This document discusses why Google acquired DoubleClick. The acquisition positioned Google on the banner advertising market and allowed it to reach highly popular websites. With DoubleClick, Google "moved up" the long tail of advertisers by gaining market shares of main online advertisers in relation to website traffic. The acquisition helped Google expand from the traditional text ad market to the larger banner market.
The document provides an overview of Google's history and operations. It discusses how Google was founded in 1996 as a research project and was later incorporated as a company. It describes some of Google's key products and services like Search, Gmail, Google Docs, as well as its large campus known as Googleplex. The document also discusses Google's revenues, acquisitions, partnerships and future plans.
Google is an American multinational company founded in 1998 by Larry Page and Sergey Brin built around its popular search engine. It has since expanded to offer over 151 products and services including Gmail, YouTube, Android, Google Maps, Google Chrome, and more. The company's mission is to organize the world's information and make it universally accessible and useful through innovations like high-speed internet with Google Fiber and advances in voice search, translation, and customization.
Google has a dominant position in the search engine market but faces strong competition. The company has had strong financial performance and a weighted competitive strength assessment shows it has superior strength over competitors like Yahoo and Microsoft. The strategy recommendation is for Google to continue its focus on differentiation, pursue strategic alliances and acquisitions, and expand globally especially in China to capture the growing Asian market. The implementation plan focuses on building organizational capabilities through recruiting and retaining talented employees, matching structure to strategy, and establishing supportive policies, procedures, and culture.
Google is a global technology company focused on search, ads, and various online services. It has a mission to organize the world's information and make it universally accessible and useful. Some of Google's key strengths include its open source products and services, financial strength, access to a large user base, strong innovation culture, and integrated product ecosystem. However, it also faces weaknesses such as over-reliance on advertising revenue and some unprofitable products.
Google is an American multinational technology company that specializes in internet-related services and products. It has become the world's largest search engine due to its innovative products and strong engineering capabilities. The presentation provides an overview of Google's history, mission, products, revenue sources, management team, marketing strategies and CSR activities. It analyzes Google's strengths, weaknesses, opportunities and threats. The summary highlights Google's success in search, advertising, and continual innovation that has made it a leader in the internet industry.
Google was founded by Larry Page and Sergey Brin as a search engine created in a Stanford dorm room. It grew rapidly to handle millions of daily searches by improving its PageRank algorithm. Google launched AdWords in 2000 which generated revenue from contextual ads and helped turn it profitable. It has since diversified its products and expanded globally while focusing on putting users first and maintaining its technological edge over competitors like Yahoo and Microsoft.
The document provides an overview of Google's history and operations. It discusses how Google was founded in 1996 as a research project and was later incorporated as a company. It describes some of Google's key products and services like Search, Gmail, Google Docs, as well as its large campus known as Googleplex. The document also discusses Google's revenues, acquisitions, partnerships and future plans.
Google is an American multinational company founded in 1998 by Larry Page and Sergey Brin built around its popular search engine. It has since expanded to offer over 151 products and services including Gmail, YouTube, Android, Google Maps, Google Chrome, and more. The company's mission is to organize the world's information and make it universally accessible and useful through innovations like high-speed internet with Google Fiber and advances in voice search, translation, and customization.
Google has a dominant position in the search engine market but faces strong competition. The company has had strong financial performance and a weighted competitive strength assessment shows it has superior strength over competitors like Yahoo and Microsoft. The strategy recommendation is for Google to continue its focus on differentiation, pursue strategic alliances and acquisitions, and expand globally especially in China to capture the growing Asian market. The implementation plan focuses on building organizational capabilities through recruiting and retaining talented employees, matching structure to strategy, and establishing supportive policies, procedures, and culture.
Google is a global technology company focused on search, ads, and various online services. It has a mission to organize the world's information and make it universally accessible and useful. Some of Google's key strengths include its open source products and services, financial strength, access to a large user base, strong innovation culture, and integrated product ecosystem. However, it also faces weaknesses such as over-reliance on advertising revenue and some unprofitable products.
Google is an American multinational technology company that specializes in internet-related services and products. It has become the world's largest search engine due to its innovative products and strong engineering capabilities. The presentation provides an overview of Google's history, mission, products, revenue sources, management team, marketing strategies and CSR activities. It analyzes Google's strengths, weaknesses, opportunities and threats. The summary highlights Google's success in search, advertising, and continual innovation that has made it a leader in the internet industry.
Google was founded by Larry Page and Sergey Brin as a search engine created in a Stanford dorm room. It grew rapidly to handle millions of daily searches by improving its PageRank algorithm. Google launched AdWords in 2000 which generated revenue from contextual ads and helped turn it profitable. It has since diversified its products and expanded globally while focusing on putting users first and maintaining its technological edge over competitors like Yahoo and Microsoft.
Google provides search, software development, media distribution, and information aggregation services. It aims to organize all of the world's information and make it universally accessible. Its main source of revenue is advertising, accounting for 97% of profits. Google acquires other companies to eliminate potential competitors and gain their technologies. The future of IT is shifting toward cloud computing and mobile platforms, with an emphasis on delivering content and services digitally.
This document provides information about Google's strategy and business development. It discusses Google's mission to organize the world's information and make it universally accessible. It summarizes Google's key products like Gmail, Google AdWords, and its driverless car project. It also discusses Google's acquisition of companies like YouTube and Picasa to support its strategy. Finally, it mentions Google's joint venture with Intel to design an Android OS optimized for Intel processors.
Larry Page and Sergey Brin founded Google in 1998. Over the next decade, Google introduced many innovative products like AdWords, Gmail, Google Maps, and Android. In 2011, Larry Page replaced Eric Schmidt as CEO of Google. Page's vision is to build search engines that can understand all information in the world. Under Page's leadership, Google continues focusing on innovation and improving the user experience.
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
This document provides an overview of Google's history and competitive position. It discusses how Google started as a search engine created by Stanford students Larry Page and Sergey Brin. Google quickly grew due to its accurate search results and now dominates the search engine market. While maintaining the top spot, Google faces competition from Microsoft, Yahoo, and Apple across various products and services. The document also includes a SWOT analysis of Google's strengths, weaknesses, opportunities, and threats, as well as recommendations and Google's current strategic priorities and organizational changes.
Google is an American multinational corporation that provides internet-related products and services. It has become the most used search engine due to its innovative engineering capabilities. Google cultivates a culture of innovation and was named the best company to work for in 2014. The presentation provides an overview of Google's history and background, products, revenue sources, management structure, marketing strategies, and CSR activities. It establishes that Google's mix of marketing ideas and culture of innovation have led it to become a prominent player in the internet service industry.
