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Overheard at the MarketingProfs B2B Forum
The document contains quotes from a conference on social media and marketing. It discusses how embracing social media is easier for new hires than existing employees, the importance of engaging people where they are active online rather than asking them to visit your site, and getting outside one's comfort zone to fully experience an event. The quotes provide advice on personalizing email marketing using automation, focusing on publishing content rather than just marketing, being what interests people rather than interrupting them, and having realistic expectations when building an online community.
Understanding Objects
The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
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Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
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El documento describe el impacto de las tecnologías de la información y comunicación (TIC) en la educación. Identifica tres escenarios para la adaptación de las escuelas a las TIC: tecnocrático, reformista y holístico. También discute cómo las TIC se han convertido en una herramienta indispensable en las instituciones educativas como fuente de información, canal de comunicación y medio de expresión. Además, explica que las TIC requieren nuevos conocimientos y competencias en los estudiantes y la necesidad de reducir la brecha digital
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Grammar for beginner level
This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
India Gadget Expo: Emotion Trumps Gadgets
Emotions are more important than gadgets in driving technology adoption. While devices continue to proliferate, people are spending more time engaging with each other through apps and digital content than browsing online. Companies are recognizing the need to build ecosystems that facilitate engagement and commerce across multiple screens in a seamless manner. The future of technology will be about using hardware as a way to deliver digital experiences that resonate with people on an emotional level.
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Understanding Objects
The document discusses key concepts from an anthropology of design perspective, including pactum areas, archetypes, and metaphors as they relate to objects. Pactum areas refer to the functional groupings that define an object's performance. The primary pactum area is the minimum necessary for an object's main function, while secondary pactum areas can be stripped away. Archetypes and metaphors emerge from pactum areas and help explain how objects are understood. Designers work with archetypes, metaphors, and transformations of pactum areas.
Características Arquitectónicas.
Hagar Qim es un templo megalítico de Malta que data del 3600-3200 a.C. Consiste en un templo principal y tres estructuras próximas. El templo principal tiene una entrada exterior que conecta a seis grandes cámaras, y su muro exterior está construido con grandes bloques verticales que lo hacen extremadamente sólido.
Impacto de las tics en la educación cecilia ferreyra
El documento describe el impacto de las tecnologías de la información y comunicación (TIC) en la educación. Identifica tres escenarios para la adaptación de las escuelas a las TIC: tecnocrático, reformista y holístico. También discute cómo las TIC se han convertido en una herramienta indispensable en las instituciones educativas como fuente de información, canal de comunicación y medio de expresión. Además, explica que las TIC requieren nuevos conocimientos y competencias en los estudiantes y la necesidad de reducir la brecha digital
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El documento presenta información sobre varias importantes estructuras arquitectónicas antiguas como el Coliseo en Roma, las Pirámides de Giza en Egipto, el Partenón en Atenas, Stonehenge en Inglaterra y el complejo de Knossos en Creta. Brevemente describe la función y características de cada una de estas construcciones históricas.
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This document provides an introduction to basic grammar concepts for beginners, including nouns, pronouns, and adjectives. It defines nouns as words that name people, places or things and lists two types: common and proper nouns. Pronouns are defined and personal pronouns are categorized by subject, object, possessive adjective, possessive pronoun, and reflexive pronoun. Adjectives are described as words that describe or modify nouns, and four types are outlined: possessive, demonstrative, interrogative, and indefinite adjectives along with examples of each.
India Gadget Expo: Emotion Trumps Gadgets
Emotions are more important than gadgets in driving technology adoption. While devices continue to proliferate, people are spending more time engaging with each other through apps and digital content than browsing online. Companies are recognizing the need to build ecosystems that facilitate engagement and commerce across multiple screens in a seamless manner. The future of technology will be about using hardware as a way to deliver digital experiences that resonate with people on an emotional level.
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2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
In this talk I will walk through the approach that made Nate so successful in 2008, test its efficacy in predicting the early 2016 primary results, and show how these (relatively) simple concepts can be applied in novel ways to tangential fields to great effect (for fun and profit) by estimating the time to failure for industrial machines in our connected world of the IoT.
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Vanuit het Platform voor medezeggenschap in de bibliotheekwereld wordt ieder jaar begin april een tweedaagse bijeenkomst over thema’s die de medezeggenschap bezig houden georganiseerd. De laatste jaren komt de toekomst van de bibliotheek daar telkens aan de orde. Het afgelopen jaar werden weer veel ondernemingsraden geconfronteerd met zware bezuinigingen met als gevolg een ingrijpende reorganisatie en ontslagen. In veel plannen wordt dan gesproken over de grote veranderingen die noodzakelijk zijn en die ingrijpende maatregelen nodig maken. De vraag waar een ondernemingsraad dan o.a. voor komt te staan is of die veranderingen de ingrijpende maatregelen rechtvaardigen. Of wel, ‘waar doen we het allemaal voor?’ Voor de medezeggenschap blijft dat veelal erg onduidelijk. Hoe ziet die nieuwe bibliotheek er straks dan uit en hoe ziet ons werk er dan uit? Hierover mocht ik voor de deelnemers van de studiedagen een inleiding verzorgen.
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This slide deck discusses scaling community information systems. It provides background on RWTH Aachen University and the Advanced Community Information Systems group. It then discusses challenges in scaling community systems, including privacy, sustainability, legacy systems, and scaling to other communities/regions. It also presents the las2peer platform and its goals of creating distributed, reliable, and secure systems to support community services and handle information trustworthily.
