This document provides 27 free and low-budget marketing ideas for small businesses. It begins by introducing the challenge small businesses face with limited marketing budgets. It then outlines marketing ideas broken into three categories: free and fast ideas that require little time or resources, free ideas that require more effort, and quick ideas that require a small budget. Specific ideas include creating a Google Business profile, engaging on social media, using hashtags, blogging, forming partnerships, and hosting webinars. The document emphasizes that many effective marketing strategies can be done at low or no cost.
Presentation given at the Florida Realtors Convention in Orlando, FL, on August 22, 2019. If you're a real estate agent, run a realty agency or are a realtor brokage firm, this is a must-watch presentation!
A recent study indicates 91% of consumers read online reviews about local businesses before they make a purchase or visit a store. Reviews are social proof of how customers feel about a company’s products or services.
In this webinar, SCORE mentor Sherry Bonelli, a long-time digital marketing expert, will show the impact of customer reviews and discuss best practices for using them to market your business.
Learn the following, and more:
* How to find out what customers are saying about your business
* How consumers use online reviews to make decisions about whether to buy products and services
* How to build your business's public (and very visible) reputation to drive more traffic, visits and sales
* The do’s and don’ts for dealing with unhappy customers
* And More!
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Have you claimed your Google My Business listing yet? Did you know that Google gives you a FREE listing that can help you rank locally for your local business? Find out the steps you need to take to claim your local business listing on Google My Business (part of the GYBO partnership program with SCORE East Central Iowa.)
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
Presentation given at the Florida Realtors Convention in Orlando, FL, on August 22, 2019. If you're a real estate agent, run a realty agency or are a realtor brokage firm, this is a must-watch presentation!
A recent study indicates 91% of consumers read online reviews about local businesses before they make a purchase or visit a store. Reviews are social proof of how customers feel about a company’s products or services.
In this webinar, SCORE mentor Sherry Bonelli, a long-time digital marketing expert, will show the impact of customer reviews and discuss best practices for using them to market your business.
Learn the following, and more:
* How to find out what customers are saying about your business
* How consumers use online reviews to make decisions about whether to buy products and services
* How to build your business's public (and very visible) reputation to drive more traffic, visits and sales
* The do’s and don’ts for dealing with unhappy customers
* And More!
How Google My Business works. Google My Business connects your business directly with customers, whether they're looking for you on Search, Maps or Google+. The presentations shows my results a business who I claimed their GMB for. This is definitely a local directly that can generate business.
Google recently changed over to a new platform called "Google My Business", formerly known as Google Places.On this presentation, we explain what this change means for your business, what you need to do and how you can take quick action to get the first mover advantage in your area.
Have you claimed your Google My Business listing yet? Did you know that Google gives you a FREE listing that can help you rank locally for your local business? Find out the steps you need to take to claim your local business listing on Google My Business (part of the GYBO partnership program with SCORE East Central Iowa.)
Leave Your Competition in the Dust By Avoiding (Very) Common AdWords Pitfalls...Search Scientists
In this talk, I focus on fixing these common AdWords Mistakes
1. Low Quality Scores
2. Low Exact Match Impression Share & Weak Negative Keyword Optimization
3. PPC Without a Sales Funnel
4. Not using RLSA
5. Not Bidding on your own Brand
6. Not using automated rules
7. Not being active and optimizing regularly
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
Instarify will politely remind customers to review your company on the platforms of your choice. We call this the “review funnel. Positive customer reviews are single-handedly the most effective tool for rapid business growth and developing consumer trust. Having your customers actively spread the good word about your business is crucial to your company's success. We know how to easily and effectively get customers involved! Our review campaigns are automated, providing an easy yet effective way for you to grow your review base while being able to analyze and track your data. We will show off your most recent positive reviews by having them instantly published on your company's website and social media platforms.
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
It is very easy for big companies or large brands to hire the Best Digital Marketing Agency In India by spending a lot of money. Big companies usually have a handsome budget for marketing purposes. But what about those businesses that have a small budget to spend on digital marketing? Well, such brands or businesses can take help from Vxplore Technologies, the Best Digital Marketing Agency In Kolkata. Vxplore has the best team of digital marketing experts who can effectively incorporate strategies to accelerate the growth of your business. If you have concerns about your budget for digital marketing, do not worry. Contact us to leverage the benefits of a Top Marketing Agency In India.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
Instarify will politely remind customers to review your company on the platforms of your choice. We call this the “review funnel. Positive customer reviews are single-handedly the most effective tool for rapid business growth and developing consumer trust. Having your customers actively spread the good word about your business is crucial to your company's success. We know how to easily and effectively get customers involved! Our review campaigns are automated, providing an easy yet effective way for you to grow your review base while being able to analyze and track your data. We will show off your most recent positive reviews by having them instantly published on your company's website and social media platforms.
http://www.marketease.com.au/
The internet is a proven medium to send your marketing message to millions of targeted audience looking for your services and products right now. And when it comes to internet traffic, search engines are still one of the main source for targeted commercial traffic. Yet with SEO constantly changing and with Google consistently penalising companies and entrepreneurs for violating its stricter and stricter guidelines, it’s now more difficult than ever to get those high rankings and maintain them.
HOW HUBSPOT MEASURES ITS MARKETING CONTENT [INBOUND 2014]HubSpot
In these slides from INBOUND 2014, learn how the HubSpot marketing content team measures the effectiveness of its blog and offers content. Get the scoop on our content goal-setting methodology, and discover which metrics we track and prioritize and why.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
Optimizing Landing Pages for Lead Generation and Conversion Webinar Slides Hu...HubSpot
The landing page is arguably the most important part of any lead generation campaign. Most companies spend a lot of time and money attracting quality traffic to their site - but fail to convert most of their site visitors into leads. Done right, landing pages fill the top of a company's sales funnel. But, there is a lot that goes into launching a successful landing page: relevant offers, compelling calls-to-action and page layout - to name a few.
This webinar will teach you what you need to know to maximize the quantity and quality of leads generated from your online marketing efforts by creating landing pages that turn website visitors into leads.
Presentation given to Wyoming County NY New Entrepreneurs group on 5/1/2014. An overview of some of the factors needed to increase your website traffic and what you can do to increase your traffic.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
It is very easy for big companies or large brands to hire the Best Digital Marketing Agency In India by spending a lot of money. Big companies usually have a handsome budget for marketing purposes. But what about those businesses that have a small budget to spend on digital marketing? Well, such brands or businesses can take help from Vxplore Technologies, the Best Digital Marketing Agency In Kolkata. Vxplore has the best team of digital marketing experts who can effectively incorporate strategies to accelerate the growth of your business. If you have concerns about your budget for digital marketing, do not worry. Contact us to leverage the benefits of a Top Marketing Agency In India.
Blogging: North Country Technology SymposiumJustin Groden
This presentation was delivered during the Social Media session of the 2010 North Country Technology Symposium. Thanks to all the attendees and questions
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Google has given away hundreds of millions of dollars in free advertising to ...Bruno Rabelo
Google has given away hundreds of millions of dollars in free advertising to qualifying non- profits through the Google Grants AdWords program. While the grant is worth up to $10,000 a month in free ads, the average organization only manages to utilize about $300 a month. Whether you are managing your campaign with in-house resources or partnering with an agency, here are 8 tips to make the most of your Google Grants AdWords account.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
In this whitepaper we’ve identified some of the newer and more promising growth opportunities for ecommerce companies. We’ve written up each one in a way that allows you to take and test them your own.
This thinking might help your ad agency or brand to increase strategic value and find the unexpected opportunities.
The good news is that it's simpler to fix than everyone thinks.
Here is my attempt that not only fix the flawed business model of advertising, but reinvent it.
Looking to growth hack your business in 2016? Here are growth hacking practices that we think will gain popularity and be crucial to business in 2016.
