This document summarizes key trends in social media and mobile fundraising. It notes that the preferred social network for multiple users is Facebook, which is also a top referrer to fundraising pages. It recommends using social login to increase registrations and donations by 30-40%. It also recommends using online video, social advertising, visual storytelling and gamification to engage supporters across multiple channels including mobile. It emphasizes tracking metrics like conversion rates to measure the impact of social media activities on fundraising goals.
How to use Google Analytics to improve your charity website without drowning ...Artez Interactive
So you have a website and a Donate Now button. But how well are they performing? What can you do to increase the frequency and size of your online gifts? How can you find answers to these questions without falling prey to "analysis paralysis"? Join this webinar to get practical ideas you can use Google analytics to tune-up your website.
You got peanut butter in my chocolate! Synchronizing offline & online fundrai...Artez Interactive
This document summarizes lessons learned from 4 integrated fundraising case studies and provides tips for integrating offline and online fundraising efforts. Some key points include: most charities raising over $100k online have budgets over $5 million; existing donor lists can be used to target online campaigns; both online and offline channels should be used to acquire and retain donors; and data from all fundraising channels needs to be integrated to understand what is most effective. The document advocates using both paid social media and email networks to promote campaigns and convert traffic to donations. It also provides tips for database integration and using mobile and video to engage donors across channels.
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
The document discusses optimizing social media for brand building and insurance companies. It recommends that insurance companies be social by figuring out people's interests online, creating relevant social content, and being part of conversations. It provides data on popular search terms and interests for various regions to identify target audiences. Additionally, it suggests insurance companies engage audiences by being human, relevant to interests and trends, and incentivizing engagement through contests, hashtags and questions. Best practices for social platforms like Facebook, Twitter and events are also outlined.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
How to use Google Analytics to improve your charity website without drowning ...Artez Interactive
So you have a website and a Donate Now button. But how well are they performing? What can you do to increase the frequency and size of your online gifts? How can you find answers to these questions without falling prey to "analysis paralysis"? Join this webinar to get practical ideas you can use Google analytics to tune-up your website.
You got peanut butter in my chocolate! Synchronizing offline & online fundrai...Artez Interactive
This document summarizes lessons learned from 4 integrated fundraising case studies and provides tips for integrating offline and online fundraising efforts. Some key points include: most charities raising over $100k online have budgets over $5 million; existing donor lists can be used to target online campaigns; both online and offline channels should be used to acquire and retain donors; and data from all fundraising channels needs to be integrated to understand what is most effective. The document advocates using both paid social media and email networks to promote campaigns and convert traffic to donations. It also provides tips for database integration and using mobile and video to engage donors across channels.
Smartphones & Smart Charities - Mobile Giving Beyond Text-To-GiveArtez Interactive
This document discusses mobile fundraising strategies beyond text-to-donate. It covers the growing mobile landscape including smartphones, tablets, and mobile operating systems. The three pillars of mobile giving are outlined as text-to-donate, mobile web, and mobile applications. Text-to-donate is discussed as well as considerations for mobile web and mobile applications. The future of mobile including location services, apps versus mobile web, and partnership opportunities are also mentioned. The document provides recommendations on getting started with mobile strategies and resources for further information.
The document discusses optimizing social media for brand building and insurance companies. It recommends that insurance companies be social by figuring out people's interests online, creating relevant social content, and being part of conversations. It provides data on popular search terms and interests for various regions to identify target audiences. Additionally, it suggests insurance companies engage audiences by being human, relevant to interests and trends, and incentivizing engagement through contests, hashtags and questions. Best practices for social platforms like Facebook, Twitter and events are also outlined.
How nonprofit organizations can effectively use search engines (SEO/PPC), Facebook and other social networks to attract more volunteers, donors and publicity for their causes.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Social media engagement and word-of-mouth recommendations are increasingly important for the travel and tourism industry. The document discusses how people's social networks influence their travel decisions and how brands can utilize social media to influence word-of-mouth. It also examines how the internet has impacted word-of-mouth conversations and how brands can provide resources to customers before, during, and after these conversations. Finally, it outlines strategies for travel brands to engage customers on social media through content creation, customer service, and thought leadership in order to build brand awareness and positive word-of-mouth.
This document discusses how social media platforms are not utilities but rather data companies that aim to make money. It notes that Facebook has over 1.4 billion monthly users and controls a large portion of internet traffic. While social media is often touted for its fundraising abilities, the document argues it only accounts for 1% of online fundraising. Traditional methods like email and websites are also declining in effectiveness. The best donors for nonprofits are still baby boomers, though millennials and Gen X will make up more of the workforce. Nonprofits need to focus on engaging donors through mobile platforms and maintaining frequent conversations online to remain effective in the future fundraising landscape.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
This document discusses how marketing automation can help nonprofits improve donor communication and fundraising. It notes that mass emails are ineffective and donors prefer personalized, tailored communication. It then outlines features of Lead Liaison's marketing automation platform that can help with personalization, automation, omni-channel fundraising through email, social media, paid ads, search engine optimization, texting, offline letters, and event management. It also discusses tools for analytics, tracking donors, and understanding nonprofit terminology.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
NonProfit Content Marketing Strategy Workshop for ESCHouston Nov 2013Sarah M Worthy
This document provides guidance on developing a strategic web content marketing plan for a nonprofit organization. It discusses key aspects of an effective content strategy such as setting measurable goals, identifying target audiences through donor personas, developing an editorial calendar, and publishing and distributing content across various channels. The document emphasizes that a content strategy should focus on what is most relevant to both what the nonprofit cares about and what donors care about. It also stresses the importance of consistency, preparation, and curation in an organization's web content marketing efforts.
