SlideShare ist ein Scribd-Unternehmen logo
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
June 2023
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Wayne Cichanski, VP Search & Site Experience
28+ year career in digital marketing, with 10 years at the brand level & 18+ years
at the agency level. Last 9 years in financial services & insurance.
• Digital solutions executive
• Search before Google launched
• UX, Development, Search, Data
• Search & Site Experience
Wayne.C@iquanti.com
https://www.linkedin.com/in/waynecichanski/
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Rayan Nahas, VP Channel Partnerships, Conductor
8+ years career in go-to-market strategy and partnerships. Extensive experience
in marketing, media, and advertising.
• Passionate about content and consumer engagement
• Experience with broadcast, OOH, and digital media
• Focus on utility formats: SEO & AR
• Partnerships with agencies and technology providers
rnahas@conductor.com
https://www.linkedin.com/in/rayannahas/
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Rachel Schardt, Customer Success Manager, Conductor
7+ years career in SEO, Design and Client Services. Passionate about SEO
Education and working with Solopreneurs to Large Enterprises.
• Passion for Problem Solving & CX
• Multi-channel marketing experience
• Founded Rachel Schardt Design
• Great love for the Arts and Yoga
rschardt@conductor.com
https://www.linkedin.com/in/rachelschardt/
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Email
Web
Social
PDF
Direct Mail
Video
TV
Audio
Many Types of
Content
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Email
Web
Social
PDF
Direct Mail
Video
TV
Audio
Many Types of
Content
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
The Content Isn’t Working
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
The Page Has No Traffic
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
The Page Is Not Converting
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
How Do You Know if the
Content is Working?
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
A QUICK POLL:
How do you measure your content’s effectiveness?
a. Traffic
b. Conversion
c. Engagement
d. Others
e. I don’t know, that’s why I am here!
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Standard KPIs
When considering content performance, a few critical metrics come to mind
Traffic Conversion
Keywords Ranking Share of Voice
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Standard KPIs
When considering content performance, a few critical metrics come to mind
Traffic Conversion
Keywords Ranking Share of Voice
Do not capture the complete value and impact of Content
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Broader Perspective
Discuss seven additional factors to measure content effectiveness
Consumer Demand & Volume Topical Journey
Content Depth Content Relevancy
Tonality & Voice Engagement
Influenced & Direct CVR
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
1. Consumer Demand & Search Volume
Let the data show you the way
• Build content based on
consumer demand
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
1. Consumer Demand & Search Volume
Let the data show you the way
• Build content based on
consumer demand
• Locate the content
clusters that consumers
are searching for
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
2. Topical Journey Coverage
Do you have content across each stage of the user journey?
What is Equity
Mutual Fund?
When to invest
in Equity Mutual
Fund?
Staying invested
during volatile
markets
Types of Equity
Mutual Funds
Investing in
Equity Mutual
Funds
Equity Mutual
fund
performance
Awareness Interest Consideration Decision Loyalty Advocacy
Content Cluster: Mutual Funds
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
2. Topical Journey Coverage
Do you have content across each stage of the user journey?
What is Equity
Mutual Fund?
When to invest
in Equity Mutual
Fund?
Staying invested
during volatile
markets
Types of Equity
Mutual Funds
Investing in
Equity Mutual
Funds
Equity Mutual
fund
performance
Awareness Interest Consideration Decision Loyalty Advocacy
Content Cluster: Mutual Funds
Missing Asset Missing Asset
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
3. Content Depth
Measure the depth of your content across each topic
Consideration
24MM Annual Search Demand
Topic Identified: 87
Awareness
18MM Annual Search Demand
Topic Identified - 118
Comparison
12MM Annual Search Demand
Topic Identified: 91
Purchase
7 Annual Search
Demand
Topic Identified: 46
Path to purchase Topical Depth Volume Coverage
50.0%
28.9%
Your Site Competitor
48.6%
27.5%
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
3. Content Depth
Measure the depth of your content across each topic
Consideration
24MM Annual Search Demand
Topic Identified: 87
Awareness
18MM Annual Search Demand
Topic Identified - 118
Comparison
12MM Annual Search Demand
Topic Identified: 91
Purchase
7 Annual Search
Demand
Topic Identified: 46
Path to purchase Topical Depth Volume Coverage
50.0%
28.9%
Your Site Competitor
41.2% 52.7%
48.6%
27.5%
15.3% 52.5%
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
3. Content Depth
Measure the depth of your content across each topic
Consideration
24MM Annual Search Demand
Topic Identified: 87
Awareness
18MM Annual Search Demand
Topic Identified - 118
Comparison
12MM Annual Search Demand
Topic Identified: 91
Purchase
7 Annual Search
Demand
Topic Identified: 46
Path to purchase Topical Depth Volume Coverage
50.0%
28.9%
Your Site Competitor
41.2% 52.7%
52.1%
44.2%
50.6%
46.9%
48.6%
27.5%
15.3% 52.5%
63.6%
17.4%
24.8% 56.4%
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
4. Content Relevancy
How relevant is your content compared to your competition?
Topic Cluster Relevancy
“Personal Loans LOB”
71%
82%
32%
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
4. Content Relevancy
How relevant is your content compared to your competition?
Topic Cluster Relevancy Page Relevance
53%
97%
77%
“Personal Loans ~ ASV 726K”
“Personal Loans LOB”
71%
82%
32%
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
5. Tonality and Voice
Does the tonality and voice of your content match your audience?
• Know your audience
• Speak in terminology they understand
• Make sure your images support the
copy
• Keep the consistency across all
channels
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
6. Engagement Metrics
Measuring user engagement drives critical insights
Sessions per User
Scroll Depth
Path to Acquisition
Bounce Rate
Return Vs New
Time on Page
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
7. Influenced & Direct Conversions
Do you know which pieces of content influenced the direct conversion?
Direct
Conversion
Rate
4%
$
Blog Page
Product Page
Blog Page
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
7. Influenced & Direct Conversions
Do you know which pieces of content influenced the direct conversion?
Track, Measure & Calculate
the traffic that influences the
direct conversion rate.
Direct
Conversion
Rate
4%
$
Influenced
Conversion
Rate
9%
Blog Page
Product Page
Blog Page
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
Conclusion
Measuring content goes beyond baseline performance metrics
7 Key Metrics
Standard KPIs
• Traffic
• Conversion
• Keywords Ranking
• Share of Voice
• Consumer Demand & Volume
• Topical Journey
• Content Depth
• Content Relevancy
• Tonality & Voice
• Engagement
• Influenced & Direct CVR
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
This document and the information in it are provided in confidence, and may not be disclosed to any third party.
31
Thank You

