2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
4. 140520
HOW MIGHTWE
ANPASSUNG DER FRAGE
WIE KÖNNENWIR FÜR EINGESCHRÄNKTE
ODERABGEGRENZTE SENIOREN EINE USER-
FREUNDLICHE KOMMUNIKATIONSMÖGLICH-
KEIT SCHAFFEN, UM SIE DURCH DEN DIALOG
VORALTERSISOLATION ZU BEWAHREN?
5. 140520
PERSONAS
ANPASSUNG UND INTEGRIERUNG
DER UMFRAGE-ERGEBNISSE
Gerda ist Witwe und hat
Zeit, aber keine Freunde.
Hilde ist von der Krankeit
ihres Mannes überfordert.
Lisl und Fritz sind Groß-
eltern ohne technisches
Know-how.
8. 140520
PERSONA
GERDA
POV:
„AM SONNTAG WAREN WIR BRUNCHEN. DIENSTAG BEI EINEM
SEKTEMPFANG. ICH WEISS GAR NICHT, WAS HEUTE NOCH ANSTEHT,
ABER GLEICH KOMMT ERSTMAL MEIN MANN HEIM.“
„ZUR BEERDIGUNG KAMEN EINIGE BEKANNTE UND FREUNDE. SIE
WAREN FÜR MICH DA, ABER ALS ES VORBEI WAR, SIND SIE GEGAN-
GEN UND ICH STAND GANZ ALLEINE DA.“
„ICH DACHTE ICH GEHÖRE DAZU. ICH FÜHLE MICH SO HILFLOS. ICH
WILL EINFACH NUR ZUHAUSE SEIN, NICHT WIEDER INS RESTAURANT,
WO ALLE MICH KENNEN UND ICH TROTZDEM ALLEINE BIN. ABER
WAS SOLL ICH TUN?“
WANDLUNG
HIGH SOCIETYTREFFEN IMTHEATER, FESTETERMINE, PÄRCHEN...
NACH DEMTOD KOMMENTAUSENDANRUFE ODER KARTEN,ALLE
BEKUNDEN IHR BEILEID,ABERALLES NUR GEHEUCHELT
AUF DER BEERDIGUNG SIND DIE GESCHÄFTSPARTNER NOCH
ALLE DA UNDALLE FREUNDEVON IHREM MANN
BEI DER BEERDIGUNGWIRD IHR KLAR, DASS NIEMAND FÜR SIE DA
IST, ES SIND ZWARALLE ZUM ESSEN UND BEI DEN FEIERLICHKEI-
TEN DABEI,ABER DANACH IST NIEMAND MEHR FÜR SIE DA, SIE IST
NACH DER BEERDIGUNGALLEINE DAHEIM
JETZT IST IHR MANNWEG, SIE MÖCHTE NICHT MEHR MIT INSTHE-
ATER ETC.,WEIL SIE SICHAUCHALLEINE NICHT ZEIGEN MÖCHTE
SIE HATAUCH IHREALTEN FREUNDE, KONTAKTEVERNACHLÄS-
SIGT,WEIL SIE SICH ZU SEHRAUF IHREN MANNVERLASSEN HAT
GERDA HAT KEINEAHNUNGVON STEUERN UNDALL DEM PAPIER-
KRAM, UND HAT SICH NIE UM ETWAS KÜMMERN MÜSSEN, DES-
HALB IST SIE JETZTAUCH KOMPLETTAUFGESCHMISSEN
HAT IN IHREM LEBEN NIE DIE SELBSTÄNDIGKEIT GELERNT
FÜHLT SICHVERARSCHT, ENTTÄUSCHT, HAT GEDACHT SIE GE-
HÖRT GENAUSO DAZUWIE IHR MANN, HILFLOS,
9. 140520
PERSONA
HILDE
POV:
„WIR KÖNNEN JETZT AUCH WIEDER VIEL MEHR UNTERNEHMEN,
JETZT WO DER MANFRED WIEDER KANN.“