Social Media for Business: Wahine Media at Sunset Rotary WaikikiWahine Media
Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012.
Why social media for business?
Tips and best practices
Local examples in Hawaii
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
How to use digital tools to make money onlinenathanielward
Nathaniel Ward's presentation to the Leadership Institute's comprehensive fundraising school on September 30, 2013 about online fundraising and digital marketing, including social media and e-mail, with examples drawn from The Heritage Foundation.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Marketing 3 0 Push And Pull Marketing Is No Longer EnoughRiaz Kanani
This document discusses the need to move beyond push and pull marketing strategies and adopt a "sideways marketing" approach. It argues that with information overload and consumers tuning out traditional advertising, companies must think differently and go where customers are, such as social networks and mobile devices. Sideways marketing involves focusing on people like customers, prospects and fans; understanding different places like websites, social media and mobile; and creating engaging content that solves problems rather than just publishing. Measurement of sideways marketing includes metrics like follower counts and time spent.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Fact vs. Fiction: What's New Online That Really Works (2015 AFP Internation...Sanky Inc.
With all the buzz about Twitter and Snapchat ? Google+ and Pinterest PlacePins ? Seocial ? the mobile revolution ? and even the recent transformation in web and email design -- how do you separate fact from fiction and apply your precious development budget most effectively? In this lively session "Game Show" format your "Hosts" will provide ten proposed online fundraising ideas and ask you to cast your vote on which ones are worth testing in today's fundraising environment. A nonprofit leader will guide you through his step-by-step real-life decision making process in each case, followed by brief agency case studies breaking down each new technology and technique into what's really working and what's not. This session is designed to be a fun and interactive way to gain practical suggestions for tapping the power of the newest and latest, to meet your annual giving goals.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
Youve built a website, now lets build a relationshipmikekierce
1. The document discusses strategies for using a website and social media to build relationships with donors and engage supporters. It emphasizes using these tools to communicate effectively and gather user data.
2. Several tactics are presented for driving traffic to the website, engaging users, and collecting donations and other support online. These include optimizing the website, using email marketing, social media, and personal fundraising pages.
3. Collecting user data through the website and communications allows organizations to strengthen relationships through personalized outreach, targeted messaging, and ongoing engagement with supporters. This can ultimately improve fundraising results.
Resource planning for social media marketing e briks infotechebriksinfotech
The document discusses key considerations for planning social media resources, including staffing, business processes, technology, and measurement. It recommends starting with 1-2 dedicated social media staff and scaling up based on the number of social channels. Operational models like a call center model or hub-and-spoke model are presented. Common social media processes like publishing, response, outreach, networking and monitoring are outlined. Key performance indicators to measure include mentions, traffic, conversions, leads, opportunities and sales. The importance of analyzing channel and property health is also highlighted.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.
Takeaways
• Tools to determine effectiveness of your current strategies online
• The internal numbers leaders need to know to make smart decisions
• Strategies to improve your performance in relation to web, social & mobile trends
This document discusses how social media platforms are not utilities but rather data companies that aim to make money. It notes that Facebook has over 1.4 billion monthly users and controls a large portion of internet traffic. While social media is often touted for its fundraising abilities, the document argues it only accounts for 1% of online fundraising. Traditional methods like email and websites are also declining in effectiveness. The best donors for nonprofits are still baby boomers, though millennials and Gen X will make up more of the workforce. Nonprofits need to focus on engaging donors through mobile platforms and maintaining frequent conversations online to remain effective in the future fundraising landscape.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
This document discusses how marketing automation can help nonprofits improve donor communication and fundraising. It notes that mass emails are ineffective and donors prefer personalized, tailored communication. It then outlines features of Lead Liaison's marketing automation platform that can help with personalization, automation, omni-channel fundraising through email, social media, paid ads, search engine optimization, texting, offline letters, and event management. It also discusses tools for analytics, tracking donors, and understanding nonprofit terminology.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
NonProfit Content Marketing Strategy Workshop for ESCHouston Nov 2013Sarah M Worthy
This document provides guidance on developing a strategic web content marketing plan for a nonprofit organization. It discusses key aspects of an effective content strategy such as setting measurable goals, identifying target audiences through donor personas, developing an editorial calendar, and publishing and distributing content across various channels. The document emphasizes that a content strategy should focus on what is most relevant to both what the nonprofit cares about and what donors care about. It also stresses the importance of consistency, preparation, and curation in an organization's web content marketing efforts.
Social Media for Business: Wahine Media at Sunset Rotary WaikikiWahine Media
Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012.
Why social media for business?
Tips and best practices
Local examples in Hawaii
Last year, the number of #GivingTuesday gifts reached 3,600,000, with the dollar amount peaking at $400 million.
There is no question that people are making hefty contributions…but are they making these donations to your organization? And if not, why?
The truth is that while #GivingTuesday provides an opportunity to bring in large donations and expand your donor base, you should be aware of the challenges that come with making fundraising appeals during this popular event in order to be successful.
During Give by Cell’s webinar, we discussed how to handle:
* Stiff holiday competition
* The limitations of social media
* Converting one-time gifts in recurring donations
How to use digital tools to make money onlinenathanielward
Nathaniel Ward's presentation to the Leadership Institute's comprehensive fundraising school on September 30, 2013 about online fundraising and digital marketing, including social media and e-mail, with examples drawn from The Heritage Foundation.
