3. Retail sector: personal bank-card
• 3.4%: 15,800 ATMs
• 18.4%: 160,000 POSs
• New devices of smartphone - POS
• 76.1 million bank cards
• $5.4 billion of card transaction value
• 4 bank cards/customer
• 20% of Vietnam population own bank account
4. Retail sector: personal bank-card
Purposes:
1. Money withdrawal at ATM
2. Huge dormant card
3. Rare payment usage
6. Retail sector: personal loan
Consumer loan in 2013: $8.8 billion
5.4%of GDP
Vietnam is very promising market for banking product
regarding young population
8. Consumer side: Real problems in
using financial products
• Clear information on other
charges related to the
product
• Compulsory supporting
services
• Road map of payment
Financial institutions do not
provide:
9. Consumer side: Real problems in using
financial products
Bad complaints on the
• Lack of information
• Inconvenient
• Hidden fees & charges
media and press
TRUST
10. Consumer side: Real problems in using
financial products
The complaint procedure:
• Long haul
• Already caught in the snare
42% of customers do own
research & make financial
decision
11. Consumer side: Facts
Survey result
50% 50% 50% of respondents
Low intention
to switch provider
Want to switch
to new provider
Better rate
20. Tietkiem.me: Product description
• Fixed term deposit
• Card
• Loan
• Forex
• Insurance
Tietkiem.me aggregates all data of
personal banking in Vietnam
Tietkiem.me will use data to compare:
21. Tietkiem.me: Product description
Customer interaction on Tietkiem.me:
1. Pre-screening section
2. Relevant products to users
3. Engaging in ranking
4. Selecting specific banks
5. Adding shortlist for deeper comparison
6. Choosing among advanced filters
