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video editing services miami tv commercial production in miami
1.The edit process begins when you are writing the script.
Intentionally write the script to make things easier for you in the edit. A few things to watch
out for in the script are areas where you won't have any video or pictures to use to cover the
narration or sound bytes from the person being interviewed. Not having enough b-roll will
mean you'll have to create motion graphic sequences and that can take hours or even days
to accomplish.
Instead of relying on graphics to save your tail, work hard to make sure you have enough b-
roll, photography or stock footage so that you don't have to spend a huge chunk of your
budget filling holes in the video with time-consuming graphics. If you have control of the
scriptwriting process, shame on you if you don't write it so you can be more profitable in the
edit process.
If your client writes the script, demand that you either have the budget necessary to capture
enough shots or that they will provide you with stock footage or photography so that you
don't have to spend an inordinate amount of time in the edit process creating graphics to fill
the holes. If you stick to your guns, they will either pay you more to create the extra material
or they will work harder to get you what you ask for. You win either way.
2. Remember that after your client has selected you to do their project, you are no
longer competing with other video production companies.
This means you don't have to change your style or the way you approach the project. Now
you can focus on what you do best along with providing excellent customer service. The
client obviously thought the creative work represented on your demo reel was enough to
satisfy their needs so now all you really have to do is communicate their message using your
current technical and creative abilities. Now is not the time to figure out a new effect or to
learn a new piece of software.

2. Do that in your spare time or when you don't have any projects to work on. It is certainly
noble to give clients more than they expect but you can't lose money in the process. A client
will prefer a technically perfect edit with special effects sprinkled throughout much more than
a project that is loaded with special effects but doesn't do a great job telling their story.
3. Focus more on being technically perfect than on being creatively perfect.
Your clients will appreciate the timing of your edits much more than how fancy you
transitioned in and out of a segment. Simple dissolves, fades and cuts still go a long way in
pleasing the customer. I will make sure an edit is technically sound before any graphics are
added. Then, I'll take a minimalist approach to adding graphics before showing it to the client
for the first time.
I'll spend a few hours building an open, keep lower thirds and title pages appealing but
simple to execute and will recycle these graphics for any other part of the video that requires
additional graphics.