**If Partnerships with tech, co-marketing, co-selling… as a strategy has not been something your team has had time for, or maybe it’s not something you’ve been able to gain value from. Please book a call with us to discuss our managed service where we: Vet tech for product alignment, viability and partnership value. Bring only relevant attractive partner offers to monthly meetings. Project manage the selected partnerships. Be the PM to ensure the partnership doesn’t flatline. Load the partner tracks into a kanban we create and co-manage. Lobby partners to bring consistent co-marketing opportunities. Ideate the opportunities, get sign-off, and pitch them to partners. Set up and help facilitate co-selling with select partners. Being the buffer for cold outreach from new partners. Build the value in the role so much that you can make the case to hire full time. Learn more about our managed service for agencies >>>

1. 10 WAYS TO INCREASE
THE ROI OF YOUR TECH
PARTNERSHIPS.
By Alex Glenn partnerprograms.io/
//2021

2. Begin all your
partnerships
discussions with a
Memorandum
List out why you align - persona’s,
markets, geo.
Where are you going to promote one
another? When?
What’s the end goal of the partnership?
And what is that going to take?
//01

3. START WITH A CO-MARKETING CAMPAIGN TO BUILD SYNERGY AND CREATE AN AUDIENCE.
Co-market
Too many partnerships are started with the ask of “What can you do for me?” When a true
partnership should start with the question of “What can we do for each other?”
//02

4. Account mapping is the first
step to co-selling. It’s where
you both load your customers
and prospects (or sync CRM)
to a secure third party
software to see if there is
overlap, and view the size of
the audiences on both sides
(potential exposure).
Map accounts
OVERLAP
YOUR TARGETS THEIR TARGETS
//03

5. Set alerts in
LinkedIn Sales
Navigator
FOR WHEN WHEN YOUR TECH PARTNER
HIRES A NEW CS OR SALESPERSON.
//04

6. VETTING BACKLOG
TINKERING
DEMO
CO-MARKETING
PARTNER
MEMORANDUM
PRM ONBOARDING
CO-SELLING
WE RUN CLIENT SERVICES IN OUR PROJECT
MANAGEMENT SOLUTIONS, WHY NOT DO THE
SAME WITH OUR PARTNERSHIPS?
Project
manage your
partnerships
//05

7. Create a course
Write up the general outline
Involve the tech partner in a class
Ask your partner to help market the course
Provide free seats to users of your tech partners
Create an co-marketing agenda
When you are aligned, launch the course
01
02
03
04
05
06
//06

8. Track the right KPIs
These two
are great
partner
success
indicators.
//07
Pipeline
velocity
Engagement
on partner-
led events

9. Lean on
partners for
assets and
copy
My best tech clients have un-branded resource
folders their partners can grab, add their logo,
and start using in their services pitch.
//08

10. Own partner
event landing
pages
AstraStrong
TM
AstraStrong
TM
//09
Traffic to your site
Opt in emails for your list
Higher thought leadership than if you were
seen as a guest
It won’t always fly, or make sense, but in the
right circumstances, it will mean much higher
returns because you gain:

11. Productizing
your services
AND WHITE LABELING FOR OTHER AGENCIES
Why?
This is a bigger strategy, sales,
and ops shift, but agencies like
our friend Richard at Six & Flow,
Penguin Strategies, Flow Candy
(eCommerce) have adopted
with huge success. When your
productize your services, there
is a tool (or two) that are
embedded in those services
you may require clients to have
or get. This brings opportunity
to get referrals from the sales
and CS people at said tech
partner(s).
//10

12. THANK YOU FOR
LISTENING!
If you like this
conversation,
let's get in touch!
Join the Agency-Partners Collective:
https://community.partnerprograms.io/
EMAIL ADDRESS
WEBSITE
alex@partnerprograms.io
www.partnerprograms.io/