Adtaily Social Media Week
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Presentation of AdTaily given during Social Media Week Berlin, February 2010
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Adtaily Social Media Week
- 1. Storiesfrom the Long Tail Howto monetize social media by engaging their communities? http://www.adtaily.com Julia Krysztofiak-Szopa | community manager | julia@adtaily.com
- 2. Theeasiestadvertisingsolution for onlinepublishers of allkind 2 the AdTaily Widget Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 3. Howdoesitwork? 3 Your ad starts to display pay for your ad uploadyour ad Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 4. Whyisit so cool? 4 Fullcontrollovertheprice Moderationtools: acceptorrejecttheunwantedads publishers Simple payments (PayPalor credit card) Simple pricing model: flatfee per day Unobtrusive format, only 125 x 125 pxbanners Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 5. Onlineadvertisingrevolution Peoplematchads to contentmanually Advertise as youbrowse Instant marketing tool Monetizationtool for bothlarge and nichepublishers Revenuesharebetweencontentauthor and platform 5 Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 6. Engagingcommunities& salescrowdsourcing 6 advertisers platform owner community of users $ $$ $$ $$ $ Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 7. Casestudy: AdTaily on blox Blox.pl – a major Polishblogging platform 900 blogsfromBloxhaveinstalled AdTaily TheBloxbloggers sold 2000 adsin 6 months Thebestbloggermade 30% of alltherevenues The platform earnsmoney by getting10% of every ad sold by a blogger 7 Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 9. 300 millionPV/month on thewebsiteswith AdTaily Widgets
- 11. 3saleschannels:
- 12. widgets
- 13. store
- 14. business partners, media agenciesJulia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 15. Ourquestions to you: Whatisitlikein Germany? Howdo thebloggersmonetizetheirblogs? Arethemedia agenciesinterestedintheblogs’ advertisingpotential? We’dlove to hearyour feedback! 9 Julia Krysztofiak-Szopa| community manager | julia@adtaily.com
- 16. Thankyou!Questions? julia@adtaily.com @adtailyon Twitter 10 Julia Krysztofiak-Szopa| community manager | julia@adtaily.com