SlideShare ist ein Scribd-Unternehmen logo
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
10lbs of
Features in a
5lb App
TIPS ON CREATING SIMPLE YET ROBUST
EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON
©Gail Swanson @practicallyux
How do you get
IT ALL
in
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889
©Gail Swanson @practicallyux
COMPONENTS OF
EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGN
STRATEGY …now more fun
and effective!
©Gail Swanson @practicallyux
COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
©Gail Swanson @practicallyux
1
reduce
COMPLEXITY
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
ruthless prioritization
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
mental model
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
2
reduce
EFFORT
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
flow
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
layering
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
structured choice
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
3
craft
PERCEPTION
©Gail Swanson @practicallyux
GESTALT
principles
Max Wertheimer, Wolfgang Kohler, Kurt Koffka,
Kurt Lewin
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce
COMPLEXITY
minimize
EFFORT
craft
PERCEPTION
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
thank you
Gail Swanson
Associate Director, UX
MANIFEST DIGITAL
@practicallyUX www.practicallyUX.com

Weitere ähnliche Inhalte

Mehr von Gail Swanson

Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017
Gail Swanson
 
Presenting to Decision Makers
Presenting to Decision MakersPresenting to Decision Makers
Presenting to Decision Makers
Gail Swanson
 
Learning to share with Powerful Work Presentations
Learning to share with Powerful Work PresentationsLearning to share with Powerful Work Presentations
Learning to share with Powerful Work Presentations
Gail Swanson
 
Designer in the Machine
Designer in the MachineDesigner in the Machine
Designer in the Machine
Gail Swanson
 
Balanced Partnership
Balanced PartnershipBalanced Partnership
Balanced Partnership
Gail Swanson
 
Demystifying success ia_summit2015
Demystifying success ia_summit2015Demystifying success ia_summit2015
Demystifying success ia_summit2015
Gail Swanson
 
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case StudyParenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Gail Swanson
 
The Right Type of Prototype
The Right Type of PrototypeThe Right Type of Prototype
The Right Type of Prototype
Gail Swanson
 
Make your own adventure
Make your own adventureMake your own adventure
Make your own adventure
Gail Swanson
 

Mehr von Gail Swanson (9)

Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017
 
Presenting to Decision Makers
Presenting to Decision MakersPresenting to Decision Makers
Presenting to Decision Makers
 
Learning to share with Powerful Work Presentations
Learning to share with Powerful Work PresentationsLearning to share with Powerful Work Presentations
Learning to share with Powerful Work Presentations
 
Designer in the Machine
Designer in the MachineDesigner in the Machine
Designer in the Machine
 
Balanced Partnership
Balanced PartnershipBalanced Partnership
Balanced Partnership
 
Demystifying success ia_summit2015
Demystifying success ia_summit2015Demystifying success ia_summit2015
Demystifying success ia_summit2015
 
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case StudyParenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case Study
 
The Right Type of Prototype
The Right Type of PrototypeThe Right Type of Prototype
The Right Type of Prototype
 
Make your own adventure
Make your own adventureMake your own adventure
Make your own adventure
 

Kürzlich hochgeladen

Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
lunaemel03
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
PabloMartelLpez
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
k4krdgxx
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
Jaime Brown
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
bo44ban1
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
Kyungeun Sung
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
kuapy
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
talaatahm
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
hw2xf1m
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
3vgr39kx
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Designforuminternational
 

Kürzlich hochgeladen (20)

Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
 
一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样一比一原版马来西亚世纪大学毕业证成绩单一模一样
一比一原版马来西亚世纪大学毕业证成绩单一模一样
 
Heuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdfHeuristics Evaluation - How to Guide.pdf
Heuristics Evaluation - How to Guide.pdf
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
一比一原版阿肯色大学毕业证(UCSF毕业证书)如何办理
 
International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4International Upcycling Research Network advisory board meeting 4
International Upcycling Research Network advisory board meeting 4
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
 
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdfAHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
AHMED TALAAT ARCHITECTURE PORTFOLIO .pdf
 
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
原版制作(MDIS毕业证书)新加坡管理发展学院毕业证学位证一模一样
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
 
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...
 

10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices