7 keys to open doors at Procter & Gamble. For sellers and marketers looking for account insights to start new discussions with new decision makers at Procter & Gamble.

2.  P&G’s move to a “Cloud-First” strategy has quickly led to a massive shift
of application development and hosting to the major public clouds.
 P&G is building an exceptional cloud operations team and is seeking to
staff up rapidly with both internal and contract-to-hire resources.
 IT in Procter & Gamble has 2500 employees globally and 300 in Warsaw,
Poland.
Procter&Gamble IT Facts

3.  The patent is for a display screen with a graphical user interface, which would
allow users to easily reorder P&G products on a smartphone.
 An image of the invention shows a smartphone with a display captioned "My
Replenishment Cupboard." It depicts sections for several product names,
descriptions and prices. Also shown is a button to add a new product by scanning
with the smartphone camera, plus a button to add a product from "the shop.”
 Credited as the inventor was Wouter Van Trict, a P&G user experience and service
designer based in Lier, Belgium.
Procter & Gamble Co. has been issued a patent

4.  Marc Pritchard, Chief Brand Officer at Procter & Gamble: “I would say the days of
advertising as we know it today are numbered, and we need to start thinking about
a world with no ads.”
 One way companies like P&G can engage with consumers is via smart products
and solutions, like Oral-B’s web-enabled toothbrush and Olay’s Skin Advisor digital
platform, both of which offer personalized beauty to customers.
 Forging direct relationships with consumers in this manner can “enable us to start
achieving the vision that we’ve been trying to do for a while – which is move from
wasteful mass marketing to mass one-to-one brand-building,” Pritchard said.
P&G's Pritchard prepares for 'world with no ads'

5.  Walker & Company Brands, the company that makes health and beauty
simple for people of color, today announced that it will join the Procter &
Gamble Company family of brands to better serve consumers of color
around the world.
 Walker & Company Brands will operate as a separate and wholly-owned
subsidiary of P&G, continuing to be led by CEO and Founder Tristan
Walker.
Walker & Company Brands Joins the Procter &
Gamble Family of Brands

6.  Some of the key cognitive tools trialed by the American multinationals
were acquired from a startup, called Accompany, that Chang founded with
fellow ex-Googlers in 2016, and sold to Cisco last year for $270m
(£209m).
 The tools, which are in the process of being embedded into Webex,
enable video conference participants to read profiles of those they are
speaking to based on a range of online sources, including LinkedIn
profiles and news articles.
Cisco has signed up Ford, Splunk and Procter and Gamble to
trial a new range of “cognitive features” on its Webex
collaboration platform

7.  A year ago, Procter & Gamble announced the cut of 500 jobs as it shifted production
from Iowa City to a new factory in West Virginia.
 The production of hair care and body wash products at the 2200 Lower Muscatine
Road plant is moving to Tabler Station, West Virginia. But rather than move out the next
day, P&G has opted to make the move over the course of three years, not finishing until
2020.
 While oral rinse will continue to be made in the facility, the rest of the space post-2020
will become warehousing for supplies or product. In addition, the 450 employees who
manufacture traditional toothbrushes and the 150 employees who manufacture power
toothbrushes will not be affected.
Update: P&G moving around employees to take bite from 500
employee cut in 2020

8.  In order to manage P&G's distribution network, the $65 billion consumer giant spun
out a separate Global Distributor Markets (GDM) to manage regions where P&G
does not operate its own sales and/or distribution organizations. GDM now serves
more than 100 distributors on five continents and in 180 countries from Argentina
to Zimbabwe.
 Speaking at a Gartner Supply Chain Executive Conference in London, Onofrio
Caradonna, P&G’s product supply director, said, “All our planning variables added
up to a very long, risky, complex supply chain and poor visibility. The GDM supply
chain was constantly operating in crisis mode in order to cope with actual
demand.”
P&G creates Global Distributor Markets (GDM)

9. The Procter&Gamble TURBO report has over a dozen pages of customer
insights compiled to help you sell and market more effectively.
FORTUNE 500 TURBO REPORTS
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