How Sales Team Use AI to Close More DealsVbout.com
The document discusses how sales teams are using AI to close more deals. It outlines several AI-powered applications that can help with prospecting, outreach, and closing stages of the sales process. Applications mentioned include LinkedIn Sales Navigator, Apollo.io, ZoomInfo for prospecting potential customers, and ChatGPT, Sendspark and VBOUT automations for personalized outreach. Tools like Gong.io and Zoom IQ help analyze interactions to improve closing rates. Overall, the document provides examples of AI tools that enhance each step of the sales cycle through automation, personalized engagement and data-driven insights.
VBOUT Partners Meeting Group - February 2024Vbout.com
This document provides updates and resources for a product. It outlines new features including the ability to export campaign ranges, an AI chatbot, and a landing page builder. It also links to resources such as onboarding and training, an academy with access code, upcoming events, press releases, blogs, webinars, and more. Privacy updates are provided on legislation in areas like GDPR, data protection laws in India, and various US states. Success stories and an integrations library are also referenced.
How Sales Team Use AI to Close More DealsVbout.com
The document discusses how sales teams are using AI to close more deals. It outlines several AI-powered applications that can help with prospecting, outreach, and closing stages of the sales process. Applications mentioned include LinkedIn Sales Navigator, Apollo.io, ZoomInfo for prospecting potential customers, and ChatGPT, Sendspark and VBOUT automations for personalized outreach. Tools like Gong.io and Zoom IQ help analyze interactions to improve closing rates. Overall, the document provides examples of AI tools that enhance each step of the sales cycle through automation, personalized engagement and data-driven insights.
VBOUT Partners Meeting Group - February 2024Vbout.com
This document provides updates and resources for a product. It outlines new features including the ability to export campaign ranges, an AI chatbot, and a landing page builder. It also links to resources such as onboarding and training, an academy with access code, upcoming events, press releases, blogs, webinars, and more. Privacy updates are provided on legislation in areas like GDPR, data protection laws in India, and various US states. Success stories and an integrations library are also referenced.
How to Use AI Chatbots to Drive Customer's EngagementVbout.com
Explore innovative approaches to integrating AI chatbots into your marketing campaigns, unravel the exciting possibilities that lie ahead in the dynamic intersection of AI, chatbots, and marketing, and tackle the crucial aspects of privacy and ethical data practices in the era of AI-driven customer engagement.
Richard Fallah presented an update on new product features including a contact update trigger, booking calendar, and Google Authenticator. Resources were provided on onboarding and training, the company academy, events, tools and funnels, blog posts, and privacy policies. Additional resources included funnels and workflows documentation, onboarding documents, case studies, and a library of integrations.
Richard Fallah presented updates on new features including FTP automation performance sync, custom AI white labeling, and increased security through 2FA authentication. Resources were provided on onboarding and training, the academy program, events, tools and funnels, blogs, and legislation compliance. Attendees could access success stories, an integrations library, and additional resources like onboarding documents and case study frameworks.
Catch a comprehensive overview of the transformative intersection between AI and User Experience (UX). Dive into practical applications, understand the nuances, and engage with the ethical challenges. Ideal for professionals, enthusiasts, and anyone curious about the future of digital experiences.
Richard Fallah presented an update on new product features for VBOUT including a new notes view, signatures and templates, email and SMS capabilities from tasks, and auto-tagging on form signups. Resources that were mentioned include onboarding and training, the VBOUT academy, events, tools and funnels, blog posts, and privacy policies. The presentation also referenced success stories, an integrations library, and additional resources such as funnels, workflows, overview slides, and sample documents.
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
Uncover in this presentation:
1. Introduction to Storytelling in Marketing
2. Unraveling the Reasons Behind Using Storytelling
3. The Unmatched Power of Storytelling in Marketing
4. Key Elements of Compelling Marketing Stories
5. Crafting Your Authentic Brand Narrative
6. Delivering Your Brand Story Seamlessly with Marketing Automation
Richard Fallah presented on new product updates including email activity filters, payment forms with custom feeds, and posting capabilities to YouTube, Instagram, Facebook, and soon TikTok and social media stories. Resources discussed onboarding and training, the customer academy, events, tools and funnels, blog posts, and more resources like funnels, demos, samples, and a library of integrations. Privacy policies and legislation were also covered.
Richard Fallah presented updates on new product features including an API endpoint for templates, more form settings controls, and chat exclusion in emails. The roadmap and resources like onboarding, training, and the academy were also discussed. The presentation concluded with sharing success stories, integrations, and reminding attendees of privacy policies.
