Audio in video production has taken leaps and bounds to be where it is today, a foundational aspect of production. It is a well-established fact that good sound is a valuable addition to a good video because a viewer rarely ever notices its presence. It adds depth, meaning and ties the whole visual experience together.

1. Audio in Video: The Basics

2. The hierarchy of filmmaking puts visuals at the top of the
table, yet every video from the era of silent films to the
Bond franchise today, have audio used in different forms.
Although it is easily dismissed, audio plays a role in
filmmaking unlike any other by augmenting the experience
of the audience.
In this blog, we discuss the foundational elements that help
to create good audio for video production.

3. Voice overs
(dialogue)
• One of the most common ways to have
good audio is by recording off-camera,
preferably in a studio and adding it to
the video during the post-production
stage. The other way is through Sync
Sound – recording sounds and dialogue
during filming. Voice overs also
require special care in terms of the
script and the voiceover artist, it is the
starting point of any video production.

4. SFX • FoleySound effects blur the lines
between reality and what’s on the
screen to give audiences an
immersive experience. Movies
like Jurassic Park and Alien are
frontrunners in the use of SFX – it
paints an accurate picture of
what’s going on in the video.
• AmbienceWhat might usually be
classed as background noise is
actually Ambient Sound. It is a
soundscape that adds value to off-
screen elements and helps
establish the setting. Rainy days,
traffic and war scenes are some
usual examples of Ambient
Sound.

5. Background
music
• Music is effectively a foundational
aspect of video production. It can
totally change the mood of a
video. Horror movies are at the
forefront of using BGM as
storytelling and transition tools.
Interstellar is one of the best
examples of good background
music – it seamlessly blends into
the video and conveys the
subliminal messages with ease.
The ingenuity of a good
background score usually helps
establish a brand for the video.

6. Sound Mixing
• They are designers in their own right.
Sound Engineers design and control
the sound aspect of video production.
They are responsible for accurately
and artistically placing audio across a
video, be it dialogue, music or sound
effects. They engineer audio to work
for the video.

7. Conclusion
• Audio in video production has taken leaps and bounds to be where it is
today, a foundational aspect of production. It is a well-established fact
that good sound is a valuable addition to a good video because a
viewer rarely ever notices its presence. It adds depth, meaning and ties
the whole visual experience together.