Sales people tend to commit lot of mistakes in their jobs. This PPT highlights some of the major ones they commit. Will be useful to all levels of sales professionals and their managers
This document provides information on sales techniques for professionals. It discusses the importance of appearance, manners, attitude, knowing your product, and providing good customer service. It also covers understanding customers, knowing yourself, and using the AIDA model of gaining attention, interest, desire, and action. The document outlines how to make effective telephone calls and handle common objections by showing understanding, clarifying objections, answering questions, and doing trial closes. Overall it provides guidance to salespeople on qualities, customer interactions, selling approaches, telephone skills, and objection handling.
Sales manager should be perceived as someone who could bring value and help solve business issues. If you cannot improve the client’s condition, then you should stop taking the client’s money.
Marketing..The Ultimate Sales Building ToolKEVIN TONEY
Effective marketing focuses on attracting potential customers and building relationships rather than direct selling. It involves developing a niche, positioning yourself as an expert through education-based marketing, and implementing a multi-pronged lead generation system using tools like free reports, referrals, social media and newsletters. Consistent follow-up is also important, with most sales occurring after multiple contacts. An organized marketing plan with goals and metrics will help improve sales over time.
This document outlines 10 common sales blunders and how to avoid them. The sales blunders include listening less and talking more, depending on a single contact, failing to provide new insights, wasting time with the wrong contacts, showcasing personality over substance, not properly warming up cold calls, aiming only to close deals without developing relationships, waiting passively to be engaged by customers, selling alone without consulting others, and arguing with potential customers instead of handling objections smoothly. The document provides strategies for avoiding each blunder such as focusing on listening more than talking, developing multiple decision-maker relationships, providing solutions and insights, properly qualifying contacts, establishing trust and credibility, warmly engaging prospects, taking a customer-focused advisory approach, gathering
A sales blunder is a significant mistake or misstep made during the sales process that negatively impacts the outcome or success of a sales interaction. In this slide we are discussing about what are the major sales blunders that sales people make and how to avoid these
The document discusses various sales presentation methods and strategies for overcoming objections in the sales process. It describes memorized, formula, and need-satisfaction presentation styles, as well as the problem-solution approach for complex sales. Key elements of effective presentations are outlined, including features/advantages/benefits, proof statements, visual aids, participation, and handling objections and interruptions. Common objections like price, budget, and product comparisons are addressed.
"Sales - The new need of Life" represents my seniors experience. Many literature on sales are also used in our day to day experience, though its theoritical but its practical too and may lead to success if implemented accurately.
This document provides information on sales techniques for professionals. It discusses the importance of appearance, manners, attitude, knowing your product, and providing good customer service. It also covers understanding customers, knowing yourself, and using the AIDA model of gaining attention, interest, desire, and action. The document outlines how to make effective telephone calls and handle common objections by showing understanding, clarifying objections, answering questions, and doing trial closes. Overall it provides guidance to salespeople on qualities, customer interactions, selling approaches, telephone skills, and objection handling.
Sales manager should be perceived as someone who could bring value and help solve business issues. If you cannot improve the client’s condition, then you should stop taking the client’s money.
Marketing..The Ultimate Sales Building ToolKEVIN TONEY
Effective marketing focuses on attracting potential customers and building relationships rather than direct selling. It involves developing a niche, positioning yourself as an expert through education-based marketing, and implementing a multi-pronged lead generation system using tools like free reports, referrals, social media and newsletters. Consistent follow-up is also important, with most sales occurring after multiple contacts. An organized marketing plan with goals and metrics will help improve sales over time.
This document outlines 10 common sales blunders and how to avoid them. The sales blunders include listening less and talking more, depending on a single contact, failing to provide new insights, wasting time with the wrong contacts, showcasing personality over substance, not properly warming up cold calls, aiming only to close deals without developing relationships, waiting passively to be engaged by customers, selling alone without consulting others, and arguing with potential customers instead of handling objections smoothly. The document provides strategies for avoiding each blunder such as focusing on listening more than talking, developing multiple decision-maker relationships, providing solutions and insights, properly qualifying contacts, establishing trust and credibility, warmly engaging prospects, taking a customer-focused advisory approach, gathering
A sales blunder is a significant mistake or misstep made during the sales process that negatively impacts the outcome or success of a sales interaction. In this slide we are discussing about what are the major sales blunders that sales people make and how to avoid these
The document discusses various sales presentation methods and strategies for overcoming objections in the sales process. It describes memorized, formula, and need-satisfaction presentation styles, as well as the problem-solution approach for complex sales. Key elements of effective presentations are outlined, including features/advantages/benefits, proof statements, visual aids, participation, and handling objections and interruptions. Common objections like price, budget, and product comparisons are addressed.
"Sales - The new need of Life" represents my seniors experience. Many literature on sales are also used in our day to day experience, though its theoritical but its practical too and may lead to success if implemented accurately.
This document provides information on igniting sales teams. It discusses the importance of sales teams in generating revenue and keeping business running. It also discusses various aspects of effective sales management like organizing the sales force, designing sales territories, understanding customer needs, motivating the sales team, and best practices for sales managers. Some of the challenges highlighted for keeping sales momentum include improving sales, recognizing leadership/staff gaps, and hiring quality people.
This document summarizes key issues facing sales and marketing based on a survey of over 2,600 companies. It finds that many companies lack a clearly defined consultative sales process or don't follow the process they have. As a result, salespeople struggle to balance their time effectively and often give up too easily on prospects. The document recommends developing a formal, step-by-step sales process tailored to the company's products and customers. It also stresses the importance of implementing the process, involving customers in its development, identifying best practices from top performers, and providing competency development and ongoing monitoring to ensure the process works as intended.
This chapter aims to provide an understanding of closing sales and techniques for doing so successfully. It discusses concepts like obtaining agreement from the customer, timing the close based on customer readiness, looking for buying signals, and performing a trial close. It also covers general rules, specialized closing methods, and how to close in different contexts like business-to-business and retail. The document emphasizes maintaining a positive attitude after failed closes and preparing for future interactions. It stresses that success requires training, experience, and possessing mental characteristics like honesty, responsibility, courage, and enthusiasm.
1. Gaining commitment from buyers is an important part of the sales process. Salespeople should not rely solely on buyers to initiate the purchase and should actively seek commitment.
2. There are various techniques for gaining commitment such as trial closes, direct requests, benefit summaries, and probing methods to understand any hesitations. It is important to avoid coming across as too aggressive.
3. If commitment is obtained, the salesperson should have no surprises, confirm the choice, get the signature, show appreciation, and cultivate the relationship for future sales. If not obtained, the salesperson should discover the cause and maintain a positive perspective for future opportunities.
Presentation Sales Vs Marketing Edit EmmDebra Andrews
The document discusses best practices for integrating sales and marketing. It defines sales as the process of listening to customers, determining needs, addressing objections, asking for orders, and closing deals. Marketing is defined as positioning a firm to ask for or be asked for business. The document recommends balancing sales and marketing based on the customer lifecycle and product type. It also provides tips for common marketing resources and levels needed. Best practices discussed include segmentation, differentiation, and implementation in marketing as well as tracking sales metrics.
This document provides guidance on sales and marketing for district representatives in KMM Afrik. It defines marketing and outlines the components of an effective marketing executive, including establishing objectives, trust, empathy, credibility and customer needs. It introduces the S.P.I.N. method for presenting problems to customers and justifying solutions. The document also discusses treating customers fairly and the key principles involved. Representatives are advised to ask probing questions to uncover customer problems, implications and needs in order to position solutions effectively.
Marketing focuses on satisfying customer needs while selling focuses on converting products into cash. The two basic functions of business are marketing and innovation. The goal of marketing is to understand customers so well that the product sells itself. Marketing techniques include researching customers, observing the market environment, designing products to meet customer needs, ensuring an efficient customer experience, developing communications, investing in employees, maintaining facilities, setting prices strategically, and having a marketing plan. Selling involves meeting with customers when they are ready to buy and focusing on solving their problems and meeting their needs.
darwin platform sales and marketing.pdfArticleRelase
We at Darwin Platform Group of Companies are shaping the future through operational excellence, innovation, sustainable solutions and high level of domain-led leadership capabilities. It is spearheaded by the visionary and charismatic Mr. Ajay Harinath Singh. Trusted by our partners, we are pioneers in diversified sectors such as hydrocarbons, electric vehicles, infrastructure, pharmaceuticals, retail, aviation and defense to name a few. Headquartered in Mumbai, India, Darwin’s business operation is spread across the globe.
The Five Things You Need to Know About Your CustomersAmelia Young, CFA
This document discusses the five things companies need to know about their customers: who they are, what they need, when they buy, where they look, and why they choose a particular product/service. It emphasizes understanding customers from their perspective and using that knowledge to focus marketing and sales efforts on a specific customer segment. Companies should employ a structured process to comprehensively understand their target customers across these five areas and tailor their business accordingly.
Learn the A to Z of How to Sell in Today's World - 2023
Today’s Market
Today's marketplace has changed dramatically. Buyers are more cautious and sophisticated.
The environment is competitive, challenging and constantly shifting
To grow and compete you need a new set of sales strategies and a new approach to growth.
In this high-energy workshop, we discover how to turn uncertainty into your competitive advantage. You will learn how to stay razor-like focused while remaining highly flexible, so you are prepared no matter what this marketplace does.
Sales Challenges
• Selling On-Line and Face 2 Face
• Failing to CLOSE Deals
• Inability to communicate VALUE to Buyers
• Hearing TIO - ‘think it over’ - all too often when you ask for the business
• Handling the Price Objection
Sales Modules
1. Understanding this VUCA world
2. Selling Face 2 Face
3. Prospecting & Cold Calling
4. Getting Qualified Appointments
5. Effective Telephone Techniques
6. Engaging the KDMs
7. Control with Questions and Active Listening
8. Open Questions to find the “PAIN”
9. Cross Sell & Up Sell
10. The Objection Handling System
11. Power Closes of a Champion
12. How to Motivate your way out of a Slump
13. Selling On Value and not Price
Michael Farrington - Staying Relevant in MarketingAMASanDiego
Our objective as marketers hasn’t changed despite the world changing around us. We remain in the business of changing human behavior — helping customers choose our companies, our products, and our brands (and NOT our competitors). The challenge? Our customers are engaging us later and later in the sales process, our customers know MORE about us than we know about our customers, and our marketing mix continues to get more and more complex. As marketing leaders, we will quickly become irrelevant if we don’t act now and understand how our customers are making decisions, why they’ve made those decisions, and where to place our limited marketing investments. Mike will share how he’s driving this shift within a $1 billion publicly-traded, medical technology company, including the process, tools, and insights to make that change happen at your organization.
This document provides 12 tips to help B2B sales teams prepare for success:
1) Focus on getting to know prospects as individuals to build relationships;
2) Listen to prospects to understand their problems and needs in order to add value;
3) Explain how your product or service will help prospects do their jobs better and achieve their goals;
4) Clearly tie your product or service benefits to specific business goals of prospects.
IN THIS SUMMARY
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the ability to tap into all available company resources are all critical factors for success. In Perfect Selling, Linda Richardson presents a five step plan for success and suggests that nothing can have a greater impact on increasing sales results than improving what happens when a salesperson and customer are “in the moment” during the sales call. Throughout her book, she explores the five steps in great detail that will serve as a road map for all future sales calls.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/perfect-selling
Week 1: Digital Marketing Challenge- Digital PositioningFrancene Mullings
This document outlines Powerup Digital Marketing Challenge 2020 which aims to help entrepreneurs, side hustlers, and business owners create a profitable online presence through affordable and simple digital marketing systems and guides. It discusses creating buyer personas and customer avatars to better understand ideal customers. The challenge is to create and refine a customer avatar by defining the customer's problems and how the business solves them, as well as how the customer buys. Feedback on avatars will be provided in the Facebook group.
This document discusses sales and marketing strategies, including the differences between sales and marketing, vendor and supplier management, building customer relationships, and identifying customer needs. Some key points are:
- Sales is focused on short-term goals like closing a deal, while marketing has long-term goals around brand awareness.
- Vendor management involves setting goals, selecting, and managing third-party suppliers to meet quality, cost, and satisfaction targets.
- Building strong customer relationships requires understanding their needs, adding value without expectation of immediate returns, and communicating sincerely and empathetically.
- Identifying customer needs through effective communication and feedback allows tailoring products and services to attract more customers long-term.
The document discusses various topics related to sales and business management. It provides guidance on developing customer relationships, understanding customer needs, selecting target customers, managing sales targets and time, and retaining existing customers. Some of the key points include selecting high-value customers according to volume, profitability, and strategic fit; understanding customer decision factors and pain points to develop offers; focusing time on high-priority accounts while maintaining relationships with others; and ensuring customer satisfaction to support retention and expansion. The overall message is on developing a strategic and customer-centric approach to sales.
The seven steps to successful sales are: 1) Introduce yourself and listen to understand the customer's needs, 2) Explain why the offer is important to the customer, 3) Get confirmation on the solution and details, 4) Demonstrate credibility and why the customer can trust you, 5) Explain what needs to be done and the costs, 6) Schedule next steps such as follow ups, and 7) Periodically ask for the sale. A successful salesperson focuses on the customer's priorities and gains their involvement throughout the process.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
Pareto Law Reviews: Top Tips for Telephone SellingPareto Law
Here, Pareto Law gives you some tips to get into the world of telesales. By reading these tips, you'll get one step ahead for when you start your new job, or if you're already working then it can help you to refine your technique to make the most of your sales skills.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
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This document provides information on igniting sales teams. It discusses the importance of sales teams in generating revenue and keeping business running. It also discusses various aspects of effective sales management like organizing the sales force, designing sales territories, understanding customer needs, motivating the sales team, and best practices for sales managers. Some of the challenges highlighted for keeping sales momentum include improving sales, recognizing leadership/staff gaps, and hiring quality people.
This document summarizes key issues facing sales and marketing based on a survey of over 2,600 companies. It finds that many companies lack a clearly defined consultative sales process or don't follow the process they have. As a result, salespeople struggle to balance their time effectively and often give up too easily on prospects. The document recommends developing a formal, step-by-step sales process tailored to the company's products and customers. It also stresses the importance of implementing the process, involving customers in its development, identifying best practices from top performers, and providing competency development and ongoing monitoring to ensure the process works as intended.
This chapter aims to provide an understanding of closing sales and techniques for doing so successfully. It discusses concepts like obtaining agreement from the customer, timing the close based on customer readiness, looking for buying signals, and performing a trial close. It also covers general rules, specialized closing methods, and how to close in different contexts like business-to-business and retail. The document emphasizes maintaining a positive attitude after failed closes and preparing for future interactions. It stresses that success requires training, experience, and possessing mental characteristics like honesty, responsibility, courage, and enthusiasm.
1. Gaining commitment from buyers is an important part of the sales process. Salespeople should not rely solely on buyers to initiate the purchase and should actively seek commitment.
2. There are various techniques for gaining commitment such as trial closes, direct requests, benefit summaries, and probing methods to understand any hesitations. It is important to avoid coming across as too aggressive.
3. If commitment is obtained, the salesperson should have no surprises, confirm the choice, get the signature, show appreciation, and cultivate the relationship for future sales. If not obtained, the salesperson should discover the cause and maintain a positive perspective for future opportunities.
Presentation Sales Vs Marketing Edit EmmDebra Andrews
The document discusses best practices for integrating sales and marketing. It defines sales as the process of listening to customers, determining needs, addressing objections, asking for orders, and closing deals. Marketing is defined as positioning a firm to ask for or be asked for business. The document recommends balancing sales and marketing based on the customer lifecycle and product type. It also provides tips for common marketing resources and levels needed. Best practices discussed include segmentation, differentiation, and implementation in marketing as well as tracking sales metrics.
This document provides guidance on sales and marketing for district representatives in KMM Afrik. It defines marketing and outlines the components of an effective marketing executive, including establishing objectives, trust, empathy, credibility and customer needs. It introduces the S.P.I.N. method for presenting problems to customers and justifying solutions. The document also discusses treating customers fairly and the key principles involved. Representatives are advised to ask probing questions to uncover customer problems, implications and needs in order to position solutions effectively.
