At our November 2018 event, we had two awesome speakers, Paxton Gray and Anthony Ambriz. Game Changing Content & LinkedIn Video Strategy. See the full recap here http://www.utahdmc.org/blog/content-linkedin-video-strategy

1. WELCOME
NOVEMBER 14, 2018

2. DARIN BERNTSONAKA “DOC”
PRESIDENT OF THE BOARD
UTAH DIGITAL MARKETING COLLECTIVE
#UTAHDMC

3. BOARD
#UTAHDMC
QUESTIONS?

4. TONIGHTS AGENDA
▸ Announcements
▸ Paxton Gray
▸ Anthony Ambriz
▸ Q&A w/ Both Presenters
#UTAHDMC

5. ✓ FIRST EVENT?
✓ RETURN ATTENDEE?
✓ UTAH DMC MEMBER?
ROLL CALL
#UTAHDMC

6. WELCOME TO YOU ALL!
#UTAHDMC

7. UPCOMING EVENTS
MARK YOUR CALENDAR FOR
#UTAHDMC

8.
#UTAHDMC
CASINO
NIGHT
DECEMBER 12, 2018

9. UTAHDMC.ORG/SLACK
JOIN US ON SLACK!
#UTAHDMC

10. USE THE #UTAHDMC
HASHTAG!
SHARE YOUR EXPERIENCE
#UTAHDMC

11. BENEFITS
MEMBERSHIP HAS MANY
ARE YOU A MEMBER OF
#UTAHDMC

12. ENJOY FREE WIFI TONIGHT
#UTAHDMC
THANK YOU
USERNAME: UTAHDMC@ADOBE.COM
PASSWORD: 93832

13. UTAH DMC JOB BOARD
WELCOME AJ WILCOX
#UTAHDMC

14. ENERBANKUSA, SLC
Email and Marketing Automation
Channel Manager
‣ Develop and execute multi-touch email-messaging plan.
‣ 3+ yrs email marketing experience + Bachelor’s degree
‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx?
cid=7798&jid=430817
‣ Excellent medical/dental/401k/etc benefits
#UTAHDMC

15. ENERBANKUSA, SLC
Digital Marketing Channel Manager
‣ Develop and execute a digital marketing plan while adhering to
an approved budget.
‣ 5+ years exp + Bachelor’s degree
‣ https://recruit.hirebridge.com/v3/Jobs/JobDetails.aspx?
cid=7798&jid=431398
‣ Excellent medical/dental/401k/etc benefits
#UTAHDMC

16. CLEARLINK, SLC
Multiple Positions
‣ Content Strategist (1-2 yrs exp)
‣ B2B Manager
‣ Digital Marketing Analyst
‣ SEO Specialist (2-3 yrs exp)
‣ Email Marketing Specialist (4+ yrs exp)
‣ Details: clearlink.com/careers
‣ 100% family healthcare, paid ski days, stocked breakroom,
wellness programs, etc.
#UTAHDMC

17. NEIGHBOR.COM, LEHI
Sr. Digital Marketer
‣ Run all digital advertising
‣ 2+ yrs exp with Google/FB Ads, and adept at statistical analysis
‣ Details: https://www.neighbor.com/careers
‣ Venture-backed, peer-to-peer storage, fast growing
#UTAHDMC

18. CHG HEALTHCARE, MIDVALE
Paid Search Coordinator
‣ Maintain/optimize paid search for 6 brands (Google, Bing,
Yahoo)
‣ 1-2 yrs exp with marketing or analytics
‣ Details: https://www.chghealthcare.com/#careers/job/
2018-4256
‣ FORTUNE magazine's Best Companies to Work For. Find out for
yourself.
#UTAHDMC

19. UTAHDMC.ORG/JOB-BOARD
PUT YOUR JOB IN FRONT OF OUR AUDIENCE!
‣ EMAILED TO 4500+ CONTACT DATABASE
‣ SHARED ON TWITTER, FACEBOOK AND SLACK
‣ ANNOUNCED AT MONTHLY EVENT
QUESTIONS? EMAIL AJ@UTAHDMC.ORG
#UTAHDMC

20. LET’S GET STARTED!
#UTAHDMC

21. PAXTON GRAY
TOOLS, TACTICS, & ALGORITHMS
FOR GAME CHANGING CONTENT
VP OF OPERATIONS
97TH FLOOR
LEHI, UTAH
TONIGHTS 1ST PRESENTER:
#UTAHDMC

22. READY FOR OUR
SECOND PRESENTER?
#UTAHDMC

23. ANTHONY AMBRIZ
LINKEDIN VIDEO STRATEGY
OWNER
VIDSTRATEGY
PROVO, UTAH
TONIGHTS 2ND PRESENTER:
#UTAHDMC

24. LINKEDIN VIDEO
STRATEGY
Anthony Ambriz
anthony@vidstrategy.com

25. WHO AM I?
Video Marketing Strategist, Coach, and
Consultant
Over 600M Organic Views and over $22M in
Sales
Top Influencers and Major Companies
25

26. FUN STATS AND FACTS

27. ONLINE VIDEO STATS
80% of Content on the Internet is Video
Viewers retain 95% of a Message when
they Watch it in a Video
27

28. ONLINE VIDEO STATS
Grow Revenue 49% faster than Other
Content
92% of Mobile Viewers Share with
Others
28

29. ONLINE VIDEO STATS
87% of Digital Marketers use Video
Content
90% of People use Videos to make a
Purchasing Decision
29

30. LINKEDIN STATS
562M+ Global Users
300M+ Active Users
133M are in the US
30

31. LINKEDIN STATS
87M+ are Millennials
44% of Users earn more than $75K
41% are Millionaires
31

32. LINKEDIN STATS
75% Increase in Engagement with
Native Videos
80% of B2B Leads
32

33. MY LINKEDIN STORY

34. MY LINKEDIN STORY
Native LinkedIn Video is about a year
old
The Video Resume
34

35. 35

36. VIDEO RESUME
Over 10,000+ Views
Hundreds of Likes, Comments, and Shares
5 Job Interviews, 3 Clients, and tons of
connections
36

37. THAT WAS ONE YEAR AGO
37

38. ADVANTAGES TO CREATING
Videos are FAST to create
Great for Google SEO and Search
Drive Traffic to Profile and Articles
38

39. ADVANTAGES TO CREATING
Most consumed type of content on the
platform
Leads, Sales, Career Opportunities
39

40. THE 3 MISTAKES

41. MISTAKE #1
41

42. LINKEDIN PROFILE
Premium
Profile Picture
Headline
Summary
Media
42

43. MISTAKE #2
43

44. REPURPOSE WITHOUT A
CLEAR PURPOSE

45. WHAT’S YOUR GOAL?
45

46. WHAT TYPE OF CONTENT TO CREATE
CHOOSE A THEME
Brand Awareness: What are YOU about?
Thought Leadership: Become an AUTHORITY
Lead Generation: Gaining CUSTOMERS
46

47. WHAT TYPE OF CONTENT TO CREATE
SERIES: Walk and Talk,Tip of The Day,
On Location, etc…
FAQ
Interviews
47

48. WHAT TYPE OF CONTENT TO CREATE
Commentary and Reviews: Books,
Courses, Conferences
Personal Stories
48

49. HOW TO CREATE
Video Content Calendar
Start with 1-2 videos a week
Start with 1 min videos
49

50. 50

51. 51

52. 52

53. 53

54. 54

55. MISTAKE #3
55

56. UNDERSTAND YOUR ANALYTICS
56

57. UNDERSTAND YOUR ANALYTICS
Tag Companies that Watch
Use Hashtags that Relate to Roles or
Positions
Location = Best Time to Post
57

58. WHAT YOU NEED TO KNOW

59. QUICK TIPS
TITLE: First line of your description
HOOK: Strong in the description and
first few seconds of the video
EMOJIS: Use them
59

60. QUICK TIPS
CAPTION: Please caption all videos
THUMBNAIL: First frame of your video
HASHTAGS: Use them
60

61. QUICK TIPS
TAG: Relevant Companies and Connections
COLLABORATE: Right now
PROMOTE: Within LinkedIn or Other
Platforms
61

62. QUICK TIPS
WRITE AN ARTICLE: Use your description
to give more info
LINKEDIN GROUP: Build a Community
62

63. NOW YOU KNOW!
63

64. THE END
64

65. EMAIL ME FOR A
LINKEDIN CONSULTATION:
ANTHONY@VIDSTRATEGY.COM

66. Q&A
#UTAHDMC

67.
#UTAHDMC
HOLIDAY CASINO
NIGHT PARTY
DECEMBER 12, 2018