How to Stand Out in a Highly Competitive Market of SEO and Be Seen As An Authority - 2017 MnSearch Summit

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MnSearch, The Minnesota Search Engine Marketing Association

This document appears to be a series of social media posts from a marketing strategist sharing advice and insights. It includes snippets of guidance on developing a marketing strategy, finding your niche, building authority, and becoming a force in your industry. Various hashtags and links are included to connect to the strategist's other work.

Marketing

Let’s Connect…
https://www.facebook.com/
leadersinthetrenches/

You can’t be all
things to all people.
22

ning Everyday Entrepreneurs
Forces of Nature

You choose your clients…
they don’t choose you.
11

Target Market
Niche
Target Market
Niche
Profitable
Niche

The Application:
Market to Message Match
This is not about them understanding you…
it is about THEM feeling understood.
Core Problems
Symptoms
Aspirations
Trends
Language

Your UNIQUE
factor unlocks the
promise of your
offer.

The Application:
Deep Research
Uncover what others don’t know…
can’t be Googled.

You don’t have to WAIT
to be discovered.
33

Insights
from
59 Meeting
Planners
Free Resource:
38470
Text “TRENCHES”
to

has become the primary lead generator for my
Stefanie Diaz

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How to Maintain Control of PPC Messaging - Brooke Osmundson | Sept. 2019

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We’ve heard it all before: “Right User. Right Time. Right Message.” In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world. As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!

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Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.

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The document outlines Jenny Halasz's presentation on the next frontier of SEO and analytics. The presentation agenda includes considering search engine results pages, predicting changes, opportunities in voice search, developing a data-driven plan, and using the KICC Method to understand user intent. The KICC Method is a four-step approach involving keyword mapping, intention analysis, click-through rate optimization, and content gap analysis. Halasz also discusses the importance of understanding what the user "wants" from a query and focusing on the customer rather than just the product. The goal of the presentation is to help attendees optimize their SEO and analytics using techniques like intention analysis, CTR optimization, and identifying new content opportunities.

Brands Win Online: PR + Social + Local Search = Boom! - Will Scott (MnSummit ...

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Will Scott, CEO of Search Influence, gave a presentation on how local businesses can build their brand through PR, social media, and local engagement. He discussed how brands create trust, credibility and recognition. He provided examples of small, local brands that have successfully built their brand identity through consistent messaging, audience engagement, online reviews, and influencer marketing. Scott also presented case studies of how Tulane University's School of Professional Advancement used PR and content marketing tactics to build awareness of its career-focused programs for adults and veterans.

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Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority. Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle. In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.

Technical Content Optimization - Mike King (MnSummit 2019)

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Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries. In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.

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Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.

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In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years. In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches. We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.

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