The document provides an overview of leveraging social media marketing for Lincoln Property Company's annual conference. It discusses the benefits of social media including improving branding, increasing traffic and building loyal advocates. It also outlines advanced tactics like contests and partnerships to drive engagement. Finally, it covers important fair housing best practices to comply with regulations when using social media for marketing housing.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Marketing 3 0 Push And Pull Marketing Is No Longer EnoughRiaz Kanani
This document discusses the need to move beyond push and pull marketing strategies and adopt a "sideways marketing" approach. It argues that with information overload and consumers tuning out traditional advertising, companies must think differently and go where customers are, such as social networks and mobile devices. Sideways marketing involves focusing on people like customers, prospects and fans; understanding different places like websites, social media and mobile; and creating engaging content that solves problems rather than just publishing. Measurement of sideways marketing includes metrics like follower counts and time spent.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
Fact vs. Fiction: What's New Online That Really Works (2015 AFP Internation...Sanky Inc.
With all the buzz about Twitter and Snapchat ? Google+ and Pinterest PlacePins ? Seocial ? the mobile revolution ? and even the recent transformation in web and email design -- how do you separate fact from fiction and apply your precious development budget most effectively? In this lively session "Game Show" format your "Hosts" will provide ten proposed online fundraising ideas and ask you to cast your vote on which ones are worth testing in today's fundraising environment. A nonprofit leader will guide you through his step-by-step real-life decision making process in each case, followed by brief agency case studies breaking down each new technology and technique into what's really working and what's not. This session is designed to be a fun and interactive way to gain practical suggestions for tapping the power of the newest and latest, to meet your annual giving goals.
How to Set Up The Donate Button and Start Collecting Donations On Your WebsiteJulia Campbell
The document provides instructions for non-profits on how to set up a donate button on their website using GoFundMe Charity. It discusses how to customize the button with the organization's branding, choose donation amounts and frequencies. It also provides tips on writing effective donation form copy and creating a confirmation page to thank donors. The document recommends ways to grow supporters like sending thank you emails, creating videos to showcase impact and asking donors to share content.
Youve built a website, now lets build a relationshipmikekierce
1. The document discusses strategies for using a website and social media to build relationships with donors and engage supporters. It emphasizes using these tools to communicate effectively and gather user data.
2. Several tactics are presented for driving traffic to the website, engaging users, and collecting donations and other support online. These include optimizing the website, using email marketing, social media, and personal fundraising pages.
3. Collecting user data through the website and communications allows organizations to strengthen relationships through personalized outreach, targeted messaging, and ongoing engagement with supporters. This can ultimately improve fundraising results.
Resource planning for social media marketing e briks infotechebriksinfotech
The document discusses key considerations for planning social media resources, including staffing, business processes, technology, and measurement. It recommends starting with 1-2 dedicated social media staff and scaling up based on the number of social channels. Operational models like a call center model or hub-and-spoke model are presented. Common social media processes like publishing, response, outreach, networking and monitoring are outlined. Key performance indicators to measure include mentions, traffic, conversions, leads, opportunities and sales. The importance of analyzing channel and property health is also highlighted.
Beyond the Buzzwords: Social and Mobile StrategiesMarina Dawson
Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
To view the full one-hour webinar, including audio, visit: http://charityvillage.com/elearning/webinars/past-webinars/beyond-the-buzzwords-social-and-mobile-strategies.aspx.
Do you typically sit around a boardroom table waiting for your consultant or technology team to report in on the state of your online campaigns? Are you generally content to let the “digital natives” determine your activities in social spaces? The idea that online strategy begins and ends with the tech savvy folks is outdated! We no longer expect senior decision-makers to be hands-off with everything digital. You don’t have to be an expert on usability, interactive multimedia, social fundraising, or any of the other buzz words of the day to benefit from a broader understanding of your digital infrastructure in relation to sector trends. The most effective non-profit leaders rise to the challenge and work to understand their own online strategies, whether they are internally deployed or developed externally through a consultant. If you're a manager or executive director who is truly serious about improving your non-profit's digital, mobile or social performance, here’s what you need to know to make smart decisions about the future of your organization online.
Takeaways
• Tools to determine effectiveness of your current strategies online
• The internal numbers leaders need to know to make smart decisions
• Strategies to improve your performance in relation to web, social & mobile trends
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
Digital Strategies York Region Workshop: Part TwoGBdigitalstrat
This document discusses trends in social media and mobile fundraising. It notes that 84% of social media use is for customer service and engaging customers on social media can increase sales by 15-30%. Facebook is a major player in fundraising, with 14% of traffic to donation pages coming directly from Facebook. It also discusses the growth of mobile use of social networks and that mobile traffic to charity pages is driven by the rise of smartphones/tablets and email. Responsive design and a "mobile first" approach are important. Social advertising on platforms like Facebook is discussed as an effective fundraising tool.
Mobile Fundraising: What's Hot, What's Not and What's on The Horizon
We’ll examine how charities around the world are using social login, mobile devices, gamification, and more to support and enhance their fundraising efforts online. Instead of yet another social media and mobile fundraising presentation only focused on text-to-donate tweets, our presenter will share the latest trends and biggest themes in social media for mobile giving.
The document summarizes a workshop on social media, crowdfunding, and micrvolunteering. It provides definitions and statistics on social media use in Canada. Specifically, it notes that over 50% of Canadians have at least one social media profile, with 86% on Facebook. It also discusses how non-profits can use social media for external engagement and internal integration with campaigns and events. While fundraising through social media makes up a small portion overall, online activists are more likely to donate than non-active supporters.
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveLEAP
LeapFrog Interactive, a digital advertising agency, partnered with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. The webinar delves into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more. Presenters include Emily Carroll, Manager of Strategic Planning + Consumer Insights; and Emily Van Winkle, Manager of PR + Communications.
