This presentation is an abridged version of an Augmented Reality workshop presented in March, 2013, at a Meetup sponsored by the Media Communications Association International (MCAI). The presenter was John Grozik, CEO, DigitalCampfiresPress.com.
Please contact john@digitalcampfires.us for additional information. This version has been edited to support SlideShare's limited feature set. Some internal and external links may not work, although simple URL's seem to connect if you have an active internet access. A live AR webinar is planned for later in the second quarter of 2014
2. Live workshop presented at the Milwaukee Media
Communications Association, Intl. Meetup
March 6, 2013
Version : This Is an abridged presentation
edited for SlideShare hosting
For additional information please contact:
John Grozik: john@digitalcampfires.us
Please Note: Slide animations, internal links,
hotspots, and/or URLs may not work in this
SlideShare conversion of the workshop
presentation.
There is no audio track in this program.
URL Links require Internet Access.
Broadband suggested for YouTube demos.
2
3. AUGMENTED REALITY FOR
MARKETING & TALENT
DEVELOPMENT
MCAI WORKSHOP
TRACK 2
JOHN GROZIK
CEO DIGITAL CAMPFIRES PRESS
JOHN@DIGITALCAMFIRES.US
3
5. MCAI Meetup, March 6, 2013
This is an abridged version.
For additional information please contact:
John Grozik: jgrozik@gmail.com
Videos intro: Corning Glass Demo (6:33) below was
shown before workshop.
Corning Glass Demo: (6:33) (Short version without host comments)
Corning Glass Demo: Long version: (11:25)
Corning: The Near Future (5:33) (Music)
Microsoft Future Vision (1:56)
Project Natal Milo demo (3:54)
5
16. ELEMENTS OF AR 2 of 2
Smartphone or Tablet (or desktop computer)
Internet Access (3G, 4G, wireless, wired)
Digital Cameras (front & back)
Location Identity: GPS, WiFi, Cell Towers, NFC
AR Apps
Markers/Triggers (graphics, photos, digital
watermarks, QR Codes)
Authoring tools for Smartphones, tablets, desktop
BSO’s (Love of Bright Shiny Objects)
Imagination
16
17. AR GLASSES & GOGGLES 1 of 3
Project Glass Video Demo (2:30)
Project Glass Extended Video Demo: 11.5 minutes
Google Glasses Introduction at Google I/O 2012
17
18. MICROSOFT AR GLASSES 2 of 3
Microsoft AR Glasses Temp link to images
Microsoft Sustainable Future Video:
Microsoft OmniTouch Project
Longer video> http://youtu.be/Pz17lbjOFn8
Microsoft Research Holodesk>
Microsoft Augmented Education Projects>
18
19. HEAD TRACKING FOR IPHONE 3 of 3
Click Image for Video Demo
Head-Coupled Perspective on Mobile
Devices. Tracks the head of the user with
the front facing camera in order to create a
glasses-free monocular 3D simulation.
Such spatially-aware mobile displays
enable user interaction. “Galaxy S4?”
It does not use the accelerometer and
relies only on the front camera.
Try the i3D app for free: i3D
http://iihm.imag.fr/francone/i3D/
19
20. MARKERS: QR CODES READERS 1 of 2
QR Codes support URL, Message, Phone, Video Links, Smart Marker,
SMS, Email content.
Apple: “QR Code Reader” Android: “QR Droid” App
20
21. AUGMENTED REALITY SOLUTIONS 2 of 2
• For the consumer -Marketing, Interaction • Parking Space Finder
• Industrial Uses (design, training, demo) • In Building Navigation
• Commercial Uses - Building Design • Mechanical Repair
• Showcasing Products • Automotive Repair
• eCommerce • City Planning (Smart Planning)
• mCommerce • Navigation (Way Finding)
• Retail POS Product Virtualization • Medical Training (Simulations)
• Off POS Product Virtualization • Employee On-boarding
• Travel and Tourism • OSHA Training
• Exhibitions • Maintenance Training
• Event Management (tradeshows) • Technical Simulations
• Building and Construction
• Virtualized Product
• Social Networking - Consumer Engagement
• Education
• Games & Gamification
• Location linked advertising, Deals/Offers
21
22. AURASMA TED Demo: 8:05
1 of 1
www.aurasma.com
Campaigns
Every image, object and place can
have its own Aura. Auras can be as
simple as a video, a link to a web
page or as complex as a lifelike 3D
animation.
