Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

1. 10 Email Marketing
Best Practices to
Increase
Engagements
2024 Email marketing is a low-cost and
effective marketing strategy. However, you
could miss many opportunities to turn
profits without exploring the best email
marketing practices.
CyberNaira

2. 1. Use Double Opt-in
The quality of your email list is much more
important than quantity. Still, many marketers
want to avoid losing potential subscribers
because they might need to remember to
click the confirmation link.
That’s true, but if someone forgets to confirm
their email address after signing up for a
newsletter, they probably won’t be an active
subscriber.
A list of 1,000 engaged subscribers will drive
more business value and revenue than 3,000
unengaged subscribers.
Focus on quality, not quantity.
CyberNaira

3. 2. Use a Thank You Page
A good thank-you page can help you
increase engagement, open, and click-
through rates.
There are many benefits to creating a custom thank you
page.
You can thank subscribers for joining your mailing list.
Tell them to check their inbox for the verification
email.
Talk more about your business or website and give
links to your important content.
Check your product or service pages.
You can even give instructions on how to allow your
email to be listed for future delivery.
You can explore endless opportunities with your
thank you page; what you do depends on your
business strategies.
CyberNaira

4. 3. Send Welcome Email
When new subscribers join your mailing list and
don’t hear from you for days after signup, they
could easily forget who you are and how they
got on your list.
This will eventually lower the engagement rate
and could increase the number of
unsubscribers.
Welcome emails have much higher open and
engagement rates than any email campaign
you send afterward.
According to Active Campaign, welcome
emails have 91.43% open rates. No other email
broadcasts will have such a higher open rate.
CyberNaira

5. 4. Write Compelling Email
Subjects Lines
As with blog posts, email headlines are
crucial to their success rate, and it’s one
email marketing best practice you
shouldn’t ignore.
Generally, your recipient can only see three
things for every email you send to decide if it is
worth reading.
The Sender name
The Email Subject
And The email preview.
The email subject line is a more decisive
factor affecting the open rate than the
other.
CyberNaira

6. 5. Personalize Your Email
Personalization.
The last thing your subscribers want to see is a
random email sent to their inbox.
How do you help them resolve that and reassure
them that the email was sent to the right person and
address?
When you send a newsletter addressing
the recipient by their first name, they are
emotionally attached to the email
message.
CyberNaira

7. 6. Write The Way You Speak.
Marketing newsletters are meant to be personal
and help establish relationships between a
business and its customers; there’s no point
complicating things by sounding like a 10th-grade
level or a Havard school professor.
Use everyday English words, and
communicate with your subscriber in their
language.
Make your subscribers feel like you're part of
their community; you understand their pain
and problem and are the best person to
provide solutions.
Don't use industry jargon unnecessarily; even
acronyms should be used where they make sense
and improve the conversation.
An excellent way to write how you speak is to
imagine advising a friend or someone standing or
sitting in front of you in a room together. Or having a
drink together in one of your favorite places.
CyberNaira

8. 7. Make Your Newsletter
Valuable.
Your newsletter is another platform to
demonstrate your industry knowledge
and expertise.
The more valuable and helpful
information you share with your
newsletter subscribers, the more
engaged your list.
Why would anyone read your newsletters if
you’re not offering value or providing
solutions to their marketing challenges?
Sure enough, your click-through and
engagement rates will nose-dive
eventually.
CyberNaira

9. 8. Use Audience Targeting
and Segmentation.
Tagging and Segmentation are
critical to list management and
sending tailored content to the right
subscribers. They could be powerful
email marketing best practices if
utilized to their full potential.
If you’re new to email marketing,
understanding tagging and
segmenting can be confusing, but
here is a simple analogy to help
you understand it.
Think of Segmentation like
category and tagging like, just
tagging your post.
In email marketing, tagging and
segments let you organize subscribers,
identify points of entry and signup
forms for each subscriber and interest,
and, most importantly, help you know
what message to send to people on
your list.
This process allows you to send
highly relevant content to your
newsletter subscribers and
engage with those responding to
your content.
You can use segments to group
subscribers who enter your
mailing list based on certain
conditions. And use tags to
identify how they got on your list.
CyberNaira

10. 9. Use Relevant
CTA
If you don’t tell subscribers what
action to take after reading
through your email message,
they might feel lost and don’t
know what to do.
Including relevant calls to action in the
email campaign will increase click-through
rates and drive more potential sales traffic.
This could be a button, text link, image,
banner, video, countdown timer, etc.
Your email content must be obvious and
clear about what action you want people to
take from reading your message.
CyberNaira

11. 10. A/B Testing Campaign
Testing is what makes you a better marketer.
A/B testing is something you should always do in email
marketing to get the best of your efforts and generate maximum
ROI.
CyberNaira

12. THANK YOU
We hope you enjoy reading through this slides
https//.cybernaira.com