Marketing focuses on satisfying customer needs while selling focuses on converting products into cash. The two basic functions of business are marketing and innovation. The goal of marketing is to understand customers so well that the product sells itself. Marketing techniques include researching customers, observing the market environment, designing products to meet customer needs, ensuring an efficient customer experience, developing communications, investing in employees, maintaining facilities, setting prices strategically, and having a marketing plan. Selling involves meeting with customers when they are ready to buy and focusing on solving their problems and meeting their needs.
darwin platform sales and marketing.pdfArticleRelase
We at Darwin Platform Group of Companies are shaping the future through operational excellence, innovation, sustainable solutions and high level of domain-led leadership capabilities. It is spearheaded by the visionary and charismatic Mr. Ajay Harinath Singh. Trusted by our partners, we are pioneers in diversified sectors such as hydrocarbons, electric vehicles, infrastructure, pharmaceuticals, retail, aviation and defense to name a few. Headquartered in Mumbai, India, Darwin’s business operation is spread across the globe.
The Five Things You Need to Know About Your CustomersAmelia Young, CFA
This document discusses the five things companies need to know about their customers: who they are, what they need, when they buy, where they look, and why they choose a particular product/service. It emphasizes understanding customers from their perspective and using that knowledge to focus marketing and sales efforts on a specific customer segment. Companies should employ a structured process to comprehensively understand their target customers across these five areas and tailor their business accordingly.
Learn the A to Z of How to Sell in Today's World - 2023
Today’s Market
Today's marketplace has changed dramatically. Buyers are more cautious and sophisticated.
The environment is competitive, challenging and constantly shifting
To grow and compete you need a new set of sales strategies and a new approach to growth.
In this high-energy workshop, we discover how to turn uncertainty into your competitive advantage. You will learn how to stay razor-like focused while remaining highly flexible, so you are prepared no matter what this marketplace does.
Sales Challenges
• Selling On-Line and Face 2 Face
• Failing to CLOSE Deals
• Inability to communicate VALUE to Buyers
• Hearing TIO - ‘think it over’ - all too often when you ask for the business
• Handling the Price Objection
Sales Modules
1. Understanding this VUCA world
2. Selling Face 2 Face
3. Prospecting & Cold Calling
4. Getting Qualified Appointments
5. Effective Telephone Techniques
6. Engaging the KDMs
7. Control with Questions and Active Listening
8. Open Questions to find the “PAIN”
9. Cross Sell & Up Sell
10. The Objection Handling System
11. Power Closes of a Champion
12. How to Motivate your way out of a Slump
13. Selling On Value and not Price
Michael Farrington - Staying Relevant in MarketingAMASanDiego
Our objective as marketers hasn’t changed despite the world changing around us. We remain in the business of changing human behavior — helping customers choose our companies, our products, and our brands (and NOT our competitors). The challenge? Our customers are engaging us later and later in the sales process, our customers know MORE about us than we know about our customers, and our marketing mix continues to get more and more complex. As marketing leaders, we will quickly become irrelevant if we don’t act now and understand how our customers are making decisions, why they’ve made those decisions, and where to place our limited marketing investments. Mike will share how he’s driving this shift within a $1 billion publicly-traded, medical technology company, including the process, tools, and insights to make that change happen at your organization.
This document provides 12 tips to help B2B sales teams prepare for success:
1) Focus on getting to know prospects as individuals to build relationships;
2) Listen to prospects to understand their problems and needs in order to add value;
3) Explain how your product or service will help prospects do their jobs better and achieve their goals;
4) Clearly tie your product or service benefits to specific business goals of prospects.
IN THIS SUMMARY
A successful sales call takes talent and effort. Marketing, sales strategy, preparation, technical expertise, business knowledge, keeping pace with technology, fast access to accurate information, drive, and the ability to tap into all available company resources are all critical factors for success. In Perfect Selling, Linda Richardson presents a five step plan for success and suggests that nothing can have a greater impact on increasing sales results than improving what happens when a salesperson and customer are “in the moment” during the sales call. Throughout her book, she explores the five steps in great detail that will serve as a road map for all future sales calls.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/perfect-selling
Week 1: Digital Marketing Challenge- Digital PositioningFrancene Mullings
This document outlines Powerup Digital Marketing Challenge 2020 which aims to help entrepreneurs, side hustlers, and business owners create a profitable online presence through affordable and simple digital marketing systems and guides. It discusses creating buyer personas and customer avatars to better understand ideal customers. The challenge is to create and refine a customer avatar by defining the customer's problems and how the business solves them, as well as how the customer buys. Feedback on avatars will be provided in the Facebook group.
