2. Xybertek Systems
Limited Introduces:
Any Business on
Mobile Live Screen
NigerianYellowPages.com™ is a service of Xybertek Systems
Limited. NigerianYellowPages.com™ and Walking Finger logo are
registered trademarks of Xybertek Systems Nigeria Limited.

3. Contents
1. The Xybertek Systems Introduces Mobile Live screen
Solution.
2. Mobile Live Screen Capabilities.
3. Mobile Live screen Services
4. Mobile Live Flow Chart
5. Amazing Result
6. Proposed Solutions
7. Extremely low cost and competitive advantage
8. Service Rate
9. Questions and Answers

4. Xybertek Systems Introduce Mobile Live Screen
Mobile live screen is the NYP‘s platform that interact specialized messages with
millions of mobile home screen (GSM Subscriber’s phone) simultaneously
with interactive menu engagement.
Flash SMS Advertising Campaign: An aspect of the services that interact Sms flash
messages with mobile home screen as a form of advertisement.
Coupon/Voucher Distribution: This has the capability to disseminate
vouchers/coupons to unlimited all mobile users in Nigeria Territory. It
engages and an end-to-end transaction with users simultaneously. It is a tool
that draws sales from millions of users within seconds.
Social Media Connectivity: This platform is used to connect million of mobile
users to their brand social media with flash menu like Face book, twitter,
LinkedIn within seconds within Nigeria territory.
High definition Content Distribution: This platform interacts video/ music
messages with mobile home screen to “download” messages as a form of
advertisement or value added service within Nigeria territory.

5. Mobile Live Screen Capabilities
1.Intuitive user experience:
Live Screen's user interface is the
essence of simplicity. Silent messages
appear on the home screen when the
phone is not in use. Depending on the handset type,
messages may include text, images, or videos; they can take
the full screen, appear on the lock screen or run in a widget;
and they can include both content teasers and marketing
messages. When users see an interesting message, all they
have to do is click on it - and access any mobile content,
product or app. One look, one click - transaction!

6. Mobile Live Screen Capabilities
2. Advanced Media Management:
Live Screen's management tools
handle the entire content loop,
from channeling content from
multiple sources (mobile operator's
catalogue, Nigerian yellow pages' own, third-party
providers and advertisers), through scheduling, targeting,
delivery, analytics, consumer lifecycle management and to
admin and customer care.

7. Mobile Live Screen Capabilities
3. Broadcast+P2P delivery on 2G and 3G:
Live Screen operates over both
2G and 3G mobile networks and utilizes
3G
two technologies to deliver content to 2G
home screens. Point-to-multi-point
mobile broadcast is used to reach
millions of users simultaneously in real time. It is the only
mobile technology that can achieve that. Broadcasts are
complemented with point-to-point delivery when the
content is completely personalized to the user. Combined
by Live Screen seamlessly, these two methods form the
most formidable delivery system in the mobile media
space.

8. Mobile Live Screen Capabilities
4. Device-matching:
Live Screen is available for
both feature phones and
smart phones.
The user interface adapts
to deliver the best possible experience, not only for these
categories, but also for specific device models (phone
brands like Nokia, LG, etc) and operating system versions.
5. Location-based targeting:
Live Screen uses multiple methods to
match content to users' geography.
Mobile broadcasts can be limited up to a
single cell resolution. Messages can be broadcasted to state
by state basis.

9. Mobile Live Screen Capabilities
6. Smart segmentation and personalization:
Live Screen can reach millions
of user simultaneously, and
at the same time customize
the experience to groups and
individuals. Segments are
based on demographics and
additional data from the GSM
operator’s database, and on
Live Screen's own engine that constantly learns the
behavior of users and adjusts their experience accordingly.

10. Mobile Live Screen Capabilities
7. Powerful analytics:
Live Screen collects and processes data on user engagement.
It gives a clear view on the performance of the media
operation and marketing campaigns, allowing ongoing
control and optimization.

11. Mobile Live Screen Capabilities
8. Our Coverage within Nigeria Region:
Airtel (20 Million Subscribers)
Globacom (25 Million Subscribers)
MTN (35 Million Subscribers by November, 2012)
Etisalat (10 Million Subscribers by December, 2012)

12. Flash SMS Advertising Campaign Flow Chart
GSM Subscribers receives
merchant
1 the Flash advertising message
4
2 Xybertek Systems
device matching , state, Time of
broadcast, phonev brands, software versions
3
Xybertek Channel GSM Operators

13. Coupon/Voucher Distribution Flow Chart
5
GSM Subscribers receives
merchant
1 the Flash advertising message
4
2 Xybertek Systems
device matching , state, Time of
broadcast, phonev brands, software versions
3
Xybertek Channel GSM Operators