„WARUM GEHT ES MIR SO GUT, UND IHM SO SCHLECHT? WARUM
KANN DIESMAL NICHT ICH DIEJENIGE SEIN, DER ES SO SCHLECHT
GEHT?“
„ICH KOMM EINFACH NICHT MEHR HINTERHER. ICH BIN DEN GANZEN
TAG NUR AUF ACHSE. ICH KANN DEN MANFRED JA AUCH NICHT
ALLEINE LASSEN, WAS IST WENN IHM WAS PASSIERT UND ICH BIN
NICHT DA? DAS KÖNNTE ICH MIR NIE VERZEIHEN!“
WANDLUNG
SIE HABEN DEN KREBS BESIEGT UND SIND GERADE IN EINEM
HOCH UND FÜHLEN SICH RICHTIG GUT,ABER SIE HAT STARKE
ANGSTVOR DEM RÜCKFALL
DANN KOMMT DIE DIAGNOSE, DASS DER KREBSWIEDER DA IST
SIEVERNACHLÄSSIGTALLES,WEIL SIE KEINE ZEIT HAT SICH UM
IRGENDETWAS ZU KÜMMERN
FREUNDE RUFEN SIEAN,WOLLEN MIT IHR REDEN, ODER SICHVER-
ABREDEN, SIE SAGTABER IMMERAB,WEIL SIE INS KRANKENHAUS
MUSS.WENN SIE SICH DOCH MALVERABREDET, DANN MUSS SIE
LÄNGER IM KRANKENHAUS BLEIBEN, DA ES IHREM MANN GERADE
SCHLECHT GEHT. DADURCH DENKEN IHRE FREUNDEVIELLEICHT,
WEIL SIE NICHTABGESAGT HAT, DASS SIEAUCH KEINE LUSTAUF
SIE HAT
DER SOHN BEKOMMT NICHT MEHR SO GANZALLES MIT,WAS MIT
SEINEMVATER LOS IST,WEGEN SEINERARBEIT. DADURCH SCHOT-
TET ER SICHAUCH EIN BISSCHEN MEHRAB, DA ERANGST DAVOR
HAT, DASS ES PLÖTZLICH SEINEMVATER RICHTIG SCHLECHT
GEHT, ODER ER STIRBT
SIE IST KÖRPERLICH KAUM EINGESCHRÄNKT, SIE HAT NUR EINEN
SEHNENVERLETZUNG IN DER HAND
DAUERSTRESS, IST BELASTETVON DEN GUT GEMEINTENAKTIO-
NEN IHRER FREUNDE, SIE IST RASTLOS, KEINE ERFOLGSGEFÜHLE
MEHR, KEINE GLÜCKSMOMENTE, NICHTSANDERES MEHRALS DIE
KRANKHEIT
10. 140520
PERSONA
LISL UND FRITZ
POV:
FRITZ: „ACH WIR SIND SO GLÜCKLICH. DIE KINDER KÜMMERN SICH
UM UNS UND SOLANGE ES MEINER LISL UND MIR GUT GEHT, HABEN
WIR KEINE SORGEN. ICH LIEBE MEINE LIST WIE VOR 60 JAHREN.“
LISL: „ICH VERSTEHE GAR NICHT, WARUM ICH AUSZIEHEN SOLL. UND
DER ANDERE MANN WOHNT DOCH AUCH SCHON SO LANGE HIER,
DER HAT IMMER DEN GARTEN GEPFLEGT. ICH GLAUBE, ICH FINDE IHN
NETT.“
FRITZ: „MIT WEM SOLL ICH DENN NOCH REDEN? ES GIBT DOCH
GAR NICHTS MEHR ZU SAGEN. ICH VERSAUERE HIER UND MEINE
LISL WEISS NICHT MEHR, WER ICH BIN. WER HÖRT MIR DENN JETZT
NOCH ZU? MEIN LEBEN HAT OHNE DIE LISL ÜBERHAUPT KEINEN SINN
MEHR.“
WANDLUNG
LISLVERGISST GEB.VON ENKEL UNDVERSUCHEN ES ZUVERTU-
SCHEN (FRITZ DENK EH NIEAN GEB.)