Google was founded in 1998 by Larry Page and Sergey Brin. It began as a research project between the two PhD students at Stanford University and was originally called BackRub. The name was later changed to Google, derived from the mathematical term "googol" meaning 1 followed by 100 zeros. As of 2002, Google had grown to around 400 employees and was handling over 1.5 billion searches per day. It has become a dominant search engine and expanded into other products and services.
This document summarizes a case study about problems at Google's Melbourne office. Three main problems were identified: Google+, mandatory scripted greetings, and monitoring employee lunch lines. For Google+, making participation optional and adding similar functions to Facebook were recommended. For scripts, role playing and storytelling were suggested instead. Regarding monitoring, surveying employees and ensuring transparency were recommended to build trust.
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This document discusses Google AdWords and its importance. It provides:
1) An overview of Google AdWords, how it works using pay-per-click advertising, and its position alongside organic Google search results.
2) Details several benefits of Google AdWords including targeted advertising, improved ROI, and enhanced user experience.
3) Lists 10 key reasons for using Google AdWords like small initial investment, defining budgets, high ROI, targeting traffic, and allowing test marketing campaigns.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Google was founded in 1998 as a search engine called BackRub by Larry Page and Sergey Brin as a research project at Stanford University. It was later renamed Google, inspired by the mathematical term 'googol' meaning 1 followed by 100 zeros. Google provides popular services like Google Search, Gmail, Google Maps, Google Photos, YouTube, Android, and more. It also focuses on hardware products like Google Pixel smartphones, Google Home speakers, and other devices. Google's services handle over a billion search queries each day and include Gmail, Google Docs, Google Drive, Google Translate, and more.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Google is a Search Engine.
It is used to search content provided from different websites.
Google Inc. is an American Multinational Corporation Specializing in Internet related Services and Products.
Larry Page and Sergey Brin founded Google in 1996 as a search engine called BackRub. In 1997 they registered Google.com and the search engine became known for highly relevant search results. Google uses crawling programs to discover websites and indexing to compile words and their locations to build a massive searchable index. When a user searches, Google's machines search the index and return the most relevant results based on over 200 factors including PageRank. Google has expanded beyond search and now offers many products and interfaces in over 100 languages.
Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to develop search engines that understand everything in the world. The document provides a company profile of Google, a PEST analysis, five forces analysis, and a SWOT analysis. It identifies Google's core problem as some of its strengths like data mining and product integration making it more unpopular and seen as a monopoly. The document outlines a strategy for Google to maintain its market leader position while addressing these issues.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
The document discusses network effects, first mover advantage, and strategies for competing in markets with demand side increasing returns. Network effects occur when the value of a product increases as more users use it, like a telephone network. First mover advantage refers to the benefits enjoyed by the initial company to enter a market. Industries with demand side increasing returns are prone to "winner-take-all" outcomes, where one company dominates. Strategies for competing include gaining a large installed base early on to benefit from positive feedback loops and tipping points that reinforce the leading position.
Google provides search, software development, media distribution, and information aggregation services. It aims to organize all of the world's information and make it universally accessible. Its main source of revenue is advertising, accounting for 97% of profits. Google acquires other companies to eliminate potential competitors and gain their technologies. The future of IT is shifting toward cloud computing and mobile platforms, with an emphasis on delivering content and services digitally.
This document provides information about Google's strategy and business development. It discusses Google's mission to organize the world's information and make it universally accessible. It summarizes Google's key products like Gmail, Google AdWords, and its driverless car project. It also discusses Google's acquisition of companies like YouTube and Picasa to support its strategy. Finally, it mentions Google's joint venture with Intel to design an Android OS optimized for Intel processors.
Larry Page and Sergey Brin founded Google in 1998. Over the next decade, Google introduced many innovative products like AdWords, Gmail, Google Maps, and Android. In 2011, Larry Page replaced Eric Schmidt as CEO of Google. Page's vision is to build search engines that can understand all information in the world. Under Page's leadership, Google continues focusing on innovation and improving the user experience.
Marketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
This document provides an overview of Google's history and competitive position. It discusses how Google started as a search engine created by Stanford students Larry Page and Sergey Brin. Google quickly grew due to its accurate search results and now dominates the search engine market. While maintaining the top spot, Google faces competition from Microsoft, Yahoo, and Apple across various products and services. The document also includes a SWOT analysis of Google's strengths, weaknesses, opportunities, and threats, as well as recommendations and Google's current strategic priorities and organizational changes.
Google is an American multinational corporation that provides internet-related products and services. It has become the most used search engine due to its innovative engineering capabilities. Google cultivates a culture of innovation and was named the best company to work for in 2014. The presentation provides an overview of Google's history and background, products, revenue sources, management structure, marketing strategies, and CSR activities. It establishes that Google's mix of marketing ideas and culture of innovation have led it to become a prominent player in the internet service industry.
Google was founded in 1998 by Larry Page and Sergey Brin. It began as a research project between the two PhD students at Stanford University and was originally called BackRub. The name was later changed to Google, derived from the mathematical term "googol" meaning 1 followed by 100 zeros. As of 2002, Google had grown to around 400 employees and was handling over 1.5 billion searches per day. It has become a dominant search engine and expanded into other products and services.
This document summarizes a case study about problems at Google's Melbourne office. Three main problems were identified: Google+, mandatory scripted greetings, and monitoring employee lunch lines. For Google+, making participation optional and adding similar functions to Facebook were recommended. For scripts, role playing and storytelling were suggested instead. Regarding monitoring, surveying employees and ensuring transparency were recommended to build trust.
My final paper for my MBA Capstone class, based on "Google's Strategy in 2012" by John E. Gamble. Includes a SWOT analysis and suggestions on how Google can move forward.
Here some information that I want to present about google.
#Introduction
#SImple history of google
#Mission and vision of google
#Hardware
#Software
#Major competitor of google
#Interesting fact about google
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
This document discusses Google AdWords and its importance. It provides:
1) An overview of Google AdWords, how it works using pay-per-click advertising, and its position alongside organic Google search results.
2) Details several benefits of Google AdWords including targeted advertising, improved ROI, and enhanced user experience.