Weitere ähnliche Inhalte

Was ist angesagt?

Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022
ALPSMarketing
 
How Search Works
How Search WorksHow Search Works
How Search Works
Ahrefs
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in Search
Lily Ray
 
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
Think Beyond Search: Top Channels & Emerging Trends to Grow Your BrandThink Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
Search Engine Journal
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better Content
Search Engine Journal
 
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RaySMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
Lily Ray
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
Tarak Turki
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
D Scott Smith,CCIM
 
SEO Strategy
SEO StrategySEO Strategy
SEO Strategy
TopRankingSEO.com
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
John Quirke
 
On-Page SEO Techniques for 2022
On-Page SEO Techniques for 2022On-Page SEO Techniques for 2022
On-Page SEO Techniques for 2022
Stephen Fraga
 
Keyword Research for SEO: Best Practices & Top Tips
Keyword Research for SEO: Best Practices & Top TipsKeyword Research for SEO: Best Practices & Top Tips
Keyword Research for SEO: Best Practices & Top Tips
Search Engine Journal
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerce
PierreOlivierDanhaiv1
 
On-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check ListOn-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check List
Nasir Uddin Shamim
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Debojyoti Ghosh
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
SalmaTarekaboamra
 
Mastering GA4: How To Use The New Google Analytics Like A Pro
 Mastering GA4: How To Use The New Google Analytics Like A Pro Mastering GA4: How To Use The New Google Analytics Like A Pro
Mastering GA4: How To Use The New Google Analytics Like A Pro
Search Engine Journal
 
Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing
Saifi Rizvi -Google Adwords Certified
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Search Engine Journal
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
Kevin Jonas
 

Was ist angesagt? (20)

Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022
 
How Search Works
How Search WorksHow Search Works
How Search Works
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in Search
 
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
Think Beyond Search: Top Channels & Emerging Trends to Grow Your BrandThink Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better Content
 
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily RaySMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
SMX West: Future-Proof Your Site for Google's Core Algorithm Updates by Lily Ray
 
Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.Website Analysis Report : SEO, CRO Website Audit.
Website Analysis Report : SEO, CRO Website Audit.
 
social media strategy for real estate
social media strategy for real estatesocial media strategy for real estate
social media strategy for real estate
 
SEO Strategy
SEO StrategySEO Strategy
SEO Strategy
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
On-Page SEO Techniques for 2022
On-Page SEO Techniques for 2022On-Page SEO Techniques for 2022
On-Page SEO Techniques for 2022
 
Keyword Research for SEO: Best Practices & Top Tips
Keyword Research for SEO: Best Practices & Top TipsKeyword Research for SEO: Best Practices & Top Tips
Keyword Research for SEO: Best Practices & Top Tips
 
How to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerceHow to automate a long tail SEO strategy for ecommerce
How to automate a long tail SEO strategy for ecommerce
 
On-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check ListOn-Page & Off-Page SEO Check List
On-Page & Off-Page SEO Check List
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Social media strategy
 Social media strategy  Social media strategy
Social media strategy
 
Mastering GA4: How To Use The New Google Analytics Like A Pro
 Mastering GA4: How To Use The New Google Analytics Like A Pro Mastering GA4: How To Use The New Google Analytics Like A Pro
Mastering GA4: How To Use The New Google Analytics Like A Pro
 
Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing Social Media Proposal for Real Estate - Digital Marketing
Social Media Proposal for Real Estate - Digital Marketing
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 

Ähnlich wie 7 Key Metrics In Measuring Content Effectiveness

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Search Engine Journal
 
How to-win-in-google-e-a-t
How to-win-in-google-e-a-tHow to-win-in-google-e-a-t
How to-win-in-google-e-a-t
abhishek845210
 
How to-win-in-google-e-a-t
How to-win-in-google-e-a-tHow to-win-in-google-e-a-t
How to-win-in-google-e-a-t
ALPSMarketing
 
People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy Seminar
Baron Manett - psbx
 
How To Scale Your Enterprise SEO Program
How To Scale Your Enterprise SEO ProgramHow To Scale Your Enterprise SEO Program
How To Scale Your Enterprise SEO Program
Search Engine Journal
 
How to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankingsHow to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankings
ALPSMarketing
 
How to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankingsHow to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankings
jangaabhishek
 
tech_influencer survey_oct2015
tech_influencer survey_oct2015tech_influencer survey_oct2015
tech_influencer survey_oct2015
Scott Clark
 
Measuring Marketing Effectiveness: What You Need To Know
 Measuring Marketing Effectiveness: What You Need To Know Measuring Marketing Effectiveness: What You Need To Know
Measuring Marketing Effectiveness: What You Need To Know
Search Engine Journal
 
How A Customer Journey Influences Your Content Strategy.pdf
How A Customer Journey Influences Your Content Strategy.pdfHow A Customer Journey Influences Your Content Strategy.pdf
How A Customer Journey Influences Your Content Strategy.pdf
Search Engine Journal
 
How Customer Intelligence Will Future Proof Your Event Portfolio
How Customer Intelligence Will Future Proof Your Event PortfolioHow Customer Intelligence Will Future Proof Your Event Portfolio
How Customer Intelligence Will Future Proof Your Event Portfolio
Bear Analytics
 
5 things you should be doing with your content strategy but aren't
5 things you should be doing with your content strategy but aren't5 things you should be doing with your content strategy but aren't
5 things you should be doing with your content strategy but aren't
Gina Om
 
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party DataFirst-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
In Marketing We Trust
 
Bye, Bye Research. Hello Data Mining!
Bye, Bye Research.  Hello Data Mining!Bye, Bye Research.  Hello Data Mining!
Bye, Bye Research. Hello Data Mining!
cgomez10
 
Delivering Omnichannel: From The Back-End To The Front-End and Beyond
Delivering Omnichannel: From The Back-End To The Front-End and BeyondDelivering Omnichannel: From The Back-End To The Front-End and Beyond
Delivering Omnichannel: From The Back-End To The Front-End and Beyond
G3 Communications
 