Creating an Aura: 7:38
Aurasma
Quick Demo
(2:11)
22
26. MARKERS: AUGMENTEDEV 1 of 3
AugmenteDev Marker:
http://augmentedev.com
Pro Developer Version 100€ per License/month
26
27. MARKERS: AUGMENTEDEV 2 of 3
AR 3D Model
Marker
Touch to Reposition
Above images from video at: http://www.youtube.com/embed/EEstFtQbzow
27
28. MARKERS: AUGMENTEDEV 3 of 3
AR 3D Model
Above image from video at: http://www.youtube.com/embed/EEstFtQbzow
28
29. MARKERLESS: CLOTHING AT TARGET 1 of 2
Zappar brings clothing to life using
our bespoke Augmented Reality
(AR) technology.
If you have an iPhone, iPad or
Google/Android phone you can
open up a whole new world of fun
with Zappar Powered garments and
greeting cards, books, CD’s, Home > http://www.zappar.com
posters, calendars or toys. Or a
promotion for a film, TV show or Rabbit > Welcome
new games title.
T-shirt > T-shirt Demo
29
30. MARKERLESS: WALMART PIZZA 2 of 2
“Purchase The Amazing
Spider-Man DVD/Blu-ray
at Walmart and use the
magic of Augmented
Reality to bring Spidey to
life. If you purchase the
Spider-Man-themed
Marketside pizzas only
available at Walmart
and use the Web-slinger
app, you can bring the
Lizard to life! Put both
the DVD and Pizza box
together and be amazed
as Spidey battles the
Lizard”
30
31. AR APPS 1 of 1
Digimarc* (www.digimarc.com/) Digital Watermarks
AugmenteDev* (www.augmentedev.com) Visualize 3D
Layar* (www.layar.com) Add AR to Print Media
Zappar* (www.zappar.com) Image Recognition Markers
Fingerfunk* (www.fingerfunk.se) AR Solutions
Wikitude* (www.wikitude.com) Publish & Distribute
Aurasma (www.aurasma.com) Discover, Create, Share AR
Junaio (www.junaio.com)AR Browser & Publishing App
Tagwhat (www.tagwhat.com) Tell Your Story
Blippar (www.blippar.com/about) Image Recognition APP
Metaio (www.metaio.com) AR Experiences Design
GlorAR (www.glorar.com/about.html) GPS placed objects
ARmedia (www.armedia.it)
Note: *Demo Stations
31
32. LAYAR Video Demo (2:15) 1 of 12
Info: (layar.com)
With Layar, digital “layers” are displayed in the device’s camera view, enhancing
the view of the real world.
• Point, scan and view objects enhanced with Layar to see links and other
digital extras appear on top of printed content: newspapers, magazines,
ads and more.
• Static print content comes to life with Augmented Reality video and
interactivity.
• View and navigate to GPS defined locations including metro stops, ATMs
and restaurants.
• Learn more about your location, including historical information, nearby
houses for rent or sale, museums, restaurants, hotels, hospitals
• Browse thousands of content layers developed by Layar’s community of
developers. Add your own layers.
• Share experiences on Facebook, Twitter, Pinterest, Email.
32
33. LAYAR Video QR Code Update (:58) 2 of 12
The Layar Creator: Features
Tool for activating print with digital
content. The Layar Creator is
everything needed to add digital
content to static print media.
www.layar.com
Layar App Service: Download Links
.
Video Demo (2:15) Authoring Video
Click image
for app store
33
34. AR SOLUTIONS: PRINTED TRIGGERS 3 of 12
Augmented Reality enhanced content Magazines may be read without
embedded AR enhancements. Several apps are developing in this active market
segment.
Image recognition triggers/markers, QR Codes, Logos
Audio files, Video files
“Buy now” and “Call now” options
Photo galleries
GPS linked Maps, location navigation,
Self-guided tours, museum wayfinding
Advertising/sponsor links
3D Models
2D/3D Animations
Virtual Store with product demos
Popup Interactive Menus
Requests for info
Social marketing (Instagram, Pinterest, Twitter, Facebook)
Multi-language
User Analytics
34
35. LAYAR CREATOR GUI 4 of 12
Drag and drop action buttons add AR
overlays on page selected.