3) Lists 10 key reasons for using Google AdWords like small initial investment, defining budgets, high ROI, targeting traffic, and allowing test marketing campaigns.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Google was founded in 1998 as a search engine called BackRub by Larry Page and Sergey Brin as a research project at Stanford University. It was later renamed Google, inspired by the mathematical term 'googol' meaning 1 followed by 100 zeros. Google provides popular services like Google Search, Gmail, Google Maps, Google Photos, YouTube, Android, and more. It also focuses on hardware products like Google Pixel smartphones, Google Home speakers, and other devices. Google's services handle over a billion search queries each day and include Gmail, Google Docs, Google Drive, Google Translate, and more.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Google is a Search Engine.
It is used to search content provided from different websites.
Google Inc. is an American Multinational Corporation Specializing in Internet related Services and Products.
Larry Page and Sergey Brin founded Google in 1996 as a search engine called BackRub. In 1997 they registered Google.com and the search engine became known for highly relevant search results. Google uses crawling programs to discover websites and indexing to compile words and their locations to build a massive searchable index. When a user searches, Google's machines search the index and return the most relevant results based on over 200 factors including PageRank. Google has expanded beyond search and now offers many products and interfaces in over 100 languages.
Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to develop search engines that understand everything in the world. The document provides a company profile of Google, a PEST analysis, five forces analysis, and a SWOT analysis. It identifies Google's core problem as some of its strengths like data mining and product integration making it more unpopular and seen as a monopoly. The document outlines a strategy for Google to maintain its market leader position while addressing these issues.
As a part of the Strategy Assignment during MBA. We tried to create a Strategic Landscape of Google Inc. This is one of the best presentations we ever made. I made it with my friends Abhishesh Kumar Sharma and Virindersingh Villkhoo
The document discusses network effects, first mover advantage, and strategies for competing in markets with demand side increasing returns. Network effects occur when the value of a product increases as more users use it, like a telephone network. First mover advantage refers to the benefits enjoyed by the initial company to enter a market. Industries with demand side increasing returns are prone to "winner-take-all" outcomes, where one company dominates. Strategies for competing include gaining a large installed base early on to benefit from positive feedback loops and tipping points that reinforce the leading position.
Google faces growing competition and must manage innovation in the future. Its mission is to organize the world's information and make it universally accessible. It generates most revenue from advertising but is exploring new business solutions like Google Apps. While it has strong brand recognition and an innovative culture, it risks losing relevance if it does not focus on core customers or diversify carefully. Integrating core search capabilities into new markets and products could increase revenue without deviating from its mission.
The document provides biographical information about Sundar Pichai, the CEO of Google. It details that he was born in 1972 in India and educated at IIT Kharagpur and Stanford University. It outlines his career at Google, starting in 2004 and rising to become Senior Vice President. It notes his role in leading major Google products like Chrome OS, Android, and Gmail. The document praises Pichai's leadership skills and mentions that he is well-liked at Google for being collaborative, hard-working, and humble.
Sundar Pichai is an Indian-American business executive who is currently the CEO of Google. He was born in Chennai, India and holds engineering and business degrees from the Indian Institute of Technology Kharagpur, Stanford University, and the Wharton School. Pichai joined Google in 2004 and led several major product areas including Chrome and Android before being named CEO in 2015.
This case study analyzes Google as a strategic marketing case. It provides background on Google's founding in 1998 and growth through products, acquisitions, and partnerships. It examines Google's position as the top search engine and discusses its business model, revenues from advertising, and workforce size. The case study performs a PESTEL, SWOT, 5 forces, and strategic analysis of Google. It evaluates strategic options for Google to address threats to its advertising revenue, recommending expanding its advertising network through acquisitions and partnerships.
This document summarizes the inventory management and supply chain processes of Shan Foods Pvt Ltd, a leading spice manufacturer in Pakistan. Shan Foods manages inventories of both finished goods and packaging materials using separate MRP systems. They have in-house warehouses located in major cities and over 150 vendors to ensure availability. Shan Foods implements just-in-time inventory management and material requirements planning to reduce costs and fulfill customer demand efficiently using forecasting and production scheduling. Their inventory management system tracks key metrics to optimize inventory levels and minimize related costs.
Google has expanded internationally over the past decade through representative offices and partnerships in over 144 countries. It holds a 60% global market share for search and has more market share in Europe than the US. Google aims to organize the world's information and make it universally accessible through culturally relevant applications in many languages. It has acquired over 50 companies to extend its services and now has major presences in India, Europe, Latin America, and other regions through offices and local partnerships.
Zainab Zahra presented on the principles of marketing for Nestle Pakistan. Nestle was founded in the 1860s by Henri Nestle and today operates factories around the world. In Pakistan, Nestle arrived in 1988 through a joint venture and has since expanded to include 4 production facilities and over 3,500 employees. Nestle offers a variety of products in Pakistan including dairy, beverages, water, coffee, and confectionery. Through market segmentation, differentiation, and a focus on health and nutrition, Nestle has positioned itself as the leading food and beverage brand in Pakistan.
SlideShare is a company that helps users share knowledge and connect with others by building an online community for sharing presentations. It was acquired by LinkedIn in 2012 and works like a startup within the larger company. Employees are passionate about learning and sharing knowledge and enjoy the startup culture, opportunities to learn and grow, and ability to see their work impact millions of users quickly.
This document provides an overview of Nestlé, the largest food company in the world. It discusses Nestlé's industry analysis, products, corporate culture, strategy, organizational structure, and challenges. Nestlé operates in the food processing industry, producing packaged foods with extended shelf lives. It focuses on health, nutrition and wellness, and differentiates its products through quality and innovation. The company culture emphasizes flexibility, creativity, and responsiveness to markets. Nestlé's corporate strategy involves product differentiation, acquisitions, and creating shared value. It faces challenges around flexibility as a large company, supplier issues, and maintaining a positive public image.
Nestle is a global food and beverage company founded in 1867. It has 449 factories in 86 countries and employs over 328,000 people worldwide. The company focuses on nutrition, water, and rural development through its Creating Shared Value approach. Nestle implements various CSR programs focused on environmental sustainability, employee safety, education initiatives, and supporting local communities and small farmers.
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Google capitalizes on open source developers' work in three ways:
1. It provides platforms like Google Code for developers to create open source applications.
2. These applications help attract new users and traffic to Google's services.
3. Google is then able to monetize this increased traffic and user base through advertising on its platforms.
Google is trying to change the mobile world by developing an open source mobile operating system called Android. It is lobbying regulators to impose openness rules and partnering with telecom companies. Google's goal is to break up the traditional "locked" mobile industry value chain and create an open environment fit for distributing its products and business models based on openness and network effects.