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Search Engine Journal
 
G2 Analytics- Smarter Insights. Superior Targeting
G2 Analytics- Smarter Insights. Superior Targeting G2 Analytics- Smarter Insights. Superior Targeting
G2 Analytics- Smarter Insights. Superior Targeting
G2 Analytics
 
Optimize Your Cross-Channel Strategy for Success
Optimize Your Cross-Channel Strategy for SuccessOptimize Your Cross-Channel Strategy for Success
Optimize Your Cross-Channel Strategy for Success
Marketo
 
Website foundations for a good digital marketing plan
Website foundations for a good digital marketing planWebsite foundations for a good digital marketing plan
Website foundations for a good digital marketing plan
Peter Bui
 
How to-achieve-consistent-seo-gains
How to-achieve-consistent-seo-gainsHow to-achieve-consistent-seo-gains
How to-achieve-consistent-seo-gains
ALPSMarketing
 

Ähnlich wie 7 Key Metrics In Measuring Content Effectiveness (20)

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
How to-win-in-google-e-a-t
How to-win-in-google-e-a-tHow to-win-in-google-e-a-t
How to-win-in-google-e-a-t
 
How to-win-in-google-e-a-t
How to-win-in-google-e-a-tHow to-win-in-google-e-a-t
How to-win-in-google-e-a-t
 
People focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy SeminarPeople focused Content - CMA Building Content Strategy Seminar
People focused Content - CMA Building Content Strategy Seminar
 
How To Scale Your Enterprise SEO Program
How To Scale Your Enterprise SEO ProgramHow To Scale Your Enterprise SEO Program
How To Scale Your Enterprise SEO Program
 
How to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankingsHow to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankings
 
How to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankingsHow to-create-and-optimize-content-for-higher-google-rankings
How to-create-and-optimize-content-for-higher-google-rankings
 
tech_influencer survey_oct2015
tech_influencer survey_oct2015tech_influencer survey_oct2015
tech_influencer survey_oct2015
 
Measuring Marketing Effectiveness: What You Need To Know
 Measuring Marketing Effectiveness: What You Need To Know Measuring Marketing Effectiveness: What You Need To Know
Measuring Marketing Effectiveness: What You Need To Know
 
How A Customer Journey Influences Your Content Strategy.pdf
How A Customer Journey Influences Your Content Strategy.pdfHow A Customer Journey Influences Your Content Strategy.pdf
How A Customer Journey Influences Your Content Strategy.pdf
 
How Customer Intelligence Will Future Proof Your Event Portfolio
How Customer Intelligence Will Future Proof Your Event PortfolioHow Customer Intelligence Will Future Proof Your Event Portfolio
How Customer Intelligence Will Future Proof Your Event Portfolio
 
5 things you should be doing with your content strategy but aren't
5 things you should be doing with your content strategy but aren't5 things you should be doing with your content strategy but aren't
5 things you should be doing with your content strategy but aren't
 
First-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party DataFirst-Party World Problems: Future-Proof Your Business with First-Party Data
First-Party World Problems: Future-Proof Your Business with First-Party Data
 
Bye, Bye Research. Hello Data Mining!
Bye, Bye Research.  Hello Data Mining!Bye, Bye Research.  Hello Data Mining!
Bye, Bye Research. Hello Data Mining!
 
Delivering Omnichannel: From The Back-End To The Front-End and Beyond
Delivering Omnichannel: From The Back-End To The Front-End and BeyondDelivering Omnichannel: From The Back-End To The Front-End and Beyond
Delivering Omnichannel: From The Back-End To The Front-End and Beyond
 
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
 
G2 Analytics- Smarter Insights. Superior Targeting
G2 Analytics- Smarter Insights. Superior Targeting G2 Analytics- Smarter Insights. Superior Targeting
G2 Analytics- Smarter Insights. Superior Targeting
 
Optimize Your Cross-Channel Strategy for Success
Optimize Your Cross-Channel Strategy for SuccessOptimize Your Cross-Channel Strategy for Success
Optimize Your Cross-Channel Strategy for Success
 
