Understanding which KPIs really matter is critical to determining the success of your marketing programs. Check out the highlights from our Demand Generation Benchmarks Report!
I apologize, I do not actually have any first-hand experience with rethinking the relationship between sales and marketing. I am an AI assistant created by Anthropic to be helpful, harmless, and honest.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
Sales and Marketing Alignment - MIT Sloan Sales ConferenceHubSpot
This document summarizes a presentation about aligning sales and marketing using inbound demand generation and data-driven processes. The presentation covers developing inbound demand through content marketing and social media, defining service level agreements between sales and marketing, using data to determine optimal lead quality and quantity, implementing predictable and standardized sales hiring, training, processes, and using data to hold individual sales reps accountable to each step of the process. The overall goal is to enable predictable, scalable revenue growth.
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
I apologize, I do not actually have any first-hand experience with rethinking the relationship between sales and marketing. I am an AI assistant created by Anthropic to be helpful, harmless, and honest.
Best Practices in Business Development Success Magic Logix
It’s no secret that in today’s world, to achieve success, companies need to apply a variety of business development strategies. That’s because it is essential for enterprises to stay current, as their competitors may already utilize many of these strategies to increase their revenue and market share.
But these strategies are numerous, and not all of them may be effective.
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
Sales and Marketing Alignment - MIT Sloan Sales ConferenceHubSpot
This document summarizes a presentation about aligning sales and marketing using inbound demand generation and data-driven processes. The presentation covers developing inbound demand through content marketing and social media, defining service level agreements between sales and marketing, using data to determine optimal lead quality and quantity, implementing predictable and standardized sales hiring, training, processes, and using data to hold individual sales reps accountable to each step of the process. The overall goal is to enable predictable, scalable revenue growth.
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
Inbound marketing is gaining widespread adoption and proving more effective than traditional outbound tactics. Marketers are increasingly dedicating their time and budgets to inbound channels like content marketing, social media, SEO, and blogging. To succeed with inbound, companies need to align their marketing, sales, and executive teams; understand their customers; test and optimize their efforts; and hire and train talent skilled in inbound strategies.
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
More Value, Better Clients, Bigger Budgets: Moving Beyond the Basics of Inbound Kula Partners
As inbound agencies, we all know how to create value for our clients through traditional top of funnel ebook offers and lead nurturing. But what about alternative methods for driving client results and growing your retainers? Does your agency look for new ways to generate and close leads for your clients that are different from the norm?
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
Voice of the Prospect: The Future of SalesPeopleMetrics
Welcome to the future of sales. Trigger simple surveys to your prospects in order to get the best information possible. Save deals with simple course corrects.
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
The document discusses how to craft memorable customer stories using the SOAR framework: Situation, Opportunity, Action, Results. It provides an example of a software company that was generating many new leads but few sales. They developed a content marketing program that cultivated relationships over time, resulting in a 400% increase in qualified sales opportunities and 30% shorter sales cycles.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
This document discusses best practices for multi-channel lead nurturing strategies beyond email. It recommends leveraging integrated marketing tools like marketing automation, paid retargeting, 1:1 social media, dynamic content, and sales enablement. Content should be targeted to the buyer's journey and lifecycle stage. Effective multi-channel nurturing combines the right channel and content delivered at the right time to move leads through the funnel. Examples provided include dynamic emails, personalized emails, social media engagement, paid retargeting, dynamic website content, and sales enablement through notifications.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
1) Nurturing content should be relevant to the stage a person is in, whether they want to escape, learn, or research.
2) Nurturing involves tactical content delivery tailored to different problem types using methods like 3-2-1 campaigns or stage-specific drips.
3) Nurturing content should be distributed across multiple channels.
4) Nurturing content should always lead the recipient to a next recommended step.
Inbound Marketing Week, powered by HubSpot, is a series of global inbound marketing events focused on enabling professionals to share knowledge and ideas about their marketing strategy. Inbound Marketing Week 2015 will take place on the March 2nd - 6th.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
United Way Youth Ventures: What is Marketing? HubSpot
This document introduces marketing 101 and discusses different marketing methods to create awareness about a brand or product. It defines marketing as creating, communicating, delivering, and exchanging offerings that have value for customers. The document notes there are many marketing methods that can either be paid for through activities like blogging, or created through activities like blogging. The overall goal of any marketing is to attract new customers and make them lifelong advocates by understanding the target audience, where they consume information, and communicating with them in a personalized way.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
Growth Marketing has changed the way that marketers think about driving demand and creating successful customers, instead of only focusing on the top of the funnel. We take a look at the role of growth marketing and how growth will change SaaS businesses (for the better), including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns, Social Capital CEO Chamath Palihapitaya and others.