Google capitalizes on open source developers' work in three ways:
1. It provides platforms like Google Code for developers to create open source applications.
2. These applications help attract new users and traffic to Google.
3. Google is then able to monetize this increased traffic and user base through advertising on its sites and services.
As given to the Customer Futures SA Executive Council. Thanks to all the SA bloggers for your help - either direct or by pillaging your blogs and slideshares.
Google strategy evaluation , i click hatem kameliHatem Kameli
Google is the dominant search engine and generates most of its revenue from advertising. It has a strong brand, loyal customers, and innovative products and services like Android, Gmail, and YouTube. However, it faces threats from competitors in mobile (Apple) and search (Microsoft). The recommendations are to expand advertising in foreign markets, invest more in mobile and cloud technologies, and integrate social media properties.
I held this presentation on IT Policy in Europe 2010-2013: The Imperative of Walking
the Talk on Openness at the European Commission today. Walking the talk on
openness means real measures to push open standards-based interoperability across the European value chain—in all verticals.
Defrag Keynote: Social Computing and the Enterprise-Bridging the GapMark Koenig
Slides for Keynote Address at Defrag Conference, Denver CO. November 3, 2008.
Before citing, please review Saugatuck's Citation Policy at http://www.saugatech.com/citationpolicy.htm
Google bought YouTube in 2006 for $1.65 billion to strengthen its position in online video sharing and compete against Microsoft. YouTube had become the leader in online video with over 649 million videos viewed per month compared to only 60 million for Google Video. The acquisition helped Google organize more of the world's information by incorporating YouTube's massive video library and sharing capabilities.
Innovating and enabling digital futures 12-07-2011Jude Umeh
Jude Umeh gave a presentation on mobile infrastructure and its role in enabling digital futures. Emerging trends in areas like social networking, context-aware computing, and digital content usage will significantly increase the importance of mobile technology. Infrastructure providers must ensure capabilities are in place to support current and future digital services. Umeh discussed key demand drivers and scenarios, examined perspectives from different stakeholders, and outlined addressing issues and enabling further development of mobile infrastructure.
Google's vision is to organize the world's information and make it universally accessible and useful. Its mission is to understand "everything in the world" through powerful search engines. Google continues focusing on innovation and the user experience. It generates over $10 billion in annual revenue primarily from search advertising and has become the largest search engine worldwide. While facing competition from Microsoft and Yahoo, Google maintains its dominance through continuous innovation, a focus on users, and expanding into new markets and revenue sources globally.
Google was founded in 1996 with the goal of organizing the world's information and making it universally accessible. Since then, it has grown to become the world's largest search engine through innovations like AdWords and acquisitions of companies like Blogger, Picasa, and Keyhole. Google's unique culture emphasizes taking risks and avoiding complacency. Under the leadership of CEO Eric Schmidt and presidents Larry Page and Sergey Brin, Google continues to expand through new products and services while maintaining its dominant position in the search engine market.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Web 2.0 means marketing 2.0: once marketers understand that the new Web 2.0-driven consumer empowerment trend is *good* for marketers, they will be able to add more value; this presentation tackles the drivers, presents case studies and prescribes strategies for marketers to move into the 21st century
The document discusses developing a mobile security strategy and outlines some of the operational risks associated with mobility including a lack of appropriate mobile policies and procedures, increased risk of unauthorized exposure of sensitive data through mobile devices, and the proliferation of mobile devices on networks without tracking or inventory capabilities. It also covers the mobile ecosystem and risk landscape, outlining four main categories of mobility risk: operational, technology and data protection, legal and regulatory, and infrastructure and device.
1. The document discusses Google's investments in making the cloud more accessible by bringing powerful computing capabilities to more developers, making the client (browser) more powerful through open web standards rather than proprietary platforms, and keeping connectivity pervasive through initiatives like Android and increased mobile internet access.
2. It highlights specific Google services and projects that aim to accomplish these goals, such as Google App Engine for hosting web applications, Gears for extending browser capabilities, and OpenSocial for enabling more social applications on the web.
3. The document promotes open web standards and an open ecosystem through partnerships and projects like Android, OpenSocial, and Google Developer Day events and tracks.
Industry-specific cloud solutions are the largest segment of the software market, or a $100B opportunity. By reducing or eliminating the need to customize, industry cloud solutions can deploy faster and they offer significant data advantages and insight as compared to vertical solutions.
This presentation offers insight into some of the fastest-growing industry cloud companies including:
-Veeva
-Guidewire
-Opower
The document summarizes strategies and challenges for telecom operators in growing and innovating their businesses. It discusses how operators are investing in ventures and partnerships to develop new services and revenue streams around areas like digital media, advertising, cloud, applications, and machine-to-machine communications. It also notes the challenges operators face from growing over-the-top players and declining voice revenues, and how they are looking to partners to help enhance core services, attract new customers, and improve network monetization.
The document discusses opportunities in the mobile advertising market, problems with existing mobile ad solutions like Flash, and introduces a cloud-based HTML5 rich media mobile ad solution. It summarizes the product, which uses a cloud-based IDE to create animated ads in minutes using templates. The solution also includes an SDK and supports mobile web deployment. It then discusses the business model, competitors, competitive advantages, and introduces the founding team.
RIP seed phrases - the death and future of crypto walletsOuriel Ohayon
Seed Based crypto wallets have no future.
They are plagued by design no matter how you wrap them.
This presentation explains why and gives a glimpse at the future of wallet security
Stop losing your NFTs - introducing ZenGo ClearSign Firewall for web3Ouriel Ohayon
ZenGo crypto wallet is Introducing ClearSign:
the first ever secure wallet experience that informs, verifies transaction signatures and protects your from malicious Dapp transactions causing people to lose NFTs and crypto in hacks or in manipulation errors
What are crypto wallets? How different are they from exchanges? What is their job to be done? where are they weak? What is the potential and future they hold
Brought to you by @ZenGo
Blockchain(s) past, present, futures feb 2018Ouriel Ohayon
Blockchains allow for decentralized trust through consensus and incentives to address issues caused by centralized trust being hacked in the digital world. While the technology is abstract and complex, blockchains represent a revolution in the economy by enabling new applications like cashless remittances, digital identity, and asset tokenization. However, challenges remain around security, governance, custody, regulation, access to talent, and fragmentation as the industry works to develop mainstream applications beyond just currency.