Website foundations for a good digital marketing plan
Website foundations for a good digital marketing planWebsite foundations for a good digital marketing plan
Website foundations for a good digital marketing plan
 
How to-achieve-consistent-seo-gains
How to-achieve-consistent-seo-gainsHow to-achieve-consistent-seo-gains
How to-achieve-consistent-seo-gains
 

Mehr von Search Engine Journal

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Search Engine Journal
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
Search Engine Journal
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Search Engine Journal
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
Search Engine Journal
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Search Engine Journal
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
Search Engine Journal
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Search Engine Journal
 
Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO Success
Search Engine Journal
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
Search Engine Journal
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
Search Engine Journal
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
Search Engine Journal
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Search Engine Journal
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
Search Engine Journal
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
Search Engine Journal
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
Search Engine Journal
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Search Engine Journal
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
Search Engine Journal
 
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
Search Engine Journal
 

Mehr von Search Engine Journal (20)

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On RedditFrom Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
Do More with Less: Navigating Customer Acquisition Challenges for Today's Ent...
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO Success
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
 
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies
 

Kürzlich hochgeladen

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
1Solutions Pvt. Ltd.
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Kürzlich hochgeladen (20)

Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdfTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
 
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 

7 Key Metrics In Measuring Content Effectiveness

  • 1. This document and the information in it are provided in confidence, and may not be disclosed to any third party. June 2023
  • 2. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Wayne Cichanski, VP Search & Site Experience 28+ year career in digital marketing, with 10 years at the brand level & 18+ years at the agency level. Last 9 years in financial services & insurance. • Digital solutions executive • Search before Google launched • UX, Development, Search, Data • Search & Site Experience Wayne.C@iquanti.com https://www.linkedin.com/in/waynecichanski/
  • 3. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Rayan Nahas, VP Channel Partnerships, Conductor 8+ years career in go-to-market strategy and partnerships. Extensive experience in marketing, media, and advertising. • Passionate about content and consumer engagement • Experience with broadcast, OOH, and digital media • Focus on utility formats: SEO & AR • Partnerships with agencies and technology providers rnahas@conductor.com https://www.linkedin.com/in/rayannahas/
  • 4. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Rachel Schardt, Customer Success Manager, Conductor 7+ years career in SEO, Design and Client Services. Passionate about SEO Education and working with Solopreneurs to Large Enterprises. • Passion for Problem Solving & CX • Multi-channel marketing experience • Founded Rachel Schardt Design • Great love for the Arts and Yoga rschardt@conductor.com https://www.linkedin.com/in/rachelschardt/
  • 5. This document and the information in it are provided in confidence, and may not be disclosed to any third party.
  • 6. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Email Web Social PDF Direct Mail Video TV Audio Many Types of Content
  • 7. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Email Web Social PDF Direct Mail Video TV Audio Many Types of Content
  • 8. This document and the information in it are provided in confidence, and may not be disclosed to any third party. The Content Isn’t Working
  • 9. This document and the information in it are provided in confidence, and may not be disclosed to any third party. The Page Has No Traffic
  • 10. This document and the information in it are provided in confidence, and may not be disclosed to any third party. The Page Is Not Converting
  • 11. This document and the information in it are provided in confidence, and may not be disclosed to any third party. How Do You Know if the Content is Working?
  • 12. This document and the information in it are provided in confidence, and may not be disclosed to any third party. A QUICK POLL: How do you measure your content’s effectiveness? a. Traffic b. Conversion c. Engagement d. Others e. I don’t know, that’s why I am here!
  • 13. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Standard KPIs When considering content performance, a few critical metrics come to mind Traffic Conversion Keywords Ranking Share of Voice
