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Promotion
Meaning
- process of communication
- with potential buyers
- involving information, persuasion and
influence.
PROMOTION MIX
Importance of Promotion Mix
2. Convincing the
buyers
1. Communication
with customers
Importance
3. Facing trade cycle
4. Motivating
Customers
Importance
7. Face competition
6. Informing
Middleman
Tools of Promotion
Personal Selling
Examples
Features of Personal selling
-Face to face contact
- Two way communication
- Better Response
- Oral
- Art
- Flexibility
HTTPS://YOUTU.BE/3GOTRXBNAY4?SI=M
9ECUKMB5_D9STBD
Advertising
Features of Advertising
-Paid form of communication
- Non personal presentation of message
- Promotion of product
- Sponsored by Identified person
Types of Advertising
Sales Promotion
Methods of Sales Promotion
-Rebate
- Discounts
- Free samples
- free gifts
- after sale services
- packed premium
Publicity
Features of Publicity
- non-paid form
- not under organization control
- through mass media
- not forced on Audience
- no identified sponser
Public Relations
 https://www.youtubetrimmer.com/view/?v=jq
G1hCQg5zA&start=32&end=365&loop=1
4th P of Marketing Mix-pormotion mix.pptx
4th P of Marketing Mix-pormotion mix.pptx

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