Button options:
Basic
Media
Social
Developer
Custom
35
44. AR-MEDIA 1 of 1
Layer Management for Cinema4D Real-Time Animations
Whitepaper:
Augmented Reality and the Future of Printing and Publishing
44
45. BRANDCOMMDIGITAL 1 of 1
BrandCommDigital Video Channel
Co-op Video Simulation> http://youtu.be/hpMi0nxte8M
45
46. WIKITUDE 1 of 1
www.wikitude.com
Videos>
Wikitude SDK Features
Web Browser AR
Scan Your Money
46
47. JUNAIO 1 of 1
www.junaio.com
Video Demo (1:43)
47
48. 1 of 5
HANDS-ON…
A. Get the AR handout from JG
B. Demo stations in hallway (Programs)
C. Demo of Harley Project in this room
D. Download a QR Code reader for iOS or Android
JG suggests:
QR Droid for Android
QR Reader for iPhone for IOS
E. Use QR Codes at demo stations to download
the featured Android or Apple AR app
48
49. DEMO STATIONS 2 of 5
Note: Available to workshop participants
1) Digimarc (www.digimarc.com/) Digital Watermarks
2) AugmenteDev (www.augmentedev.com) Visualize 3D
3) Layar (www.layar.com) Add AR to Print Media
4) Zappar (www.zappar.com) Image Recognition Markers
5) Fingerfunk (www.fingerfunk.se) AR Solutions
6) Wikitude (www.wikitude.com) Publish & Distribute
49
50. AR APPLICATIONS HIGHLIGHTED 3 of 5
Note: Apps highlighted during workshop
Wikitude (www.wikitude.com) Publish & Distribute
Layar (www.layar.com) Add AR to Print Media
AugmenteDev (www.augmentedev.com) Visualize 3D
Zappar (www.zappar.com) Image Recognition Markers
Fingerfunk (www.fingerfunk.se) AR Solutions
Junaio (www.junaio.com)AR Browser & Publishing App
Tagwhat (www.tagwhat.com) Tell Your Story
Blippar (www.blippar.com/about) Image Recognition APP
Metaio (www.metaio.com) AR Experiences Design
Aurasma (www.aurasma.com) Discover, Create, Share AR
GlorAR (www.glorar.com/about.html) GPS placed objects
50
51. Q-Up on Youtube:
Q-UP PLUS AR TO EXISTING APP
TM 4 of 5
Empowering Consumer Discovery
Local, SaaS, Cloud and corporate firewall support
Secure cross platform compatibility (iOS, Android)
QR Code, Bluetooth, Wireless, user connectivity (NFC waiting for Apple UI)
Branded GUI, User analytics
Multi-language versions under development
Embedded social media/marketing support (Twitter, Facebook)
GPS location aware, Planned hands-free, heads-up display, LISA voice
control, image recognition
Exploring various AR SDK’s <comparison chart
Home Page:
www.q-upmyapp.com
Android Q-UP App Apple Q-UP App
51
52. 5 of 5
THANKS FOR
AUGMENTING MY
REALITY!
For additional information please contact john@digitalcampfires.us
John is available for in-person workshops, conference presentations,
customized training, and augmented reality/immersive 3D environments
challenges.
www.digitalcampfirespress.com
52
Hinweis der Redaktion
Augmenting the live experience is conventionally in real-time and in context with environmental elements, such as sports scores on TV during a match.
Click to reveal Tablet
Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android & Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future> Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface
Dealerships:Increase in-person visits to dealerships (Augmented Reality Displays)In-app dealership features (In-store location linked customer loyalty options)Location linked custom screen displaysInteractive technical training for employeesVirtual displays3D projection mappingCustomer loyalty in-store kiosks (special offers, sales, surveys, electronic couponsLocation/services presence in Augmented Reality app (Layar, Wikitude, Arasma) HOG Magazine: Augmented Reality enhanced content May be read without embedded enhancements. (Android & Apple platforms)Image recognition triggers/markers, QR Codes, HD LogoAudio filesVideo filesPhoto galleriesMaps, location navigation, Guided ridesAdvertising links3D ModelingAnimationsVirtual Store with product demonstrationsInteractive MenusRequests for infoSocial marketing (Instagram, Pinterest, Twitter, Facebook, LinkedIn)Multi-language options (English, Future> Chinese, French, German, Italian, Spanish)SaaS supportHeads-up displays (Google’s Glass, Microsoft) HOG Members: What if you could provide your Harley Owners Group (HOG) members with…The ability to securely electronically share their personal contact information with other membersElectronic tickets to 110th Anniversary Celebration and other events needing ticketingElectronic Gift CardsSchedule a Test RideMember Event Calendar HOG linkDealer locatorMember to member private, secure info connections HD Events:Q-Up+ contact manager appSaaS app/info security (Local, Cloud and corporate firewall support)Cross platform compatibilityQR Code, Bluetooth, NFC (future) connectivityHD Branded GUIUser analyticsMulti-language versions under developmentEmbedded social media/marketing support (Twitter, Facebook)Hands free, heads-up display, voice response interface