LIST LÄSSTWÄSCHE IN MASCHINE, LÄSST BÜGELEISENAN... ETC.
LIST BENUTZTALTES ESSEN ZUM KOCHEN, SIE BEKOMMEN BEIDE
EINE LEBENSMITTELVERGIFTUNG
JÜNGSTETOCHTER HATALS EINZIGE KEINE FAMILIE, DAFÜRABER
GELD, DESHALB SIND DIEANDEREN GESCHWISTER DER MEINUNG,
DASS SIE ZU LIDL UND FRITZ INS HAUS ZIEHEN SOLL, SIE ISTABER
DER GRÖSSTE STADTMENSCH GEWORDEN UND HATAMWENIGS-
TEN LUST IRGENDWELCHE FREIHEITENAUFZUGEBEN
LIDLWAR IMMER DIEJENIGE DIE SICH EIN BISSCHEN MITTECHNIK
BESCHÄFTIGT HAT, SIE HATAUCH MAL EINE MAIL GESCHRIEBEN,
FRITZ HATABER DAVON GARDENIEAHNUNG
LIDL NIMMTAUCH KÖRPERLICH IMMER MEHRABSTAND ZU FRITZ
FAMILIE SCHREITET EIN UNDWOLLEN BEIDE INSALTERSHEIM STE-
CKEN, HAUSWIRDVERKAUFT...ETC.
FAMILIE HAT KEINE ZEIT UM SICH UM DIE BEIDEN ZU KÜMMERN
ALTERSHEIM IN DER STADT,VIEL MEHR STRESS
FRITZ BAUT NICHT SO SCHNELLVERTRAUENAUF ZUANDEREN,
UNDVERFÄLLT DADURCH IN EINE DEPRESSION
LIDL ERKENNT FRITZ IRGENDWANN NICHT MEHR, SITZT IN EINER
ANDERENABTEILUNG
BEIDEWOLLTEN NICHT INSALTERSHEIM UND FRITZ HÄTTEAUCH
GARNICH GEMUSST,ABERALLEINE DAHEIMWÄREAUCH DOOF GE-
WESEN...
FRITZ HAT NICHT MEHR SOVIEL PLATZWIE DAHEIM UND DIEAN-
DEREN MITBEWOHNER LABERN IHN ZU MIT IHREN PROBLEMEN
11. 140520
PERSONA
PETER
POV:
„MEINE KOLLEGEN SIND AUCH MEINE FREUNDE, BEI DER ARBEIT
FÜHL‘ ICH MICH ZUHAUSE. TROTZDEM WEISS ICH, DASS ALLE GRO-
SSEN RESPEKT VOR MIR HABEN.“
„ICHWEISS GAR NICHT,WAS ICH MIT DIESER GANZEN FREIZEIT
JETZTANFANGEN SOLL, MIT DENTYPISCHEN RENTNERHOBBIES
WERDE ICH MICH BESTIMMT NICHTABGEBEN.“
„WÄREN DOCH BLOSS DIESE JUNGEN LEUTE NICHT, DIE SIND
SCHULD DARAN, DASS ICH JETZT DIESES LEBEN FÜHREN MUSS,
MIT DEM ICH GAR NICHTSANFANGEN KANN!“
WANDLUNG
SOZIALER STATUSVERLOREN (DURCH RENTE)
STINKWUT IM BAUCH „DIESE DUMMEN JUNGEN LEUTE“
PETERWIRD EIN EREMIT. GANZALLEINE.
KANN EINEN LAPTOP BEDIENEN EIN SMARTPHONES. HATAH-
NUNGABER IST JETZTAUCH KEINTECHNIK FREAK
VIELLEICHTWIRD‘S JA BESSER? DURCH SEINE EINSAMKEIT.
HAT EIN GROSSES HAUS,ABER NIEMAND BESUCHT IHN.