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
Vanity dies hard: Make your Facebook Strategy Make SenseThinkDigital
This document provides an overview of Facebook's effectiveness as a marketing platform based on various metrics and case studies. Some key points:
- Facebook is the most important and widely used social media platform for marketers, with nearly half of marketers considering it their most important. Marketers plan to increase spending on Facebook over time.
- People spend more time on Facebook than any other website, both on desktop and mobile. Engagement is very high, with over 90% of US smartphone Facebook users checking it daily.
- Case studies show Facebook advertising can drive greater brand awareness, recall, and reach customers more cost effectively than other online channels. Close friends and family are also the most influential sources of advice.
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
We're excited to invite you to a live walk-through of the recently released 2019 Boundless Fundraising Benchmark Report which highlights fundraising trends and key data insights observed across 125+ leading peer-to-peer event programs. This year's 34-page report covers a wide range of topics — all with the goal of developing better and more powerful fundraisers for your organization.
Join us as Kathy Kempff, Sr. VP of Product, and Brenda Miele, UX Manager and resident statistician, discuss a number of key findings including how, in comparison to their peers, the average Boundless Fundraising Mobile App user:
• Generated 3X the average dollar amount raised
• Generated 3X the number of donations collected
• Visited the BF Mobile App 4X more than fundraising center
• Spent 2X the amount of time on BF Mobile App as in the fundraising center
The document summarizes a presentation given at the 2015 Community Foundations of Canada Conference titled "The New Donor Engagement Reality". It discusses bottom line priorities for online donor engagement, including that donors are increasingly mobile and demand more personalization. It identifies 6 "pain points" community foundations face regarding donor engagement and technology use, such as defining engagement metrics and the need for multi-generational engagement. The document emphasizes focusing online efforts on donor satisfaction through impact storytelling and assistance.
Making Corporate Connections: Attracting Sponsors and Driving Value in a Virt...Charity Dynamics
With the pandemic forcing peer-to-peer fundraising events to go virtual, many nonprofits have found it challenging to recruit new corporate sponsors or demonstrate value via hard data to existing ones. But at the same time, the growing trend of corporate social responsibility has corporations more open to sponsorships. So how can nonprofits attract those like-minded corporate sponsors?
Listen in as Charity Dynamics’ Meghan Dankovich and Accelerist’s Brittany Hill discuss how nonprofits can best prove their value to corporations in what remains a largely virtual event world. They’ll look at ways to evaluate your donors to glean key demographic data that can help you match your mission to a corporation’s social responsibility goals.
They’ll also review several examples of how organizations are getting increasingly creative with technology to provide value to their sponsors — using announcement screens, app logo placement, push notifications, activity challenges, virtual booths, and more.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
Social Media and the Next Generation of Canadian Givinghjc
The document provides information on using social media for non-profits. It summarizes data on the social media preferences and behaviors of different generations (Gen Y, Gen X, Boomers, Civics). The key findings are that Gen Y is most active on social media, Facebook and YouTube are most popular, and most donors are willing to share/promote causes. It provides tips on building awareness, engagement and revenue through social media efforts focused on images, videos, and conversations.
Ähnlich wie Beyond the Buzz Words: Social Media & Mobile Fundraising (20)
Mobile Matters: The impact of mobile technology on event fundraisingArtez Interactive
How does the mobile trend impact your peer-to-peer fundraising campaigns and events? We looked at the behavior of 40,000+ event registrants and discovered that participants using mobile web and mobile apps in a run, walk or ride are raising on average 121% more than non-mobile users.
Artez Webinar Slide - Google for Non-Profits: Get Googley! Artez Interactive
In this webinar we'll show you how to apply for a Google Grant, use search to connect with potential donors in the moment of relevance, develop online videos and create a community of supporters on YouTube. Most importantly, you'll learn about Google insight tools and analytics and how using them can help you market more efficiently and effectively. We'll share tons of examples from top nonprofits using the Google platform - join us for this one hour webinar and prepared to get Googley!
Artez Interactive - New Features from Artez: Inside our June Release!Artez Interactive
Our next release date is June 7th 2010, are you ready to play with the new features inside the Artez Solution?
All of our latest enhancements came from client requests, so we're excited to tell you what's new from Artez.
What are we most excited about? eCards!
Your donors will be able to send eCards to friends and family to let them know a donation has been made to celebrate or honour a loved one. Your organization can customize your forms to set your own default images for eCards, or even allow donors the option of uploading their own personal images!
Go even further and create an alternative giving program to allow supporters to send eCards when purchasing funds towards goats, pigs, chickens, etc . And we haven't forgotten our Run / Walk / Ride events. Your organization's event registrants can also send "Thank you!" eCards to their sponsors.
We've got many more enhancements to tell you about, including:
- Reporting enhancements
- Keywords in Emails (YAY!)
- Twitter/Facebook upgrades
Artez Interactive - Social Media Video for Your Nonprofit Artez Interactive
This webinar presentation will cover getting started in the world of social media video. Aaron Bramley, Director of Digital Media for Ridgewood will discuss why social media video is important. At the end of this 30 minute session, Aaron will show you how to create rich audio and video content, how to use social media video to increase awareness of your cause, suggest affordable video equipment for nonprofits and explain the process of planning, shooting, editing and distributing a film.
Artez Interactive - Event Bootcamp: Fundamentals and Donor Data AnalyticsArtez Interactive
"We have 150% more participants this year. That's awesome!" Or is it?
What are your participants doing for you? Are they adding to your headcount for the event photo, or are they significantly contributing to your mission by generating revenue, awareness and advocates?
