This document discusses using LinkedIn for professional and business purposes. It begins with an agenda that covers the importance of social media, LinkedIn demographics, developing a LinkedIn profile, using LinkedIn applications, and conclusions. It then provides details on each agenda item, including statistics on LinkedIn usage, tips for optimizing a LinkedIn profile, and ways to utilize various LinkedIn applications and features for networking, recruiting, research, and staying updated on industry news. The document aims to demonstrate how LinkedIn can be leveraged as a powerful marketing, networking, and professional development tool.

1. www.bicg.com

2. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
2

3. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
3

4. IMPORTANCE OF SOCIAL MEDIA
Powerful marketing and
communication tool
Professional
Amateur
"a group of Internet‐based
applications that build on the
ideological and technological
foundations of Web 2.0, and that
,
allow the creation and exchange
of user generated content”
KAPLAN AND HAENLIAN.
WIKIPEDIA
4

5. IMPORTANCE OF SOCIAL MEDIA
5

6. IMPORTANCE OF SOCIAL MEDIA: TYPES OF SM
6

9. IMPORTANCE OF SOCIAL MEDIA: A FEW FACTOIDS ALREADY OLD
By 2010. Gen Y will outnumber Baby Boomers….96% of Gen Yers
have joined a social network, Source: Grunwald Associates National
Study, July 2007. http://www.trendsspotting.com/blog/?p=165
Social Media has overtaken porn as the #1 activity on the
Web. Source: Study: Social Networking Sites Overtake Porn As
Internet's #1 Search, Reuters, Sep 16, 2008.
Nielsen, a market research firm, said that American are spending more http://www.reuters.com/article/idUSSP31943720080916
time on social‐networking sites than on e‐mail. In October 2009,
Americans spent just under six hours surfing social networks, almost
three times as much as in the same month in 2007. Source: A special
report on social networking, The Economist, Jan 28, 2010. Eighty percent of companies use LinkedIn as a primary tool to
http://www.economist.com/specialreports/displayStory.cfm?story_id=1 find employees. Source: Jobvite Social Recruitment Survey :
5351002 Statistics Show Social Media Is Bigger Than You Think, Socialnomics,
ugust 009 ttp //soc a o cs et/ 009/08/ /stat st cs s o
August 2009.http://socialnomics.net/2009/08/11/statistics‐show‐
social‐media‐is‐bigger‐thanyou‐
think/
According to recent data from Nielsen, Internet
users spent an average of 6 hours, 13 minutes on social
People are now spending more time on social‐
p p g
networking sites, in the month of May 2010
t ki it i th th f M 2010
networking sites than on dealing with e‐mail.
74% Internet Users reported to visit a SM site during May 2010
Seventy‐five percent of millennials have a social networking profile (GenXs: 50%;
Boomers: 30%; Silents: 6%). One in five have posted a video of themselves online. Source:
Millennials: A Portrait of Generation Next,” a new report from the Pew Research Center for the
p , y,
People & the Press, February, 2010.
http://pewsocialtrends.org/pubs/751/millennials‐confident‐connected‐open‐to
9

10. Talent has become commoditized

11. Need to re‐invent the wheel?

12. Google you…. What do you see?
g y y

13. Maximize your “Google Juice”
y g

14. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
14

15. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 15

16. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 16

17. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 17

18. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 18

19. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 19

20. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 20

21. LINKEDIN DEMOGRAPHICS JANUARY 2011
Credits: Amodiovalerio Verde 21

22. Linkedin Works Because
It’s Safe
It’ S f

23. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
23

24. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
Linkedin Rewards
Action
• Follow the tips
• 10 minutes a day on Linkedin
• Explore the tools, become part of
Linkedin
24

25. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
Build
B ild
your
your
Profile

26. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Upload a Good Photo • Use Keywords Liberally in Your Profile
• Complete Your Entire Profile, • Link to Web Sites using Keywords
Including Previous Jobs • Link to Blog RSS Feed
• Do not include email address,… Describe jobs creatively
26

27. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Write a memorable headline that capture your • Motivational
value add
l dd Communication
• Leverage Summary: Elevator speech tool
• Complete CV but not necessarily perfect • Mix human with
• Use industry key words for search functions professional
aspects

28. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Experience with related companies… is
not a full CV… write something different
• Tag
T words in your descriptions
d i d i i

29. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Update Profile Often, but Not
Egregiously
• Create Status Updates (like Twitter and
Facebook St t )
F b k Status)

30. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Stay vigilant and observe who is
watching you
gy

31. • Assess your viewers
A i

32. • Use Skills functionality, the ways
U Skill f ti lit th
Headhunters search after those key
words
• Education… at early stages of your
career more relevant

33. KEY TIPS TO DEVELOP A LINKEDIN PROFILE
• Liberally Provide and
Request
Recommendations
• Use Custom Invite Text
• Provide Some Guidance to
Reviewer on Possible
Themes/Keywords

34. • Thank the comments
• Join Groups (not too many) and
J i G ( tt ) d
Associations
• Create your own group
y g p
• Participate in the discussions

35. Linkedin Connections
Linkedin Connections

36. • Do not go over
crazy
• Find Connections
Find Connections
Through Linkedin
Search
• Name
N
• Company
• Location
• Keyword
36

37. • Invite Anyone
You Meet in a
Business Setting
Business Setting
• Use Custom Intro
Text, Unless You
Know the Person
K h P
Well
37

38. • Browse Your
Connections’
Connections to
Connections to
Find People you
Missed or Forgot
38

39. Using Linkedin for Business
Development
D l
• Connect with
Connect with
Clients, Former
Clients and
Prospects
P t
• Use Search to Find
Appropriate Contact
pp p
People at Target
Companies
• Use Search to Find
Use Search to Find
Background
Information on
Prospect Personnel
39

40. Linkedin Contacts
Linkedin Contacts

41. • Invite Contacts From Your Outlook and/or Webmail Databases
41

42. Linkedin Groups
Linkedin Groups

43. Linkedin Jobs
43

45. Linkedin INBOX
Send Messages to Connections about
Events, Job Openings, etc

46. Linkedin Companies

47. Linkedin Companies

48. • Perform blind, reverse and company
reference checks
• New Hires
• Profiles, references for a potential boss
• Make your interview go smoother

54. Linkedin News
• Personalized to your profile

55. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
55

56. Linkedin Applications Increase Usefulness
pp
• Tool for
positioning
• Activate Linkedin
Applications and
Connect to
Content You or
Your Company
p y
Creates
• WordPress &
Bloglink
• SlideShare &
Google
Presentation
• Company Buzz
(Twitter Search)

60. 60

64. Building Your Reputation on LinkedIn
Building Your Reputation on LinkedIn
64

65. AGENDA
IMPORTANCE OF SOCIAL MEDIA
LINKEDIN DEMOGRAPHICS
KEY TIPS TO DEVELOP A LINKEDIN PROFILE
SOME WAYS TO USE LINKEDIN APPLICATIONS
CONCLUSIONS
65

66. Time to display Leadership
Time to display Leadership
66 66

67. CONCLUSIONS
To‐Do List
• Increase your visibility, add • Use Keywords/ Skills
connections • Get 15 Linkedin
• Improve connectability, recommendations
show all your affiliations • 100% Complete profile
100% Complete profile
• Improve Google PageRank • Get 200 connections
• Buy your name in an URL
Buy your name in an URL • Add a book list
Add a book list
• Write a branded headline in • Add slides or documents
your Linkedin Profile
your Linkedin Profile • Start blogging
• Write an elevator speech in
your Summary
67

68. CONCLUSIONS
Other branding opportunities
Oth b di t iti
• Facebook (segregate
professional contacts from
friends)
• Zoominfo. Correct inaccurate
info www.zoominfo.com
• Twitter. Use
e Use
www.tinyurl.com
• Naymz to sanitise your
Naymz to sanitise your
profile
• Profile in Google
Profile in Google
• www.visualcv.com 68