HAT GOLF GESPIELT,ABER JETZT IST ER EINSAM UND SPIELT KEIN
GOLF MEHR (KEINE KOLLEGEN MEHR)
HÄRTER BROCKEN FESTZUSTELLEN, DASS DU QUASI NICHTS
MEHRWERT BIST.
IRGENDWIE HAT ERVERLERNT SEINE SOZIAL KOMPETENZ EINZU-
SETZTEN
ERFOLG UNDANERKENNUNG HAT IHN GLÜCKLICH GEMACHT
ER HAT DAS LEBEN DER JUNGEN GENERATION GEFÜHRT
SEXUALITÄT.
ER IST JETZT NUR NOCH RENTNER DIE JUNGENWOLLEN IHN
NICHT MEHR HABENWEIL ER NICHT MEHR CHEF IST. ERWOLLTE
NIE IHN DIE KLISCHEEGRUPPE REINGEHOEREN
FRÜHES MAL EINENWHISKEY // DER FLACHLAND IST DABEI
MEGA UNTER STORM SCHLÄFT NACHTS SEINE 5 STUNDEN.
ER FÜHLT SICH UNWICHTIG, NICHTS ERNST GENOMMEN,
MISSTRAUISCH, „ALLES KANN SOFORTVORBEI SEIN“
ALLE SIND SCHULD. ICHWAR DAS NICHT.WUT!
12. 140520
PERSONA
WALTHER
POV:
„MENSCH ICH VERMISS MEINE INGE SO SEHR, ABER ICH KRIEG DAS
SCHON HIN. ICH WILL MEINE INGE JA STOLZ MACHEN.“
„ACH ES WIRD SCHON IRGENDWIE WERDEN, ICH MÖCHTE EINFACH
KEINEM ZUR LAST FALLEN. ABER MANCHMAL IST ES HIER BEI MIR
SCHON GANZ SCHÖN LEER UND UND ICH FÜHL MICH ZIEMLICH AL-
LEIN. ICH HAB JA ZUM GLÜCK NOCH DEN FRED DER MICH AB UND ZU
BESUCHEN KOMMT.“
„WAS SOLL ICH DENN NUN NUR MACHEN? ICH KANN DAS DOCH AL-
LES NICHT MEHR ALLEIN. WENN JETZT NOCH WAS PASSIERT, DA
WILL ICH GAR NICHT DRAN DENKEN! ICH GLAUB DAS BESTE FÜR
ALLE WÄRE ES WENN ICH IRGENDWANN EINFACH MAL NICHT MEHR
AUFWACHE! MENSCH INGE ICH VERMISS DICH HIER SO!“
WANDLUNG
SIE HAT DAS HAUS MIT LEBEN GEFÜLLT. UND DANNWAR SIEWEG.
FREUDEBRINGENDEWENN DIETOCHTERVORBEIKOMMT.WOHNT
NICHT IN DER NÄHE. REGER KONTAKT. HAT EINEN KLEINEN SOHN.
ERVERSUCHT SICHWAS ZU GÖNNEN. NEUE KÜCHEABER ES
KOCHT KEINER RICHTIG.
FÜRWAS? NUR FÜR MICH?
ALLES NUR KURZ.
OH GOTT DER KREIS UM MICH RUMWIRD DÜNNER.
ER MÖCHTE NICHT ZU LAST FALLEN.
HAT SACHEN SELBER IN DIE HAND GENOMMEN, JETZT FEHLT IHM
DAS FEUER IMARSCH. ER KÖNNTE ES UND ER MACHT ESAUCH
GERNE. „WENN ICH IHNANRUFE NICHT, DASS ICH IHN STÖRE.“
ES IST ZWEI ICHWARTE JETZT NOCH NE STUNDE UND RUF DANN
AN.
ZUERST DENKT ER IMMER ER IST EINE LAST.
AMANFANG RECHT HARMLOSE MUSTER. DANNWIRD ES IMMER
SCHLIMMER // SPIRALE
ÄNGSTLICH,VORSICHTIG
VERKOPFTER MENSCH.