a re-branding project we did for construction company Arnett, where we do design research, exploration, and application.
studio comma is an art & design agency, exclusively operating on fiverr since 2012, group of friends, all talented artist & designer, we help client build business that thrive in today’s dynamic market places, we continuously improve values of brands & products,
Jose Olvera is seeking employment where he can contribute to an organization's success and growth. He has over 20 years of experience in graphic design, production art, and management. Currently, he is the Vice President of Marketing at Scaletrains.com where he oversees artwork production and ensures deadlines are met.
This document provides guidelines for a corporate design manual (CD 2.0) for a company operating in the HVAC market. It outlines the key elements of the new design system, including the "Red Line" motif that connects brand messaging to product benefits, the "Red Wavy Wall" background, and photography style showing people in work or living environments. Guidelines are given for applying these elements to literature, logos, colors, typography, formats, graphics, and other brand touchpoints. The system is designed to present a unified yet differentiated brand identity across six company brands while reinforcing strategic positioning as committed, smart, and positive.
Riccardo Gualandi is an experienced graphic designer with over 5 years of experience leading design projects and collaborating with clients and creative teams. He currently works as head graphic designer for Challenge Advisory, where he oversees rebranding efforts including website and marketing document design. He has also worked on branding projects for other clients across industries like education, jewelry, and police technology. Gualandi aims to create designs that meet business objectives and invoke desired emotional responses from audiences.
This document provides a summary of an individual's employment history and experience. They have over 15 years of experience working as a production artist, designer, and Photoshop specialist for various advertising and design agencies. Their roles have involved electronic production, layout, photo manipulation, design, and ensuring brand standards are followed across multiple mediums from print to digital. They list expertise in programs like Adobe Photoshop, Illustrator, InDesign, and proficiency in applications like Flash, Final Cut Suite, and Microsoft Office.
Passionate about helping business owners and creating a brand that encompasses the heart of why they do what they do.
Experienced in Marketing and Design Executive with a proven history in communication industry.
Strong expertise in Adobe Illustrator, Photoshop, InDesign, WordPress, Social Media, and E-commerce.
Excellent customer service & interpersonal skills.
Primary Logo Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Primary Logo Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3nTR4LC
This portfolio document provides a summary of projects completed by David Paul Ybarra. It lists 14 projects from 2002-2014 for clients in various industries including automotive, tools, furniture, energy utilities, and retail. For each project, it briefly describes Ybarra's role in concept development and production, and highlights key design elements and strategies used. The portfolio demonstrates Ybarra's experience across different media including branding, packaging, print ads, direct mail, web, and more.
This document is a resume for Jennifer Merlin, who has 17 years of experience as a project development and design specialist. She currently works at Co-op Engineering in Moncton, NB, where she manages commercial renovation projects with budgets up to $1.6 million. Prior to her current role, she worked as a store design coordinator and CAD operator/designer. She has a diploma in interior design and training in areas such as leadership, project management, and workplace health and safety.
Jose Olvera is seeking employment where he can contribute to an organization's success and growth. He has over 20 years of experience in graphic design, production art, and management. Currently, he is the Vice President of Marketing at Scaletrains.com where he oversees artwork production and ensures deadlines are met.
This document provides guidelines for a corporate design manual (CD 2.0) for a company operating in the HVAC market. It outlines the key elements of the new design system, including the "Red Line" motif that connects brand messaging to product benefits, the "Red Wavy Wall" background, and photography style showing people in work or living environments. Guidelines are given for applying these elements to literature, logos, colors, typography, formats, graphics, and other brand touchpoints. The system is designed to present a unified yet differentiated brand identity across six company brands while reinforcing strategic positioning as committed, smart, and positive.
Riccardo Gualandi is an experienced graphic designer with over 5 years of experience leading design projects and collaborating with clients and creative teams. He currently works as head graphic designer for Challenge Advisory, where he oversees rebranding efforts including website and marketing document design. He has also worked on branding projects for other clients across industries like education, jewelry, and police technology. Gualandi aims to create designs that meet business objectives and invoke desired emotional responses from audiences.
