The document discusses a company that finds missing persons by marketing their stories to sponsors to fund marketing campaigns. It notes that over 600,000 people are reported missing each year according to the FBI. The company has outranked competitors in website traffic for the last 4 years. With an estimated 2% market share in the third year, they could find 12,000 missing people and generate $30 million in marketing costs covered by sponsors. Case studies show the company can locate people missing for many years within a few months. Proper funding and staffing could allow them to reach full potential in the third year.