SEO
GROWTH IS PART OF YOUR JOB DESCRIPTION
CONTENT CREATION THAT ADDS VALUE TO CUSTOMERS
ONGOING USE OF NEW AND CREATIVE IDEAS TO INCREASE GROWTH
QUALITY BACKLINKING PROGRAMS
METRICS AND MORE METRICS
GOAL ORIENTED MARKETING
QUALITY OVER QUANTITY
BROAD VS. LONG-TAILED
FINDING NEW WAYS TO USE EXISTING CHANNELS
Introducing best marketing strategies-
advanced marketing for big time results.inside this ebook,you will discover the topics about right into the strategies,marketing tips,a few good markets,free publicity,not quite free publicity,pay-per-click strategies,affilite strategies,website words of wisdom ,budgetingbasics,more on traffic,the most common mistake,getting the recurring signup,to charge or not to charge,free subscriptions,paid subscriptions,your affiliate program and so much more!
A study about growth marketing reasons growth marketing could help you win -...EzioSolutions
Digital solutions Powering Your commercial enterprise boom in Digital Marketing Company India
we strive to create complete virtual advertising techniques.now Ezio Digital Marketing Company coimbatore
With a surprisingly significant group of professional advertising and marketing experts and execution, Ezio stands out handing over extraordinary effects.
Navigate the crossroads of the digital sphere with Ezio’s increase marketing employer india.ezio is a growth marketing company india
Being the enterprise exceptional boom advertising and growth marketing company, our unconventional crew-great makes use of subliminal marketing practices to make your emblem attain the minutest of your audience. whether or not to boost up business growth or to stand out from your competition, we are here for you every step of the manner!
Best digital marketing Services | Brandbay social
If you're a business owner, you understand the importance of having a strong online presence. In today's digital age, the success of your business is largely dependent on your ability to reach and engage with your target audience online. That's where digital marketing comes in.
Digital marketing refers to any marketing efforts that use electronic devices or the internet. It's an umbrella term that includes a range of strategies and tactics, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, wen design, branding and more. When executed effectively, digital marketing can help you reach more potential customers, build brand awareness, and drive conversions.
If you're looking for the best digital marketing services in, look no further than Brandbay social. Here are just a few of the reasons why we're the top choice for businesses in the area.
Ähnlich wie 27 Free & Low-Budget Marketing Ideas for Any Business (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
27 Free & Low-Budget Marketing Ideas for Any Business
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Home :Blog
27 Free & Low-Budget Marketing Ideas
for Any Business
Kristen McCormick
Last updated: May 24,2021
Marketing Ideas
Small businessesoften have atightmarketingbudgettoworkwith,which can make promoting
your businessachallenge.The goodnewsis,there are plenty ofwaysfor you tomarket
yourselftoyour customerswithoutspendingany (or much)money.
Nowasabusinessowner,you probably don’thave the time toresearch andidentify these free
marketingideas,sowe’ve taken care ofthatfor you.
In thispost,you'll findaton offree andlow-budgetwaystomarketyour business,broken
down intothree categories:
1.Free andfastmarketingideas
2.Free marketingideasthatrequire abitmore effort
3.Quickmarketingideasthatrequire alittle more budget
Solet’sgetstartedon these marketingstrategiesthatwon'tputadentin your wallet.
Free and fast marketing ideas
These strategiesare 100%free anddon’trequire aton ofresourcesor time (since we know
thattime ismoney).
1. Create a free Google My Business account
For local businessesespecially,aGoogle BusinessProfile hasbecome one ofthe mosteffective
free marketingstrategiesavailable.Thisfree listingallowsyour businesstoshowupon Google
FREE Google Ads
Performance Grader
Find out if you're making
mistakes with Google Ads.
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27 Free & Low-Budget Marketing Ideas for Any Business
2. Maps,the local section ofGoogle Search,andthe right-side Knowledge Panel for branded
searches.