14. Social Media Connectivity Flow Chart
GSM Subscribers receives the Flash
merchant message with Interactive option like “join”
1
“like” or menu to select option
4
2 Xybertek Systems
device matching , state, Time of
broadcast, phonev brands, software versions
3
Xybertek Channel GSM Operators

15. High Definition Content Distribution Flow Chart
GSM Subscribers receives the Music/Video
merchant
1 message with interactive option like
"download" or menu to select option
2 Xybertek Systems 4
device matching , state, Time of
broadcast, phonev brands, software versions
3
Xybertek Channel GSM Operators

16. Mobile Live Screen Produces Amazing Result in Brazil, India

17. Proposed Solutions
For
First Bank

18. Proposed Solutions - Sample
1. Flash SMS Advertising Campaign:
First bank can use this mean to draw masses to their new
products and services to the public.
Idle Home Screen Silent Flash promotions
appear on the home screen
9:30pm
First Bank Promotion
Open an account with
Operator
Wed 12/11/2012 First bank or save up
to N50,000 in a
month and enter 1
million Naira draw
and get instant gift!
Contacts Ok Cancel
Menu

19. Proposed Solutions - Sample
2. Coupon/Voucher Distribution:
First bank can use this to distribute coupon/voucher code to
those who want to open a fresh account or run a draw.
Silent Flash promotions First click opens an Second click leads to your
Idle Home Screen
appear on the home screen Interactive Menu Value added services
9:30pm 56789090
First Bank Promotion Get Voucher
Open an account with The above is your
Operator First bank or save up gift voucher. Take
Wed 12/11/2012 to N50,000 in a month it to open your
and enter 1 million
account or deposit
Naira draw and get
instant gift! up-to N50,000 and
get instant gift!
Contacts Menu Ok Cancel Ok Cancel Save

20. Proposed Solutions - Sample
3. Social Media Connectivity:
First bank can use this to increase the number of their likes and
followers on Facebook a and on any other social media.
Silent Flash promotions First click opens an Second click leads to your
Idle Home Screen
appear on the home screen Interactive Menu Value added services
9:30pm First Bank Promotion Facebook Login Connected
Connect to official User Name
Operator First Bank Facebook
Wed 12/11/2012 Page to get alerts on
our promo and Password
adverts.
Contacts Menu connect Cancel Ok Cancel
Done

21. Proposed Solutions - Sample
4. High Definition Content Distribution:
First bank can use this tool to share their video advert or any
other video content.
Silent Flash promotions
Idle Home Screen
appear on the home screen
9:30pm First Bank Promotion
Watch First Bank video
Operator Advert
Wed 12/11/2012
Contacts Menu Ok Cancel

22. Proposed Solution
3. Social Media Connectivity:
First bank can also use this means to connect to its millions of
your fans on Face book, twitter, LinkedIn etc. within few days.
4. High definition Content Distribution:
First bank can distribute video/music advertisement content to
the public.

23. Extremely Low Cost and Competitive Advantage
Marketing Solution: No marketers is required
to do extra job for you. It can handle multitasking
job of about 100 Million mobile phone users
simultaneously and response to your predefined
menu with your customers.
Target Audience: Your target audience is reached
everywhere on 2g and 3g phones technology.
In the villages where there is no TV or Radio.
In a town where there is No bill Board.

24. Extremely Low Cost and Competitive Advantage
Capability Advantage: device matching,
geographical and smart segmentation,
administrative report and power analytics.
Interactive Response and completion of sales:
with two clicks, subscribers can complete
transaction without any required personnel.

25. Extremely Low Cost and Competitive Advantage
Extremely Low Price compared: It is extremely cost effective
compared to price of normal P2P Sms. For instance Sending Normal
sms to N50 million people could cost you as high as N12.5 Million
(i.e. at 25k per sms) without engaging menu option . You can
achieve better result with less than N500,000. Very low price
compared to TV/Radio or bill board advert with effective result.

26. Service Rate
Service Cost to the Subscribers Client’s Cost per 5
Impression
Flash SMS Advertising No cost $ 3,000 (USD)
Campaign
Coupon /Voucher No cost To be discussed
Distribution
Social Media Connectivity No cost $ 3,000 (USD)
High definition Content No cost on paid content To be discussed
Distribution distribution by client

27. Conclusion
Thanks for your time. We appreciate your questions.
QUESTION & ANSWER
Our contacts:
Xybertek Systems Nigeria Limited
NigerianYellowPages.com
10 Coker Road, Ilupeju Estate
Ilupeju, Lagos, Nigeria.
Tel: +234-(0)-1-7623281
08080800750, 08090800705
Email: sales@nigerianyellowpages.com.ng
Web: www.NigerianYellowPages.com
www.xybertek.com

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