(Preview Webinar for Go-to-Market Strategy Reboot Camp) For founders, marketers, and sales professionals at B2B SaaS (software as a service), FinTech (financial technology), and IaaS (infrastructure as a service) firms -- especially startups, scaleups, and small businesses How B2B prospects and clients research and make buying decisions has changed. Quite dramatically! Some of the biggest names in the tech industry have figured this out. And they are shouting it from the rooftops: Gartner found that 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- happens before a potential buyer engages with a vendor. McKinsey discovered that 70% to 80% of B2B decision-makers now prefer to make decisions digitally. And LinkedIn, partnering with Edelman, concluded that “thought leadership remains critical to customer engagement, but breaking through the noise is harder than ever.” However, most SaaS, FinTech, and IaaS startups, scaleups, and small businesses are largely unprepared to confront this once-in-a-generation change in purchasing behavior -- that’s approaching at jet speed whether your company is prepared or not. And that’s why we hosted this webinar: to help you and your team upskill and stay relevant to how your prospects and clients want to buy. When you watch the recording of 5 Go-to-Market Strategy Best Practices, you’ll learn how to: Adapt your sales process to support your prospects’ and clients’ buying process Build your team with the right mix of generalists and specialists, modeled after some of the most successful professional baseball teams on the planet Connect the dots between marketing, sales, customer success, and product, so you approach go-to-market as a team sport Get on the radar screen of the right strangers, in the right places, at the right time, and in the right context Plan your content strategy for maximum relevance, efficiency, and effectiveness across the most popular formats And much more! This webinar is especially crucial for founders, marketers, sales professionals, customer success leaders, and product managers at B2B SaaS, FinTech, and IaaS firms -- especially startups, scaleups, and small businesses. Learn About Go-to-Market Strategy Reboot Camp http://www.GTMReboot.com