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Social media for social causes

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Skye Doherty
Skye Doherty

The document discusses how Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social media. It also discusses how non-profits can benefit from social media by cultivating donors, especially those aged 30-49, through engaging conversations and sharing useful, credible information. The document provides tips for non-profits on developing a social media strategy, maintaining profiles, and integrating social media with existing strategies.

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Social media for a social cause Skye Doherty July 2010
CC image: www.flickr.com/photos/davidking/2584489931/
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A short film to get you in the mood 

 
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Tweets ahead: Aussies embrace social media Posted Mon Feb 1, 2010 6:00pm AEDT Updated Mon Feb 1, 2010 7:05pm AEDT Australians are leading the world when it comes to time spent on social media sites, with a new survey showing we spend on average almost seven hours a month on sites such as Twitter and Facebook.
Time spent on social networking sites: December 2009
Increase in views of online VIDEO STREAMS Increase in time spent watching videos on social networking sites Percentage of internet users VISIT social networking or blog sites Data year-on-year, October 2009 Source: Neilsen Newswire 26% 66% 98%
Great! So everyone’s doing it. But what does it mean for NONprofits?
“
 a tremendous opportunity [exists] for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web” Philanthropy 2.0 Social Media Research Social media for social causes study: the results http://mashable.com/2009/03/26/social-media-nonprofit-study /
Found that the greatest opportunities were in the 30-49 age bracket. Within this group 
 Donated more than US$1,000 Source: http://slideshare.net/geoliv/phil-20-social-media-research-final 47% Philanthropy 2.0 78% Participated in social media 27% Trust it for important philanthropic information
trust engagement &
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Understand your audience
[object Object],“ The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organisation as a leader 
 “ What works is a focus on your buyers and their problems. What fails is an egocentric display of your products or services.” David Meerman Scott The New Rules of Marketing and PR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Rules of engagement
Where to begin ?
CC image: www.flickr.com/photos/matthamm/2945559128/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan: answer these questions
[object Object],[object Object],[object Object],[object Object],Things you can do
Content Relationships Measurement Donations
Integrate social media with existing strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tips
Now 
 get social
[object Object],[object Object],[object Object],[object Object],Resources
http://skyedoherty.com

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Social media for social causes

  • 1. Social media for a social cause Skye Doherty July 2010
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  • 4. A short film to get you in the mood 

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  • 7. Tweets ahead: Aussies embrace social media Posted Mon Feb 1, 2010 6:00pm AEDT Updated Mon Feb 1, 2010 7:05pm AEDT Australians are leading the world when it comes to time spent on social media sites, with a new survey showing we spend on average almost seven hours a month on sites such as Twitter and Facebook.
  • 8. Time spent on social networking sites: December 2009
  • 9. Increase in views of online VIDEO STREAMS Increase in time spent watching videos on social networking sites Percentage of internet users VISIT social networking or blog sites Data year-on-year, October 2009 Source: Neilsen Newswire 26% 66% 98%
  • 10. Great! So everyone’s doing it. But what does it mean for NONprofits?
  • 11. “
 a tremendous opportunity [exists] for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web” Philanthropy 2.0 Social Media Research Social media for social causes study: the results http://mashable.com/2009/03/26/social-media-nonprofit-study /
  • 12. Found that the greatest opportunities were in the 30-49 age bracket. Within this group 
 Donated more than US$1,000 Source: http://slideshare.net/geoliv/phil-20-social-media-research-final 47% Philanthropy 2.0 78% Participated in social media 27% Trust it for important philanthropic information
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  • 24. Integrate social media with existing strategies
  • 25.
  • 26. Now 
 get social
  • 27.

Hinweis der Redaktion

  1. Social media is a collection of internet tools used used for the creation and exchange of content. In a marketing context, Social media is the use of social networks, online communities, blogs or any of the 2.0 tools for marketing, sales and pr
  2. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  3. Social networking is about connecting with people. The help to broaden your networks of private and professional contacts. They can also be used by organisations as a marketing tool. Social media is a collection of tools that can be used to achieve your business goals
  4. Australians are big users of social networks
  5. Three of the world’s most popular brands are social networking sites – Facebook, YouTube, Wikipedia
  6. Build trust / reputation with audience Facilitates ‘word of mouth’ Find out what people really think Engage with customers Increase exposure Nurture evangelists Drive traffic to websites Advertise
  7. Because of this, normal marketing methods won’t work.
  8. There are literally hundreds to choose from but the trick is to pick those that will work for you: that will be the ones your customers – or potential customers – are using.