Apple Study: 8 easy steps to beat Microsoft (and Google)Ouriel Ohayon
a comprehensive study on Apple considering strengths and weaknesses against other major contenders in the industry space
The same battle happens in Fintech against banks and crypto players like Binance and ZenGo
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
The document analyzes potential threats and weaknesses that could negatively impact Google's business in the future. It identifies 12 main threats/weaknesses, including antitrust suits, copyright infringement suits, inability to retain key talent, disruptive innovations, and privacy concerns. Each threat is evaluated based on its probability, potential timing of impact, and level of impact on Google's revenues and profits if it were to materialize. The document concludes that while some threats like privacy concerns or antitrust suits have a high probability and impact, Google's demise is not imminent given the long-term nature and uncertainty of many of the threats.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
There are several myths about how social networks make money. In reality, many social networks are profitable through various revenue streams like advertising, selling digital goods, charging for premium memberships and services. While some networks have yet to make money, the opportunities for generating revenue from social networks are substantial and include areas like mobile applications, games, location-based services, e-commerce and enterprise solutions. A thriving ecosystem of supporting businesses is also emerging around social networks.
This document discusses privacy issues related to social networks. It notes that 55% of teens have online profiles sharing full names, photos, and friends' photos, while 46% post fake information and 49% use social networks to make friends. Questions are raised about who owns users' data, how easy it is to modify or delete, and what standards or regulations will be adopted regarding data usage and privacy. The document encourages users to be careful about privacy without becoming obsessed and provides some useful links on related research and discussions.
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All about Google
1. Everything you always wanted to know
about Google…But were afraid to ask
Paris, December 2008
2. This work is licensed under the Creative Commons to allow for
further contributions by other specialists and web users in the
coming months. To view a copy of this Attribution-NonCommercial-
ShareAlike3.0 Unported license, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter
to Creative Commons, 1712nd Street, Suite300, San Francisco,
California, 94105, USA.
..…….
December 2008 • Everything you always wanted to know about Google… • 2
3. Google key success factors : Web specific ?
Scalability Network effects Data mining
• Ability to easily grow at • The utility of a good or a • The web offers the
marginal costs service varies with the opportunity to exploit and
• Applied to infrastructures : number of users analyze a very large
ability to adapt its size to • The reach of a critical amount of data
high load & volumes mass of users constitutes • Users’ behavior can be
• Applied to business a significant barrier to the analyzed to create
models : ability to entry monetizing value
monetize millions of users
Openness Cocreation Business model
• The traditional walled • Non-traditional actors • Advertising is not a market
garden1 media strategy become part of the value but a business model
becomes irrelevant chain • Any market that attract
• Content and services must • Users, content creators advertising is a target for
be open and interoperable and external developers Google
to favor audience are given the tools to
circulation create new markets and
enrich services
..…….
1 Network or portal which offers only its own content or services to users
December 2008 • Everything you always wanted to know about Google… • 3
4. 1 Why won’t Google be affected by the crisis ?
2 Why is Google trying to change the mobile world ?
3 Why isn’t YouTube a content portal ?
4 Why does Microsoft fear Google ?
5 How Google wants to compete with Facebook ?
6 Why is Google buying satellites ?
7 How does Google buy traffic ?
8 Why did Google acquire DoubleClick ?
9 Why doesn’t Google monetize all its services ?
10 How does Google capitalize on Open Source developers work ?
11 How did Google capture the offline advertising market ?
12 Why is Google stealing our voices ?
13 Is PageRank a really competitive advantage ?
14 How does Google turn advertising into information and performance ?
Annex: Network effect, two-sided market, glossary, financial , contact
..…….
December 2008 • Everything you always wanted to know about Google… • 4
5. 1
Why won’t Google be affected by the crisis ?
4 levers will allow Google to increase its revenues amidst the economic crisis
Performance Bn$ 35 1
advertising
Licenses and During a crisis,
other performance
revenues advertising gains
market shares
Internet Explosion of the
Mobile non advertising + 3% 2007-2008 1
revenues
On line Monetisation of +450% 2007-2008
video the Internet
Mobile audience
YouTube
Bn$ 201 monetization 260 millions mobile
subscribers
increases
worlwide oct 2008 1
Estimates 2008 :
Revenues = 200 M $
1
Revenues 2008 Revenues 2012
Google is in a situation in which it can resist the economic crisis and find
new revenue sources, both advertising and non-advertising
..…….
1: faberNovel
estimates December 2008 • Everything you always wanted to know about Google… • 5
6. 2
Why is Google trying to change the
mobile world ? (1/2)
Mobile industry is based on a “ traditional” locked values chain.
Operating
Terminal Portal Operator Web Contents
System
Examples:
Entry barriers stop Google from applying its models to the mobile industry:
Access restricted to services/contents
Limited Network Access
and to their improvement
• Terminals assigned to a unique operator • Operator portals favored over other portals
• Difficulty of interconnecting networks • Services offered by terminal manufacturers
favored over other services
• Closed operating systems
The mobile industry is not suited for the Google development model
based on openness, interoperability and network effects.
..…….
December 2008 • Everything you always wanted to know about Google… • 6
7. 2
Why is Google trying to change the
mobile world ? (1/2)
In order to duplicate its open model, Google designed a three fold strategy :
Android : Open Source
Lobbying Telco partnerships
O.S.1
• Android Developer Challenge: • Google candidacy for mobile • Pressure from Google to force
Contest for developers to create license attribution aims to force the operators to offer its applications
new applications for Android FCC2 to impose an openness as default options
clause to the winner
• Open Handset Alliance:
Common initiative of 34 mobile • Sharing of advertising
phone industry players • A success : clause partially revenues between Google and
(manufacturers, suppliers and imposed on the winning bidder, operators
distributors) aiming at spreading Verizon.
Android
In addition, Google developed and acquired mobile devices applications :
Location-based Social Collaborative
Games
services Networks Tools
ShareYour Grand central 3
Cab4me FreeFamilywatch Golfplay JOYit Wertago Jaiku 3 Board
Google breaks open the mobile industry value chain to create an environment
that will be fit to the distribution of its products and monetization model.
..…….
1 Operating System 2 Federal Communications Commission 3 Acquisitions
December 2008 • Everything you always wanted to know about Google… • 7
8. 3
Why isn’t YouTube a content portal ? (1/2)
YouTube acquisition is part of a strategy to monitor key content and audience hubs.