This document provides a summary of an individual's employment history and experience. They have over 15 years of experience working as a production artist, designer, and Photoshop specialist for various advertising and design agencies. Their roles have involved electronic production, layout, photo manipulation, design, and ensuring brand standards are followed across multiple mediums from print to digital. They list expertise in programs like Adobe Photoshop, Illustrator, InDesign, and proficiency in applications like Flash, Final Cut Suite, and Microsoft Office.
Passionate about helping business owners and creating a brand that encompasses the heart of why they do what they do.
Experienced in Marketing and Design Executive with a proven history in communication industry.
Strong expertise in Adobe Illustrator, Photoshop, InDesign, WordPress, Social Media, and E-commerce.
Excellent customer service & interpersonal skills.
Primary Logo Design Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Primary Logo Design Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3nTR4LC
This portfolio document provides a summary of projects completed by David Paul Ybarra. It lists 14 projects from 2002-2014 for clients in various industries including automotive, tools, furniture, energy utilities, and retail. For each project, it briefly describes Ybarra's role in concept development and production, and highlights key design elements and strategies used. The portfolio demonstrates Ybarra's experience across different media including branding, packaging, print ads, direct mail, web, and more.
This document is a resume for Jennifer Merlin, who has 17 years of experience as a project development and design specialist. She currently works at Co-op Engineering in Moncton, NB, where she manages commercial renovation projects with budgets up to $1.6 million. Prior to her current role, she worked as a store design coordinator and CAD operator/designer. She has a diploma in interior design and training in areas such as leadership, project management, and workplace health and safety.
Consider the three primary goals of estate planning:
1. Direct how assets will be distributed at death.
2. Reduce or eliminate transfer taxes and probate costs.
3. “Piece of Mind” – Review every 3 to 5 years and major life events (three “phases” of estate planning).
PR3 Types and Styles of Music Based Programmingharrypowell7
The document provides information about different types of radio stations and their formats, as well as examples of playlists and target audiences for radio shows. It discusses genres like classic rock, country, pop and others. It also includes sample playlists for different contexts like a hospital and Christmas shopping at a mall. The document gives rationale for music choices based on the intended audience and setting.
Este documento define la violencia en las relaciones de noviazgo como ataques intencionales de tipo sexual, físico o psicológico de un miembro de la pareja contra el otro con el objetivo de controlar o dominar a la persona. Las relaciones violentas suelen involucrar ciclos viciosos en los que el agresor se arrepiente y pide disculpas pero luego vuelve a cometer actos violentos. Las formas de maltrato se pueden clasificar en cinco categorías, siendo las más comunes el maltrato psicológico y em
Data mining is the process of automatically discovering useful information from large data sets. It draws from machine learning, statistics, and database systems to analyze data and discover patterns. Common data mining tasks include classification, clustering, association rule mining, and sequential pattern mining. These tasks are used for applications like credit risk analysis, fraud detection, customer segmentation, and market basket analysis. Data mining aims to extract unknown and potentially useful patterns from large data sets.
This certificate acknowledges that Ivan Petrov Atanasov successfully completed a course in QA Fundamentals - July 2015 with a grade of 6.00. The course curriculum included topics like Introduction to Software Development, First Steps in Software Testing, Bug Tracking Systems, Test Cases, Test Scenarios, and Test Execution, Software Requirements Specification, Test Automation Introduction, Selenium, Software Development Lifecycle, Software Testing Lifecycle, Hands on with Selenium WebDriver, Jenkins and other best practices, and Introduction to Sikuli. The certificate was issued by Software University on 07/09/2015.
List Svjetlo života, broj 44.Knjižnično - vjeronaučna skupina Obrtničke škole u Požegi. Voditelji; Jozo Glibo, vjeroučitelj i Tanja Lukić, knjižničarka.
