The tourism ecosystem evolves from excellence in travel experience towards an homogeneous formular of people, environment, customs and events. Applying this formular in real time requires an orchestrated data flow within the ecosystem towards agreed outcomes. This presentation will highlight approaches that support the new sustainable tourism ecosystem.

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Using Data for
Sustainable
Tourism
Bettina Tratz-Ryan
VP Research
@btratzryan

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Tourism is Going to Shift the Socio-Ecological
Balance
Monetization of Tourism Experience Impacts of Tourims Experience

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Ecosystem
Resilience
Innovation
Public
Safety
SDGs and
Sustainability
Cost and
Optimization
DATA Market
And More
Governance/
Privacy
User Experiences:
Through the lense
of Digital
Digital
Destination

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Navigating the New Normal Sustainability
Ecosystem through Data Driven Insights

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Data for Digital Tourism Mapping
Individual Experience Ecosystem Operations and Management
Social
Amplification
Crowd
management
Journey Mapping
Traffic, Hospitality
Information
management
Risk
Contextualization
Local Ecosystem
Capacity
Tracking
information
Location Analytics
Multimedia
Semantic Analytics
and Alignment

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Circular Economy in Travel and Tourism is Intentionally
Designed to be Regenerative of Natural, Human and Social
Capital, Operating within the Earth’s and Local
Destinations’ Sustainable Boundaries (CE360Alliance)

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Location
Analytics
Natural Impacts
• 1 kg CO2 emission per 1$
spent
• Transportation
• Consumptions of Services
• Biodiversity Loss
• Pollution
• Uneven Distribution of
Revenues
• Capacity Limits in Peak Spots
• Congestion based on Traffic
• Evolution of Demand
Behaviour
Socio-Economic Impacts

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Asset/Space
Conditioning and
Monitoring:
Maintenance, Repair,
Lifecycle
Mobility and
Transport: Velocity,
Utilization, Emissions
Point of Interest:
Concessions,
Transactions,
Engagement
Personalization &
Contextualization:
Data Wallets,
Privacy,
Demographics People Movement:
Crowd Density,
Social Media Tags,
Sensor Data: Traffic,
Environment, Waste,
Population
Circular Economy in Tourism Needs Real Time Data

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Establish Circular Tourisms Experiences
Sensor and IOT
Digital Kiosks
Multidimensional Twins-3D
Virtual Reality, MR
Chatbots
AI and ML-NLP
Data portals and dashboards,
APIs
Autonomous X

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Data
Broker
Utility
Data
Urban
Data
Data
Hub
Business Model and Orchestration
Market
Player
Investor
Industry Marketplace
Market
Player
Investor
Industry Marketplace
Tourist Data Exchange

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Recommendations and Next Steps
• Orchestrate a tourism ecosystem on the grounds of sustainability and circular
tourism objectives and their related business outcomes
• Design a data exchange platform with data governance structures to mitigate
data quality issues. This will simulataneously foster data know-how across the
ecosystem
• Leverage data standardization and open-source application development
through GAIA-X and International Data Space
• Ensure openess of data hubs for ecosystem and interested partners by
democratizing the access to data across various user knowledge and maturity
levels.

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