This document discusses sales and marketing strategies, including the differences between sales and marketing, vendor and supplier management, building customer relationships, and identifying customer needs. Some key points are:
- Sales is focused on short-term goals like closing a deal, while marketing has long-term goals around brand awareness.
- Vendor management involves setting goals, selecting, and managing third-party suppliers to meet quality, cost, and satisfaction targets.
- Building strong customer relationships requires understanding their needs, adding value without expectation of immediate returns, and communicating sincerely and empathetically.
- Identifying customer needs through effective communication and feedback allows tailoring products and services to attract more customers long-term.
The document discusses various topics related to sales and business management. It provides guidance on developing customer relationships, understanding customer needs, selecting target customers, managing sales targets and time, and retaining existing customers. Some of the key points include selecting high-value customers according to volume, profitability, and strategic fit; understanding customer decision factors and pain points to develop offers; focusing time on high-priority accounts while maintaining relationships with others; and ensuring customer satisfaction to support retention and expansion. The overall message is on developing a strategic and customer-centric approach to sales.
The seven steps to successful sales are: 1) Introduce yourself and listen to understand the customer's needs, 2) Explain why the offer is important to the customer, 3) Get confirmation on the solution and details, 4) Demonstrate credibility and why the customer can trust you, 5) Explain what needs to be done and the costs, 6) Schedule next steps such as follow ups, and 7) Periodically ask for the sale. A successful salesperson focuses on the customer's priorities and gains their involvement throughout the process.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
Pareto Law Reviews: Top Tips for Telephone SellingPareto Law
Here, Pareto Law gives you some tips to get into the world of telesales. By reading these tips, you'll get one step ahead for when you start your new job, or if you're already working then it can help you to refine your technique to make the most of your sales skills.
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5. NOT RESEARCHING THE CUSTOMER
Walking into meetings with little information/ preparation
Not using available data
Customers respect when they understand that you know about them
6. NOT QUALIFYING CUSTOMERS
Going behind every customer in anticipation of business
Be ruthless… Probe…Qualify
Money……Authority….Need
7. NOT LISTENING
Speaking more; listening less
Listening only to respond
Listening with the FMs on
8. NOT BEING IN CONTROL
Sales conversations are directed by customers
The seller has very few influence on how the conversations flow
Trying to reply and not steering conversations
Lack of questioning skills
9. ‘CUSTOMER IS BIG’
‘Customer is Big; I am small’
How can I …………………………………?
If something goes wrong…………………………………………
10. ASSUMPTIONS & OPINIONS
Opinions/ Bias about people or certain things
Come in the way of our interaction
Have an influence on us
Can go wrong
11. PLEASING - AS A STRATEGY
Customers buy from those whom they respect
Or from those who help in value creation or discovery
Pleasing as a strategy works in few cases only
12. FAILING TO ASSESS BUDGETS EARLY ON
Difficulty in asking hard questions on the face
Lack of conviction about Self
13. FAILING TO REVEAL PRICE EARLY ON
Keeping the Price under wraps for long
Customers may not have any clue about your pricing
Both get disappointed in the end
Waste of Time and Energy
14. BECOMING TOO PREDICTABLE/ SAME OLD SALES PITCH
Same old method of sales pitch
Boredom for customers
Reinvent your pitch once in while
Make it up to date and interesting
16. BELIEF IN MATCHING EVERY SPEC OF COMPETITOR
AT A LOWER PRICE
Companies are commercial entities
Choose product and pricing policies
You have little say in that
When you can not accept what your company offers, you will find a reason for
failure
Many sales people are fully convinced about Product and Pricing strategies of their Competitors.
But not of their Companies.