Categorical and continuous variables can be divided into nominal, binary, ordinal, integer, interval-scaled and ratio-scaled types. Data cleaning involves detecting and removing noisy, invalid and outlier values that are incorrectly recorded or outside normal ranges. Missing values can occur due to equipment malfunctions, added fields, or unavailable information, and can be dealt with by discarding instances or replacing values with averages or most frequent values.
The Girlfriends' Guide of Financial SavvyLewis Rice
Women outlive men, marry older partners and are more likely to be widowed. We need to be involved and be knowledgeable to protect ourselves. If you do not want state law to determine what happens to you and your assets upon incapacity or death, you must document your plans and intentions.
Le nuove frontiere della bilateralità in Lombardia. Un rapporto di ricerca commissionato da ELBA per studiare, attraverso la metodologia degli scenari, come cambierà la bilateralità nel prossimo decennio
Data Mining Techniques In Computer Aided Cancer DiagnosisDatamining Tools
Data mining techniques are used in computer aided cancer diagnosis and detection. They help physicians interpret complex diagnoses, combine information from multiple sources, and provide support for differential diagnosis. Specific techniques like neural networks, decision trees, and cluster detection are used in ALL diagnosis. Data mining can also be applied to detect gastric and breast cancer by analyzing features in images and using case-based reasoning. National Cancer Institute created 3D mind tools to help scientists detect compounds related to cancer and compare their activities.
Ralph Sherman served in the U.S. Army 238th Chemical Depot Company from 1945-1946, first stationed on San Jose Island in the Bay of Panama. He was discharged from the army in February 1946. As a chemical laboratory assistant, his duties included making quantitative tests of war gas concentrations, operating sampling machines, and working on computations from field tests. He maintained and repaired sampling instruments.
Jenifer Carter has over 15 years of experience in environmental science. She received a Bachelor of Science in Zoology from Michigan State University in 1992. Currently, she works as an Environmental Specialist for the North Carolina Department of Environment and Natural Resources, where she performs inspections, sampling, and enforcement related to wastewater and stormwater permits. Prior to her current role, she worked as a Chemical Analyst for the City of High Point and had international experience as an Environmental Volunteer in Poland with the Peace Corps.
This document discusses improving artificial intelligence (AI) by studying the human brain. While AI is currently good at repetitive tasks and narrow problems, the brain is better at flexibility and open-ended tasks. The goal is to develop artificial general intelligence (AGI) that can learn, plan, and acquire skills like humans. Two approaches are discussed: using big data and deep learning, or studying neuroscience to understand how brains work. The author argues neuroscience is the best strategy by starting with simple organisms and working up, as every aspect of human intelligence exists elsewhere in nature.
This Presentation is about role of Media in Crisis & Disaster? What are the duties of a media person in crisis? How Indian media covered various Disaster and Crisis in India ?
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
Consider the three primary goals of estate planning:
1. Direct how assets will be distributed at death.
2. Reduce or eliminate transfer taxes and probate costs.
3. “Piece of Mind” – Review every 3 to 5 years and major life events (three “phases” of estate planning).
PR3 Types and Styles of Music Based Programmingharrypowell7
The document provides information about different types of radio stations and their formats, as well as examples of playlists and target audiences for radio shows. It discusses genres like classic rock, country, pop and others. It also includes sample playlists for different contexts like a hospital and Christmas shopping at a mall. The document gives rationale for music choices based on the intended audience and setting.
Este documento define la violencia en las relaciones de noviazgo como ataques intencionales de tipo sexual, físico o psicológico de un miembro de la pareja contra el otro con el objetivo de controlar o dominar a la persona. Las relaciones violentas suelen involucrar ciclos viciosos en los que el agresor se arrepiente y pide disculpas pero luego vuelve a cometer actos violentos. Las formas de maltrato se pueden clasificar en cinco categorías, siendo las más comunes el maltrato psicológico y em
Data mining is the process of automatically discovering useful information from large data sets. It draws from machine learning, statistics, and database systems to analyze data and discover patterns. Common data mining tasks include classification, clustering, association rule mining, and sequential pattern mining. These tasks are used for applications like credit risk analysis, fraud detection, customer segmentation, and market basket analysis. Data mining aims to extract unknown and potentially useful patterns from large data sets.
