The document summarizes a workshop about using LinkedIn effectively for career development. It discusses creating a complete profile, connecting with others in one's network and field, and engaging with contacts by sharing and curating relevant professional content. The changing nature of the workplace is also addressed, comparing pre-and post-SARS Hong Kong work environments and noting the global reach yet local relevance of utilizing LinkedIn.

1. ACES go places
with linke
CUHK New Asia College
September 29, 2020
Anna Yu

2. Workshop objectives
Become an ACE LinkedIn candidate
1. Create an All-Star profile
2. Connect to knowledge workers
3. Engage knowledge workers to grow your network

3. Workshop agenda
The changing workplace
Global reach of LinkedIn
Becoming global while being local

4. 2003
2020

5. 28 countries
8000 cases
774 deaths
188 countries / areas
33,279,488 cases
1,000,825 deaths

7. HK
Before
SARS
13-month salary
Permanent positions
Manufacturing industry

8. HK
After
SARS
12-month salary
Contract jobs
Service industry
(professional, hospitality & merchandizing)

9. HK
During
COVID

14. The Changing Workplace

15. HK
After
COVID
Salary?
Contract jobs?
Service industry
(professional, hospitality & merchandizing)?

20. Global
Internships & Jobs

23. 675m monthly users
310m active monthly users
100m+ active daily users

24. 46m students & freshers
87m millennials (age 18-24) out of 2b globally
(11m in decision-making positions)

25. 90m senior-level influencers
63m users in decision-making positions
10m C-Level executives

26. Internships

27. 30m companies
20m open job listings per month
100m job applications per month

30. Jobs

31. 100,000 professional recruiters
95%+ recruiters regular users

34. Network with
knowledge workers

35. 5.5m accountants
3m MBA graduates
6m IT decision-makers

36. 90m senior-level influencers
63m users in decision-making positions
10m C-Level executives

39. Become an
Ace LinkedIn candidate

40. Step 1
Create your
Ace LinkedIn profile

41. Why All-Star profile?
40 times more likely to be found by recruiters
3 times more profile traffic from
searches, the feed & your network

42. 100,000 professional recruiters
95%+ recruiters regular users

44.  Experience (any current / past part-time or summer
job)
 Education (university & secondary school)
 5+ Skills (software, organization, communication)
 Profile photo (professional headshot)
 50+ connections

45. Profiles with professional headshots
get
14x more profile views

46.  Banner
 Headline (120 characters)
 Summary (2000 characters)

47. Step 2
Connect with
Knowledge workers

48. Why Connect?
40 times more likely to be found by recruiters
3 times more profile traffic from
searches, the feed & your network

49. Why Connect?
Your connections become your
potential professional / personal references
to
give you a +ve recommendation
introduce you to their network

50. Word of Caution
Your connection will have access to
all your connections
Make sure
you connect with people who
have +ve impression of you

51. Why Connect?
Your network becomes
their 1st-degree connections
Their network becomes
your 2nd-degree connections

52. Who to Connect?
People you know and trust
to
see each other’s posts, job updates & anniversaries,
photos, public and private shares
send messages to keep in touch

53.  University friends (classmates, O camp etc.)
 Secondary school friends
 CUHK lecturers / professors

54.  CUHK alumni (same major / college, active LinkedIn
content creator, work in your desired industry /
company)

56.  Read their posts
 Make a comment / Like post
 Request to connect
 Write polite message to say Hi
 Cultivate a new friendship on LinkedIn

57. Hi xxx,
I read your post on xxx and I find it very useful in
helping me xxx. I look forward to reading more of your
posts in the future. Thank you for sharing.
Best,
xxx

58.  Join LinkedIn Career Explorer group
 Join professional groups to make new friends
 Seek insider advice about your career development

59. Step 3
Engage to grow
your network

60. Why Engage?
Only 3 million users share content weekly
Professional content gets 15x more content
impressions than job postings

61. Curate posts
by
Reading & sharing posts from others
&
Adding your personal comments

63. Good posts
for Curation
Industry news & research
In-depth how-to and list-style posts
Quick tips
related to
Your personal interests / expertise (knowledge)

65. Create original posts
by
Sharing your knowledge
Adding a relevant & attractive photo

67. Writing Tips
Link users love long posts (1900-2000 words)
divided into 5 / 7 / 9 sections with
headings (40-49 characters) &
visuals (1-8)
written in a factual / positive tone

68. ACES go places
with linke
CUHK New Asia College
September 29, 2020
Anna Yu