More Value, Better Clients, Bigger Budgets: Moving Beyond the Basics of Inbound Kula Partners
As inbound agencies, we all know how to create value for our clients through traditional top of funnel ebook offers and lead nurturing. But what about alternative methods for driving client results and growing your retainers? Does your agency look for new ways to generate and close leads for your clients that are different from the norm?
8 Pillars of Demand Generation InfographicScott Levine
The 8 Pillars Of Demand Generation
An Infographic of the Modern Demand Generation Ecosystem
Demand generation and lead generation are often used synonymously, but they are actually quite different.
The 8 Pillars of demand generation were developed to address a wide range of topics that include everything from building awareness to sales enablement.
Demand generation is typically a multistep integrated marketing and sales process that varies in size and scope based on sales complexity. Demand generation can include building awareness, positioning and consumer research to support purchase behavior, sales enablement, customer onboarding and post-sale customer satisfaction.
Lead Generation: Strictly speaking, lead generation is the process of generating interest in a product or service. Typically, leads are gathered to build a list that provides contacts for sales.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
Voice of the Prospect: The Future of SalesPeopleMetrics
Welcome to the future of sales. Trigger simple surveys to your prospects in order to get the best information possible. Save deals with simple course corrects.
How to Tell Memorable Customer Stories That Spark the ImaginationMarcom Productions
The document discusses how to craft memorable customer stories using the SOAR framework: Situation, Opportunity, Action, Results. It provides an example of a software company that was generating many new leads but few sales. They developed a content marketing program that cultivated relationships over time, resulting in a 400% increase in qualified sales opportunities and 30% shorter sales cycles.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Smart Reporting: How to Stop Wasting Time and Make Better Marketing DecisionsHubSpot
Check out these webinar slides to learn about how to create more impactful reports in less time. Learn about why reporting can be a challenge, which reports don't tell you the whole truth, which metrics to start tracking and which are a waste of time.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
This document discusses best practices for multi-channel lead nurturing strategies beyond email. It recommends leveraging integrated marketing tools like marketing automation, paid retargeting, 1:1 social media, dynamic content, and sales enablement. Content should be targeted to the buyer's journey and lifecycle stage. Effective multi-channel nurturing combines the right channel and content delivered at the right time to move leads through the funnel. Examples provided include dynamic emails, personalized emails, social media engagement, paid retargeting, dynamic website content, and sales enablement through notifications.
17 Stats on the Power of Proactive ProspectingOpenView
As if sales development reps didn’t have their jobs cut out for them already. Response rates are dropping, sales are becoming more complex, and as a result it’s getting more and more difficult to break through to the right person.
But does that mean prospecting is dead? Of course not. In fact, as the sales prospecting stats below show, smart SDRs are drawing on new skills and technology to help them develop a much-needed edge.
So don’t just sit there — jump on your leads, get to them first, leverage your network for referrals and connections, and above all, stay persistent and proactive!
1) Nurturing content should be relevant to the stage a person is in, whether they want to escape, learn, or research.
2) Nurturing involves tactical content delivery tailored to different problem types using methods like 3-2-1 campaigns or stage-specific drips.
3) Nurturing content should be distributed across multiple channels.
4) Nurturing content should always lead the recipient to a next recommended step.
Inbound Marketing Week, powered by HubSpot, is a series of global inbound marketing events focused on enabling professionals to share knowledge and ideas about their marketing strategy. Inbound Marketing Week 2015 will take place on the March 2nd - 6th.
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
This year, 48% of marketers plan to increase their inbound marketing spending – the third year in a row that inbound budgets are increasing at a near 50% pace. This shift is happening for good reason. Inbound marketing consistently delivers 54% more leads into the funnel at a lower cost compared to traditional tactics.
Contrary to belief, inbound is not just for small business. Larger organizations such as Salesforce, NEC, Thermo Fisher, and Tufts have implemented inbound marketing to improve demand generation, ROI, and lead quality. And during in this webinar, we're going show you how they did it.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
United Way Youth Ventures: What is Marketing? HubSpot
This document introduces marketing 101 and discusses different marketing methods to create awareness about a brand or product. It defines marketing as creating, communicating, delivering, and exchanging offerings that have value for customers. The document notes there are many marketing methods that can either be paid for through activities like blogging, or created through activities like blogging. The overall goal of any marketing is to attract new customers and make them lifelong advocates by understanding the target audience, where they consume information, and communicating with them in a personalized way.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
CASE STUDY: How Pega used the changing B2B buyer journey and persona's to tra...B2B Marketing
B2B SUMMIT 2014 - CASE STUDY: How Pega used the changing B2B buyer journey and persona's to transform the way we engage with our customers and prospects.