Monetise contents
Give access to
Organise information through various
information
sources of audience
•A new information silo: video • YouTube bandwidth • Broadcasting of contents
search spending estimated to reach through Google websites as
1M$/day1 well as other sites
•Next : Speech to text
technology : information • Revenue sharing logic
searches within video
contents
YouTube has already won the audience battle …
75% …
60%
May 2008
16%
9% 4%8% 2% 3% 1% 1%
May 2007
Market shares of 5 leading video websites,
United States (may 2008 vs.may 2007)
[%]2
1 NewYork Times ..…….
2 Hitwise 2008
December 2008 • Everything you always wanted to know about Google… • 8
9. 3
Why isn’t YouTube a content portal ? (2/2)
Unlike its competition, YouTube follows an open logic and focuses primarily on
developing content distribution tools :
Encourage content Attract as many viewers as Monetize through relevant
providers to use the service possible advertising tools
• YouTube Program Partner : • Broadcasting videos on • Traditional advertising:
Payed providers of semi- YouTube website and other AdSense and banners
professional content Google sites (ex :
Google.com, GoogleNews)
• In-video advertising :
Pre-roll, post-roll, overlay2
• Broadcasting contracts • Exporting videos (blogs,
with major content providers social networks) and • Brand advertising:
developing API1 for broadcasting video ads
advanced broadcasting on within an environment
third party websites coherent with the brand’s
image
• Broadcasting on all video
devices : television, mobiles, • E-Commerce: Affiliation of
multimedia players, video partner websites (Amazon,
consoles Itunes, video games)
YouTube acts as the platform of a two sided3 market composed of content
providers and video seeking users.
1 Application Programming Interface. Standardized programming protocol allowing applications to communicate
2 Clickable text advertising displayed on a video 3 See Annex ..…….
December 2008 • Everything you always wanted to know about Google… • 9
10. 4
Why does Microsoft fear Google ?
Google’s ambition isn’t limited to “in browser” Web services, but extends to
any online or offline application market.
Google sets out to enter the online application market, MSFT’s cash cow :
Disruption of offline application Consolidation of the online
market segments environment
• Launching of the Office Google • Launching of Google Gears:
software pack: a word-processor, Open Source project allowing an
a spreadsheet program, a offline use of online applications
presentation tool and a calendar
• Free alternative to Microsoft
Office pack • Claimed ambition of becoming
a standard and encouraging
online languages as opposed to
offline programming languages
• Acquisition of SketchUp, a 3D
modeling software with a free
version made available
Google partly « destroys » Microsoft’s market when shifting value
from offline to online ..…….
December 2008 • Everything you always wanted to know about Google… • 10
11. 5
How Google wants to compete with Facebook ?
In 2007, Google launched Opensocial : a series of multi platform API allowing
developers to create compatible applications with partnering social networks,
Ex : Slideshare application available on Linkedin and hi5
OpenSocial is not a Facebook competitor but a «meta-social network ».
Network Network
effects effects
Network effects
Google wants to become the « social data search engine » and to monetize
this data, leveraging network effects.
Facebook’s platform is limited, Google’s is the whole Web
..…….
December 2008 • Everything you always wanted to know about Google… • 11
12. 6
Why is Google buying satellites ? (1/2)
Since 2005, Google has been multiplying investments in all kinds of
infrastructures:
• Free Wifi in Mountain View
• Investment in Fon: shared Wifi
access
Wifi
Gratuit
Satellite Wimax
• 60 M$ Investment • Partnership
• Internet access in • A mobile high-speed
developing countries internet access
technology
• A 100 M users
Baloon market by the end of
Backbone1
Wifi 2008
• Partnership • 100 M$ investment
announcement • Expansion of high-
• Internet access speed networks
technology superior to
satellites for isolated
areas
..…….
1 Long distance high-speed networks, core of the Internet network
December 2008 • Everything you always wanted to know about Google… • 12
13. 6
Why is Google buying satellites ? (2/2)
Internet infrastructures is actually Google’s business
infrastructure:
Traffic on Google websites depends on internet infrastructure development and
availability (Backbone, Wifi, Satellite,…)
Google has three objectives when investing in the upstream part of its value
chain:
Strengthen and secure existing • Strengthening and securing existing infrastructure
infrastructure lightens Google’s dependancy on its providers
• Favouring high-speed Internet access means more
Favor high-speed Internet access time spent and usage volumes, thus increases
Google services usage
Prioritize Internet access for • Future web users are Google services’ next
unconnected countries or populations users
Through infrastructures investments, Google reinforces its traffic providers
and increases access to its services.
..…….
December 2008 • Everything you always wanted to know about Google… • 13
14. 7
How does Google buy traffic ?
Google asserts its ability to attract users on the sole basis of its services quality and without
turning to advertising… Truth is Google largely buys traffic from providers
Browsers Manufacturers Toolbar Portals
•Firefox: 60 million daily • In 2006, partnership
users in 2008 deal with Dell to have the • The Google Toolbar is
part of the web navigator,
•Google finances 85% of Google search engine
which makes Google the
• In 2005, Google bought
Firefox in exchange for appear by default on Dell a 5% stake in AOL for 1
computers default search engine
having its search engine billion$ (20 million
embedded in the browser • In 2008, partnership • Adobe installs it as part subscribers at time of deal)
of a package with
deal with Apple to have the • Google became AOL’s
Google search engine Shockwave(2006)
white label search engine
appear by default on • Sun has been installing • Google expands its
Iphones (13 million devices it as part of a package with
advertising network reach
sold by october 2008) Java since 2005 (20 million
• Partnerships with uploads/month)
manufacturers allow the
search engine to be
guaranteed to in a prime
position.
Google has the financial power to buy traffic from partners, accessing to
massive audiences. ..…….
December 2008 • Everything you always wanted to know about Google… • 14
15. 8
Why did Google acquire DoubleClick ?
• In 2007, Google acquired DoubleClick, one of the world leaders in display
advertising :
To position itself on the banner To reach for highly popular
market websites
Google « moves up » the long tail Market shares of main online
of advertisers advertisers in relation to website
traffic 1
Ad budget per
advertiser Advertising < 100k 100k- >1Mon
houses UV2 1M UV2 UV2
Banner Market
Adbrite 4,1% 4,9% 0,5%
Text ad market AOL 1,9% 6,5% 5,7%
DoubleClick 9,1% 29,9% 48,0%
Google 71,4% 41,6% 15,8%
advertising
Traditional
MSN 6,6% 6,3% 12,8%
market
Yahoo 4,7% 7,3% 16,5%
Number of advertisers
Google acquired DoubleClick to gain an expertise (display) and global market
shares (highly popular websites)
1 www.attributor.com/blog/2008/03/ 2 Unique Visitors ..…….