During this 1 hour live webinar, Event 360's Jeff Shuck will outline key metrics you should be evaluating, and will demonstrate how understanding a few critical pieces of data can make a substantial impact on the financial success of your event.
Artez Interactive - A Perfect Match: Address Verification and Donor DatabasesArtez Interactive
It's no news that clean donor data is crucial to successful donor engagement and marketing campaigns, but maintaining a clean database can be tedious, time-consuming and expensive.
Join this webinar to learn about a new offering from Artez Interactive and Experian® QAS®, a leading provider of address verification software and services. Artez clients can now easily couple address verification with their online fundraising services to improve donor communication, provide an extra layer of protection from fraudulent donation attempts and reduce administrative costs using QAS for Artez.
Artez Interactive - Why Failure is OK: Experimenting with Facebook and Twitter Artez Interactive
There are many examples of nonprofits using Facebook and Twitter to achieve good campaign results. But the truth is that there is not a one size fits all strategy when it comes to social media. Making it work for your organization is a process of trial and error.
So what do you do when your social media efforts are not paying off as you expected?
In this webinar Philip King and our guest, Misty Meeks will discuss Facebook and Twitter strategy at the World Society for the Protection of Animals: what works, what doesn't and more importantly, how to overcome stumbling blocks when you encounter them.
After attending this session, you'll know...
* How to integrate social media into an existing fundraising program
* When to use Facebook and when to use Twitter
* Who should be in charge of social media in your organization?
rtez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.
The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.
In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!
Artez Interactive - Trends in 'a-thon' Fundraising Part 2: United StatesArtez Interactive
The economy had a major impact on programs in 2009. A couple of weeks ago we discussed the results of Top 20 Walks/Runs/Rides Canada 2009 study. This time we are going to take a closer look at what has been happening in the US. The top thirty "thon" fundraising programs generated more than $1.62 billion in gross revenue for charity last year, down from $1.76 billion in 2008. The collective $133.9 million drop was the first overall decrease in revenue ever recorded in the US. Learn who was up, who was down and why from the fourth annual benchmarking study presented by Run Walk Ride Fundraising Council President David Hessekiel.
Artez Interactive - The Science and Art of Event Fundraising Artez Interactive
Holding an event is one thing, optimizing it is another. Do you ever wonder if all of your work is paying off? Our expert guest Jeff Shuck, CEO of Event 360, will present an approach to analyzing fundraising events and maximizing an event's output. Your event experience matters, getting more of the right types of participant matters, and getting your participants actively fundraising and increasing gift amounts matters. Where do you even begin? We will show you how to start assessing your event year-to-year, putting you on the path to more powerful fundraising.
Artez Interactive - The British are Coming: Fundraising in the UKArtez Interactive
What happens when 10 bright senior executives get 10 minutes each to share their insights into raising funds, connecting with audiences and gathering loyal support in the digital era? The answer is an afternoon of sharing relevant lessons and truly cutting-edge ideas from a wide range of UK's nonprofit organizations including Children in Need, Stonewall, THINK and War or Want. This was the idea behind a recent event, Ten, hosted by Artez Interactive, Rapidata Services and HomeMade Digital in London, UK.
So what can North American nonprofits learn from leading UK charities? Join us for this 30 minute recap session in which the hosts of the event, Philip King of Artez Interactive and Alexandra Bono of Rapidata Services, will share key lessons from Ten to help you drive effective, real and measurable results in 2010.
We apologize for the quality of the recording, we were experiencing technical difficulties.
Artez Interactive - Nonprofits and New Blood: An Overview of Online Acquisiti...Artez Interactive
All businesses need to find new customers or perish. It's no different for nonprofits, although in our case, we need to recruit new donors, advocates, members and volunteers to stay alive.
There are numerous tactics for online acquisition including Search Engine Marketing, Co-Registration, Email List Rental and Lead Generation. This webinar will provide you with an overview of these tactics. In addition, we'll discuss ways to evaluate the performance of your online acquisition program so that you can improve your return on investment. Finally, we'll talk about best practices in converting new subscribers into donors through direct appeals, multichannel conversion, and peer-to-peer fundraising.
We're excited to bring you one of our most unique webinars yet! Join us for a lively and engaging panel session with the communications professionals behind the Twitter channels for three national nonprofits: UNICEF (@UnicefLIVE), World Wildlife Federation (@WWFCanada) and SickKids Foundation (@SickKids).
We've planned a discussion that's jam-packed with real-world action items you can apply to your own organization. This is your opportunity to explore how these charities use Twitter and the web to engage donors, promote online activism, and rally support for their great causes.
Gather your colleagues, bring your tough questions, and don't be frightened to ask how charities investing in social media can make choices that make sense for their organizations. If you want to learn from the folks who "walk the walk" on Twitter, don't miss Meet the Peeps Who Tweet!
Artez Interactive - Give Your Golf Fundraiser a MakeoverArtez Interactive
Golf Tournaments have long been a popular, effective and fun way for charities to raise funds at key times throughout the year. But as with most events, the more it becomes a reliable staple fixture in a charity's event calendar, the greater the risk it may become overly predictable, tired and in need of a makeover.
Hosted by Mike Prentice, Director of Client Development & Fundraising, this webinar will help you kick your golf fundraiser up a notch. Mike will facilitate an energetic conversation with two guests; Linda Yielding from Reach for the Rainbow, and Kelly Hagerman from Kids Help Phone. Both Linda and Kelly have managed charity golf events for their respective organizations that have proven to be innovative as well as wildly successful.
Through our guests' expert experience and advice, this webinar will share some simple strategies and best practices for ensuring that your event achieves maximum potential, and never becomes "just another golf tournament." On second thought, forget "a notch"...let's kick it up a few notches!
