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Inside Google Analytics

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Inside Google Analytics

  1. 1. Inside Google Analytics Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133
  2. 3. Reporting Squirrel
  3. 4. Analysis Ninja
  4. 5. define: Web Analytics
  5. 6. Web analytics is the measurement , collection , analysis and reporting of internet data for purposes of understanding and optimizing web usage.
  6. 7. Then & Now
  7. 10. Hits Pageviews Bandwidth Visits Hosts Browsers Referrers
  8. 11. Visits Unique Visitors Page Views New vs. Returning Languages Average Pageviews Time on Site Bounce Rate Loyalty Receny Length of Visit Depth of Visit Direct Traffic Search Traffic Referring Sites Keywords Campaigns Top Landing Pages Top Exit Pages Site Overlay AdSense E-Commerce Event Tracking Advanced Segmentation Goals
  9. 12. Options
  10. 16. The Right Focus
  11. 17. Customer Centric
  12. 18. Solve Business Questions
  13. 19. Is it worth it to invest time in social media?
  14. 20. Is our brand recognition increasing?
  15. 21. How can we improve conversions 10% in 6 months?
  16. 22. What does it cost to earn $1 from our web site?
  17. 23. Where should we focus our SEO resources?
  18. 24. “ Web Analytics An Hour A Day” – Avinash Kaushik
  19. 25. Getting Started
  20. 28. Dashboard
  21. 31. Visitors
  22. 32. <ul><li>Map Overlay </li></ul><ul><li>New vs. Returning </li></ul><ul><li>Languages </li></ul><ul><li>Visitor Trending </li></ul><ul><ul><li>Visits </li></ul></ul><ul><ul><li>Absolute Unique </li></ul></ul><ul><ul><li>Pageviews </li></ul></ul><ul><ul><li>Average Pageviews </li></ul></ul><ul><ul><li>Time on Site </li></ul></ul><ul><ul><li>Bounce Rate </li></ul></ul><ul><li>Visitor Loyalty </li></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Recency </li></ul></ul><ul><ul><li>Length of Visit </li></ul></ul><ul><ul><li>Depth of Visit </li></ul></ul>
  23. 33. <ul><li>Browser Capabilities </li></ul><ul><ul><li>Browsers </li></ul></ul><ul><ul><li>Operating Systems </li></ul></ul><ul><ul><li>Browsers and OS </li></ul></ul><ul><ul><li>Screen Colors </li></ul></ul><ul><ul><li>Screen Resolutions </li></ul></ul><ul><ul><li>Flash Versions </li></ul></ul><ul><ul><li>Java Support </li></ul></ul><ul><li>Network Properties </li></ul><ul><ul><li>Network Location </li></ul></ul><ul><ul><li>Hostnames </li></ul></ul><ul><ul><li>Connection Speeds </li></ul></ul><ul><ul><li>User Defined </li></ul></ul>
  24. 38. Traffic Sources
  25. 39. <ul><li>Direct Traffic </li></ul><ul><li>Referring Sites </li></ul><ul><li>Search Engines </li></ul><ul><li>All Traffic Sources </li></ul><ul><li>AdWords </li></ul><ul><ul><li>AdWords Campaigns </li></ul></ul><ul><ul><li>Keyword Positions </li></ul></ul><ul><ul><li>TV Campaigns </li></ul></ul><ul><li>Keywords </li></ul><ul><li>Campaigns </li></ul><ul><li>Ad Versions </li></ul>
  26. 43. Content
  27. 44. <ul><li>Top Content </li></ul><ul><li>Content by Title </li></ul><ul><li>Content Drilldown </li></ul><ul><li>Top Landing Pages </li></ul><ul><li>Top Exit Pages </li></ul><ul><li>Site Overlay </li></ul><ul><li>Site Search </li></ul><ul><li>AdSense </li></ul><ul><li>Event Tracking </li></ul>
  28. 46. Goals
  29. 47. <ul><li>Total Conversions </li></ul><ul><li>Conversion Rate </li></ul><ul><li>Goal Verification </li></ul><ul><li>Reverse Goal Path </li></ul><ul><li>Goal Value </li></ul><ul><li>Goal Abandoned Funnels </li></ul><ul><li>Funnel Visualization </li></ul>
  30. 50. Ecommerce
  31. 51. <ul><li>Total Revenue </li></ul><ul><li>Conversion Rate </li></ul><ul><li>Average Order Value </li></ul><ul><li>Product Performance </li></ul><ul><li>Product Overview </li></ul><ul><li>Product SKUs </li></ul><ul><li>Categories </li></ul><ul><li>Transactions </li></ul><ul><li>Visits to Purchase </li></ul><ul><li>Days to Purchase </li></ul>
  32. 52. Advanced Segmentation
  33. 54. Custom Reporting
  34. 56. Tips & Tricks
  35. 57. Google Analytics URL Builder ?utm_source=twitter&utm_medium=social&utm_campaign=aug13feature
  36. 58. Track Clicks as Goals onClick=&quot;javascript: pageTracker._trackPageview('/link/linkname');&quot;
  37. 59. Filter Internal/External Visits
  38. 60. Share AdWords Cost Data
  39. 61. Segment. Segment. Segment.
  40. 62. Analysis Ninja
  41. 63. Questions? Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133