An exampleof aGoogleBusinessProfileAccessedfromGoogleMaps
Butin order for your BusinessProfile toshowuphigher on Google Mapsor local results,you
needtooptimize your BusinessProfile,andin order tooptimize it,you needtohave verified
ownershipofit—which isdone through your Google My Businessaccount.
2. Post (and engage) on social media
Increasingsocial mediaengagementandbuildingacommunity online isafree way togrow
your small businesswhile expressingyour brand’spersonality andbuildingtrustwith your
audience.Create businessaccountsandparticipate in the bigsocial mediasites—Facebook,
Instagram,LinkedIn,Twitter,YouTube,andmore.Thisissomethingyou can dowhenever you
have afewminutestospare.
You can:
Promote your blogposts,which drive traffic toyour website.
Directly dialogue with followerstoexpressyour brandvoice andgarner more
engagement.
Run pollsandrequestfeedback.
Take excerptsfromlonger formsofcontentandcreate quickandinformational poststhat
are easier todigest.
Whatever your motivation,make sure you are regularly active andproactive on the social
mediaaccountsyou create.Think:consistency,community,collaboration,andcommitment.
GET GRADED TODAY
3. For more helpwith free social mediamarketing,checkoutthese posts:
7Fantastically Free WaystoPromote Your InstagramAccount
22FacebookMarketingTipsfor Small Businesseson aBudget
A3-StepProcesstoGenerating(Free)B2BLeadson LinkedIn
3. Tag people (and brands) on social media
Taggingyour loyal customers,brandevangelists,or even neighboringcompaniesandvendors
on social mediacan broaden the organic reach ofyour businesstoanewpotential audience,
helpyou growyour following,andpotentially even attain more clients.You shouldalso
encourage your followerstotagyour social mediahandle or businesslocation in their posts.
More aboutuser-generatedcontenthere.
You can also taghappy customersin yourown posts,exposingyourbusinessto that customer’snetwork (providedyou havetheir
permission).
4. Use hashtags!
Another free marketingtactic thatcan broaden your reach istoincorporate hashtagsintoyour
social mediaposts—on Instagram,Twitter,andTikTokfor sure butalsofor Facebookand
LinkedIn.
Broador trendinghashtagscan helpyou reinforce your brandidentity,butthey shouldnotbe
the only hashtagsyou use.More specific hashtags(sortoflike long-tail keywords)are goodfor
when you’re providingresourcesor advice.Location-basedhashtagsare amustifyou’re a
local business.Anddon’tforgetcustomhashtags!Apply amix ofhashtagtypesin your postsso
they can reach the people for whomthey are meant.
5. Don't sleep on LinkedIn
LinkedIn isamajor social mediasite thatisoften under-utilized.Don’tjustaddnetwork
connectionsandsign out;enter intodialogue with the connectionsyou make,share your blog
postsandoffers,join andcontribute toforums,andshare others’quality content.
4. By enablingother professionalstogrowandeducatingyour potential customers,you can build
your brandandearn trustandrespectin your industry.Also,encourage all your employeesto
getactive on the platformtoo!
Free marketing ideas that require a little more
effort
These strategiesare still free,butthey dorequire abitmore ofan investmentoftime and/or
effort.Butthe goodnewsisthatusually,the more effortrequired,the more effective the
strategy andthe more sustainedthe success.
6. Do some local SEO
The bestpartaboutGoogle’salgorithmisthatitisdesignedtoserve upthe mostaccurate,
high-quality,andrelevantcontentfor any given search query.It'snotpay toplay,sothis
levelsthe playingfieldandenablessmall businessestocompete with large competitorsfor
page one real estate.
Local SEOisfree,butitcan take some time,sostartnowandkeepworking;the benefitsover
time can be huge.Here are some local SEOmust-dos:
Addlocation-basedkeywords(think:"Portlandbakery")tothe titles,headings,andbody
contentofyour main website pages.
Getlistedin online directories,makingsure your information isidentical across
platforms.
Publish pagesor blogpostsspecific tothe neighborhoodsyou serve.