This certificate acknowledges that Ivan Petrov Atanasov successfully completed a course in QA Fundamentals - July 2015 with a grade of 6.00. The course curriculum included topics like Introduction to Software Development, First Steps in Software Testing, Bug Tracking Systems, Test Cases, Test Scenarios, and Test Execution, Software Requirements Specification, Test Automation Introduction, Selenium, Software Development Lifecycle, Software Testing Lifecycle, Hands on with Selenium WebDriver, Jenkins and other best practices, and Introduction to Sikuli. The certificate was issued by Software University on 07/09/2015.
List Svjetlo života, broj 44.Knjižnično - vjeronaučna skupina Obrtničke škole u Požegi. Voditelji; Jozo Glibo, vjeroučitelj i Tanja Lukić, knjižničarka.
Categorical and continuous variables can be divided into nominal, binary, ordinal, integer, interval-scaled and ratio-scaled types. Data cleaning involves detecting and removing noisy, invalid and outlier values that are incorrectly recorded or outside normal ranges. Missing values can occur due to equipment malfunctions, added fields, or unavailable information, and can be dealt with by discarding instances or replacing values with averages or most frequent values.
The Girlfriends' Guide of Financial SavvyLewis Rice
Women outlive men, marry older partners and are more likely to be widowed. We need to be involved and be knowledgeable to protect ourselves. If you do not want state law to determine what happens to you and your assets upon incapacity or death, you must document your plans and intentions.
Le nuove frontiere della bilateralità in Lombardia. Un rapporto di ricerca commissionato da ELBA per studiare, attraverso la metodologia degli scenari, come cambierà la bilateralità nel prossimo decennio
Data Mining Techniques In Computer Aided Cancer DiagnosisDatamining Tools
Data mining techniques are used in computer aided cancer diagnosis and detection. They help physicians interpret complex diagnoses, combine information from multiple sources, and provide support for differential diagnosis. Specific techniques like neural networks, decision trees, and cluster detection are used in ALL diagnosis. Data mining can also be applied to detect gastric and breast cancer by analyzing features in images and using case-based reasoning. National Cancer Institute created 3D mind tools to help scientists detect compounds related to cancer and compare their activities.
Ralph Sherman served in the U.S. Army 238th Chemical Depot Company from 1945-1946, first stationed on San Jose Island in the Bay of Panama. He was discharged from the army in February 1946. As a chemical laboratory assistant, his duties included making quantitative tests of war gas concentrations, operating sampling machines, and working on computations from field tests. He maintained and repaired sampling instruments.
Jenifer Carter has over 15 years of experience in environmental science. She received a Bachelor of Science in Zoology from Michigan State University in 1992. Currently, she works as an Environmental Specialist for the North Carolina Department of Environment and Natural Resources, where she performs inspections, sampling, and enforcement related to wastewater and stormwater permits. Prior to her current role, she worked as a Chemical Analyst for the City of High Point and had international experience as an Environmental Volunteer in Poland with the Peace Corps.
This document discusses improving artificial intelligence (AI) by studying the human brain. While AI is currently good at repetitive tasks and narrow problems, the brain is better at flexibility and open-ended tasks. The goal is to develop artificial general intelligence (AGI) that can learn, plan, and acquire skills like humans. Two approaches are discussed: using big data and deep learning, or studying neuroscience to understand how brains work. The author argues neuroscience is the best strategy by starting with simple organisms and working up, as every aspect of human intelligence exists elsewhere in nature.
