10. 10 7 tipsto opimizeyourlocal search approachfor SEO
11. 1. Claim your Google Place page to optimizeyourlocal search approach Why ? > Your page can rank directly in Google search > Google maps is used more often
14. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Choose at least 1 defaultcategoryvs. creatingnewcategories > 1 keyword in titlenotallowedifit’snotyourcompany name > 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories
15. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Add imagesat least 4 > Add video > 100% of the detailsthe more is filled in, the better
16. 4. Getreviewsonyour Google Place page > The amount has a big impactaskyourcustomers > The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation
17. 5. Register onother sites > DirectoriesTruvo, bsearch, … / payed and free business directories > Usingkeywords is a pluscity / aboutyour business / … > Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel
18. 5. Optimizeyour dealerlist / shop network > Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus
19. 6. Use coupons > If relevantwill help to getbetterrankings
20. 7. User generated content > Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors