Absolut stands for art & creativity. Every year they launch a limited edition bottle and this year India would get its very own limited edition bottle. Objective: To highlight the indianess (not make it wedding) and on the bottle TG: Young, art enthusiasts, 25+ Deliverables: 1. Event Concept 2. Suggests artists/performance that could be integrated to keep the party on a high tempo apt for each city 3. How will the bottle be highlighted during the party 4. Suggestions on interactive activities during the party 5. Suggestions on giveaways that are not expensive but make an impact. 6. How to digitally amplify the same?

1. ABSOLUT INDIA
LIMITED EDITION LAUNCH
Presented by SHIBAN DEB

2. Presentation Outline
Event Understanding
Event Concept
Bottle Showcasing
Guests Engagement
Artiste Entertainment
GiveAway Options
Digital Integration
Audora Art Gallery | 2020

3. An Understanding
L I M I T E D E D I T I O N - I N D I A
ABSOLUT India is a tribute to a multicultural
and rich artistic heritage of India and to its
people.
Launch of ABSOLUT India is our way of
celebrating all that this multifaceted country
has to offer – be it culture, heritage, people,
history, colours, etc.
Keywords : COLORFUL, TRADITIONAL, BOLD,
ARTS, YOUNG, SUMMER

4. FREED,
UNRESTRICTED
THE ORIGIN OF ABSOLUTE
WHAT INDIANS ARE
A FREE SOUL
We Indians don't want any restrictions from anything and thats who we
are. Freedom is what we need in all aspects of LIFE.
Freedom can be a best description of INDIA being a rich heavy diverse
culture to do anything whatever we want to do.
An ART itself is a phrase of FREEDOM
YOUNGBLOOD is all about FREEDOM
CELEBRATING
THE
ABSOLUT
FREEDOM
C O N C E P T
#ABSOLUTFREEDOM

5. B o t t l e S h o w c a s e
A N A R T S H O W C A S E L I K E N O O T H E R
The Showcase could be a Fashion Art
Audora Art Gallery | 2020
A Designer LEHENGA with a Print / Embroidery design
of Limited Edition INDIA on a revolving circle.

6. Bottle Showcase
A N A R T S H O W C A S E L I K E N O O T H E R
The Showcase could be based on the
Flavour
Audora Art Gallery | 2020
A big fat MANGO shaped wall with 29 light boxes and
each light bax will have 1 Indian State Illustration
inside and pepper look alike thermocol balls will be
their in MANGO
Covers entire INDIA with 29 Boxes

7. B o t t l e S h o w c a s e
A N A R T S H O W C A S E L I K E N O O T H E R
Through An Art Installation
Audora Art Gallery | 2020
A Big size (more than a human) shall hang up in the
arena if possible, or placed on the ground.
The Sculpture Art (Frame/Pictures) of as many Indian
states can be hanged around the bottle or on the bottle.

8. Guests Engagement
A Bottle OF FREEDOM
What Freedom
you want
from ABSOLUT?
A White OR Black Bottle of FREEDOM where guests will be
asked to write "what freedom they want from ABSOLUT.
Considering the Limits & Capabilities of ABSOLUT, some of
the Freedom wishes will be granted.
This whole activity is a jem to ABSOLUT's social media &
PR.
This can also be used as a PRE-HYPE activity for the event
where a landing page will be created to ask "What freedom
you want in the Event"?
Winners will be addressed as ABSOLUT FREEDOM STAR.

9. Guests Engagement
Audora Art Gallery | 2020
WALL OF ART
A set up of LED Dance Floor with ABSOLUT visuals where
guests can perform their dance acts.
A set up of Karaoke where guests can sing whatever they
want.
Freedom Of Dancing / Singing
A Wall (Could Be a Digital Wall) of ART where guests will be
asked to paint/write whatever they want and get picture
clicked right at that moment.
Pictures with selfie frame (written #ABSOLUTFREEDOMSTAR)
will be given to them right on the spot. Which is also a
memorable giveaway.

10. A r t i s t e F o r H I G H T E M P O
MONICA DOGRA
Jungle/Drum 'n' Bass, Pop
https://www.youtube.com/w
atch?v=0KoeXeGzv-c
Audora Art Gallery | 2020
ELECTROVERTZ
House / Electro
EMIWAY BANTAI
HIP - HOP
https://www.youtube.com/w
atch?v=7tNPxY_ntEA
https://www.youtube.com/w
atch?v=C57uPjnMa_g

11. A r t i s t e F o r H I G H T E M P O
MOJO JOJO
Electro 'n' Heavy Bass
https://www.youtube.com/w
atch?v=71yeChlLjrE
Audora Art Gallery | 2020
RAGHU DIXIT
Contemporary Indian Folk
RITVIZ
Hindustani Dance Music
https://www.youtube.com/w
atch?v=0gosur3db5I
https://www.youtube.com/w
atch?v=6UI9rrRuKxc

12. I m p a c t f u l G i v e A w a y s
An ABSOLUT Limited
Edition Design Frame
with Personalised Guest
Name
Instant Photo Frames Upcoming ABSOLUT
Event Pass / Coupon

13. Landing Page - #ABSOLUTFREEDOM
Digital Amplification
Event Landing Page with asking a Question - What freedom they
want in the Event.? And Grant the possible one.
Login at the Registration
A guest shall login through email/gmail/facebook/mobile no to
register for the event at the registration desk.
Barcode Integration
A BARCODE shall be generated with all event information & details.
This Barcode will on every media to scan through smartphones.

14. T H A N K Y O U
S H I B A N D E B
Note* - Ideas & Illustrations are subject to copyright