This Presentation is about role of Media in Crisis & Disaster? What are the duties of a media person in crisis? How Indian media covered various Disaster and Crisis in India ?
Our brand reflects our identity, values, and behaviors. We have developed graphic standards to promote consistency across all materials and build brand recognition. These standards include logo usage and variations, color palettes, typography, photography styles, and application guidelines for materials like presentations, websites, and icons. Strict adherence to these standards will create a unified brand identity.
Tornado re brand presentation (draft)(not for reproduction)Melinda Brasher
The presentation discusses redesigning the CTX brand by updating its logo and visual identity. It analyzes the anatomy of existing branding assets and how they were modified to create new logos. Examples of the new logos are shown applied to apparel, letterhead, websites and more. Feedback will be gathered before finalizing and officially launching the new brand identity.
Corporate Logo Design Proposal PowerPoint Presentation SlidesSlideTeam
Every organization needs a compelling logo which adheres to the brand essence perfectly. A logo is a first and foremost thing that must be kept in mind while establishing a venture. It denotes the businesses’ identity to the core. Also, customers get easily attracted to the organization if it has an appealing logo. Entrepreneurs across the globe focus on designing the best logo that makes their organization more recognizable. Countless designing companies lessen the work of companies by creating a compelling logo. Exhibit your extraordinary services to the clients by utilizing our pre-designed Corporate Logo Design Proposal PowerPoint Presentation Slides. You can give your competitors a tough competition and stand out in every manner with the help of a business logo design proposal PPT template. This logo design proposal PowerPoint template allows you to tweak the information as per your requirements. You can create an engaging cover letter that includes a gist of your company. Incorporate our readily available enterprise logo creation proposal PPT theme to showcase your overall experience in designing astounding logos. To build clients’ attention towards your services, even more, you can talk about your previous projects and a few sample designs. Employ our attention-grabbing corporate logo design proposal PowerPoint slide to highlight your professional designers’ capabilities and skills. With the aid of this proposal PPT layout, you can state the pricing structure that your clients need to make after signing the contract. Keep the terms and conditions precise in this corporate logo design proposal PPT slide and leave no chances for further disputes. Bring the clients’ attention towards your logo designing process and win the deal in less than no time. Maintain your existing client base and create a new one by downloading our attractive corporate logo design proposal PowerPoint presentation slide. https://bit.ly/3m6cAfq
Ribbit provides brand identity, environmental graphics, signage, and wayfinding design and implementation services. They worked on projects for various hotel brands including Starwood properties, developing signage and branding programs. Ribbit's work includes design, generating project documentation, obtaining approvals, and overseeing fabrication and installation. They take a strategic approach to understand client needs and create solutions that capture their vision and brand standards.
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
The document provides guidelines for using the AGC Group brand logo and related visual identity elements. It describes the design and proper usage of the group brand logo, emblem-type group brand logo, brand statement logo, logo lockups, typefaces, graphic elements, and communication style. Specifications are given for minimum logo sizes, color versions, clear space around the logos, background color relationships, and examples of improper logo usage. The purpose is to present a consistent brand identity and ensure the logos are always reproduced correctly.
Jim Walton is an architectural sign designer and art director with over 20 years of experience in sign design, large format printing, branding, and graphic design. He currently owns his own freelance design firm, Walton Creative Studios, located in Tempe, Arizona, where he works with clients to develop signage, branding, and large format printing. Previously, he held art director and design positions at several sign companies in Arizona, including Identity Sign Group, Young Electric Sign Company, and Jon Richards Company, where he led teams in conceptualizing, designing, and fabricating signage for many high-profile projects.
Riccardo Gualandi is a senior graphic and web designer with over 7 years of experience guiding creative teams and collaborating with clients. He has worked on projects for various companies, including rebranding efforts, website design, marketing materials, and more. His skills include programs like Photoshop, Illustrator, and InDesign as well as web design, email marketing, and presentation tools. He aims to meet objectives and realize clients' visions through creative solutions.
