[Title page in French; Presentation in English] This is a presentation for an ICANN funded NPOC constituency group workshop in Dakar, Senegal (Jan 23, 2017). It deals with the notion of Internet Ecosystem citizenship and some of the issues around NGO use of social media and/or domain named websites in pursuit of their mission and vision.

1. Atelier sur la gouvernance de l'Internet à
l'intention des ONG
Dakar, Sénégal - 23 janvier 2017
Explorer les avantages, les risques, les droits et les obligations
de la citoyenneté des ONG dans l'écosystème Internet.
Un événement de sensibilisation à la région de l'Afrique,
organisé par le NPOC
Convoqué et animé par Poncelet Ileleji,
président du comité des politiques du NPOC
Co-modérateur, Prof. Sam Lanfranco,
NPOC et Université York, Canada
Poncelet Ileleji <pileleji@ymca.gm>
Sam Lanfranco <Lanfran@yorku.ca>

2. ∗ My participation in this workshop has two objectives?
• (ONE) NGO uses of social media and Internet domain names.
• (TWO) NGO exercise of citizenship in the Internet Ecosystem.
∗ First, why do we have NGOs?
• There is too much inequity
• There is too little social justice
• Think about it:
• If we had equity would not need to struggle for social justice
• If we had social justice we could address the causes and
consequences of inequity

3. ∗ How do NGOs address these two issues?
• NGO strategies to promote equity and social justice
• NGO strategies to overcome the consequences of inequity and
social injustice
∗ What are the core NGO strategies?
• Change the context (Education, Advocacy and Engagement to end
inequity and social injustice
o Change policies and practices (political, market, and cultural,
behavior)
• Change to outcomes (Education and Engagement to Influence
individual and group outcomes)
o Build individual and community capacity to handle
opportunities and constraints

4. • NGOs: in the Public Interest in the socio-economic ecosystem
• NGOs: as Good Samaritans in the socio-economic ecosystem
• NGOs: as Good Citizens in the socio-economic system
The NGO Internet ecosystem challenge:
• A new venue (new time and space) for NGOs to build and work in
• A young and evolving Internet ecosystem
o Impact? More, or less, social justice
o Impact? More, or Less, social equity
o more opportunities and more challenges to do what they do
NGOs as Public Interest Samaritans and Citizens in the Internet Ecosystem
o Use the tools of the Internet ecosystem for:
 A. Better Individual and community capacity build strategies
 B. Better policy, process, and behavior change strategies
 C. Better efficient and effective context change strategies

5. Objective ONE: The benefits and risks of NGO use of social media
1.The use of Social Media is “costless” but it is not free
2.The future of costless Social Media is questionable
a. Depends on targeted advertising to sellers of goods and services
b. User resistance to sales pitches and marginal value of user data
c. Current difficult of Twitter sale is an example of this (& Yahoo)
2.Dependence on Social Media leaves an NGO vulnerable
a. NGO has limited skills with regard to Internet ecosystem presence
b. No budgetary allocation for an Internet ecosystem presence
2.Dependence on Social Media raises ethical issues for NGOs
a. NGO staff, clients, supporters data mined for commercial purposes

6. OBJECTIVE ONE: The benefits and costs of NGO use of Internet domain names.
1.A website gives an NGO a branded presence on the Internet
a. PLUS: Communications, awareness and engagement tool
b. NEG: expensive labor costs and information demands
c. AND: benefits depend on quality and user costs of access
OBJECTIVE ONE: Blended Strategy for Social Media and a Domain Name System
1.Social media: a temporary tool that may disappear or cease to be costless.
2.Educate NGO staff, clients and users about ethical data privacy issues.
3.Educate NGO staff, clients and users about data privacy tools, VPN, etc.
4.Educate NGO staff, clients and users on Internet policy issues impacting on
their Internet ecosystem presence and use.

7. OBJECTIVE ONE: Four Level Web/Domain Name Internet Ecosystem Presence
Level 1: Protect NGO “Brand” by owning a branded domain name, even not used.
The cost is as low as 5-10 $US per year (no skills needed)
Level 2: Base all NGO email addresses on your owned branded domain name
The cost is as low as 3-10 $ per month (minimal skills needed)
i. All email is NGO branded.
ii. Email addresses remain the same when staff change
iii.Email archives are accessible when staff change
iv.NGO access to individual accounts is a policy decision

8. OBJECTIVE ONE: Four Level Web/Domain Name Internet
Ecosystem Presence
Level 3: Minimal static website “brochure pages” with branded
email
The cost is as low as 5-10 $US per month (minimum skills
needed)
Level 4: Dynamic website with “feeds” and frequent updates
Costs with “in house” maintenance, start low and rise
depending features
IMPORTANT: A blended strategy
Brands your NGO
Protects against abuse of your brand
Is scalable in terms of use and costs

9. Objective Two: NGO Citizenship in the Internet Ecosystem
NGO engagement in the socio-economic ecosystem as good citizens
is well recognized
NGO engagement in policy making helps shape the contexts in
which:
• equity, or the lack thereof, is generated
• social justice, or the lack thereof, is generated
NGO engagement in policy implementation helps shape the pursuit
of:
• greater equity and less inequity
• greater social justice and less social injustice

10. Objective Two: NGO Citizenship in the Internet Ecosystem.
The Digital Technology Revolution and Internet Ecosystem are shaping:
•the context that produces more (or less) equity and social justice
•the ways in which NGOs and others pursue equity and social justice
The evolution of Internet Ecosystem has shifted:
• from mainly technology driven to increasingly policy driven
• Internet policy is increasing being made at all levels of governance
• Internet policy is increasingly being embedded in all areas of governance
NGO pursuit of equity and social justice goals is increasingly:
•dependent on the Internet ecosystem for the tools to aid their work
•subject to the impact of Internet policy on the context in which they work
•the extent to which they can use the Internet ecosystem in their work

11. Objective Two: NGO Citizenship in the Internet Ecosystem
Where do we go and how to we get there?
The future pursuit of equity and social justice goals will demand:
•NGO self-awareness of, and active engagement in the Internet ecosystem
•Domain name holder residence with a stake in the domain name system
• Active citizen participation in Internet ecosystem policy and implementation.
Responsible Internet citizenship is not an option.
Engagement in Internet policy development and implementation is a necessity
for the pursuit of equity and social justice.
The era of costless social media, paid for by the unethical serving up of
organizational staff, supporter and client data will come to an end.
Being a domain name resident with active citizenship participation in the Internet
ecosystem will increasingly be necessary for the survival of individual NGOs.

12. NGO Survival in Internet Ecosystem
Build a Presence and Engage in Citizenship
Ride the Wave - or - Face the Tsunami
The Future of Your
NGO

13. Atelier sur la gouvernance de l'Internet à
l'intention des ONG
Dakar, Sénégal - 23 janvier 2017
Explorer les avantages, les risques, les droits et les obligations
de la citoyenneté des ONG dans l'écosystème Internet.
Un événement de sensibilisation à la région de l'Afrique,
organisé par le NPOC
Convoqué et animé par Poncelet Ileleji,
président du comité des politiques du NPOC
Co-modérateur, Prof. Sam Lanfranco,
NPOC et Université York, Canada
Poncelet Ileleji <pileleji@ymca.gm>
Sam Lanfranco <Lanfran@yorku.ca>