December 2008 • Everything you always wanted to know about Google… • 15
16. Why doesn’t Google monetize all of its 9
services?
Some Google services are free of charge and monetized through advertising :
Blogger: blog creating tool
Google Health: service for managing and storing personal medical information
GoogleNews: personalized mash-up of news articles and summary
Picasa: photo sharing service
Google SketchUp: 3D model creating tool
Goog-411: phone information service
…
These services are actually indirectly monetized :
Tools designed to Products specifically
Attract new customers
generate audience are developed to improve
through loss leaders
made available other Google products
Monetization of blogs created on Google 411 created to better the Picasa devised as a loss leader
Blogger through AdSense or video indexing on YouTube towards other Google products
FeedBurner
Google global strategy allows strong indirect monetization of its products
..…….
December 2008 • Everything you always wanted to know about Google… • 16
17. 10
How does Google capitalize on Open
Source developers work ?
Google encourages development of open source applications:
• Google code: platform designed for Open Source developers
Supplied with guides, tutorials, code extracts of Google products
• Google Search Code: code search engine
Automatic referencing of all code sections that can be found on the Internet
• Events created for the Open Source community:
Google Summer of Code: grants awarded to Open Source student projects
Google Developer Days: seminars dedicated to Google products
Through support of Open Source community, Google pursues 4 objectives:
Development of Open
Increase of total Promotion of a more Assembling a free
Source langages used
Internet traffic « open » Web public relations team
by Google
•New applications •Increasing the •Developers’ chats are •The number of
create new uses, interoperability a very effective public available Open Source
leading to increased multiplies network relation tool codes encourages the
total traffic effects1 emerging of new
•Opensource is products
becoming an •Feedback of Open
advantage to attack Source developers
proprietary code helps creating new
strategies products
Google supports the Open Source community in a spirit of collaborative
creation, one of Google’s strategic pillars
..…….
1 See Annex
December 2008 • Everything you always wanted to know about Google… • 17
18. 11
How did Google capture the offline
advertising market ?
Online advertising market accounts for only 8% of the US market1:
3% 7% 8%
Billboards Radio Most offline media (television,
44% 17% Internet Daily Press radio, press,…) begin to be IP-
News Press Television ready with online versions
21%
Google is exploring the offline ad market!
• Ad transfer from online to offline
(YouTube on television)
• Entry on traditional offline markets
(radio, billboards,…)
• Integration of offline techniques
(traditional fixed pricing)
• Partial adaptation of AdWords onto
radio and television
Google’s entry on this market anticipates new uses and broadens its offer.
Not specifically successful for now…
..…….
1 TNS Media Intelligence, US advertising market
December 2008 • Everything you always wanted to know about Google… • 18
19. 12
Why is Google stealing our voices?
In 2007, Google launched Google Voice Local Search in the United States, a
free and automated phone directory service :
What is the business model of this
free and ad-free service ?
Google is creating a database of phonemes, recorded during calls in order to
better its speech to text1 technologies:
Creation of a Development
Indexing of Indexing of all
of « speech to
phoneme text »
YouTube audio/voice
database audio tracks sources
technologies
2
Bla bla
bla
Externalizing tasks onto users (« crowdsourcing 3») is a commonly used
process by Google to improve its products.
1 Converting oral information into text
2 First experiments with political videos posted during the presidential campaign of 2008.
3 Neologism created in 2006 by Jeff Howe and Mark Robinson, Wired magazine editors ..…….
December 2008 • Everything you always wanted to know about Google… • 19
20. 13
Is PageRank a really competitive
advantage ? (1/2)
PageRank is Google’s link analysis algorithm that measures the probability
that a page will be relevant to user’s query :
Based on the correlation between the amount of links towards a page and their
relevance
It accounts for the notoriety of the sites that link to the page in question
PageRank’s simplified formula is :
(A page’s (u) PR is the sum of all PRs of pages linking to u (v), divided by the respective number of
outbound links contained in pages v)
Google1 claims that PageRank is one of its search engine’s main competitive
advantage :
A « champion of The search engine’s A tool unlikely to be
democracy » « cornerstone » tampered with
1 http://www.google.fr/why_use.html
..…….
December 2008 • Everything you always wanted to know about Google… • 20
21. 13
Is PageRank a really competitive advantage ?
(2/2)
A tool that can’t be tampered with? An outdated technology?
Sale or exchange of famous website links Launch of search engines that
(webringing) don’t use tools such as
Search Engine Optimization1 techniques PageRank (Cuil, Powerset)
Google’s search engine success relies on other factors :
Relevance guaranteed
Scalable architecture Quick/simple queries
by 200 other criteria
• Capacity of increasing/ • Clear query interface • The search engine’s
growing according to the • Simple and quick algorithm was subjected to
volume of indexed pages presentation of results 450 modifications in 2007
and number of queries
• 2 millions servers by 2008
PageRank is only one of many Google’s search competitive advantages. It
is certainly not the main entry barrier to competitors on the search market.
1 Set of techniques aiming at improving a site’s referencing on a search engine. ..…….
December 2008 • Everything you always wanted to know about Google… • 21
22. 14
How does Google turn advertising into
information and performance?(1/2)
« Advertising income often provides an incentive to deliver poor quality search results»
Sergey Brin & Larry Page
Most advertising models present strong weaknesses
Undefined
Strong intrusion Weak relevance
performance
• Large size adverts • Influence results by • Impossible to reward
• Slows down results making paid for clients efficient advertising
display from a search appear first • Example : television ads
engine query • Example: Opentext/Kelkoo • No direct measure of real
• Little or non-existent performance
targeting • Example : invoicing
according to the number of
displays (CPM)
..…….
December 2008 • Everything you always wanted to know about Google… • 22
23. 14
How does Google turn advertising into
information and performance?(2/2)
Displays advertising
defines
Relevance Quality Score Performance
For the user Direct impact on advertising value For the advertiser
Most relevant ad
Qualityscore measures the relevance of the ad and
is determined by the click throug rate on the ad. It
impacts the display rank and Cost per Click:
• Rank: relevant ads are pushed up,
non relevant ads do not appear
• Cost per click of the ad : performant Total cost of the advertising
ads are charged less campaign is determined by the
number of clicks on the ads and
Less relevant ad not by the number of displays.
Google’s advertising model benefits the user (improved relevance) as well as
the publisher (performance based billing & rebates)
..…….
