Paid, Owned & Earned tactics you may not have thought of yet for hitting your audience and customer goals by David Malmborg at September 18, 2013 SLCSEM.org event.
1. SEO1 SEO2 and SEO3
Achieving your SEO Goals@DavidMalmborg
2. @DavidMalmborg
▸ 1 year at Applebees
▸ 3 years at CompUSA
▸ 1 year at Riser Media
▸ 4 years at SEO.com
▸ 1 year at Fusion-io
▸ 71 people endorse
me on Linked In for
the skill “SEO”
…BOOM!
3.
4. Fusion-io Delivers the World's Data Faster
▸ Headquarters in SLC
▸ NYSE – FIO
▸ ~950 Employees
▸ $432.4M in FY13
▸ Apple and Facebook
are our largest
customers
▸ We sell through HP,
Dell, IBM, Cisco,
SuperMicro, etc.
8. Optimize your Site
On page
Uniquely Valuable
Keyword Targeted
Sharable
Structured
On Site
Crawlability
Navigation and Content Flow
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
12. 7 Reasons to Remove "Link Building" from Our
Vocabulary
1. Link building isn't a process or goal
2. Google wants to kill "link building" as a process
3. Modern Google is not a link-counting machine
4. Qualifying "good links" doesn't stick
5. Link obsession can hurt relationships
6. Focusing on links leads to missed opportunities
7. Marketers should differentiate their services from
spammers
By Carson Ward - http://moz.com/blog/7-reasons-to-remove-link-building-from-vocabulary
13. True Press Relations
Contributed Article/Guest
Blog Posts
• The audience is the true
gauge of a good
placement, not the link
opportunity.
• Pay for placement
Maximize your internal
network to write, share,
and engage.
SEO2 is Relationships with Site Owners
17. Owned, Earned and Paid Promotion
http://marketingland.com/your-necessary-three-
pronged-approach-to-content-promotion-55504 Image courtesy of Jordan Kasteler’s Blog
19. “Content marketing should be about taking
people down the conversion path. From a
business point of view, anything else really is a
waste of time.” –Dan Bischoff
http://www.contenthook.com/orvis-case-study/
24. The Fusion-io Online Market
• Fusion Social Media
• Fusion-io Email DB
• Employee’s Social
Circles
25. The Fusion-io Online Market
• Fusion Social Media
• Fusion-io Email DB
• Employee’s Social
Circles
• Guest Blog Post
26. The Fusion-io Online Market
• Fusion Social Media
• Fusion-io Email DB
• Employee’s Social
Circles
• Guest Blog Post
• Paid Social Media
27. The Fusion-io Online Market
• Fusion Social Media
• Fusion-io Email DB
• Employee’s Social
Circles
• Guest Blog Post
• Paid Social Media
• Paid Blog
Contributions
28. The Fusion-io Online Market
• Fusion Social Media
• Fusion-io Email DB
• Employee’s Social
Circles
• Guest Blog Post
• Paid Social Media
• Paid Blog
Contributions
• Email List Rentals