Brand integrity is a fragile thing, so it needs to be treated as such. Brand guideline is, in essence, our owner’s manual on how to “use” Grinn brand. A brand book lies at the heart of the company, and reveals insider details, goals and marketing techniques.
This document contains summaries of web design and branding projects for various clients, including:
1) Designing website graphics, banners and brochures for memory retailers to be published on their CMS and via email marketing.
2) Creating logos, websites, business cards and signage for a tea house in Stockport.
3) Designing a logo, website and stationery for a corporate employment law firm.
This document provides branding guidelines for MPC, including:
- The primary MPC logo and allowed color variations. Proper usage, sizing, and clear space requirements are defined.
- Secondary "sub-brand" logos are introduced for specific business segments.
- Allowed colors for the logo are specified, including reverse/white versions.
- Typography standards are introduced, designating Avenir and GarageNeu as primary typefaces, with Arial as secondary for digital.
- Sections provide guidance on improper logo usage, like modification or placing over textures.
- The purpose is to present a consistent brand image through adhering to logo, color, and typography
This document provides branding guidelines and logo assets for imedia events and branding. It includes the primary imedia logo, supporting logos for Communications and the website, and logos for various imedia summits. It provides the logo files in different formats and styles. It also provides guidelines on font usage, colors, and sample applications of the imedia icon. The document concludes with various branding samples for signage, print, and digital materials. The purpose is to serve as an overall guide for executing the imedia brand consistently across applications. Modifications to the branding should be sent to the specified contact.
The document outlines the brand guidelines for Skatair, an innovative urban sports brand created through a partnership between BMW and Nike. It summarizes Skatair's mission to bring innovation and technology to urban sports like skateboarding. The guidelines describe the brand's core values, symbol, tagline, color palette, typography, and proper usage of elements. It provides specifications for applying the brand identity across business papers, digital media, social networks, products, and uniforms.
The document provides brand guidelines for Sunbit, including sections on their brand, identity, colors, typography, photography and more. It establishes their mission as eliminating financial waste and passing value to merchants and customers. Their personality is described as caring, genuine, thoughtful and transparent. The guidelines cover their logo, colors, fonts, tone of voice and how to properly apply these brand elements in marketing materials.
This document provides brand identity guidelines for the Bridge Park development in Dublin, Ohio. It outlines the primary and secondary brandmarks, color palette, typography, and graphic elements that comprise the Bridge Park visual identity system. The guidelines are intended to help represent the Bridge Park brand consistently across all communication touchpoints and applications.
The document provides branding guidelines for Creative Artworks (CA), including guidelines for proper use of their logo, typefaces, colors, graphics, and other design elements. It describes the key components of the CA logo and provides specifications for acceptable uses and variations of the logo. It also outlines CA's primary and secondary typefaces and color palette to ensure consistent branding across marketing materials.
This document is a two page curriculum vitae for Craig Rose, outlining his personal information, work experience, and interests. Rose has over 20 years of experience in 2D/3D CAD design and engineering roles, specializing in the design of heavy duty steel recycling and manufacturing equipment. His most recent role was as a contracting design engineer for BAW Automation, where he was responsible for concept models, client presentations, and final design of various machinery projects.
This document provides branding guidelines for a company. It summarizes the purpose and importance of branding guidelines in establishing a consistent visual identity. It then outlines sections on the logo, fonts, colors, proper logo usage, logo formats, resizing guidelines, accessing brand assets, and includes a mockup logo example. The overall purpose is to ensure visual consistency of the brand across all communication materials and platforms.
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Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
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Arnett Corporate Re-branding Project
1. CORPORATE logo & Brand Redesign Arnett construction
2016/02/12Page : 1
f i v e r r . c o m / s t u d i o c o m m a
1
DEV NUMBER :
ARNETT CONSTRUCTION
CORPORATE LOGO & BRAND REDESIGN
(sample .pdf design development)
This is the .PDF presentation of design development
which we will deliver and revise upon throughout
the designing process, the overall contents of this .pdf
depends on your order specification.