5. GoodLocal SEOcan get you on Google’s3-Pack asshown above.
7. Develop an email marke ng plan
Email marketingisagreatway togetnewvisitorsengagedwith your business,aswell as
maintain relationshipswith your existingcustomers.Andthough email marketingisn'tnew,
it'sstill one of—ifnotthe—most reliable waystoachieve astrongreturn on your marketing
investment.Here’showtoensure that:
Putthoughtandcreativity intoyour subjectlines.
Make sure every email hasan offer thatencouragesyour readerstotake anextstep.
Trackyour performance andrun A/Bteststosee whatcopy andoffersresonate with your
list.
Some more easy email marketingideas:
Getnewwebsite visitorstosign upfor your newsletter by offeringabonuscontentpiece
or coupon/discountfor subscribing.
Slowly nurture your subscribersviaemail until they are ready tobecome paying
customers.
Startyour promotional email campaignswith afree email marketingservice like
MailChimp.
8. Create data-rich infographics
Infographicsare insanely powerful asmarketingtools.They’re visual eye candy,easy to
digest,andpeople love toshare them,sothey’re agreatway todrive upreferral traffic and
links.
6. Hiringadesigner tomake you an A+infographic can hityour wallethard,butyou can make
your own on the cheapwith free toolslike Canva, Adobe’sfree vector kits, or our personal
favorite,Visme,thatprovide all the elementsneededtomake aclever,sharable infographic.
Notsure where tostart?CheckoutVisual.ly for inspiration.They have beginner andadvanced
examplesfor you tobrowse through.
Ifyou don'thave any original,proprietary datatouse in an infographic,you can findexisting
dataandbreathe newlife intoit.For governmentdata,checkoutdata.gov or The Census
Bureau.Global statisticscan be foundthrough UNICEF andthe WorldHealth Organization.
Ultimately,you’ll have tofindsource datathatrelatestoyour industry andaudience interests.
Butthere'saton offreely available dataoutthere!
9. Claim free ad promo credits
While massive adcampaignsmay be outofyour budget,there are often discountsandcoupons
floatingaroundfor Facebookor Google Ads.Some webhostingservicesoffer advertising
discountcodesaspartoftheir membershipofferings.Checkandsee ifyoursdoes.Ofcourse,
receivingthe promoiseasy,butyou’ll still wanttobrush upon your PPCskillstogetthe best
resultsandaudience insights.Checkoutthe trainingresourcesin Growth Academy ifyou're
ready tolearn the basics.
For more free advertisingopportunities,headhere.
10. Apply for business awards
Mostindustrieshave businessawardsyou can win,providingyou with an online badge you
can place on your website.Badgeslike these can boostcredibility,andasaresult,increase
sales.Here are some tipson howtomarketan awardandmake the mostofit.
Ifthere aren’tany awardsfor your industry,hostyour own!You’ll getattention fromother
industry businesseswhowanttoapply for your award,which meanseven more connections
andmore possible future collaborations!
7. 11. Feeling brave? Give guerilla marke ng a try
Guerillamarketingemphasizescreativity over budget,andstrategiesare often cheapandeasy
toimplement,especially when localized.Broadcastyour Twitter handle with sidewalkchalk,
use an abandonedstorefrontasacanvasfor streetart,or plaster customstickerson urban
décor thatmakesthose whostroll by looktwice.
There’saton ofroomfor invention here,andyou don’tneedabigbudgettobe successful.
12. Publish great content
Contentmarketing,ifdone with care,isahighly effective tactic thatdoesn'trequire ahuge
budget.Notonly doesthisserve todemonstrate your authority,expertise,andgenuine desire
tobenefityour audience;butalso,Google prioritizeshigh-quality contentthatbestanswers
the questionsitsusersare asking.Soitmakesyour website more visible on Google andbrings
in more free traffic.
Thinkwritingisn'tyour strongpoint?Remember,goodcontenthelpseducate your audience
through simple,easy-to-understandlanguage—notfancy jargon,butrather the termsyour
audience usestoobtain answerstoquestionsrelatedtoyour productsor services.Sodon'ttry
tobe fancy,justshare your expertise!
8. ThisLOCALiQarticleby StephanieHeitman demonstrateshigh-quality content addressingacommon question askedby LOCALiQ
readers.
Andremember,mostthingsthatare secondnature toyou are often foreign toyour customers.
You are the expert!Original,authentic,anduseful contentisthe key here—how-tos,topten
lists,tipcollections,bestpractices,datainsights,thoughtleadershippieces,andthe listgoes
on (some ofthese will be mentionedlater in thispost).
For more helpwith quality contentcreation,checkoutthese 32Free (& AlmostFree)Content
MarketingTools.
13. Start a blog
One greatway tomake contentaregular partofyour marketingeffortsistostartablog.
Small businessesuse bloggingtodrive traffic totheir website,increase user engagement,
improve their online visibility,andstrengthen their overall SEO.It’sacompletely free way to
promote your small businessonline,through talesaboutyour businessanduseful information
your potential clientsare seekingout.
Blogpostsdon’thave tobe longandcomplex—speakin simple terms,targetadifferenttopic
with each post,andincorporate the keywordsyou’re targetingintoeach postin anatural way.
9. For more helpwith bloggingandSEO,checkoutthese resources:
BlogSEOTipsfor Non-SEOs:3ThingsBloggersForgettoDo
WhatIsSEOContent?AGuide toCreatingContentfor SEO
HowToIncrease BlogTraffic:5Easy StepstoStardom
14. Form industry partnerships
Teamupwith abusinessrelatedtoyour industry (butnotadirectcompetitor)for ajoint
project.Thiscan be done locally andoffline through some kindofspecial event,or online
(which couldstill be locally)with awebinar or promotional giveaway.
Partneringwith another businessmeanstwice asmuch notice andexposure toawhole new
audience relatedtoyour niche.
Industry partnershipsare agreatmarketingtactic because they allowsmall businessowners
accesstomarketingknow-how,technology,andcustomer basesthatthey couldnothave
achievedon their own.You needtoputcareful thoughtandeffortin ifyou wanttoforma
profitable partnership.Clarify expectations,engage with andvetdifferentbusinesses,assess
howyou can worktogether,andhave several conversationsbefore makingthingsofficial.
15. Post helpful videos
Videoisahighly popular mediumfor consumers,andwhile itcan costyou alottogeta
professional videoproducedanduploadedtoYouTube,you don’thave tohire aprofessional.
DIYvideomarketingiseasy with today’spersonal devicesandsocial mediaappslike
Instagram,Facebook,andTikTok.
10. Videosare especially greatfor demonstratinghowtocomplete atask,like foldingafittedsheet
or installingagarbage disposal.Butvideomarketingworksin pretty much every industry.To
strike thatvital connection with your audience,you can create:
Instructional videosandhow-tos
Productdemos
Behind-the-scenescoverage ofwhatit'slike toworkatyour business
Interviewswith your staff or industry experts
Slideshowswith imagesandcaptions
Addabrandingmessage or personal message,whichever isappropriate.Be transparent.Finish
with astrongcall toaction (e.g.Call ustosetupan appointment!or Place your birthday cake
order today!),andthen distribute the videoon your website,YouTube andother videohosting
sites,social mediachannels,andeven in emails.
16. Turn employees into brand ambassadors
For many small businesses,wordofmouth isan importantmarketingstrategy toboostsales.
Research showsthatcustomersare more likely tobuy aproductor service ifthey gettoknow
aboutitfromstrangers;soimagine the effectoffriendor family referrals.
By treatingyour employeeswell andencouragingthemtobecome brandambassadors,you
can tapintothe incredible potential oftheir networks.Your employeeshave genuine interest
in your business,sowhy notleverage their voicesandsocial networkstoreach outtoalarger
audience?
Thinkabouthostingan exclusive discountsale like a“friendsandfamily”promotion every
nowandthen.Learn howtouse Facebookfor your business—create an event,invite
employees,andaskyour employeestoshare itwith their personal andprofessional contacts.
