Avoid the 2025 web accessibility rush: do not fear WCAG compliance

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Learn about the EU Disability Act of 2025 and why making your website accessible is now urgent. Damien’s talk is not just about avoiding penalties but enhancing audience engagement and increasing revenue. He’ll provide easy steps make your website more accessible and user-friendly from today and share insights from his lived experience in a FTSE100 company that decided to prioritise web accessibility.

Marketing

Avoid the 2025
web accessibility rush
Damien Robert
Convatec
/damienrobertseo
slideshare.com/damvay

EAA = ADA = Equality Act = JIS
=
WCAG 2.1 AA
https://www.w3.org/TR/WCAG21/

MYTH 2:
All about image alt text
optimisation

not a ranking factor, but
“being a decent
human being”
Garry Ilyes
ISS 2023

#2
AI
will only simplify
SEO & Web Accessibility

#3
SEO & Web Accessibility
lead to
revenue growth

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Avoid the 2025 web accessibility rush: do not fear WCAG compliance

1. Avoid the 2025 web accessibility rush Damien Robert Convatec /damienrobertseo slideshare.com/damvay

2. 20

3. 10

4. 25

5. 3 MYTHS

6. MYTH 1: Web Accessibility is optional

7. European Accessibility Act 28 June 2025

8. EAA = ADA = Equality Act = JIS = WCAG 2.1 AA https://www.w3.org/TR/WCAG21/

9. MYTH 2: All about image alt text optimisation

10.

11. MYTH 3: An overlay will do.

12.

13. MORE MYTHS BUSTERS

14. 3 WISHES

15. WISH 1: Talk human to me

16.

17. Maud Helena Djebril

18. WISH 2: Where to start?

19. Unlearning ABLESIM

20. WISH 3: OK, but where to start?

21.

22. SEO & Web Accessibility: 3 parallels

23. #1 SEO is born from Web Accessibility

24.

25. not a ranking factor, but “being a decent human being” Garry Ilyes ISS 2023

26. no-contradiction 100% guaranteed

27. #2 AI will only simplify SEO & Web Accessibility

28.

29. Foundations are essential

30. #3 SEO & Web Accessibility lead to revenue growth

31.

32. Which airline apps fail blind people?

33. Community

34. /shieldsjamie /danjharris

35. IAAP & Ability.net

36. Breathe. Here & Now. Tune in.

37. Avoid the 2025 web accessibility rush Damien Robert Convatec /damienrobertseo slideshare.com/damvay