Sarah Larcker

San Francisco Bay Area United States

Vice President, Brand Strategy & Planning at Digitas Health

Strategic brand planning and insight discovery. Brand strategy: I guide the creation of ambitious, strategically-sound ideas built on the belief of “helping not selling,” the idea that today’s most successful brands are those focused on helping their customers toward a clear, mutually-beneficial goal. This matters because being a helpful brand creates long-term preference and competitive advantage. I strive to inspire my colleagues and creative teams by identifying the unique opportunity for addressing the overlap between what brands want and people need, grounded in research and insights. Social media thought leadership: Building from core audience insights, I identify and drive oppor...