Artez Interactive - Top five reasons for nonprofits to still use direct mailArtez Interactive
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
Artez is excited to introduce our mobile campaign tool suite, the Artez Mobile Communicator.
The Artez Mobile Communicator is a unique solution that generates real desktop-looking emails delivered to any smartphone. It allows non-profits to bridge the gap between dynamic content and effective mobile delivery.
In this free and quick webinar Deborah Hall & Ian Hembery will show you how easy it is to get up and running with Artez Mobile Communicator, discuss the results the first customers are seeing and of course answer all of your questions about this one a kind offering!
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Website: https://pecb.com/
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Slideshare: http://www.slideshare.net/PECBCERTIFICATION
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
18. Meaning, we can skip over …
• A crowdfunding campaign that goes viral!
• A super-star supporter who’s active on Twitter
• A unexpected disaster involving your cause.
• Vote-to-win contests.
You’re probably not
planning for this stuff.
31. Social Login Data Pool
25 North American
campaigns
• 60,000+ registrants
• At least 100+ social registrants in each event
• $5.7 million in solicited donations
35. Social login & activation
Are registrants who connect
with Facebook more likely to
raise money in an event?
144,000 registrants in 150
North American campaigns
with social login enabled.
36. Likelihood to Fundraise
Facebook Non-Facebook
Registrants Registrants
69% 52%
Facebook registrants are 32% more likely
to raise over $0.
37. Facebook & Social Login Insights ….
• Giving your campaign supporters the option to
use social media increases their likelihood of
success.
Big
Tip
38. Online Video
Online video consumption rose 58%
in the last 12 months.
Big
Trend
40. Online Video & Your Community
“In Canada, YouTube per capita consumption of
video is No. 1 in the world, it’s just
absolutely crazy in terms of how
passionate Canadians are about YouTube.”
- Chris O’Neill
Canada country director, Google
58. Canada is catching up?
Smartphone penetration
is reaching 50%
Smartphones sales now surpass
computer sales globally.
59. 4% of mobile users have
donated by text in Canada
47% of text donors were
prompted by TV
Mobilegiving.ca
60. Trends for Mobile Channels
24 % decrease in the number
of organizations with active
text-to-give programs
27% increase in the use of
mobile websites …
63. The visible mobile channel
10% of traffic to our
fundraising & donation pages
is from mobile devices…
10-17% of peer-to-peer
fundraising participants
are logging in on a mobile
device…
72. How does mobile impact fundraising?
24% of event
registrants logged
into fundraising tools
on mobile web, used
a mobile app or
fundraised with both.
73. Event participants who use mobile apps
for fundraising raise 2.2x more
than non-mobile participants
76. Number of donations per participant
Do mobile Using mobile web & mobile apps
participants increases the number of donations
get more by 113%
donations?
Yep
Yes!
91. Mobile ad
marketing …
You’re already expanding into digital ad buy…
92. Where do your supporters
spend their time …?
Time spent on the internet: 26%
Advertising budget on internet: 22%
Time spent on mobile devices: 10%
Advertising budget on mobile: 1%
104. Pinterest beat
YouTube, Reddit, Google+, LinkedIn &
Myspace combined for referral traffic.
2 million use its Facebook App daily.
Fastest-growing social
network in the last 12
months
120. Facebook Referral Data Pool
135 North American
campaigns
• All campaigns had over 100 registrants
• 645,000 individual donations
• $40.6 million dollars raised
121. Facebook Referred Donations
Average Pledge Average Pledge
Referred by Facebook Not Referred by Facebook
$45 $67
122. More Facebook donations?
• School & university based campaigns
• Team–based & corporate events
• Challenges requiring a reg fee
• Events requiring a “fundraising
minimum”
Big
Tip
151. Why Editorial Calendars?
• Simplifies your reporting
• Quantifies the work you do!
• Tracks the time spent on different channels
• Visualizes “real estate” demands
• Identifies top & poorly performing content
Reminds your coordinators
to ask for money…
Big
Tip
http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
http://dailyinfographic.com/social-customer-service-infographicSocial media has allowed companies to become more responsive than ever before. Today’s infographicSocial Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media. http://www.techvibes.com/blog/social-media-sales-2012-10-26 A report from LoyaltyOne, Medill Medill, and the Ivey Business School at Western University The research findings are based on a two-year analysis of brand-customer social media engagement and transaction data. Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media.
Up 13% in 2011 Direct mail = $1.25Online donor = $0.07
l 2012 Nonprofit Social Networking Benchmark Report. 98% have a Facebook page with an average community size of over 8k fans 70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify. The Contact Data Evolution, Experian QAS 2012Experian Marketing Services Digital Marketer 2012Different names and addresses or multiple email addresses for the same person can easily corrupt anywhere from 5% to 25% of the records in a single database.
http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify.
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
60,000 registrants (36,000 active registrants) At least 100+ FB registrants in each event $5.7 million solicited donations 103,000 individual solicited donations
16% of people who fundraised over $0 connected with Facebook
16% of people who fundraised over $0 connected with Facebook
16% of people who fundraised over $0 connected with Facebook
1020 registrants642 nonFB fundraisers (795reg)138 FB fundraisers (153)780 fundraisers in total 76% of registrants raised over $0$240,0003893 raised by nonFB1164 raised by FB16% referred by FB
The median conversion rate for email is 0.03%, while the mean conversion rate is 0.21%. or customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. – Target Marketing direct mail has a response rate of up to 10 to 30 times that of email
Foresee suggests that customers are massively turned off by the idea of being ‘targeted’ via social networks. Only two per cent said they’d be happy to receive promotional messages from retailers via social networking sites, compared to 64 per cent who prefer to be contacted via promotional emails.
companies that use its email marketing service and also engage in social media marketing for their business (defined by activity on Roost by VerticalResponse, the company's social media marketing platform) experience a 28 percent higher open rate on their email marketing campaigns versus those that don't use Roost by VerticalResponse."This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base," said Janine Popick, VerticalResponse CEO.
