Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
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Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.
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Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
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- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
5 AI Changes Agencies And Brands Need To Know
Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected.
Are you taking advantage of these changes to keep your clients’ SEO game strong?
Find out how as we discuss five AI Changes Agencies And Brands need to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers.
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- How to communicate these updates to clients to streamline and maximize their online reputation.
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Make sure your clients are set up for success in the face of Google’s constant changes and evolving technologies.
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance shake up their work structure and boost productivity.
And the recent rise of AI technology has raised even more concerns on how to manage company tasks effectively.
So how do you navigate these unique challenges and increase workflow efficiency, without sacrificing employee well-being?
How can you improve work-life balance for your team, while driving performance and results?
Perhaps it’s time to embrace a new approach: The Four-Day Workweek (4DWW).
Watch our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success.
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7 Key Metrics In Measuring Content Effectiveness
Measuring content performance is the compass that guides successful digital marketing endeavors.
It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI.
To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.
Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked.
You’ll learn:
- The ways to measure your content’s relevancy & depth.
- Engagement metrics you should be paying attention to.
- How to match your key demographics & personas with your tone.
You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content.
If you’re looking to serve up relevant and compelling content that engages your ideal audience, then this webinar is for you.
How To Use AI To Enhance Your SEO & Create Better Content
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
AI Best Practices for Marketing HUG June 2024
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Content Marketing: How To Find The True Value Of Your Marketing Funnel
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.
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Holistic Website Health & Technical Tips for SEO Success
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2024 Google SERP Features: New Strategies To Gain Visibility
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments.
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Ready to learn how to incorporate a more robust approach to SERP features into your SEO strategy? Check out this webinar!
9 Major Google Updates From 2023 & 2024 SEO Predictions
In 2023, Google delivered several impactful algorithm updates that have changed the SEO landscape.
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- How you can use AI to mine gold from conversations.
- Ways that AI-mined gold from calls can transform your business.
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
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- New developments in privacy and data regulation.
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Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
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With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
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Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
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Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance shake up their work structure and boost productivity.
And the recent rise of AI technology has raised even more concerns on how to manage company tasks effectively.
So how do you navigate these unique challenges and increase workflow efficiency, without sacrificing employee well-being?
How can you improve work-life balance for your team, while driving performance and results?
Perhaps it’s time to embrace a new approach: The Four-Day Workweek (4DWW).
Watch our panel of industry leaders and experts for a live discussion on how the 4DWW model is shifting agency culture and reimagining success.
In this exclusive webinar, you’ll discover the valuable insights your organization needs to successfully transition to a four-day workweek.
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Measuring content performance is the compass that guides successful digital marketing endeavors.
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To do this successfully, you need to understand the metrics behind evaluating a successful customer journey.
Watch Wayne Cichanski from iQuanti, along with Rachel Schardt and Rayan Nahas from Conductor, as we dive into 7 key metrics for measuring content effectiveness that often go overlooked.
You’ll learn:
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- Engagement metrics you should be paying attention to.
- How to match your key demographics & personas with your tone.
You’ll also learn the ways to measure consumer demand for your content and what your conversion rates can tell you about the quality of your content.
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How To Use AI To Enhance Your SEO & Create Better Content
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2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
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Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
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2023 Survey Review: State Of Marketing Data Standards In The AI Era
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How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
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Trends In Paid Search: Navigating The Digital Landscape In 2024
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
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Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
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- 3. How Did We Get Here?
- 8. Align on metrics - Cost per opportunity - Closed/Won Revenue - New customers - Account activity
- 9. Align on data CRM (e.g. Salesforce) MAP (e.g. HubSpot) CDP (e.g. Segment) Analytics (e.g. Google Analytics)
- 17. Put the marketing org down on paper
- 21. Ask the right questions See Handout Interconnectedness Questions: ● Brand <> Digital Infrastructure ● Digital Infrastructure <> Pipeline Generation ● Pipeline Generation <> Brand
- 23. Summary