Business is all about relationships, and how well you build them determines how well they build your business!

1. Relationship Marketing
for Real Estate Agents
Lew Corcoran
Relationship Marketing Guru

2. “People don't care how much you know
until they know how much you care …
– Zig Ziglar
about them.”

3. What’s the #1 Reason Clients Leave?
Was it something you said?!?
Was it something you did?!?

4. Over 85% of clients leave
because of a feeling of
perceived indifference.
The #1 Reason Clients Leave:

5. How Do We Change That?
By Building Relationships!

6. What’s the Difference Between
a Contact and a Contract?
The Letter
And = Relationships!

7. Business is all about
RELATIONSHIPS …

8. … and how well you build
them determines how well
they build your business!
– Brad Sugars

9. The goal is not
to sell a bag…

10. … it is to build a
relationship of confidence
and trust with the
customer. – Damien Vernet

11. Build relationships with
people first, and
the will follow!

12. Get Personal with
Greeting Cards

13. Founder & CEO
KODY BATEMAN
Founded in 2003  Salt Lake City, UT  Member of the DSA

14. Simple to Create

15. Open House Postcards

16. John and Susan came to our Open House. This home didn't fit their needs,
but we had a good conversation about what they wanted in their new home.
They shared their home address with us, so it made sense to send them a card.
“We’d love to help them sell their current home and purchase a new one!”

17. Low Inventory
This card was designed to go out to
more than 400 homes in and
around a lake region.
• Upload the list of home owners
into your SendOutCards account
• Investment was less than $750
• What is 1 lake listing worth to you?

18. Send Cards to:
• Your Farm Area
• FSBOs
• Expired Listings
• Preferred Vendors
• Other Real Estate Agents
• Your Prospects / Customers
• Your Past Clients
• Your Referrals
• Your Sphere of Influence
• Friends, Relatives, Neighbors

19. Send Cards for Different Occaisions:
• Birthdays
• Holidays
• Wedding
• Graduations
• New Baby
• Awards / Recognitions
• Promotions / New Positions
• New Jobs
• Starting a New Business
• Retirements

20. Fun Campaign Cards to Send to Your
Clients, Friends, Relatives, Neighbors …

21. “Feeling gratitude and not
expressing it is like wrapping
a present and not giving it.”
– William Arthur Ward

22. Start Thanking Your Clients
From the Moment You Meet Them!
• Nice to meet you card! –
send w/ 2-Pack Brownies
• Thank you after a listing presentation! –
send w/ Appreciation Cake
• Thank you for the listing! –
send w/ Mega Bite Cookies Pack
• Thank you after NOT getting the listing! –
send w/ Gratitude Blessing Ring

23. Start Thanking Your Clients
From the Moment You Meet Them!
• Congrats on your mortgage pre-approval! –
send w/ Dreams Key
• Thank you to Buyer after a showing! –
send w/ Comfort Chocolate Chip Cookies
• Congrats on your offer being accepted! –
send w/ You’re a Winner Cake
• Home inspection done! Way to go! –
send w/ Starbucks Gift Card

24. Start Thanking Your Clients
From the Moment You Meet Them!
• Title 5 passed!!! Hip, hip, hooray! –
send w/ Squirrel with Mixed Nuts
• Congrats on your Mortgage commitment! –
send w/ Success Key
• Congrats on your New Home! –
send w/ AMEX Gift Card
(Nice feature is to take their photo during each of these
phases and include it in the card.)

25. Appreciation will win out
over self promotion –
– Kody Bateman
founder of SendOutCards
Every Time!

26. Client Keeping in Touch…
with a 6 Touch Card Campaign

27. Client Keeping in Touch…
with a 6 Touch Card Campaign

28. 6 Months After Purchase
Dear Christy and Tom,
You came to mind today, and I wanted to reach
out and say hello! I hope all is well with you in
your new home. I'm sure your little ones are
loving the yard to run and play in.
Please keep in touch as I always enjoy hearing
what you're up to.
Sincerely, Pat.

29. 1 Year After Purchase
Dear Christy and Tom,
It’s with great pleasure that we wish you a
happy anniversary. It was just one year ago you
let us serve you in finding your new home.
We are proud to have you as one of our
satisfied clients and hope you will enjoy many
happy years in your home.
Sincerely, Pat.

30. Brand Yourself!

31. How Do You
Get Started
Sending Cards?

32. No matter how you choose to use SendOutCards,
we have the perfect subscription plan for
everyone!
Start making a difference today by choosing the
plan that will work best for you.
If you change your mind later – no worries. You
can always switch plans, or cancel altogether.

33. Basic Enhanced Premium Enterprise
free! $17/m $97/m $147/m
$2.75/Standard Card $2.75/Standard Card
Unlimited Single Card
Sends – Including Stamps!
Unlimited Single Card
Sends – Including Stamps!
$2.25 per card in a group
of 20 or more
$2.00 per card in a group
of 20 or more
$1.75/Standard Card in
group sends
$1.75/Standard Card in
group sends
Full retail price for gifts 15% discount on gifts 30% discount on gifts 30% discount on gifts
Includes catalog cards Includes all card types Includes all card types Includes all card types
Build your own cards
($1 extra per card)
Multiple touch campaigns Loyalty rewards Loyalty rewards
Photo drop cards
($1 extra per card)
Enhanced storage Premium storage Premium storage
Limited relationship
manager
Unlimited relationship
manager
+ Enhanced plan features + Enhanced plan features
100 free cards towards
group sends per month

34. The “Store” Free Enhanced Premium Enterprise
A Comparison of Plans
Price of Plan
Sales Tax
Sub-Total
Price of Card
Sales Tax
Sub-Total
Price of Stamp
Total Card/Stamp
Breakeven Point
$17.00 $97.00 $147.00
6.25% 6.25% 6.25%
$18.06 $103.06 $156.19
$2.99 $2.75 $2.25
6.25% 6.25% 6.25%
$3.18 $2.92 $2.39
$0.50 $0.50 $0.50
$3.68 $3.42 $2.89
23 Cards/Mo 28 Cards/Mo 42 Cards/Mo

35. – Zig Ziglar
“No one can go back and start a new
beginning, but anyone can start today
and make a new ending.”

36. Special Offer
Sign up for the Premium or Enterprise
Bundle , I will send to you as a
thank you gift –
today
A Revolution in Real Estate Sales
by Jim McCord
Licensed Real Estate Agent
Keller Williams Advisors
Cincinnatti, OH

37. Thank You!
Lew Corcoran
Phone: (508) 258-8039
https://www.SendOutCards.com/LewCorcoran
Decora Photography
Telling Stories in a Blink of a Moment
Scena Home Staging
Because Beautifully Staged Homes Sell!