2. CORPORATE logo & Brand Redesign Arnett construction
2016/02/12Page : 2
f i v e r r . c o m / s t u d i o c o m m a
presentation contents
01 - design research
02 - Design exploration
03 - final design application
4. CORPORATE logo & Brand Redesign Arnett construction
2016/02/12Page : 4
f i v e r r . c o m / s t u d i o c o m m a
About ARNETT
design research - about arnett construction
Arnett Construction are Charleston, South Carolina, and the surrounding areas premier
residential and commercially licensed general contractor specializing in custom homes,
renovations & additions.
The qualities which drive Arnett Construction are quality, value, integrity, and exceptional
customer service. Arnett works harder than the next man to find the best possible solutions
for clients based on their wants & needs by sticking to our word & delivering client’s dream
projection time and on budget.
01
5. “Where we love is home,
home that our feet may leave,
but not our hearts.“
— Oliver Wendell Holmes, Sr.
6. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 6
f i v e r r . c o m / s t u d i o c o m m a
arnett’s brand values
design research - Company philosophy and values
QUALIT Y VALUE INTEGRIT Y+ +
Arnett Construction is based on the belief that customers’ needs are of the utmost importance
and the team is committed to meeting and exceeding those needs. As a result, a high percent-
age of Arnett’s business is from repeat customers and referrals. Arnett loves the opportunity
to earn trust and deliver to their customers the best service possible.
01
7. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 7
f i v e r r . c o m / s t u d i o c o m m a
design objective
design research - defining objective plan
Our main objective in this redesign development is to renew the current design of Arnett
Construction to reflect the company values and story better. With the new design we focus
to communicate Arnett’s professlonality and communicate it’s utmost importance to deliver;
quality, value, and integrity to the customer. We strive to achieve the target through solid
design process and communication with our client.
reflect
company
story
better
communicate
values
More
Professional
identity
GOALredesignStatus QUO
+ + +
01
8. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 8
f i v e r r . c o m / s t u d i o c o m m a
the COMPETITion
design research - analyzing competitive positioning
Here are some direct and indirect competititors in the field of construction industry, from
these examples we analyze the design and style for reference and to differentiate Arnett
Construction in order ro gain a competitive advantage position in the industry.
01
9. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 9
f i v e r r . c o m / s t u d i o c o m m a
primary colors
design research - setting primary colors
We chose three main colors inspired from natural and manmade scenery around us in scope of
construction. Orange represents energy and passion and works very well to suggest construction
feel. Blue is the second color, it represents integrity and professionality, as well as sky high
quality that Arnett Construction delivers. And the final color is an earthy gray, representation
of natural and man made building material, earth, soil, cement as we shape and utilize them
masterfully to build and renovate homes for betterment.
01
RGB: 240 / 78 / 35
CMYK: 0 / 85 / 100 / 0
RGB: 240 / 78 / 35
CMYK: 70 / 50 / 0 / 0
RGB: 125 / 112 / 109
CMYK: 50 / 50 / 50 / 15
10. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 10
f i v e r r . c o m / s t u d i o c o m m a
Primary typography
design research - setting primary typography
Vileray typeface has a strong but friendly feel that we want to utilize for Arnett Construction brand
and logo. The typeface comes with many kinds of variations, very versatile to be used for body text,
title, logo descriptor, and other application.
01
Villeraythin regular bold
(thin) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(Regular) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(Bold) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
(italic) ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890
12. CORPORATE logo Brand Redesign Arnett construction
2016/02/12Page : 12
f i v e r r . c o m / s t u d i o c o m m a
The Pyramids are the only one of the generally accepted man-made wonders of the ancient world
that remains in existence today. As one of the strongest and most enduring man made construction
we want to borrow it’s triangular symbolism of everlasting quality for Arnett Construction logo brand.