50% of consumers give their secondary email address when subscribing, so by making it clear what the benefit of the emails will be, consumers are more likely to engage with the address that they actively use.
“Who has a target for conversions of website visitors to sign ups?” he asked. The “shocking” answer was almost nobody. He reconfirmed the value of building your email list with a simple truth – “Driving traffic to your site is harder and more costly via search than it is via email”.But what about social media? What did the study add to the email vs social debate? Well, in terms of social sharing, there was a small increase from 12% to 22%, of people who regularly share email content with their networks. The “social” talk at the event, however, was much more controversial (and entertaining)
http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
Summary Part 1: donors:3% dollar volume4% of all donations10% of all traffic to donation pagesBack to Part 2:24% of all fundraisers use mobilecheck statusMake askssee donorsEngage with event
Percent of participants who raise moneyOn Average, only 50% of your participants will actually raise funds
Square
Charities Are Ditching Clipbo
Canadian Breast Cancer Foundation
http://www.charityinfo.ca/articles/Facebook-s-making-a-fool-of-meA modest four-week campaign (spending less than $4,000) generated 222 new registrants for the event.Through Facebook we found 193 new participants at a cost of $17 per recruit. They generated around $55 in fundraising activity per participant: an ROI of 3.2.Google helped us locate 29 new participants at a cost also around $17 per recruit. They generated around $177 in fundraising activity per participant: an ROI of a staggering 10.0.
http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
one-in- ten of the 1,000 Canadian survey respondents plans on making a purchase during the Black Friday and Cyber Monday sales period — suggesting that millions of Canadians will be shopping for holiday deals this weekend.
https://www.facebook.com/photo.php?fbid=10151005370412572&set=a.72328147571.77213.6204742571&type=1&permPage=1The Sierra Club as a subway map. How many stops have you made?
Just Giving London Marathon – Radian 6 for Movember
Read more: http://digitaljournal.com/article/327009#ixzz20zOw2YVzAccording to comScore, March 2012 figures showed that 65 percent of the base is female, and 35 percent male.Read more: http://digitaljournal.com/article/326963#ixzz20zPkAUQp
Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.How did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders.
EarthRangers
'm the UK's favourite cuddly, yellow bear and the mascot for BBC Children in Need. My favourite fundraising activity is making and selling cakes to help disadvantaged children and young people here in the UK!MissionBBC Children in Need's vision is that every child in the UK has a childhood which is:
Vision Australia Christmas Stocking Campaign
All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
14% referred40638080.64 amount645407 donations
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
http://walkamiletoronto.ca/practice/info – win 25,000 areoplan miles
http://pinterest.com/pin/8866530487234844/
Spreadables National Toast DayPetition to make toast a dayEvery signature, a donation of food made & there’s a coupon for the member.
http://www.wbrettwilson.ca/#
Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
70% spend under 10,000 dollars although the majority of nonprofit say social media activities take up the equivalent of a half-person job.
Conversion metrics are not just useful for understanding your overall web strategy; they also arm community managers with the weapons they need to justify the time and resources spent on social sites.Essentially, the next time your boss says: “CharityX has a higher Klout rating. Are we failing on Twitter?”You can reply with: “Users from Twitter were twice as likely to sign our petition and spent three times more time reading our blog articles this month.”The questions to stop asking about social media measurement.. “How many people like us on Facebook? How much Klout do we have? How many retweets did it get?”Some charitable sector leaders are obsessed with the answers to the questions: “How many?” and “How much?” Unfortunately, those answers won’t give your organization a full picture of your performance online. Community managers can no longer rest on the question: “How many did this?”Let’s take social media monitoring to the next level by also asking: “What did they do?”