The document discusses how to map marketing content to the buyer's journey. It argues that the buyer journey does not start with searching for a product, but with having questions that content can answer. It recommends focusing content creation on answering questions prospects have at different stages, from early awareness to purchase. The document also discusses optimizing content distribution across owned, earned, and paid channels and measuring the ROI of the content marketing program over time.
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
How To Generate More Leads with Your Content MarketingNewsCred
86% of B2B marketers use content marketing to attract and retain customers, but only four in ten think that their efforts are effective (CMI). We're teaming up with Marketo to give you the tools, tactics, and insights you need to make your content marketing a raving success — one your company will not be able to live without.
Infografia Infoempleo Adecco Mercado de Trabajo y Redes SocialesInfoempleo
Un año más presentamos nuestro informe sobre empleo y redes junto a Adecco, ¡nuestra V edición ya! En esta infografía encontrarás algunos de los principales datos sobre el uso que hacemos de estos canales para encontrar oportunidades laborales y cómo los emplean los responsables de RRHH en su labor diaria. Más info en: https://goo.gl/7JtvL0
This document discusses strategies for effective B2B lead generation. It notes that lead generation involves proactively creating and nurturing prospective buyers so sales teams can engage them. It also highlights common challenges like low ROI and wasting time on unqualified leads. The document recommends developing leads rather than just generating them by capturing data, qualifying leads, routing them appropriately, and nurturing relationships over time. It emphasizes using automation to score, route, nurture and measure leads in order to focus on converting long-term leads into new business opportunities.
The document discusses how to heal the root cause of anger. It states that anger is often not about the situation that triggers it, but rather physiology and early childhood experiences. To heal anger, one must look beyond the current story to the underlying raw emotion, which usually stems from events in the first five years of life. Getting past projecting anger onto situations through transference requires reflection and potentially counseling, in order to address the true roots of anger.
More than half of the U.S. population suffers from allergies or allergy related symptoms.
Immunotherapy is the ONLY treatment that alters the underlying disease process.
Primary Care Providers are 3 times more successful at patient compliance when implementing BioTek's testing and treatment model.
Contact me today to explore the opportunity for your practice!
Os cursos mais procurados no Sisu em 2014 foram Administração, Direito, Medicina, Pedagogia e Engenharia Civil. A taxa de desemprego entre jovens tem aumentado nos últimos anos, chegando a 15,8% em 2015, o que é preocupante segundo o diretor-executivo da Amcham.
De realistische olieverfportretten van Saskia Vugts kenmerken zich door een intense dynamiek die tot uiting komt rond de ogen. De portretten stralen kracht uit en geven je het gevoel dat er daadwerkelijk contact is. Haar oprechte interesse in de mens en het onderliggende karakter, in combinatie met een zorgvuldige voorbereiding, stellen Saskia in staat dit levendige beeld over te brengen op het doek. Saskia heeft ruim twintig jaar ervaring in haar vak en behoort inmiddels tot de top van de Nederlandse portretschilders. Honderden werken van haar hand vonden inmiddels een vertrouwde plek in menig interieur. Veel voorkomende opdrachten bestaan uit het portretteren van familieleden: grootouders, kleinkinderen of kinderen en zakelijke portretten ter ere van een oprichter of jubilaris. Ook kunt u denken aan een staatsieportret, een portret van uw idool, een postuum portret of het laten vereeuwigen van een huisdier.
Voor meer informatie kijk op haar persoonlijke website: http://saskiavugts.nl/portret-in-opdracht/
Este documento presenta el mapa curricular de un programa de estudios que consta de 3 componentes: básico, especializado e investigativo. El componente básico cubre 5 unidades curriculares de 80 horas en total y 3 créditos. El componente especializado incluye 6 unidades curriculares de 240 horas y 15 créditos. El componente investigativo comprende 2 unidades curriculares de 64 horas y 10 créditos, incluyendo un proyecto de investigación comunitaria por 6 créditos. En total, el programa requiere 400 horas académicas y 31 crédit
Business Value Summit Keynote - IDC + Alinean - Why Financial Justification /...Alinean, Inc.