Encourage themtoshare the statusandtagpeople toincrease the reach ofyour event.
17. Recycle your old content
Make the mostofthe workyou've already done.Ifyou have acontenthit,repurpose itfor
other channels!Turn asuccessful webinar intoavideotutorial.Transformagroupofrelated
blogpostsor other contentfromyour site intoan ebookthatyou can promote through site
popupsor your email marketingprogram.
11. Never be afraidtomash-upandre-promote your oldcontent–chancesare there will be aton
ofpeople whonever even sawyour oldstuff,soit’ll be afresh,100%newcontentpiece for a
large segmentofyour audience.
Practically free marketing ideas
These strategiesdon’trequire abigadvertisingbudget,butyou will likely needtoputsome
resourcesintothem—such asby subscribingtoaplatformor purchasingticketstoevents.
18. Host classes and events
Plan an eventor classtohost,then printoutflyersandpostthemon community bulletin
boards(libraries,coffee shops,local collegesandadultedcenters).While mostcommunity
bulletin boardswon’tletyou postbusinessadvertisements,they’re often more than happy to
postaflyer promotingan educational eventor class.
Ifyou can’thostan event,attendany local eventsthatyou can findthatmightbenefityour
business.You never knowwhere you will findyour nextcustomer or businesspartner!
19. Run informa ve webinars
Ifreachingapotential audience in person doesn’tsoundlike your ideaofagoodmarketing
idea,you can alwayshostawebinar.Webinarsare afree way topromote your businessby
providinghelpful information topotential interestedcustomers.
Webinar platformssuch asWebex andGoToMeetingallowyou tobroadcastyour webinar with
justafewbutton clicks.Make sure topromote your webinar on social mediaor through an
email newsletter one totwoweeksbefore the eventandinclude reminderstoregistrantsso
thatthey don’tmissit.
20. A end industry/networking events
Attendingtrade showsandindustry conferencesisasmartway totake your small businessto
the nextlevel.These eventsbringtogether businessmindsfromall industrieswhowanttofind
newmarketingstrategiestogrowtheir business.It’salsoaway tonetworkwith like-minded
people anddevelopnewB2Bcontacts.In addition,these eventshave exclusive seminars
12. designedtosharpen your skillsin sales,social media,advertisingandother contemporary
waysofpromotingyour small business.
21. Host a social media contest or giveaway
Runningasocial mediacontestor giveaway isasmartandeffective marketingstrategy
requiringminimal resources.You may needtocough upsome dough for aprize,or offer a
productservice atnocharge,butthe number ofparticipantsandnewpotential leadsyou get
will be well worth the price.Really tighton budget?You don’ttechnically needasuper
expensive prize togetparticipants.Even acouple high-endwater bottlesor fancy backpacks
mightbe enough ofadrawfor some users.
There are anumber ofdifferentsocial mediacontesttypesoutthere,butthe main ideaisto
require registrantstolike,follow,or tagyour business,or tagsomeone else on your post,toget
your name outthere andintroduce potential clientstoyour services.
22. Do an in-store business card drawing
Putafishbowl atyour place ofbusinesswith asign invitingvisitorstodroptheir businesscards
in for achance towin somethingfromyou.For example,arestaurantmightoffer afree
(socially distanced,ifapplicable)lunch for the whole office.
Atthe endofthe month you’ve collectedaton ofbusinesscards,andwhile you can only have
one winner,there’snoreason those other businesscardshave togotowaste.Use the email
addressesprovidedtoletusersknowthatwhile they haven’twon thistime,they are more
than welcome tojoin your mailinglist,which will notify themoffuture giveawaysandspecial
offers.
23. Set up a customer referral program
Offer existingcustomersafree product,free month ofservice,or some other rewardfor
referringnewcustomers.Remember,word-of-mouth ispowerful stuff,andcustomers
referredby other customersare sofriendstellingfriendsaboutyour businessisincredibly
valuable.Here are some ideasfor gettingmore referralsfromyour existingcustomersand
clients.