  • 14. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Standard KPIs When considering content performance, a few critical metrics come to mind Traffic Conversion Keywords Ranking Share of Voice Do not capture the complete value and impact of Content
  • 15. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Broader Perspective Discuss seven additional factors to measure content effectiveness Consumer Demand & Volume Topical Journey Content Depth Content Relevancy Tonality & Voice Engagement Influenced & Direct CVR
  • 16. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 1. Consumer Demand & Search Volume Let the data show you the way • Build content based on consumer demand
  • 17. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 1. Consumer Demand & Search Volume Let the data show you the way • Build content based on consumer demand • Locate the content clusters that consumers are searching for
  • 18. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 2. Topical Journey Coverage Do you have content across each stage of the user journey? What is Equity Mutual Fund? When to invest in Equity Mutual Fund? Staying invested during volatile markets Types of Equity Mutual Funds Investing in Equity Mutual Funds Equity Mutual fund performance Awareness Interest Consideration Decision Loyalty Advocacy Content Cluster: Mutual Funds
  • 19. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 2. Topical Journey Coverage Do you have content across each stage of the user journey? What is Equity Mutual Fund? When to invest in Equity Mutual Fund? Staying invested during volatile markets Types of Equity Mutual Funds Investing in Equity Mutual Funds Equity Mutual fund performance Awareness Interest Consideration Decision Loyalty Advocacy Content Cluster: Mutual Funds Missing Asset Missing Asset
  • 20. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 3. Content Depth Measure the depth of your content across each topic Consideration 24MM Annual Search Demand Topic Identified: 87 Awareness 18MM Annual Search Demand Topic Identified - 118 Comparison 12MM Annual Search Demand Topic Identified: 91 Purchase 7 Annual Search Demand Topic Identified: 46 Path to purchase Topical Depth Volume Coverage 50.0% 28.9% Your Site Competitor 48.6% 27.5%
  • 21. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 3. Content Depth Measure the depth of your content across each topic Consideration 24MM Annual Search Demand Topic Identified: 87 Awareness 18MM Annual Search Demand Topic Identified - 118 Comparison 12MM Annual Search Demand Topic Identified: 91 Purchase 7 Annual Search Demand Topic Identified: 46 Path to purchase Topical Depth Volume Coverage 50.0% 28.9% Your Site Competitor 41.2% 52.7% 48.6% 27.5% 15.3% 52.5%
  • 22. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 3. Content Depth Measure the depth of your content across each topic Consideration 24MM Annual Search Demand Topic Identified: 87 Awareness 18MM Annual Search Demand Topic Identified - 118 Comparison 12MM Annual Search Demand Topic Identified: 91 Purchase 7 Annual Search Demand Topic Identified: 46 Path to purchase Topical Depth Volume Coverage 50.0% 28.9% Your Site Competitor 41.2% 52.7% 52.1% 44.2% 50.6% 46.9% 48.6% 27.5% 15.3% 52.5% 63.6% 17.4% 24.8% 56.4%
  • 23. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 4. Content Relevancy How relevant is your content compared to your competition? Topic Cluster Relevancy “Personal Loans LOB” 71% 82% 32%
  • 24. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 4. Content Relevancy How relevant is your content compared to your competition? Topic Cluster Relevancy Page Relevance 53% 97% 77% “Personal Loans ~ ASV 726K” “Personal Loans LOB” 71% 82% 32%
  • 25. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 5. Tonality and Voice Does the tonality and voice of your content match your audience? • Know your audience • Speak in terminology they understand • Make sure your images support the copy • Keep the consistency across all channels
  • 26. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 6. Engagement Metrics Measuring user engagement drives critical insights Sessions per User Scroll Depth Path to Acquisition Bounce Rate Return Vs New Time on Page
  • 27. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 7. Influenced & Direct Conversions Do you know which pieces of content influenced the direct conversion? Direct Conversion Rate 4% $ Blog Page Product Page Blog Page
  • 28. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 7. Influenced & Direct Conversions Do you know which pieces of content influenced the direct conversion? Track, Measure & Calculate the traffic that influences the direct conversion rate. Direct Conversion Rate 4% $ Influenced Conversion Rate 9% Blog Page Product Page Blog Page
  • 29. This document and the information in it are provided in confidence, and may not be disclosed to any third party. Conclusion Measuring content goes beyond baseline performance metrics 7 Key Metrics Standard KPIs • Traffic • Conversion • Keywords Ranking • Share of Voice • Consumer Demand & Volume • Topical Journey • Content Depth • Content Relevancy • Tonality & Voice • Engagement • Influenced & Direct CVR
  • 30. This document and the information in it are provided in confidence, and may not be disclosed to any third party.
  • 31. This document and the information in it are provided in confidence, and may not be disclosed to any third party. 31 Thank You