Alan Mitchell, ctrl-shift agency

2. The UK’s midata project
Alan Mitchell
Strategy Director, Ctrl-Shift

3. The midata project
Releasing customers data back to them in
a portable, machine readable format
so that customers can use this data
for their own purposes.
The UK’s midata project
Alan Mitchell, Ctrl-Shift

4. Midata – redressing thebalance
“midata is about putting customers in charge
of their own data which can be used to inform
their purchasing decisions and lifestyle
choices ”.
“Currently, most consumer data is held by service
providers, meaning only one side of the customer-
business relationship is empowered with the tools of
information management. midata will redress that
balance”.
Consumer Minister Ed Davey
The UK’s midata project
Alan Mitchell, Ctrl-Shift

5. Who’s involved
The UK’s midata project
Alan Mitchell, Ctrl-Shift

6. What we’re doing
• TACT (Transparency, Access, Control, Transfer)
The UK’s midata project
Alan Mitchell, Ctrl-Shift

7. What we’re doing
• TACT (Transparency, Access, Control, Transfer)
• Personal Data Inventories
The UK’s midata project
Alan Mitchell, Ctrl-Shift

8. What we’re doing
• TACT (Transparency, Access, Control, Transfer)
• Personal Data Inventories
• Information Sharing Agreements
The UK’s midata project
Alan Mitchell, Ctrl-Shift

9. The journey: Step 1
Midata
Organisations releasing data back to
their customers
The UK’s midata project
Alan Mitchell, Ctrl-Shift

10. The journey: Step 2
Individuals managing their own data
Privacy as a personal setting
The UK’s midata project
Alan Mitchell, Ctrl-Shift

11. The journey: Step 3
Individuals volunteering
information
(under their control)
The UK’s midata project
Alan Mitchell, Ctrl-Shift

12. The journey: Step 4
Information sharing relationships
The UK’s midata project
Alan Mitchell, Ctrl-Shift

13. The journey: Step 5
+
Open data
New information services for individuals
• help me understand my behaviours better
• help me make better decisions
• help me organise and manage my life better
The UK’s midata project
Alan Mitchell, Ctrl-Shift

14. The prize
+
Open data
New information services for individuals
The biggest industry • help me understand my behaviours better
in the world? • help me make better decisions
• help me organise and manage my life better
The UK’s midata project
Alan Mitchell, Ctrl-Shift

15. Find out more
Alan.Mitchell@ctrl-shift.co.uk
The UK’s midata project
Alan Mitchell, Ctrl-Shift