13. Some more referral marketingstatsin case you’re notconvincedofthe value ofthislow-
budgetmarketingtactic:
74%ofconsumersconsider wordofmouth the primary factor behindtheir purchasing
decisions.
Customersreferredby afriendare four timesmore likely tobuy.
77%ofconsumersare more likely tobuy anewproductiftheir friendsor family
recommendit.
Accordingtoreferral marketingstatistics,referredcustomershave a37%higher
customer retention rate.
24. Join in on local events or contests
Ifthe town or city in which you are locatedhostsannual celebrations,weekly farmers
markets,or other contests,make itapointtoattendthese eventstogettoknowyour local
audience.Thisisthe bestformofmarketresearch.Ifapplicable,setupatable or booth atthe
event,become asponsor,or donate aproductor service ofyoursasaraffle or contestprize.It's
alow-costway toraise awarenessofyour business.
25. Get some awesome business cards
Getyourselfsome snazzy businesscards,then give themtoevery person you lay eyeson.Every
handshake shouldcome with abusinesscard.The more people whofindoutaboutyour
business,the better –even ifit’sjustaquickglance atabusinesscard.
26. Put magnets on the company car
Stickamagnetic sign on your company car andvoila,you have abrandawarenesscampaign
on wheels,spreadingthe worldall over town (justbe sure toobey traffic laws).Bumper
stickersandwindowdecalsalsoworkfor thismethod,andthey are generally notexpensive to
getmade.
27. Run a Facebook campaign
Ifyou only have atiny advertisingbudget,itmightstill be enough torun some Facebookads!
The costper clickfor Facebookadvertisingcan be very low.
14. Here are some resourcestohelpyou getstartedwith your firstFacebookadcampaign,
dependingon whattype ofbusinessyou're running:
FacebookEcommerce:The Complete Beginner'sGuide
Beginner'sGuide toFacebookAdsfor Entrepreneurs
Beginner'sGuide toB2BFacebookAdvertising
Free and low-budget small business marke ng ideas [summary]
Here are all 27free andlow-budgetideastomarketyour small business:
1.Google My Businessoptimization
2.Social mediapostingandengaging
3.Social mediatagging
4.Hashtags
5.Local SEO
6.Email marketing
7.Infographics
8.Free adpromocredits
9.Businessawards
10.Guerillamarketing
11.Contentmarketing
12.Blogging
13.Industry partnerships
14.Videomarketing
15.Brandambassadors
16.LinkedIn marketing
17.Classesandevents
18.Webinars
19.Industry networkingevents
20.Social mediacontests/giveaways
21.In-store businesscarddrawings
22.Customer referral programs
23.Local eventsor contests
24.Awesome businesscards
25.Car magnetsfor the company car
26.Contentrecycling
15. Any favorite low-budgetmarketingtacticswe missed?Whatworksfor your businesswithout
breakingthe bank?
Kristen McCormick
Kristen isthe Senior ManagingEditor atWordStream,where she
helps businessestomake sense oftheir online marketingand
advertising.She specializesin local SEO,copywriting,and
conversion optimization,andshe findslife tobe exponentially
more delightful on abicycle.
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Kristen • a month ago
• Reply •
Radio!
Most radio does not break the bank. Ask for a low-cost sponsorship or promotion.
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dsun1971 • 2 months ago
• Reply •
Great info for the up-and-coming and the seasoned pro looking for a refresh. Thank you
△ ▽
WordStream • 2 months ago
• Reply •
Mod > dsun1971
Sure thing!
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Codeaxia • 3 months ago
• Reply •
thanks
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WordStream • 3 months ago
• Reply •
Mod > Codeaxia
any time!
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Fadi Hamadi • 3 months ago
• Reply •
Thank you for an amazing and very informative article. it helped me a lot :)
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WordStream • 3 months ago
• Reply •
Mod > Fadi Hamadi
We love hearing that!
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