EVERLASTING QUALITY
CONCEPT ONE
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logo design EXPLORATION
design exploration - concept one - everlasting quality
Option 1 Option 2 Option 3
02
Arnettc o n s t r u c t i o n
arnettc o n s t r u c t i o n
c o n s t r u c t i o n
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logo design EXPLORATION
design exploration - concept one - everlasting quality02
Arnettc o n s t r u c t i o n
ARNETT
CONSTRUCTION
Arnettc o n s t r u c t i o n
Option 4 Option 5 Option 6
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LOGO Application mockup
design exploration - concept one - everlasting quality02
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Employing cutting edge technology and techniques for constructing homes and buildings,
Arnett Construction delivers the best quality and value for it’s client without forgetting
the essence of home building, we build better and faster.
MODERNIT Y
CONCEPT TWO
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logo design EXPLORATION
design exploration - concept two - modernity02
CONSTRUCTION
ARNETT
CONSTRUCTION
Option 1 Option 2 Option 3
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logo design EXPLORATION
design exploration - concept two - modernity02
ArnettC O N S T R U C T I O N C O N S T R U C T IO N
ARNETTARNETT
CONSTRUCTION
ARNETT
CONSTRUCTION
ArnettC O N S T R U C T I O N C O N S T R U C T IO N
ARNETT
Option 4 Option 5 Option 6
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logo Application mockup
design exploration - concept two - modernity02
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LOGO Application mockup
design exploration - concept two - modernity02
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People say home is where the heart is, it’s true and Arnett believes that the most important thing is
to build homes not just houses. We want to emphasize on that and take elements from comfortable
and suitable home to be applied on Arnett’s logo branding.
HOME SWEET HOME
CONCEPT three
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logo design EXPLORATION
design exploration - concept three - home sweet home02
ARNETT CONSTRUCTION
ARNETT
CONSTRUCTION
ARNETTC O N S T R U C T I O N
Option 1 Option 2 Option 3
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logo design EXPLORATION
design exploration - concept three - home sweet home02
ARNETT
C O N S T R U C T I O N
ARNETT CONSTRUCTION
CONSTRUCTION
Option 4 Option 5 Option 6
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logo Application mockup
design exploration - concept three - home sweet home02
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LOGO Application mockup
design exploration - concept three - home sweet home02
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master logo
final design application - master logo03
Arnettc o n s t r u c t i o n
full color gradient version
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master logo
final design application - master logo03
b/ w version b/ w version invertedfl at color version
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master logo
final design application - master logo03
gray color version orange color versionblue color version
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business card
final design application - stationery - business card03
150% scale displ ay
colors differentiate
job roles
back
front
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letterhead and envelope
final design application - stationery - letterhead envelope03
60% scale displ ay
letterhead back opened
back
front
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folder
final design application - stationery - folder03
45% scale displ ay
front
back
opened
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CD case and COVER
final design application - stationery - cd case cover03
100% scale displ ay
front
back
DVD / CD
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pen, notebook, and notepad
final design application - stationery - pen, notebook notepad03
60% scale displ ay
pencil / pen notepad notebook
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Poster and flyer
final design application - print ads - poster flyer03
45% scale displ ayposter ad (a3)
flyer ad (a5)
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BROCHURE
final design application - print ads - BROCHURE03
60% scale displ ay
front (a4) back (a4)
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facebook kit
final design application - social media - facebook03
responsive scale displ ay
profile picture Cover
photography st yling
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twitter kit
final design application - social media - twitter03
responsive scale displ ay
profile picture Cover photography st yling
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web banner
final design application - online ads - web banner03
build home
not houses
click here
Are you ready
to make your lifestyle
sky high better?
click here
Are you ready
to make your
lifestyle sky
high better?
Are you ready to
make your lifestyle
sky high better?
Are you ready
to make your lifestyle
sky high better?
responsive scale displ ay
custom sizes