Successful Lead Scoring Models in Marketing AutomationVbout.com
Explore this comprehensive presentation from our recent webinar on 'Successful Lead Scoring Models in Marketing Automation'. The slides delve into the fundamental aspects of lead scoring, its benefits, different models, best B2B practices, and practical steps to build a lead scoring system using VBOUT. A must-have resource for marketing professionals seeking to improve their lead qualification and conversion processes.
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
Discover in this presentation:
- The Benefits of Integration: Integrating your CRM with your marketing automation platform can create a unified view of your customer data, leading to more personalized and effective marketing campaigns.
- Different Integration Approaches: We discussed various approaches to integration, including native integrations, third-party connectors, and custom API integrations.
- Choosing a CRM Solution: We outlined key factors to consider when choosing a CRM solution, such as AI capabilities, ease of use, scalability, cost, data security, and compliance.
- Using Unified Data: We explained how to use unified data for targeted and personalized marketing campaigns, and how this can enhance customer engagement and conversion rates.
- Evaluating Integration Success: We identified key performance indicators (KPIs) to track when evaluating the success of your integration, including data completeness and accuracy, close rate, length of sales cycle, customer lifetime value (CLTV), churn rate, customer acquisition cost (CAC), and campaign ROI.
Richard Fallah presented updates on new product features in the beta release including sending campaigns to folders, additional email shortcodes, and an improved step-by-step form builder. Resources were provided on onboarding and training, the product academy, events, tools and funnels, blog posts, and privacy policies. Additional resources included success stories, integrations, and sample documents.
Richard Fallah presented updates on new product features including intent detection, custom shortcodes, double opt-in messaging, and AI chat support. The presentation also covered resources for onboarding, training, events, tools, funnels, blogs, privacy policies, legislation, success stories, and integrations. Questions were taken at the end during an open mic session.
March 2023 Webinar - Ecommerce Marketing Automation Vbout.com
Marketing automation provides numerous benefits to ecommerce businesses, including generating and nurturing leads, boosting conversion rates and retaining your existing clients.
Find out in this presentation, how to drive sales and customer loyalty using ecommerce marketing automation.
How to Boost your Email Deliverability Using Sunset PolicyVbout.com
Want to boost your email deliverability and protect your sender reputation? You need to think of using sunset policy for your email marketing. To find out how and everything else you need to know about this, check this presentation.
This document provides an overview and resources for a product meeting. It outlines recent product updates including new features like dark mode and predictive automation. Resources sections include links to training, tools, blogs, privacy policies, success stories, and integrations. The document aims to inform attendees on product news and support available.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI Chatbots to Drive Customer's EngagementVbout.com
Explore innovative approaches to integrating AI chatbots into your marketing campaigns, unravel the exciting possibilities that lie ahead in the dynamic intersection of AI, chatbots, and marketing, and tackle the crucial aspects of privacy and ethical data practices in the era of AI-driven customer engagement.
Richard Fallah presented an update on new product features including a contact update trigger, booking calendar, and Google Authenticator. Resources were provided on onboarding and training, the company academy, events, tools and funnels, blog posts, and privacy policies. Additional resources included funnels and workflows documentation, onboarding documents, case studies, and a library of integrations.
Richard Fallah presented updates on new features including FTP automation performance sync, custom AI white labeling, and increased security through 2FA authentication. Resources were provided on onboarding and training, the academy program, events, tools and funnels, blogs, and legislation compliance. Attendees could access success stories, an integrations library, and additional resources like onboarding documents and case study frameworks.
Catch a comprehensive overview of the transformative intersection between AI and User Experience (UX). Dive into practical applications, understand the nuances, and engage with the ethical challenges. Ideal for professionals, enthusiasts, and anyone curious about the future of digital experiences.
Richard Fallah presented an update on new product features for VBOUT including a new notes view, signatures and templates, email and SMS capabilities from tasks, and auto-tagging on form signups. Resources that were mentioned include onboarding and training, the VBOUT academy, events, tools and funnels, blog posts, and privacy policies. The presentation also referenced success stories, an integrations library, and additional resources such as funnels, workflows, overview slides, and sample documents.
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
Uncover in this presentation:
1. Introduction to Storytelling in Marketing
2. Unraveling the Reasons Behind Using Storytelling
3. The Unmatched Power of Storytelling in Marketing
4. Key Elements of Compelling Marketing Stories
5. Crafting Your Authentic Brand Narrative
6. Delivering Your Brand Story Seamlessly with Marketing Automation
Richard Fallah presented on new product updates including email activity filters, payment forms with custom feeds, and posting capabilities to YouTube, Instagram, Facebook, and soon TikTok and social media stories. Resources discussed onboarding and training, the customer academy, events, tools and funnels, blog posts, and more resources like funnels, demos, samples, and a library of integrations. Privacy policies and legislation were also covered.