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Slay the Ignosaurus; Change Your Life
The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.
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1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
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The document summarizes five companies that effectively use social media for marketing: Walt Disney Co. engaged users on Twitter with a hashtag campaign that generated over 300 tweets in three weeks; The Coffee Groundz began hosting "tweet-ups" after their first to-go order was placed on Twitter, generating publicity; General Mills reached 25,000 Facebook fans through unexpected customer interaction; Intel held an animation competition on Facebook that engaged 56,000 fans from 101 countries; and Forty used staff photos on social media rather than logo ads, gaining over a million impressions costing less than $400.
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1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
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-Why you should care about prospects that are in market
-Measuring the unmeasurable
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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2008 was a historic year in many ways, perhaps the most prominent being the election of the first African American president. But 2008 also saw an unlikely hero emerge amongst the record setting presidential race... Nate Silver and his astonishingly accurate prediction of its results. More important than Nate's remarkable result however was the attention it drew to the potential of data and the importance of uncertainty (through bayesian statistics). And it was in that moment that our modern incarnation of data journalism was born (though ironically the field dates back to an attempt to predict the 1952 presidential election) with Nate's (now famous) 538 blog.
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Maken in de Bibliotheek, presentatie bij Platform voor medezeggenschap in de ...
Vanuit het Platform voor medezeggenschap in de bibliotheekwereld wordt ieder jaar begin april een tweedaagse bijeenkomst over thema’s die de medezeggenschap bezig houden georganiseerd. De laatste jaren komt de toekomst van de bibliotheek daar telkens aan de orde. Het afgelopen jaar werden weer veel ondernemingsraden geconfronteerd met zware bezuinigingen met als gevolg een ingrijpende reorganisatie en ontslagen. In veel plannen wordt dan gesproken over de grote veranderingen die noodzakelijk zijn en die ingrijpende maatregelen nodig maken. De vraag waar een ondernemingsraad dan o.a. voor komt te staan is of die veranderingen de ingrijpende maatregelen rechtvaardigen. Of wel, ‘waar doen we het allemaal voor?’ Voor de medezeggenschap blijft dat veelal erg onduidelijk. Hoe ziet die nieuwe bibliotheek er straks dan uit en hoe ziet ons werk er dan uit? Hierover mocht ik voor de deelnemers van de studiedagen een inleiding verzorgen.
Φακέλοι και Επεκτάσεις
The document summarizes IDC's predictions for the top 10 trends that will impact the telecommunications industry across Asia Pacific (excluding Japan) in 2007. Some of the key trends predicted include an increase in Ethernet services, the emergence of wireless mesh networks, the growth of mobile WiMAX networks, the development of fixed-mobile convergence services, and the evolution of instant messaging into a collaborative mobile business tool. The telecom market in the region is also expected to experience strong growth driven by services such as VoIP, broadband, and 3G.
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This slide deck discusses scaling community information systems. It provides background on RWTH Aachen University and the Advanced Community Information Systems group. It then discusses challenges in scaling community systems, including privacy, sustainability, legacy systems, and scaling to other communities/regions. It also presents the las2peer platform and its goals of creating distributed, reliable, and secure systems to support community services and handle information trustworthily.
La Investigación como Proceso y el Conocimiento Científico - Bloque II
A diferencia de trabajos monográficos, ensayos o de conocimientos generados a partir de la reflexión sobre la práctica, la investigación cumple con ciertas características. Para esto se debe seguir un proceso estructurado en diversas etapas
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
Resumen no oficial del artículo desarrolado originalmente por:
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La Investigación como Proceso y el Conocimiento Científico - Bloque II
La Investigación como Proceso y el Conocimiento Científico - Bloque II
Impacto de las TIC\'s en la Cultura de la Mediación a Distancia para la Edu...
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Education in Emergency in Ghana: A Review of the Evidence of Protracted Displ...
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The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.
Content Marketing in 15 Minutes a Day for Restaurants
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
The Formula for Innovative Content
The formula for innovative content is Useful x Enjoyable x Inspired. The multiplication signs are key. Because if the value of any one element is zero, the sum of the equation is zero, too. And the content isn’t innovative.
A Simple Content Marketing Org Chart
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
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A Survival Guide for Too Much Business Travel
Business travel is fun. Except when it's not. Here's what made a crazy travel schedule more tolerable for me during the winter and spring of 2011.
What You Need to Know to Start a Business Blog
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
Three social media f words and five companies that use them
The document summarizes five companies that effectively use social media for marketing: Walt Disney Co. engaged users on Twitter with a hashtag campaign that generated over 300 tweets in three weeks; The Coffee Groundz began hosting "tweet-ups" after their first to-go order was placed on Twitter, generating publicity; General Mills reached 25,000 Facebook fans through unexpected customer interaction; Intel held an animation competition on Facebook that engaged 56,000 fans from 101 countries; and Forty used staff photos on social media rather than logo ads, gaining over a million impressions costing less than $400.
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Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationThe Good the Bad and The Ugly of Marketing Measurement
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
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- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGokila digital marketing| consultant| Coimbatore
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SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsKürzlich hochgeladen (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
The Good the Bad and The Ugly of Marketing Measurement
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao