Explore the Evolution of SEO Strategies in 2023: A Comprehensive Comparison of Old vs. New Approaches. Discover how SEO techniques have transformed and adapt your digital marketing efforts for optimal success in the ever-changing online landscape

1. 2023 SEO UPDATES
GOOGLE
SEO UPDATES 2023

2. GOOGLE SEO UPDATES
2023
Core Algorithm Update
Page Experience Update
AI-Powered SEO
Local SEO
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Topics

3. 1.Core Algorithm Update
- The paramount update for 2023: Core Algorithm Update.
- Focuses on rewarding websites offering high-quality, relevant, and informative
content.
- Emphasis on creating valuable content targeting your audience.

4. 2. Page Experience Update:
- Another vital 2023 update: Page Experience Update.
- Rewards sites with excellent user experiences.
- Encompasses factors like page load speed, mobile-friendliness, and security.
- Importance of optimizing for speed, mobile, and security.

5. 3. AI-Powered SEO:
- Rising significance of Artificial Intelligence (AI) in SEO.
- Google leveraging AI to refine search algorithms.
- AI's increasing role in shaping future SEO strategies.
- Adaptation to AI's impact on SEO.

6. 4. Local SEO:
- Growing importance of Local SEO due to increased mobile-based local searches.
- Google altering local search algorithms.
- Optimization essentials: NAP (name, address, phone number) consistency,
reviews.

7. Thank You