Richard Fallah presented updates on new product features including an API endpoint for templates, more form settings controls, and chat exclusion in emails. The roadmap and resources like onboarding, training, and the academy were also discussed. The presentation concluded with sharing success stories, integrations, and reminding attendees of privacy policies.
Successful Lead Scoring Models in Marketing AutomationVbout.com
Explore this comprehensive presentation from our recent webinar on 'Successful Lead Scoring Models in Marketing Automation'. The slides delve into the fundamental aspects of lead scoring, its benefits, different models, best B2B practices, and practical steps to build a lead scoring system using VBOUT. A must-have resource for marketing professionals seeking to improve their lead qualification and conversion processes.
Integrating CRM and Marketing Automation - Unifying Data for a Complete Custo...Vbout.com
Discover in this presentation:
- The Benefits of Integration: Integrating your CRM with your marketing automation platform can create a unified view of your customer data, leading to more personalized and effective marketing campaigns.
- Different Integration Approaches: We discussed various approaches to integration, including native integrations, third-party connectors, and custom API integrations.
- Choosing a CRM Solution: We outlined key factors to consider when choosing a CRM solution, such as AI capabilities, ease of use, scalability, cost, data security, and compliance.
- Using Unified Data: We explained how to use unified data for targeted and personalized marketing campaigns, and how this can enhance customer engagement and conversion rates.
- Evaluating Integration Success: We identified key performance indicators (KPIs) to track when evaluating the success of your integration, including data completeness and accuracy, close rate, length of sales cycle, customer lifetime value (CLTV), churn rate, customer acquisition cost (CAC), and campaign ROI.
Richard Fallah presented updates on new product features in the beta release including sending campaigns to folders, additional email shortcodes, and an improved step-by-step form builder. Resources were provided on onboarding and training, the product academy, events, tools and funnels, blog posts, and privacy policies. Additional resources included success stories, integrations, and sample documents.
Richard Fallah presented updates on new product features including intent detection, custom shortcodes, double opt-in messaging, and AI chat support. The presentation also covered resources for onboarding, training, events, tools, funnels, blogs, privacy policies, legislation, success stories, and integrations. Questions were taken at the end during an open mic session.
March 2023 Webinar - Ecommerce Marketing Automation Vbout.com
Marketing automation provides numerous benefits to ecommerce businesses, including generating and nurturing leads, boosting conversion rates and retaining your existing clients.
Find out in this presentation, how to drive sales and customer loyalty using ecommerce marketing automation.
How to Boost your Email Deliverability Using Sunset PolicyVbout.com
Want to boost your email deliverability and protect your sender reputation? You need to think of using sunset policy for your email marketing. To find out how and everything else you need to know about this, check this presentation.
This document provides an overview and resources for a product meeting. It outlines recent product updates including new features like dark mode and predictive automation. Resources sections include links to training, tools, blogs, privacy policies, success stories, and integrations. The document aims to inform attendees on product news and support available.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
13. More Resources
• Funnels and workflows with VBOUT
• VBOUT general overview slides
• VBOUT pre-recorded demo
• Onboarding document sample
• Contract sample
• Case study framework
On January 23, Meta announced it would shut down the Facebook Groups API within 90 days. The API allows developers and businesses to schedule posts to Facebook Groups. Meta explained that a significant use case for the API was a feature that let developers privately reply in Facebook Groups, but said another change in the new API removes the need for the Groups APMeta's upcoming changes to Facebook groups remain worryingly vague, and the surprise announcement is throwing some businesses and social media marketers that relied on the Facebook Groups API into disarray as they determine how to adjust. The livelihoods of these companies and marketers' clients now seem jeopardized without a clear explanation.
Meta owes more transparency to group admins and third-party developers that are dependent on open access to the API. If Meta now sees higher value in keeping group data and engagement in-house, cutting ties with outside tools should have come with fair notice and transition time.
Groups admins feel reasonably anxious as they face poorly defined restrictions that are arriving in mere months, and Meta should clarify its roadmap and philosophy to empower, not undermine, the communities relying on Facebook's infrastructure.
https://developers.facebook.com/blog/post/2024/01/23/introducing-facebook-graph-and-marketing-api-v19/?__vbtrk=&_uax=