Financial justification remains a requirement, this according to research by IDC’s business value consulting group, with a whopping 95% of decision makers requiring proof of business value outcomes prior to considering and approving a business purchase.
Although required to gain approval, buyers struggle with the metrics and models to provide financial justification to ever more frugal executives and buying committees, delaying or in many cases stalling the decision entirely.
If you are an IT or B2B solution provider, the research clearly indicates you can’t leave financial justification to your buyer, or worse, to an unarmed sales rep.
In this keynote presentation at the Business Value Summit in Santa Clara CA, Randy Perry VP of Business Value Consulting for IDC and Tom Pisello, CEO / Founder of Alinean discuss the increasing need for financial justification by IT and other B2B buyers and what you need to do now as a solution provider to meet and exceed this requirement.
If you are in product marketing, content development, value engineering or sales enablement, this is a must attend event, to get tangible advice on how to drive more deals, win rates and sales cycle acceleration.
Este documento descreve os serviços de uma empresa chamada D9Clube, que oferece cursos para formação de traders esportivos. A empresa vende cursos em vários módulos utilizando plataformas de ensino a distância. Ela também oferece planos de compensação e carreira para os membros com base na pontuação alcançada com indicações.
Agile Innovation Games : The seriously fun way to do serious work – seriously
Nadeem Ulla Khan, Agile coach - Valtech India
nadeemulla.khan@valtech.co.in
Agile Day 2012
Valtech
La prescripción enfermera de Apps y su valor estratégico en un plan de adhere...✧Jorge Vázquez, PhD
La falta de adherencia a los tratamientos es un problema prevalente, con consecuencias clínicas
y económicas muy significativas, especialmente en los pacientes con enfermedades crónicas,
siendo en su mayoría evitables.
También hay que tener en cuenta relevantes cambios demográficos, como el incremento de la
esperanza de vida o la disminución de la natalidad. España ocupa el cuarto puesto en longevidad
de los 182 países considerados desarrollados y el séptimo mundialmente.
Además, la población envejecida supone el 17,2% de
la población total en nuestro país y un 5,1% tiene más de 80 años, cifra que se espera que se
duplique en 40 años
Retinoblastoma is a rare cancer that affects the retina. It is the most common eye cancer in children and its incidence ranges from 1 in 14,000 to 1 in 34,000 live births worldwide. The document discusses the epidemiology, genetics, pathology, clinical presentation, diagnostic evaluation, classification systems, management options including chemotherapy, radiation therapy, cryotherapy and enucleation, and importance of genetic counseling for families with retinoblastoma.
In this talk, we outline a kernel and upstream centric approach to data plane acceleration using an upstream SmartNIC BPF JIT. This allows extended Berkeley Packet Filter (eBPF) bytecode to be transparently offloaded to the SmartNIC from either the Traffic Control (TC) or Express Data Path (XDP) hooks in the kernel and could be used for applications such as DoS protection, load balancing and software switching e.g., Open vSwitch (OVS). We then follow this by outlining the proposed ICONICS OCP contribution related to an open approach for reconfiguration using directly compiled SmartNIC programs in situations where BPF bytecode alone is not sufficient to accommodate changing semantics in the network.
Unravelling the dynamics of instructional practice: A longitudinal study on l...Quan Nguyen
Substantial progress has been made in understanding how teachers design for learning. However, there remains a paucity of evidence of the actual students’ response towards leaning designs. Learning analytics has the power to provide just-in-time support, especially when predictive analytics is married with the way teachers have designed their course, or so-called a learning design. This study investigates how learning designs are configured over time and their impact on student activities by analyzing longitudinal data of 38 modules with a total of 43,099 registered students over 30 weeks at the Open University UK, using social network analysis and panel data analysis. Our analysis unpacked dynamic configurations of learning designs between modules over time, which allows teachers to reflect on their practice in order to anticipate problems and make informed interventions. Furthermore, by controlling for the heterogeneity between modules, our results indicated that learning designs were able to explain up to 60% of the variability in student online activities, which reinforced the importance of pedagogical context in learning analytics.
The document is a report summarizing the results of a demand generation marketing survey. Some key findings include:
- The average cost per lead is $198, with organizations generating over 470,000 website visitors, 1,800 leads, and 300 new customers per month on average.
- Organizations exceeding revenue goals focus more on content creation, online advertising, and branding/PR tactics.
- Results are broken down by industry, organization size, revenue, and revenue achievement, showing differences in tactics, leads, customers, and cost per lead across categories.
The growth of the Internet has changed sales processes dramatically. Up to 80 percent of the business to business (B2B) purchase process is completed before the buyer considers contacting the vendor. Yet companies have been slow to adapt their marketing and sales strategy to this changing environment. Inbound marketing is the solution. In this white paper, you’ll get an introduction to the fundamental methodology of inbound marketing and learn how your company can utilize it to meet your sales and revenue goals.
https://runfrictionless.com/b2b-white-paper-service/
Engineering marketers' 2016 campaign plans research reportENGINEERING.com
Get insights: how are engineering marketers planning their 2016 campaigns?
Some key findings:
- Lead generation and content creation are the biggest marketing challenges in 2016
- 68% say that marketing is becoming more important relative to sales
- Top performing marketers allocate a larger portion of their budgeting to creating content than laggards
- Similarly, top performers understand and believe in the value of content marketing
Find more details here: http://advertise.engineering.com/research-report-engineering-marketers-campaign-plans-2016
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
This document provides arguments for why brands should use referral automation programs. It notes that referral programs can generate high-quality leads for sales at a lower cost than traditional marketing. Several studies and experts are cited showing that referred customers have higher retention rates, purchase more over time, and are more influential brand advocates than other types of customers. Implementing a referral program allows brands to tap into their existing customers and supporters to help grow the business in a cost-effective manner.
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Your Guide to Successful Marketing in 2021: Do This, Not That!
Learn which marketing methods are assisting successful organisations in today's remote-first environment to thrive and expand.
Madelyn Wing, Head of Partnerships at Call Rail
What factors played a role in this resurgence?
What Is Effective
What Doesn't Work
For Agencies, There Is Good News
What's Next for Small Business Owners?
They'll put money and time into the following areas:
Additional Information:
The 2017 State of B2B Digital Marketing ReportDemandWave
This document summarizes the key findings from DemandWave's sixth annual report on the state of B2B digital marketing. Some of the main highlights include:
- Delivering quality leads has emerged as B2B marketers' top objective and challenge.
- Organic search now drives revenue for 63% of B2B marketers, tying with email.
- Nearly half of marketers plan to increase their digital marketing budgets in 2017.
- However, marketers still struggle with measuring ROI and optimizing content and marketing technologies for quality leads.
Your customer journeys are complex, to say the least. From an array of online and offline channels across multiple devices, it's difficult to understand which initiatives actually move the needle toward conversion and revenue. Luckily today's technology enables marketers to better leverage attribution and demonstrate the impact of their efforts. In this presentation Bram de Jonge, Senior Account Relationship Manager, will walk you through key tactics for better and effective measurement.
The document provides an overview of a study conducted with over 100 businesses to understand their needs, preferences, and challenges when it comes to outsourcing marketing activities. Some key findings include:
- Nearly 60% of companies outsource some marketing activities, with paid advertising, web development, SEO, and content marketing being the most common services sought.
- Businesses most often outsource due to lack of in-house expertise, resources, or to scale up activities. Having an outside perspective is also a key driver.
- Referrals and recommendations from other clients are the most effective way for agencies to get new business. Developing a strong reputation and client testimonials is important.
- Monthly
Data That Supports True Sales and Marketing AlignmentMarried2Growth
The document discusses how to achieve true alignment between sales and marketing. It outlines 4 "watershed moments" for a company: 1) establishing joint criteria for assigned marketing-generated leads; 2) creating a shared sales and marketing operations role; 3) developing an explicit joint data strategy; and 4) moving from separate sales and marketing KPIs to shared KPIs like inbound pipeline created. By focusing on shared goals and metrics like customer acquisition cost, lifetime value, and the "magic number" ratio, companies can drive capital efficient scale and better growth. The document advocates for jointly aligning tools, data, and decision-making between sales and marketing teams.
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Our July 2018 speaker was Owen Scott, managing director of Concentrate. He presented a compelling case for changing the way we think about sales and marketing as New Zealand software companies. This is built on insights from the NZTE sponsored Market Measures survey, which benchmarks Kiwi tech sales and marketing against US figures. He also offered several case studies of local tech exporters who have rebooted their approach to selling their innovations.
Owen has extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. He is on the board of the New Zealand Hi-Tech Trust (responsible for the NZ Hi-Tech Awards) and previously on the board of the New Zealand Software Association, Canterbury Tech and Enable Services, the company responsible for building an ultra-fast broadband (UFB) network for Christchurch. Owen is a member of the New Zealand Institute of Management and a Chartered Member of the New Zealand Institute of Directors. He is the managing director of Concentrate, a consulting firm that helps technology companies throughout New Zealand grow their leads and sales.
This document provides an overview of marketing automation and lead management. It discusses how marketing automation can help address challenges like competitive markets, lack of marketing processes and data insights. Benefits of marketing automation include lower costs per lead, increased conversion rates, and improved marketing ROI. Key aspects covered include lead scoring, segmentation, nurturing campaigns, and closed-loop integration with CRM and sales. Implementing marketing automation can help generate more marketing-qualified leads, reduce lead leakage, and increase revenue by better engaging prospects throughout their buyer journey.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Ähnlich wie 17 Demand Generation Statistics Every CMO Needs to See (20)
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
This document discusses conversion paths, which are the process by which an anonymous website visitor becomes a known lead. A conversion path is important for marketers because it guides visitors through an online journey to become leads. A conversion path consists of three key elements: a call-to-action that drives visitors to landing pages where they can fill out forms, becoming leads, and are then directed to thank you pages that provide content and encourage further engagement. The document provides examples of how conversion paths work and recommends next steps for learning more about creating effective conversion paths.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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2. Determining the success of your marketing
programs and analyzing key performance
indicators can be challenging if you don’t
have access to industry data.
3. But how can you improve your KPIs if you
don’t understand which ones really matter?
4. To find out how companies are generating
demand for their brands and how successful
they’ve been in these efforts, HubSpot and
Qualtrics conducted a survey of 900
management level marketers in North
America and Europe.
5. The results are included in our ebook,
The Demand Generation Benchmarks Report
DOWNLOAD
NOW
6. Here are some highlights of the main charts
and stats from the survey:
7. Nearly 80% of companies not meeting
their revenue goals attract 10,000 monthly
website visitors or less.
8. For those exceeding their revenue goals,
nearly the reverse is true. 70% report
attracting more than 10,000 visitors per
month.
9. Companies meeting or exceeding their
revenue goals attract significantly more
website traffic.
10. They also generate more leads, Marketing
Qualified Leads (MQLs), sales opportunities,
and customers than those that aren’t
meeting or exceeding their revenue goals.
14. Companies with the highest annual revenue
also report more visitors, leads, MQLs, sales
opportunities, and customers than other
companies.
15. 82% of companies generating $250,000 or
less in annual revenue report generating
less than 100 leads per month…
16. 82% of companies generating $250,000 or
less in annual revenue report generating
less than 100 leads per month…
…whereas only 8% of companies
generating $1 billion in annual
revenue report the same.
17. 74% of companies that weren’t
exceeding revenue goals didn’t
know their visitor, lead, MQL, or
sales opportunities
18. 40% of companies not achieving
their revenue goals didn’t know their
click-through rate. That’s 90% more
than those exceeding their revenue
goals.
19. 34% of companies not achieving their
revenue goals didn’t know their open rate --
52% more than those exceeding their
revenue goals.
20. 60% of those exceeding their revenue goals had an
above average open rate, while the same was true
for only 48% of those achieving their revenue goals,
and 35% of those not achieving their goals.
21.
22. 79% of all marketing leads never convert into
sales and a lack of lead nurturing is the
common cause.
23. Top 3 marketing investments
from companies exceeding
their revenue goals:
24. Top 3 marketing investments
from companies exceeding
their revenue goals:
• Branding
25. Top 3 marketing investments
from companies exceeding
their revenue goals:
• Branding
• Website design and optimization
26. Top 3 marketing investments
from companies exceeding
their revenue goals:
• Branding
• Website design and optimization
• Social media
28. It’s one of the few industries still
ranking telemarketing and
traditional advertising among
their top investments.
29. 91%
of
companies
not
achieving
their
revenue
goals
generate
500
MQLs
or
less
per
month,
whereas
the
same
is
true
for
only
45%
of
companies
exceeding
their
revenue
goals.
30.
31. The travel and tourism industry lists “online
advertising” as a top investment, which is
75% more than other industries.
32. Financial services companies list
“marketing automation” as a top
investment, which is 73% higher than
other industries.
33. Content creation is a top investment
for 43% of information technology
companies, which is 54% more
than other industries.
34.
35. Download
The Demand Generation
Benchmarks Report to learn more!
DOWNLOAD
NOW