December 2008 • Everything you always wanted to know about Google… • 23
24. Google : the network circulation value
creation model
Traditional value creation Network value creation
Eg : Microsoft Eg : Google
$ Gmail
$ Apps
Server
Products
$
Apps $ $
$
Search $
Customer engine
Business
products Products $
$ $
$ $
$ Partners
Entertain Youtube
ment
$
The global value of the company relies The global value of the company relies
on independent lines of on traffic between network parts
products/business units (proprietary or partners)
..…….
December 2008 • Everything you always wanted to know about Google… • 24
25. Going further : are Google’s key success
factors limited to Google
• Our conviction : Every company innovating in the digital industry must
address and capitalize on the 6 identified key success factors to perform
on digital markets.
• Our proposition : faberNovel proposes to align companies strategy,
development projects and existing products with these factors to ensure
success optimization and market performance.
Download our comprehensive White Paper
« Google’s key success factors »
http://www.fabernovel.com
..…….
December 2008 • Everything you always wanted to know about Google… • 25
26. Annex
• Definition : network effects
• Definition : two-sided market
• Pricing of a two-sided market
• Glossary
• Financial datas
• Acknowledgement
• Contacts
..…….
December 2008 • Everything you always wanted to know about Google… • 26
27. What is a network effect?
• A network effect describes how a service becomes more valuable to its
users as more people use that same service
Phone’s utility is limited if The utility for a user According to Metcalfe’s
the network is composed raises if the network law, the utility(U) of a
of 2 users broadens network is proportional to
the square of the number
(n) of its users
U ≈ k*n2
Network effects creates critical masses of users.
They represent significant barriers to entry for competitors.
..…….
December 2008 • Everything you always wanted to know about Google… • 27
28. What is a two-sided market?
• A two sided market consists of a platform allowing 2 groups of
clients/providers to interact and which optimizes the revenue distribution
among these groups with the objective of maximizing market sizes.
Exemple of the video game market
Crossed network effects
Internal Price A Price B
network Side A Side B
effects Developers Consumers
Network effects in action
Internal effects Crossed effects
• A potential market for a
• Utility to a new developer developer gets bigger as more
increases as the community of consumers enter the said market
developers grows (shared
knowledge)
• The number of games available
to the consumer increases with
• Utility to a new consumer the number of developers
increases as the community of working on the platform
consumers grows
(secondhand market)
..…….
December 2008 • Everything you always wanted to know about Google… • 28
29. Pricing of a two-sided market
Price A > 0 Price A < 0
Side A Platform1 Face A Platform1
• The platform may charge a side • … or subsidize a side
• Example 1 : Apple Appstore charges • Example 3 : Google Android finances
developers by taking a revenue share developers through a contest
on sold applications • Example 4 : Youtube finances video
• Example 2 : Microsoft makes content providers
consumers pay for video games
Who should you be charging?
Who should be subsidized?
The platform must subsidize the groupe that is most price-sensitive and charge the
group that is most sensitive to the other group’s size.
1 Provided the sum of price A + price B is a fixed figure, a platform financing a group automatically charges the other group
and vice versa ..…….
December 2008 • Everything you always wanted to know about Google… • 29
30. Financial data (1/2)
Revenues and Net margin (M$) Revenue distribution/activity (B$)
439 1466 3189 6139 10604 16594 Total 16,6
Revenues 0,2
1%
CAGR Revenues 02-07 : 107%
Net CAGR Net margin 02-07 : 112% Licences and other 5,8 34%
margin revenus
Partner websites
(AdSense) 10,6
4203
3077 Google web sites
1465 65%
100 106 399
CA 2007
2002 2003 2004 2005 2006 2007
Net margin’s growth outperform Most of Google’s revenues still
revenues’ growth come from its own websites
78% 79% 85%
2005 2006 2007
Advertising revenue share to partner
web sites is increasing2
and is the highest of the market
..…….
Source: Google financial tables 2007 2 : calculated as Traffic Acquisition Cost/Google Network web sites revenues
December 2008 • Everything you always wanted to know about Google… • 30
31. Financial data (2/2)
Advertising revenues Turnover
Traffic acquisition costs
R&D
investments 6139 10604 16594
16,4
10,5 30,1% 599 1229 2120
34,9% 6,1
31,5% 9,0% 11,0% 12,0%
2,1 3,3 4,9
2005 2006 2007
2005 2006 2007
Controlled traffic acquisition costs High R&D investments
34,9% of advertising revenus in 2005 vs 30,1% in 2007 +88%/year between 2005 and 2007
+ 26%
1,9 2,4
2005 2006
Data center costs are under control
In Billion $ : +26% 2006/2007 (vs +72% revenues)
..…….
Source: rapport annuel Google 2007
December 2008 • Everything you always wanted to know about Google… • 31
32. Glossary
• API : application programming interface. Standardized programming protocol
allowing applications to communicate
• Internet Backbone : main trunk connections of the Internet, made up of a large
collection of interconnected high-capacity data routes and core routers that carry
data across the countries and continents
• Crowd sourcing : act of outsourcing a task to users
• Data center : facility used to house computer systems and associated components
• O.S. : operating system
• Overlay ad : clickable text advertising displayed on a video
• Scalability: property of a process, which indicates its ability to handle growing
amounts of work easily
• Search Engine Optimization : process of improving the volume and quality of
traffic to a web site from search engines via natural search results (as opposed to
paid search results)
• Speech To Text : technology converting spoken words to machine-readable input
such as text
• Walled Garden : closed or exclusive set of information services provided for users
by a network or portal
..…….
December 2008 • Everything you always wanted to know about Google… • 32
33. Acknowledgements
To faberNovel contributors :
• Amaury de Buchet, VP Consulting
• Cyril Vart, VP Strategy & Development
• Alexis Arquié, Junior Project Analyst
• Mounir Fassouane, Junior Project Analyst
To the bloggers :
• Olivier Ertzscheid from affordance.typepad.com/
• Google Operating System : googlesystem.blogspot.com/
• Richard MacManus from readwriteweb.com/
• Techcrunch.com & Mobilecrunch.com/
• Frédéric Cavazza from fredcavazza.net/
..…….
December 2008 • Everything you always wanted to know about Google… • 33
34. Stéphane Distinguin
Founder and CEO
stephane.distinguin@fabernovel.com
Cyril Vart
VP Strategy & Development
cyril.vart@fabernovel.com
Pierre Fremaux
Project Analyst
pierre.fremaux@fabernovel.com
Matthieu Lecomte
Junior Project Analyst
matthieu.lecomte@fabernovel.com
Tél. : +33142722004
..…….
December 2008 • Everything you always wanted to know about Google… • 34