Weniger „Zwangsmassnahmen“, weniger Einweisungen
• Weniger beruhigende Medikamente
• Gesteigerte Lebensqualität der Betreuenden
• Gesteigerte Lebensqualität der Angehörigen
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Sonnweid Wetzikon
18