https://www.facebook.com/WorldVisionCan?v=app_306225262780703&rest=1 Starting on November 12, 2012, World Vision Canada (WVC) will post an original illustration on the Fan-Made Fable Facebook tab, where users can help “write” the story. Each illustration will be live for 48 hours, with a total of 5 illustrations. The user who receives the most votes on their submission (via the tab) will be eligible for various prizes.START AND END DATESThe Contest starts at 11:59 p.m. EST on November 12, 2012 ("Start Date") and closes on November 21, 2012 at 11:59 p.m. EST ("Close Date"). The period of time between the Start Date and the Close Date is the Contest Period ("Contest Period").From the Start Date, a total of five (5) illustrations will be sequentially posted on the Tab. Each illustration will only remain live for 48 hours from the time it was posted/became live, during which contestants may submit entries/story captions on which other users may vote. Beginning every day at 11:59 pm EST throughout the Contest Period, each entry will be eligible for voting for a total of 48 hours (“Voting Period”).ELIGIBILITYTo enter the Contest and be eligible to win a prize, a contestant must, at the date of entry, be (i) a legal resident of any Canadian province or territory (other than Quebec), (ii) fourteen (14) years of age or older. In these Rules, a contestant who has been entered into the Contest is referred to as an Entrant ("Entrant").In order to be declared the winner of a prize, each Entrant selected as a potential winner must comply with these rules, including (i) correctly answering a mathematical skill testing question.The Contest is not open to employees of WVC, its affiliated organizations, advertising or promotional agencies or media partners, or members of the household of such employees.HOW TO ENTERIn order to be entered into the Contest, a contestant must submit a caption/text regarding the posted illustration on the Tab.The total number of entries for any Entrant is limited to one per each Voting Period.PRIZESThere are five (5) grand prizes (each a "Grand Prize") available to be won. Each Grand Prize consists of: i) an original hardback book of the Fan-Made Fable including all winning submissions; ii) a limited edition poster of one of the Fan-Made Fable illustrations and iii) a $30.00 gift card for World Vision Canada’s Gift Catalogue . The approximate retail value of each Grand Prize is $50.00 (CDN).There are five (5) runner-up prizes (each a “Runner-up Prize”) available to be won. Each Runner-up Prize consists of a limited edition poster of one of the Fan-Made Fable illustrations; the approximate retail value of each is $5.00 (CDN).If a Winner is disqualified, he or she forfeits their right to take part in the Prize and WVC will be fully absolved of any and all liability in that regard. WVC reserves the right to select an alternate winner who is able to meet the requirements as set out above.SELECTION OF WINNERSAt the end of each Voting Period, the entry with the most votes and second highest votes (“Potential Winners”) may respectively receive a Grand Prize and a Runner-up Prize. In the event of a tie, WVC will conduct a random draw between such Potential Winners. The Potential Winner whose name is drawn will be notified in accordance with these Rules.WVC will contact the Potential Winners via their e-mails as submitted pursuant to their entries. The Potential Winner must respond to WVC within one week after receipt of e-mail notification. In the event that a Potential Winner does not respond within one (1) week after the notification has been made, that Potential Winner will be disqualified and an alternate Potential Winner will be selected.In order to be declared the winner of a Prize (a "Winner"), the Potential Winner must first correctly answer, unaided, a time-limited mathematical skill testing question administered by WVC.By entering this Contest, every contestant accepts these Rules and agrees to abide by and be bound by them.ODDS OF WINNINGThe odds of winning a Prize will depend on the number of eligible entries received during the Contest Period.USE OF PERSONAL INFORMATIONPersonal information collected during the operation of this Contest will be used by WVC solely for the purpose of administering the Contest and pursuant to the WVC privacy policy which can be found at http://www.worldvision.ca/CustomerService/Pages/PrivacyandSecurity.aspx.USER CONTENT POSTEDYou are solely responsible for the profiles, messages, notes, text, information, and other content that you upload, publish or display (hereinafter, "post") on the Site (collectively the "User Content"). 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Such unauthorized use may also violate applicable laws including without limitation copyright and trademark laws and applicable communications regulations and laws. Unless explicitly stated herein, nothing in these Terms of Use shall be construed as conferring any license to intellectual property rights, whether by estoppel, implication or otherwise. This license is revocable at any time without notice and with or without cause.TRADEMARKSWORLD VISION, WORLD VISION CANADA and other WVC graphics, logos, designs, page headers, button icons and scripts are registered trademarks or trademarks of WVC or its affiliates. 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However, by submitting User Content to WVC, you hereby grant WVC a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute and display the User Content in connection with the WVC Website and WVC's (and its successors' and affiliates') business, including without limitation for promoting and redistributing part or all of the WVC Website (and derivative works thereof) in any media formats and through any media channels. You also hereby waive any moral rights you may have in your User Content and grant each user of the WVC Website a non-exclusive license to access your User Content through the Website, and to use, reproduce, distribute, display and perform such User Content as permitted through the functionality of the Website and under these Terms of Service. The above licenses granted by you in User videos terminate within a commercially reasonable time after you remove or delete your User videos from the Site. You understand and agree, however, that WVC may retain, but not display, distribute, or perform, server copies of User Content that have been removed or deleted. The above licenses granted by you in User comments are perpetual and irrevocable.In connection with User Content, you further agree that you will not submit material that is copyrighted, protected by trade secret or otherwise subject to third party proprietary rights, including privacy and publicity rights, unless you are the owner of such rights or have permission from their rightful owner and the necessary consents from any individuals whose personally identifiable information is contained in such material to post the material and to grant WVC all of the license rights granted herein.GENERAL RULESPrizes must be accepted as awarded. Prizes may not be sold or transferred, and are not convertible to cash. 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If, for any reason, the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of WVC which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest or cause it to not comply with any applicable law having jurisdiction over WVC then, subject to regulatory approval when required, WVC, reserves the right in its sole discretion to cancel, terminate, modify or suspend this Contest without notice.By entering this Contest, each Sponsor agrees to release, inde
https://apps.facebook.com/whatacuremeans/
125 Events With Social Login Connected 3,306 donations with Facebook (1.3%)250,000 individual donations / $16.4 million 4% of donations with social login
Response: CTR 0.3240.3243Story CT 13 likes Facebook:Facebook offers two different types of CTR. One is ad CTR, which is the percentage of times the ad or sponsored story is clicked on. The other CTR is the social CTR. This number represents clicks on ads shown with the names of the viewer's friend. Facebook reps have said that CTR is not important and have not shared an average or goal CTR. This seems to be counterintuitive since part of Facebook's algorithm is based on an ad's CTR. Many advertisers will see 0.020 percent to 0.040 percent on average, but I regularly see several CTRs of 0.063 percent and up to 0.5 percent. Focus on optimizing or pausing any ads with less than 0.02 percent.The average CTR for Facebook mobile ads is 1.32% compared with 0.086% ...17% were in 25-34 age range (18-24)/(35-44)
http://www.shouldertoshoulder.org.uk/
Storify.com
http://www.facebook.com/TheWSPA
http://www.wspa.ca/red-collar/dog-march/ WSPA Canada’s award for most unusual dog name
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7